DATACENTER 2013

Datacenters role in the

Third Platform
1
Who are Interxion?
Leading provider of cloud- and carrier-neutral colocation data centre
services in Europe.
33 data centres in 11 countries, including 1 in Copenhagen
Over 400 carriers and ISPs and 18 European Internet exchanges,
including access to DIX (Danish Internet eXchange)
More than 1,200 customers
More than 400 dedicated employees
2
Where we are headed
Traditional deployments
In-house
Traditional
Internal IT
operation
Own
equipment
Outsourced
on-premise
External IT
operation
Own
equipment
Out-of-house
Co-location
Internal IT
operation
Own
equipment
Outsourced
co-location
External IT
operation
Own
equipment
Outsourced
in the cloud
Cloud
operation
Cloud
equipment
Total
outsourcing
External IT
operation
Outsourcer
equipment
The Hybrid reality
Challenges:
Dispersed IT infrastructure
Data security & harmonization
Control, Governance & SLA
Orchestration & Management
Application performance
Integration
Connectivity
Mix of:
Sourcing models
Deployment models
Service models
Operational models
Procurement models
Ownership models
Connecting to 1 service roundtrip is user
acceptable
What happens when mash-up of several
services?
Coupon offer to mobile shopper
Will it be presented to shopper just-in-time or
just-too-late?
What if?
5
Internet
Internet
Remember history
6
Cloud in the 1990s... ... Barrier to adoption
Level of concern about potential issues
of Big Data
Figure 39: How concerned are you with the following issues as they relate to big
data? those who rated an issue as 4 or 5 extremely concerned (Total sample)
67% of respondents
were concerned about
long-term storage
and/or network issues
with regards to Big Data
55%
53%
48%
42%
38%
Analytics Long-term storage Speed of accessing,
processing and
delivering
information
network
Speed of accessing,
processing and
delivering
information
hardware
Speed of accessing,
processing and
delivering
information
software
Analytics and
long-term storage
were the biggest
areas of concern
for respondents
Software and hardware
were the areas of least
concern for respondents
Almost half of respondents
were concerned by
potential issues of network
speed
Expected speed of data extraction
Figures 35: How quickly would you expect a successful
Big Data implementation to present data to the end user?
(Those whose organisation has explored or will explore
how Big Data could benefit their organisation )
58%of organisations expect their
requested data to be viewable
within 100 milliseconds
9%
49%
30%
12%
10-50 milliseconds
50-100 milliseconds
100-500 milliseconds
500+ milliseconds
The average overall speed based on
all responses is 220 milliseconds
163
195
193
248
316
182
234
France
Germany
Spain
Benelux
Nordics
ACH
UK & Ireland
France is the
most
demanding
market,
Nordics the
least
demanding
169
222
253
501-1000
employees
1001-3000
employees
More than 3000
employees
Smaller
organisations
are tend to
be more
demanding
for a faster
response
time
Figures 37: How
quickly would you
expect a successful Big
Data implementation
to present data? by
region
Figures 36: How quickly would you expect a
successful Big Data implementation to present
data? by size of organisation
Big data & bandwidth
Its not just bandwidth TCP/IP v IPC
Source: Geddes
space
and power
The Neutral Datacenter
Neutral to Telcos, IT Service Providers & IT service stack
Home of suppliers, buyers, IT services hubs and eco-systems
Traditional Private cloud Public cloud Hybrid cloud Community cloud
Internet Exchanges
International Carriers
Telcos
Internet Service Providers
Mobile operators
Connectivity Services
Corporate Enterprises
Public Entities
Communities
IT buyers & Users
Managed Service Providers
System Integrators
Cloud Providers
Hosting Services
Content Distributors
White Labeling Services
IT Services
Financial Trading Hubs
Digital Media Hubs
Cloud Hubs
Content Hubs
Online Gaming & Gambling
Community Services
The neutral datacenter as a strategic
enabler
Connect Transact
Integrate Optimize
Industrialization of IT services
Standardization & commoditization
Evolving eco-systems & IT services hubs
Concentration in large datacenters
Production & distribution hubs
Placed in connectivity hubs and on major exchange points
Integration friendly to private clouds virtually/logically/physically
Neutral ground will prevail & benefit Supply and Demand side
Analysts perspective on the IT supply
chain evolution
Its been seen before.. !
impact for business
fraud detection
Interxion cloud hub
Enabling the ecosystem
IP
CDNs
Mobile
Direct Connect
Internet
Exchanges
Carrier
Ethernet
Platform Providers
Public Infrastructure
Platform as a
Service
Global Outsourcers
Multi-Tennant
Private Cloud
SaaS Providers
Vertically Integrated
public cloud
Cloud Enablers
Orchestration and
Virtualisation
Hosting Providers
DNS, Web hosting,
Email, and Backup
Systems
Integrators
Professional and
Managed Services
Cloud Providers
Public Cloud
Enterprises
Enterprise IT
Departments
Test Labs
Questions?
Ian McVey
Director, Enterprise & System Integrator Segment
Interxion
ianmc@interxion.com
+44 7715205075
Please visit us at www.interxion.dk