PALM

PALM
AIR

Corporate Logo Usage Guide

To achieve the highest degree of effectiveness
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

THE LOGO The logo should only be reproduced BUFFER ZONE

by an original (camera ready art or
The “Palm Airlines” logo was electronic version) and only with The “buffer zone”, as marked, must
specifically designed with the the consent of the Palm Airlines surround the Palm Airlines logo,
highest degree of utility and Corporation. and cannot be changed without
suitibility in mind. The logo prior permission. This is required to
reflects the corporation’s goal to The logo of Palm Airlines and all allow the logo strong visibility and
raise the standards in enhanced associated designs, graphics and clarity, as well as visual appeal.
airflight experience for the modern related names are recognized
consumer. property of Palm Airlines in A border measuring one fourth
association with the International of the logo height is the minimum
The simple circle design allows ease Airline Transport Association. They requirement to seperate logo from
of placement in differing media are not to be used for promotional, surrounding graphics and text, and
on a variety of surfaces. Curving educational or personal purposes is to be enforced when using on
lines are chosen to give a sense of without prior permission. general media.
reassurance and comfort, as well as
a guarentee for a smooth ride.
The text and positioning has been
carefully balanced for maximum
effect, and versatility.
TEMPLATE

1/4 logo height

PALM
AIRLINES
logo height

PALM
AIRLINES

PALM
AIRLINES

Buffer Zone Delineation

PAGE 1
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

CORRECT USAGE black. If to be placed on black or

coloured background, the colours
Usage of the Palm Airlines logo must follow those of the standards PALM
AIRLINES
should adhere to the following given.
guidelines to maximize recognition
and impact. Correct colour and 4. Minimum Size:
typography contributes to the logo The logo must not appear any
as a whole and should not be smaller then when the symbol is at PALM
AIRLINES
modified in any way. the minimal requirement of one-
half of an inch.
1. Symbol and words:
EXCEPTIONS
The logo must contain the circular
symbol with the words “Palm 1. Horizontal arrangement: PALM
AIRLINES
Airlines”, with “Airlines” in smaller A pre-designed horizontal
text. The words “Palm Airlines” arrangement of the logo may be
must be capitalized. used in cases where space is limited
or restricted. Prior permission from
Palm Airlines is required.
2. Corporate Colours: PALM
The logo consists of three shades AIRLINES
of blue and white. The value of the 2. Use of symbol only:
blues should not be altered nor In cases where there is text restriction
replaced by any other colours. The or where space is limited, the
white space should not be fliled, symbol can be utilized as a stand
and the palm tree must be darkest alone symbol. The symbol must be PALM
PALM
to achieve emphasis on the lighter recognizable and buffer zone must AIR

background. be followed.

The following examples illustrate the

3. One Colour Usage:
When utilized in black and white
media, the logo must follow the
standard design provided by Palm
Airlines. No colour or shading
should be provided in the circle
symbol and the words should be in
correct use of the Palm Airlines Logo.
PALM
AIR
Full Colour; One Colour; Negative;
Coloured Background;
Horizontal Arrangement - Full Colour;
Horizontal Arrangement - One Colour;
Horisontal Arrangement - Coloured PALM
AIR
Background

PAGE 2
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

INCORRECT USAGE

To achieve the highest level of is demonstrated in the “Correct of text and symbol should not
effectiveness and recognition, the Usage” guide (Please refer to be tampered with to achieve the
logo should not be modified in any Page 2). The logo should maintain best combination to deliver the
way. Limited variations of the logo it’s original shape. Positioning corporation’s message.

There is to be no modifications
on the positioning of symbol and
text.
PALM
PALM
AIRLINES
AIRLINES

There is to be no manipulation or
modifications on the proportions of
PALM
PALM PALM
PALM
the logo components. Stretching, AIRLINES
AIRLINES
AIRLINES
AIRLINES
expanding and condensing the
logo is prohibited.

The logo should not be placed on

surfaces that may take away from
it’s impact. This includes textured,
patterned or brightly coloured
PALM PALM
AIRLINES
backgrounds. The typeface should AIRLINES
not be altered.

There is to be no modification
on the given colours. In full-
colour application, the codes are
PALM PALM
AIRLINES AIRLINES
as follows: #E4EAED, #3B6D9B,
#B8CCD6, #FFFFFF.

Do not add extra elements

onto the logo. Use high quality
PALM
reproductions only AIRLINES

PAGE 3
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

BUSINESS CARD

The business card represents the

face of the corporation. Necessary PALM
AIRLINES
information - name, title, division,
address, telephone number and fax Agent’s Name

number, are provided with simple Title, Division

1034 Palm Centre Drive, Hawaii
clarity.
Tel: (394) 254 - 5637 Ext. 3778
Fax: (394) 254 - 3778
The typeface was chosen to achieve
a balanced spread of information
and should not be changed to avoid
cluster or confusion. The agent’s
name should be in bold.

