Case incident 1

"DATA WILL SET YOU FREE"

Ford CEO Alan Mulally is no!n "or startin# $eetin#s %y sayin# "Data !ill set you "ree" and "or tryin# to
c&an#e Ford's culture to one t&at is %ased on increased accounta%ility( $ore in"or$ation s&arin#( and &ard
$etrics) "You can't $ana#e a secret(" &e is also "ond o" sayin#) Alt&ou#& it's not clear !&et&er Mulally's
a**roac& !ill !or at Ford( !&ic& is no!n "or it's sel"+contained "ie"do$s !&ere little in"or$ation is
s&ared( so$e co$*anies &a,e "ound t&at $ana#in# *eo*le accordin# to &ard $etrics &as *aid o"") Consider
"reescale Se$iconductor( a co$*uter c&i* $anu"acturer %ased in Austin( Te-as)
Freescale &as disco,ered t&at in order to &a,e t&e ri#&t e-tensi,e and ela%orate set o" $etrics to $ana#e its
./(000 e$*loyees in 10 countries) O" *articular concern to "reescale is retention) "T&ere's no #reater cost
t&an &u$an ca*ital( es*ecially in t&e tec&nolo#y industry(" says 2i#nas&a 3atel( Freescales' director o" #lo%al
talent sourcin# and inclusion) "W&en you',e #ot a tenured e$*loyee t&at decides to !al out t&e door( it's
not 4ust one *erson lea,in#( it's t&at *erson's no!led#e and net!or and sills)"
To $an#e talent and *re,ent turno,er( Freescale &olds line $an#ers accounta%le "or recruitin#( &irin#( and
retainin# e$*loyees) To do t&at( $ana#ers need to *ro4ect t&eir talent needs into t&e "uture and reconcile
t&ose !it& *ro4ected a,aila%ilities) 3atel *ro,ides line $ana#ers !it& census data t&at &el* t&e$ $ae t&eir
*ro4ections( %ut at t&e end o" t&e day( t&e res*onsi%ility is t&eirs) "W&at !e &a,e done is taen all o" our
inclusion data( all or $etrics( and !e',e $o,ed t&e accounta%ility o,er to t&e %usiness unit(" 3atel says)
3atel also *ro,ides Freescale $ana#ers !it& %enc&$ar data so t&ey can co$*are t&eir e""ecti,eness !it&
t&at o" ot&er units) T&e %enc&$ar data include t&e nu$%er o" *eo*le &ired( turno,ers( and *ro$otions+and
%rea do!ns %y de$o#ra*&ic cate#ories) "T&ere's 5a return on in,est$ent6 "or e,eryt&in# !e do(" says
3atel)
Questions:
1) Freescale "ocused on $etrics "or t&e ac7uisition and retention o" e$*loyees) Do you t&in $etrics
can %e a**lied to ot&er areas o" $ana#e$ent( suc& as e$*loyee attitudes( e$*loyee *er"or$ance( or
sill de,elo*$ent8 9o! $i#&t t&ose $etrics %e $easured and $ana#ed8
.) As a $ana#er( !ould you !ant to %e accounta%le "ro t&e ac7uisitions and retention o" e$*loyees you
su*er ,ise8 W&y or !&y not8
1) In #eneral( !&at do you t&in are t&e ad,anta#es and li$itations o" suc& $etrics8
/) Freescale "ocused on $etrics "or t&e ac7uisition and retention o" e$*loyees) Do you t&in $etrics
can %e a**lied to ot&er areas o" $ana#e$ent( suc& as e$*loyee attitudes( e$*loyee *er"or$ance( or
sill de,elo*$ent8 9o! $i#&t t&ose $etrics %e $easured and $ana#ed8