Affiliate Marketing Secret

The Affiliate Marketing Secret | Copyright2013 All rights reserved 1
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The Affiliate Marketing Secret
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TABLE OF CONTENTS

1.0 Introduction (
2.0 The Traffic Conversion Profit Model )
.0 The Lie a!out Internet Mar"eting **
4.0 The Affiliate Mar"eting Realit# *+
,.* Rip -ff 'y 'uyers *,
,.. "nderstandin! /ooie 0uration 1 2alidity *(
,.+ /ooie #tuffin! *)
,., Rip -ff 'y $roduct 2endors .*
5.0 The Affiliate Mar"eting $ecret +.
3.*4 The 5Traffic6 /omponent +.
3.*.* Traffic 7enerated 'y Affiliates ++
3.*.. Traffic 8rom $roduct 9aunches +(
3.*.+ 9ist #waps +)
3..4 The 5/onversion6 /omponent ,.
3...* 8eedin! Traffic to $roduct 2endors ,+
3.... :ow 7urus /arry -ut Affiliate ;aretin! ,,
3...+ 7urus and their <oint 2enture (<2) World ,(
3...+.* $roduct -wners With #mall or &o 9ist ,=
3...,.. /ross $romotion of $roducts ,>
3...,.+ ?xchan!e of 'onus $roducts ,)
The Affiliate Marketing Secret | Copyright2013 All rights reserved
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6.0 Beating the Affiliate Marketing Reality !2
"#1 $ro%ote Closed Affiliate $rogra%s !2
"#2 S&eeten 'o(r )ffers &ith *on(ses !3
"#3 $ro%ote Money Making +iche $rod(cts to +e&,ies !!
"# $ro%ote +on-Money Making +iche $rod(ct !"
"#! Sell Master .esell .ights / private la,el .ights $rod(cts !"
.0 !r"#$ct% Are &"$r 'irt$al ("l#)ine !0
1#1 Cross-Sell $rod(cts / Services "1
1#2 Sell 2orld 2ide .esell .ights 322..4 $rod(cts "3
1#3 Sell $rivate 5a,el .ights 3$5.4 $rod(cts "
1# Sell *randa,le .ights to e*ooks "
*.0 Ti+% "n Creating &"$r O,n !r"#$ct% ""
-.0 ("ing F"r,ar# "1