The Palm Airline logo should not

be altered from it’s position. The
buffer zone is respected, and it
should only be placed on a white
background.

TEMPLATE
The curving shape on the background
reflects the corporation’s goal
to bring comfort and flow to the
industry. It should not be modified
in any way.

PAGE 4
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

ENVELOPES to miss. The logo should not be in the center of the envelope. No
modified and the proportion must extra elements should be added.
Palm Airlines envelopes are utilized stay the same. Return contact
to contact our clients. Therefore information is placed in the top right
it must be recognizable and hard corner, and the client’s information TEMPLATE

Palm Airlines
PALM 1034 Palm Centre Drive
AIRLINES Honalulu, Hawaii
96718

Thomas Hazel
498 Bomba Drive
Honalulu, Hawaii
96835

PALM
Airline Ticket Holder

T
TR R
AIRLINES

AA
TRAVVVEEELLL
Ticket Holder’s Name
304597 8453823 4573

TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL TR

TICKET HOLDER
Palm Airlines ticket holders are a
vital part of our corporate identity.
The colours and design are specially
chosen for maximum effect and
recognition. The logo should only
appear on the coloured background
and the typeface and proportion of be clear and void of print. The
“Airline Ticket Holder” should not proportion of colours, text and
be altered. logo should appear exactly as the
example given above, with no
The ticket holder’s name and exceptions.
confirmation number should be
clean and easy to find. The plastic
window of the ticket holder should

PAGE 5
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS
1034 Palm Centre Drive
Honalulu, Hawaii, 96718
PALM
AIRLINES Tel: (394) 254 - 5637 Ext. 3778
Fax: (394) 254 - 3778
TEMPLATE
LETTER HEAD
The purpose of the letter head is to
provide recognition and accurate
correspondence information. The
design is vital in achieving stable
communication with the client and
must follow the guidelines provided
here.
The proportion and position of
the Palm Airlines logo should not
be altered in any way. The logo
background must be dark blue
(#3B6D9B). The title background
(#E4EBEE) and coloured borders
(#C3D8E5) are positioned for the
highest level of effectiveness and
should not be moved.
Correspondence information is to
be located in the right of the title
and the typeface should not be
altered.
The letterhead should not be
reproduced in one colour (black
and white).
PAGE 6
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

CLOTHING

Uniforms identify workers of Palm

Airlines, including but not limited to:
front desk service, flight attendants,
kitchen helpers, flight engineers, PALM
AIR
custodians, maintenance workers
and volunteers. Clothing with the
approved corporate logo should
be worn on duty to provide easy
accessibility to customer service.

The logo should not be altered

from their positions as shown here.
The correct logo (Palm Airlines or
Palm Air) should be used according
to these guidelines.

TEMPLATES

The templates for uniform/shirt, cap

and t-shirt is provided. The usage of
the Palm Airlines logo or Palm Air
logo must be permitted by Palm
Airlines and not to be reprinted on
alternate clothing.

Clothing colour choices are as

follows: White (#FFFFFF), Black
(#000000), Light Blue (#DDEDFA),
Tan (#E2DCB7).

PAGE 7
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

PROMOTIONAL ITEMS

Assessories and promotional items

broadcast the corporation’s identity.
They are meant to leave with the
client and therefore must be both
effecient and recognizable. There
should be no other decorations but
the “Palm Air” logo.

The only variable on the logo is on

the official Palm Airlines lanyard.
This variation on the logo is
approved by Palm Airlines, with no
other exceptions.

The templates for a coffee PALM

AIR

mug, pen, lanyard and playing

cards are provided here.

AI
RL
N I
ES
P
A
L
M
A
IR
LI
N
ES

PALM
AIR

ES
IN TEMPLATES
I RL
A
L
M The colours of the Palm Airlines logo
PA should not be altered in any way.
The surface colour may vary with
type of product and must adhere
with the correct usage guide.

PAGE 8
 PALM AIRLINES LOGO USAGE GUIDE
FOR THE HIGHEST DEGREE OF EFFECTIVENESS

VEHICLES base of the plane must be coloured Application of logo and graphics are
while the top white to provide to be done only by print companies
The design of the logo on a Palm easy recognition. The position of in association with/or approved by
Airlines aircraft must have instant the palm tree and “Palm Airlines” Palm Airlines.
recognition and is unique from other must follow the template as shown
airlines. The Palm Airlines logo has below. The palm tree should only
been modified to fit cleanly on an be shown on the tail of the aircraft
aircraft and should not be used in while the words “Palm Airlines”
any other way. stretch across the upper body.
Logos of associated corporations
All Palm Airlines aircrafts are white, may be printed in the white space
and the logo applied in two tones of indicated below, but only with
blues. (#E4EAED, #3B6D9B). The permission from Palm Airlines.

TEMPLATE

Associated logos may be printed here

PAGE 8
Printed by Palm Airlines, 2007