Personal Positioning

Creating Personal Positioning Statements
As a business professional and graduate student, you will be called upon to defne
yourself to others every day. A Personal Positioning Statement also known as an
elevator pitch creates a clear and vivid picture of who you are and what you
have to o!er to potential employers. "t helps you present yourself e!ectively and
position your capabilities in the mind of the listener.
Where can I use my statement?
At networking events# receptions, dinners, and pre$interview gatherings when
meeting people for the frst time
At interviews to respond to the %uestion &'ell me about yourself&
(hen introducing yourself to company representatives over the phone
Positioning Statement Guidelines
Your positioning statement is a way to introduce yourself professionally. These
guidelines apply to all positioning statements:
Make it clear and concise. )hallenge yourself to edit the statement so you
can present yourself in under a minute. "t*s best to develop a short +,-$second.
version for introductions as well as a longer +/$minute. version for interviews
and e0tended conversations.
Always relate your statement to the person with whom you are
speaking. 1ocus on the frm, the industry, or the position you are seeking.
Speak in the present tense. Place both yourself and your profession in the
present, i.e. &" am a marketing professional with three years* e0perience in the
pharmaceutical industry.&
State your interests clearly. )ompanies are looking to hire individuals who
are focused and know what they want. 2ou may choose to e0press why you
want to work in a specifc functional area or why you want to work for the
specifc company. &" am interested in working for )ompany 324 because it is a
leader in wireless technology.& &" am interested in brand management based on
my e0perience in advertising and market research.&
State your expertise and unique strengths. Articulate those individual
%ualities that di!erentiate you from others in your feld. 2ou may emphasi5e a
particularly deep +and marketable. technical knowledge, an e0ceptional
approach to problem solving, or some other specialty or focus. 'aking the time
to locate and verbali5e the professional strengths you have developed will set
you apart from the crowd. &" speak 1rench, Arabic and 6nglish 7uently and plan
to use my language skills in international consulting pro8ects.& &" have managed
pro8ects involving "nternet security. 9ne resulted in an "S9 :--0 %uality system
that led to a national %uality award.& &" have e0perience in database design for
the fnancial services industry.
Jones MBA Career Center Personal Positioning Statements May 2009
Include names of organizations for which you hae worked! honors or
scholarships you receied! schools attended! etc. if they sere to
distinguish you. &" am a 1ulbright;<hodes Scholar...& &" am a graduate of the
top$ranked )hemical 6ngineering program at the =niversity of >innesota.& &"
worked with ,> in research?&
Summarize the types of organizations or enironments in which you
hae employed your talents! such as "ortune #$$ %rms! large
&usinesses! emerging companies! etc. 2ou may also mention other types of
activities, such as teaching, participation on the board of a business or non$
proft, or leadership in a professional association. &" have worked with large
frms like 6rnst @ 2oung, as well as a small, family$owned business.& &" really
en8oy cross$functional team environments. At (ells 1argo " consulted with AA
di!erent business units during a successful 6<P system consolidation.&
'iming( Bave a ,- second and a A- second version that communicates the
same information, with each peaking listener interest and inviting further
conversation. 1or instance, &"nterestingC how did you do thatD&
Positioning Statement )orksheet
'his worksheet is designed to help you create the frst draft of your personal
positioning statement, an essential personal marketing tool. 2ou will have an
opportunity to practice delivering your PPS during the )areer Eevelopment
(orkshop.
*uidelines(
+elate your statement to the person with whom you are speaking.
"ocus on the %rm! the industry! or the position you are seeking.
,imit your statement to -$ seconds for a short ersion! # minute for a
longer ersion.
Speak in the present tense.
State your interests clearly.
.ighlight your experience and unique strengths that distinguish you.
/xplain the type of position you are seeking.
#. An oeriew of your education! functional and0or industry experience(
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
FF
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
FFFFFF
FFFFFF
FFFFFF

1. A statement of what you are looking for(

-. Additional speci%c information(

FFFFFF

FFFFFF

FFFFFF

FFFFFF
2ow pull it all together(

FFFFFF

FFFFFF

FFFFFF

FFFFFF
FFFFFF

FFFFFF
Sample Positioning Statements
I am fnance professional with three years of experience in a Big Five public
accounting frm where I speciali!ed in the medical device and healthcare
industries. I developed expertise in complex fnancial modeling and wor"ing
across functional areas to achieve goals. I am currently an #B$ student in fnance
at %$ Tech focused on wor"ing as a fnancial analyst in the medical device
industry.
I have four years experience as a sales and pro&ect engineer for %eneral 'lectric(s
turbine division. I was most recently responsible for leading a cross)functional
team of manufacturing fnance systems and admin representatives in the design
of a *ustomer +elationship #anagement system which is currently being
implemented. #y #B$ emphasis is ,trategic #anagement and I(m loo"ing for a
position as an internal consultant speciali!ing in business transformation and
mar"et d

Personal Positioning

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Personal Positioning

Hochgeladen von

Copyright:

Verfügbare Formate

Creating Personal Positioning Statements

Das könnte Ihnen auch gefallen