The Affiliate Marketing Secret | Copyright2013 All rights reserved !
__________________________________________________
..0 /NTRO01CT/ON
Welcome to The Affiliate ;aretin! #ecret.
@ou have made the best decision in purchasin! this e'oo as this
is the blueprint for your internet maretin! success. These
materials alone will save you at least a few years of your
internet maretin! journey (if you have not !iven up by then).
What ABm about to reveal to you is a !uarded secret which !urus
do not want you to now as it will affect their internet business
income. A donBt blame them for not revealin! this as they have
!one throu!h their early years of stru!!le before discoverin! the
secret to mae money online.
A have !one down this affiliate maretin! path and have my share
of challen!es, disappointments and success. What A discovered
alon! the way made me reali%e that there are a lot of 5unseen6
thin!s in affiliate maretin!. Affiliate maretin! is not what it
seems to be.
The Affiliate Marketing Secret | Copyright2013 All rights reserved "
__________________________________________________
A lot of times, the statements that !urus mae are just not true.
These untrue statements are desi!ned to mae you wor for
their success. As you !o throu!h this e'oo, ABll share with you
some of their statements and blow their covers off. ABll reveal
the inside secret of what mae the !urus 5roc6 C at your
expense.
When you complete readin! this eD'oo, the stuff you discover
inside will surprise you and will mae you want to reloo at your
online business and mae you chan!e your affiliate maretin!
approach.
-f course, the ideas and strate!ies mentioned in this eD'oo are
not exhaustive but they are more that is reEuired to mae you
successful in internet maretin!, provided you put them into
action.
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:ave you ever wondered why !urus mae so much money on the
internet while the avera!e affiliate mareter stru!!led to !et byF
The answers are all in this e'oo.
-nce you have finished readin! it, youBll wish you have nown
this earlier. This e'oo is also a blueprint for your internet
business success. A have included this blueprint for you to build
your internet business the ri!ht way.
An this eD'oo, ABll tal a lot about the 5%one# %a"ing& niche
as most internet mareters are in this niche. An the money
main! niche, the rewards are hi!h D only for those who now the
secrets of affiliate maretin!. As for those who donGt, they will
only be !ettin! peanuts.
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2.0 T3E TRAFF/C CON'ERS/ON !ROF/T MO0EL
'efore we jump strai!ht into the affiliate maretin! secret in
detail, it is necessary for you to be familiarised with the Traffic
/onversion $rofit (T/$) model.
An the T/$, there are two components that you must now and
do well if you want to mae a lot of money onlineH
TRAFF/C 4 SALES CON'ERS/ON 5 !ROF/TS
The two components (traffic and sales conversion) should be
your main area of focus in runnin! your internet business.
Whether you are successful or not will depend on how well or
ima!inative you are in mana!in! these two components.
The first component is 5Traffic6 I the lifeblood of your business.
Without visitors comin! to your website, you will have no
customers. 'ein! able to brin! traffic to your site(s) is only one
part of the eEuation.
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When visitors lands on your site, you must preferably convert
them into buyers immediately or able to opt them into your
subscriber list which you will later maret affiliate products to
them.
This is the 5/onversion6 component which is one area where
!urus excel in.
0o you a!ree that this T/$ model is common senseF @esF
#urprisin!, the majority of internet mareters do not really
understand its secrets or now how to use it correctlyJ
This is what separates them from the !urus. "nderstandin! the
inner secrets of this model is what The Affiliate ;aretin! #ecret
is all about.
Read on.
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6.0 T3E L/E ABO1T AFF/L/ATE MAR7ET/N(
8The M"nkey See9 M"nkey 0" !rinci+le
An# 3", /t All :ent :r"ng;

This section aims to clear all the misconceptions about affiliate
maretin! that you may have been told, tau!ht or observed. This
section will to brin! you bac to the 5ri!ht way6 in buildin! your
online business and not to be sucered into false promises of easy
and fast money you often see in money main! pro!rams.
&"$ 0" N"t Nee# Any !r"#$ct% "r
a :e<%ite "f y"$r O,n t" Make Big
M"ney Online;
The above statement is 'A7 9A?. This bi! lie is used to 5entice6
people to si!n up as an affiliate to promote the vendorBs
products and at the same timeH
*) brin! in valuable traffic to their site
.) help them build a bi! responsive list and
+) mae tons of money for them in the processJ

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The reality is, you need products and lots of it to be successful.
#econdly, you need websites to drive your business. Thirdly, you
need to build a 5responsive6 list if you want to mae lots of
money online.
In fact' having a !ig res(onsive list is the )onl# *a#& to
%a"e tons of %one# )consistentl#&.
A responsive list is where your subscribers have provided their
primary email addresses tor previously bou!ht product(s) from
you. As compared with their secondary email address, they will
tend to open their primary address or tend to buy from you a!ain
if your products fit their needs.

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4.0 T3E AFF/L/ATE MAR7ET/N( REAL/T&
8Affiliate Marketing Can Make &"$
a L"t "f M"ney i% a B/( L/E an# TR1T3;
The above statement has double meanin!, dependin! on which
side you are on. Af you are an affiliate, AGm afraid that you wonGt
be able to mae much money in affiliate maretin!. -n the other
hand, there is a lot of money to be made if you are a product
ownerJ $lease read on to find out whyJ

