Project Report on

A Study of Marketing and

Promotional Strategy of Airtel Ltd.

Submitted for the partial fulfillment of the Award
of Degree of
Bachelor of Business Administration
From
Ch. Charan Singh university, meerut
(Session 2011-2014)


Submitted To: Submitted By:
Dr. Mayank Jain
(HOD, BBA Department)
Himanshu Singh
(8655656)
777 BBAVI
th
Sem.




IIMT, MEERUT
DECLARATION


I, Pawan Janmeda, hereby declare that the research work presented in this project report
entitled A Study Marketing Strategy of Bajaj Auto . For the fulfillment of the
award of Bachelor in Business Administration from Choudhary Charan Singh University ,
Meerut is based on my work during the summer training in the Bajaj . The project embodies the
result of original work and studies carried out by me and the contents of the project do not form
the basis for the award of any other degree to us or to anybody else.



DATE : (Pawan Janmeda)


PLACE:




ACKNOWLEDGEMENT

With great pleasure I express my heartiest thanks to Mr. Deepak Kumar, for giving me an
opportunity to work under their guidance in their esteem organization and providing me
necessary resources for my project . It makes and feels me proud to be a part of Bajaj

I would like to express my extreme gratitude to Dr. Mayank Jain ( HOD BBA Department )
for his inspiring and supporting guidance during the course of this project . No words of
appreciation are good enough for the constant encouragement , which I have received
from him.
I would also thank my institution and my faculty members without whom this project
would have been a distant reality.

At last I would like to extend my sincere thanks to all the respondents to whom I
visited for giving their support and valuable information , which helps me in completing
my project work.





TABLE OF CONTENT


SERIAL
NO.

TOPICS

Page
No.
1 Title Page I
2 Company Certificate II
3 Guide Certificate III
4 Declaration IV
5 Executive Summary V
6 Acknowledgement VI
7 List of figures VII
8 Chapter- 1
Introduction

9 Chapter- 2
Company profile

9.1 SWOT Analysis
10 Chapter- 3
10.1 Objectives of the project
10.2 Importance and scope of project
11 Chapter- 4
Literature review

12 Chapter- 5
Research Methodology

12.1 Research Design
12.2 Data Collections
12.3 Limitations
13 Chapter- 6
Data Analysis & Interpretation

14 Chapter- 7
14.1 Findings

14.2 Conclusions