As an affiliate mareter, it is extremely important that you now
about the Affiliate ;aretin! Reality (A;R). This is about the
pitfalls faced by affiliates that can seriously affect your sales
conversion rates. This is the 5A:A6 thin! to now as to why
affiliates only !et peanuts as compared to the product vendors.
Anside this section, A have su!!ested some remedies to !o around
some of the affiliate pitfalls but the real lon! term solution are
found in the Affiliate ;aretin! #ecret section.
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Are you ready to now why you do not mae much money as an
affiliateF
9etBs start.
4.. Ri+ Off By B$yer%
This is a bi! problem faced by affiliates which has !reatly affected
their sales conversion rates. #upposin! you come across a very
!ood product with hi!h affiliate commission and you want to
promote it. The first thin! you would normally do (if you have a
subscriber list) is to blast out an email to your subscribers
tellin! them to chec out the product. @ou may also decide to do
some preDsellin! by writin! about it or puttin! up an affiliate
banner on your blo!.
@ou mana!ed to brin! in the traffic (via your affiliate lin) to the
product vendorBs site and the site visitors lie the product. 7uess
what will happenF
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;ost of these site visitors would normally not buy but would
instead do a web search for the affiliate pro!ram and si!ns up for
the same and buys usin! their affiliate lin.
An the end, you !et nothin! after all the hard wor spent in
promotin! the product. This stealin! of affiliate commissions by
buyers is very ra%(ant in the moneyDmain! niche simply
because these !uys now the inside out about affiliate maretin!.
There are many cases where product buyers are simply dishonest.
-nce they buy and downloaded the product, they will
immediately as for a refund. An the end, you will not !et your
commission.

TIP+ /hec the refund policy (if any) before you decide to
promote any product.
The Affiliate Marketing Secret | Copyright2013 All rights reserved 1!
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4.2 1n#er%tan#ing C""kie 0$rati"n = 'ali#ity
Af you are an affiliate, you must now how cooies wor. An case
you do not now, a cooie is a small data file that is !enerated
when your site visitors land on the vendorGs merchant site (after
clicin! on your affiliate lin).
This file is then dropped into your visitorGs browser (to be exact)
which means that this visitor now belon!s to you for a particular
product.
The file records your affiliate A0, time the cooie is created and
the expiry date.

Af your site visitor does not buy but later returns to the vendorBs
merchant site (need not throu!h your affiliate lin a!ain) and
then maes a purchase, you will still !et the credit for the sale
after the merchantBs website checs the affiliate cooie present in
the visitorBs browser.
The Affiliate Marketing Secret | Copyright2013 All rights reserved 1"
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:owever, you will not !et the credit for the sale if he later uses
another browser to mae the purchase by visitin! the vendorBs
site direct and without clicin! your affiliate lin. @ou will
however !et the credit for the sale if he clics on your affiliate lin
a!ain even if he uses a different browser.
-n the duration of the cooie set by the merchant, a short cooie
life span would mae the cooie expire faster. @ou would not
!et the commission if it has expired unless your affiliate lin is
cliced a!ain.
Another thin! you must now is that some merchants only
reco!ni%es the first affiliate who brou!ht the visitor to their site
and not any other subseEuent affiliate(s). This means that you
will not !et the commission even it is you who subseEuently send
the visitor to the merchantBs website via your affiliate lin. The
Aweber affiliate pro!ram uses this 5first in first out6 method of
reco!ni%in! affiliate commission. Therefore, a lot of internet
mareters promote Aweber heavily hopin! to be the 5first
affiliate6 to send visitors to the AweberBs site.
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-n the other hand, there are merchants who will !ive credit to
the latest affiliate (and not the earlier affiliates) who sends the
visitor to their site. /licban is one merchant who uses this
method of commission reco!nition.
An this case, you will not !et any commission if there is a
subseEuent affiliate who sends your earlier site visitor to
/licban and maes a purchase.
Ti(+ Affiliates must always chec the affiliate pro!ramBs policy on
commission reco!nition before promotin! a product.
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4.6 C""kie St$ffing
/ooie stuffin! basically involves discreetly droppin! c
cooie(s) onto a visitorBs browser (when he visits an
unsuspectin! site) without them nowin! about it.
An fact, you donBt need to send visitors to the merchantBs
website for this to happen. The cooie can have affiliate A0s
for several products.
This is done with the hope that the visitor will later visit one
of the tar!eted affiliate sites set in the cooies. When the
unsuspectin! potential buyer later !oes to the tar!eted
merchantBs website (not clicin! any other affiliate lin)
and maes a purchase, the cooie dropper will !et the
commission even thou!h he is not the one who sends him to
the merchantBs website.
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8urthermore, your 5dropped6 cooie will overwrite any
earlier affiliate cooie (if any) unless the merchant practice
the 5first in, first out6 method of commission
reco!nition.
Ti(+ Ro!ue websites use discount or bonus lins in their
webpa!es which will drop cooies into your browser when
such lins (normally discount or bonus lins) ,are cliced
(no need for the Kbuy buttonKto be cliced). An fact, there
are no such discount or bonus offered. At is just a way to !et
you to clic on the lins. Ro!ue sites will tar!et products
where product vendorsLmerchants disallowed the !ivin! of
discounts or bonuses as incentives to buy. As there will be
no affiliates offerin! such incentives, these ro!ue sites can
easily !et their webpa!e listed at the top of search en!ines
(no competition) and thus rippin! off the product vendors
or other affiliates.
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Ama!ine you have initially brou!ht a potential buyer to the
vendorBs website and he subseEuently returns directly to the
website and maes a purchase. The person who
subseEuently carried out the cooie stuffin! will !et the
commission and not you.
,., Ri+ Off By !r"#$ct 'en#"r%
There are a lot of product vendors who rip off the
commissions of their affiliates whether intentionally or
unintentionally. As an affiliate, you must be aware how
it is done so that you can tae steps to protect your
commissions from bein! hijaced.
As most visitors seldom buy on their first visit to the
vendorBs site, the vendor would collect their email addresses
by offerin! them a free e'oo or report. This is how product
owners intentionally or unintentionally rip off their
affiliatesB commissionsH
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Scenari" .> Site ?i%it"r #i# n"t click "r#er link t" g"
t" )erchant@% %ite
When you send visitors to the vendorBs sales pa!e throu!h
your affiliate lin, there is a hi!h possibility that they will
not clic the order lin to !o to the merchantBs website. This
means that there is no affiliate cooies deposited into
their browsers. @ou are therefore not reco!ni%ed as an
affiliate who brou!ht him thereJ
&oteH Af the product vendorGs site is runnin! their own
affiliate pro!ram, the affiliate cooie will be dropped to the
visitorsG browsers once they land on the vendorGs site.
After collectin! the email addresses of their site visitors, the
product vendor would subseEuently send followDup emails
to his new subscribers to promote his product 5without6 any
affiliate lin embedded in his emails (if he is honest).
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Af his new subscribers buy the product, no commission will
be paid out and the product vendor will !et the full price of
the product.
8or 5dishonest6 product vendors, they would embed their
own affiliate lin in their followDup emails. Af their new
subscribers buy the products, the dishonest product
vendors will !et the commissions.
Scenari" 2> Site ?i%it"r click% "r#er link t" g" t"
)erchant@% %ite
When you send visitors to the vendorBs sales pa!e (throu!h
your affiliate lin), they may sometimes clic on the order
lin to !o to the merchantBs website but did not proceed
further to buy. At this point, the merchantGs site will
deposit the affiliate cooie into their browsers and you are
ta!!ed as the affiliate who brou!ht them there.
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When the product vendor subseEuently sends followDup
emails to his new subscribers to promote the product
5without6 any affiliate lin embedded in his emailsM
you will !et the commission when the new subscribers mae
a purchase.
Af a 5dishonest6 product vendor embeds his own affiliate lin
in his followDup emails and the new subscribers mae a
purchase, he will instead !et the commission.
Af product vendors are sellin! throu!h /licban
(merchant), one way you can chec whether the product
vendor is rippin! off your affiliate commissions is to
si!n up as a subscriber to the vendorBs list. When you
subseEuently receive follow up emails from the vendor to
promote his product, you should chec whether there is any
/licban affiliate A0 (5nicname6) at the bottom of
/licbanGs order pa!e.
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@ou should not see any /licban A0 there. Af there is, it
means that the vendor has used his own /licban affiliate
A0 in his followDup emails to his new subscribers to override
his affiliatesG A0s and ripDoff them off.
This is the advanta!e of promotin! /licban products as
you can test whether the product vendor is rippin! off your
commissions.
&oteH #ometimes, the vendorsG followDup emails may direct
his new subscribers to a presell pa!e where he may use his
own /licban affiliate A0 to override his affiliatesG cooies.
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Scenari" 6> There i% n" )erchant %ite
An this example, there is no merchant site involved. This
means that there is an affiliate pro!ram runnin! in the
bac!round in the vendorGs site.
When you si!n up as an affiliate, the product vendor will
provide you with an affiliate lin to promote his product(s)
When you brou!ht a visitor to their sales pa!e, they will
deposit an affiliate cooie (reco!ni%in! you as an affiliate)
into his browser. As usual, the product owner will collect the
visitorGs email address whether the visitor buys or not.
Af a 5dishonest6 product vendor embeds his own affiliate
lin into their follow up emails to his new subscribers, it
would be difficult to chec whether the email lin to the
sales pa!e has the vendorBs affiliate lin as such lins are
normally cloaed or shorten usin! a "R9 shortener.
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0i%c"ntin$ati"n "f affiliate +r"gra)
There are cases where product vendors would Euietly
discontinued their affiliate pro!ram without informin! their
affiliates. This would mean that affiliates would
unnowin!ly continue to send traffic to their sites and end
up not !ettin! paid for their effort. -ne way to overcome
this is to focus on a few lucrative affiliate pro!rams so
that you can constantly visit their affiliate support pa!e (if
any) to see whether the affiliate pro!ram is still on!oin!.
There are cases where products owners will withhold their
affiliatesG commission until a threshold amount is met
before payin! out. When the product owners subseEuently
stop their affiliate pro!rams, their affiliates may not !et bac
the commissions due to them.
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Change "f )erchant
There are product vendorBs who chan!e their merchant
without informin! their affiliates who will unnowin!ly
continue to send visitors to the vendorsG sites usin! out of
date affiliate lins where no commission will be paid to their
affiliates for any purchase made.
?ven if the product vendors do inform their affiliates via
emails of the chan!e in their merchant, there is a hi!h
chance that their affiliates may missed the email notification
and may not tae the necessary action to si!n up for the new
affiliate pro!ram under the new merchant.
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!r"#$ct ",ner %elling their +r"#$ct% "$t%i#e their
affiliate +r"gra)
Ama!ine a situation where you send your site visitors to the
product vendorGs site where no purchases were made.
A dishonest product vendor may subseEuently offer
discounts (year end sales etc.) to them usin! a different
merchant or $aypal. As the purchases are made outside the
affiliate pro!ram, you will not be paid your commission.
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!r"#$ct 'en#"r@% Sc"+e "f Affiliate C"))i%%i"n
C"?erage
#ome product owners have several products in their
portfolio and may reEuire their affiliates to !enerate
different affiliate codes for each of the product they
want to promote. ;ost of the time, affiliates would !enerate
affiliate codes for one of two products only. When they
subseEuently send visitors to the vendorGs site, any product
purchase made that are not under their affiliate codes will
not be !iven credit as an affiliate sale.
An this case, the product vendor is !ettin! free traffic from
your promotions.
'efore decidin! to promote a particular product vendor, you
should chec whether a sin!le affiliate code covers all their
products and not just a sin!le product. Af you are not sure,
you may wish to contact the product vendor to find out.
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C"ncl$%i"n
As you can see from the above scenarios, affiliates are always
exposed to numerous commission pitfalls which are difficult to
control.
@ou can minimise the commission pitfalls if you focus on
promotin! the products of reliable vendors and a smaller number
of hi!h convertin! products so that you can trac the status of the
affiliate pro!ram.
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5.0 T3E AFF/L/ATE MAR7ET/N( SECRET
An this section, we will loo at how product vendors drive traffic
to their sites and how they moneti%e their to mae tons of money.
TRAFF/C 4 CON'ERS/ON 5 !ROF/TS
5.. The 8Traffic; C")+"nent
7(r(s pri%ary8 ai% in ,ringing in traffic to their sites is to
,(ild a responsive list and sell their ,ack-end prod(cts to
their s(,scri,ers after they opt in#
A responsive list is nor%ally a list of s(,scri,ers &ho have
,o(ght a prod(ct ,efore# They generally have a tendency
to ,(y again as they are serio(s in their online ,(siness and
&illing to %ake invest%ents to learn#

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#econdly, product purchasers always provide their primary
email addresses when main! their purchase. Any emails
that are subseEuently sent to them will normally !ets
opened and read.

This is the main reason why a 5buyers list6 is very responsive
as compared with a nonDbuyers list. An the latter,
subscribers would normally !ive their 5other email
addresses6 in exchan!e for the freebies they are !oin! to !et.
-.1.1Traffic (enerate# By Affiliate%
At is !enerally slow to !row a subscriber list
or!anically throu!h search and nonDsearch traffic.
8urthermore, such subscriber list is not as responsive
as compared with those who have provided their email
addresses when main! their purchases.
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
The fastest way to !row a 5responsive6 list is for
affiliates to brin! in the traffic A&0 collect the
purchasersG primary email addresses.
Ama!ine each affiliate has a few thousand subscribers
and even if they mana!ed to drive a fraction of their
subscribers to your sites, the traffic !enerated would be
hi!h indeed.
The secret of affiliate traffic is that it can build you a
responsive list and earn you consistent income without
doin! any traffic !eneration wor .
Ti+> 7ivea&ay8 events %ay ,(ild yo( a s(,scri,er list
fast ,(t the list is nor%ally not responsive as
s(,scri,ers in s(ch events do not give yo( their
pri%ary e%ail addresses#
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7urus can entice affiliates to promote heavily for them
as they are willin! to !ive their affiliates *44N
commission. #ome !urus even offer more than *44N
commission as they now that they will mae much
more from their 5-ne Time -ffers6, up sellin!, crossD
sellin! bacDend sales.
This is possible as they have 5a lot of products to sell6
and they now their metrics. As a result of their
tracin!, they now how much net profit (after
deductin! the commission payout) that they can mae
from each visitorLsubscriber.
8urthermore, their 5sales conversion6 rate is much
hi!her as they are not affected by the A;R.
At the end of all this, the !urus will !et their buyerBs list
or at least a bi! nonDbuyers list in super Euic time.
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-.1.2 Traffic fro% Products Launches
After nowin! about the A;R, you would thin
that there is not much money to be made by
affiliates. Well, it depends.
Advanced internet mareters are aware of the
behaviours of prospective buyers and they mae
full use of this nowled!e to drive traffic to their
sites and mae money.
This is how it is done. When a product owner
launches a product, he would normally send out
emails to his subscribers, as his affiliates or
<2 partners to promote for him. Whatever options
he chooses, a bu%% would normally be created
in the maret especially when the product owner
is well nown in the maret place.
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This is the time when there will be a lot of emails
flyin! around about the product launch.
#ubscribers who are interested in the product
would normally do a web search for any available
bonus or reviews on the product. This is the
instinctive human nature to !et the best deal
possible and be assured that they can mae the
correct purchase decision.
With this nowled!e, these internet mareters
would set up a web site (durin! the product preD
launch period to allow search en!ines the time to
index their site) and try to !et their website listed
hi!h on the search en!ine results.
To do this, they would !et a "R9 name that
matches the eywords (product name) that are
expected to be typed in by the web user.
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8or example, if they are promotin! this e'oo
(5The Affiliate ;aretin! #ecret), they may use
the followin!H
*. affiliatemaretin!secretbonus.com
.. affiliatemaretin!secretreview.com
+. !etaffiliatemaretin!secret.com
0omain names where their urls exactly matches
the eywords typed in by web users would
normally have their pa!e ran very hi!h in the
search en!ine results. A lot of times, such pa!es
are displayed on the first or second pa!e of the
search results simply because there
This strate!y can brin! in a lot of traffic. ?ven if
site visitors do not buy (despite their exclusive
bonus offered), you can try to collect their email
addresses by !ivin! away a very !ood freebie in
exchan!e. This is how you can build a bi! list and
mae affiliate sales durin! a product launch.
__________________________________________________

5...6 Li%t S,a+%
9ist swappin! is a fast way to build a list. This
strate!y is only possible if both <2 partners have a
reasonable list si%e and have a !iveaway product
of their own.
At wors lie this. 'oth <2 partners will email
their subscribers and say that his friend is !ivin!
away a !reat product. When their subscribers
lands on their <2 partnerGs freebie pa!e, they will
provide their email addresses in exchan!e for
the freebie product.
An the end, both <2 partners will !et to swap their
list and this is how they build their list si%e fast.
__________________________________________________
-ther than just list swappin!, the real aim is to
use their 5than you6 pa!es (durin! the
subscriber si!n up process) to promote their
bacend products. Their sales conversion rate is
hi!her as they are not affected by the A;RJ
Conclusion
The traffic strate!y of the !urus is very simple D to build a
responsive list fast and mae bacend sales. They do not focus on
!rowin! their subscriber list usin! or!anic traffic which is not as
responsive as affiliate traffic.
Therefore, they mainly use affiliates and list swaps with their
<2 partners to brin! in the traffic. With the affiliate traffic
approach, they can build a 5responsive list6 throu!h the sales of
their product(s).

__________________________________________________

8urthermore, fresh prospectsLsubscribers have a hi!her
tendency to seriously loo at sales propositions. At has somethin!
to do with Ofreshness6 of the product or the sales vendor to the
new site visitor.
With this principle in mind, you should eep on brin!in! in fresh
traffic with the ultimate aim of buildin! a responsive list throu!h
the sellin! your frontDend and bacDend products.
"sin! affiliate pro!rams is a fast and effective way of !eneratin!
traffic.
An the next section (5/onversion6 /omponent), A will show you in
detail on how !urus can achieve a hi!h sales conversion rate from
the traffic that comes their way from affiliatesLlist swaps and how
they use their bi! subscriber list. to build a bi!!er list and mae
more money.
__________________________________________________

5.2 The 8C"n?er%i"n; C")+"nent
An the Affiliate ;aretin! Reality section, A have mentioned
several pitfalls faced by affiliate mareters which affect their
sales conversion rates. This is one of the reasons as to why
the majority of affiliate mareters do not do well because
they use the 5normal6 affiliate maretin! approach.
7urus use a different approach which totally eliminates the
A;R pitfalls and therefore boost their sales conversions
The 7urus maretin! secrets consist of the followin!H
*. "se affiliates to drive traffic to their sites and sell their
frontDend and bacDend products and built a buyers and
nonDbuyers list in the process
..<2 with fellow internet mareters to promote each others
products and do list swaps
The followin! subDsections will show you in detail how
!urus levera!e their products and subscriber list to achieve
a hi!h sales conversion rate.
__________________________________________________
5.2.. Fee#ing Traffic t" !r"#$ct 'en#"r%
-nce the traffic from the affiliates lands on the sales
pa!e, they will normally be presented with a low cost
front end product and followed by (if there is a
purchase) a 5-ne Time -ffer6 (with discount) or up sell
product(s).
This approach is aimed at Euicly moneti%in! and
maximisin! their income. At this point, !urus do not
care whether the buyers buys under their affiliate lin
(lin substitution) as he will still !et the sale and build
a responsive list. At is only the ori!inal affiliate who
brou!ht the buyer to his site will lose out the
commission to the buyer.
Af site visitors do not mae any purchases, they will be
offered a freebie in exchan!e for his email addresses.
__________________________________________________
8rom the above, you can see that it is the affiliates who
feed the traffic to the !urus to enable them to sell their
frontDend and bacDend products. They are not affected
by the A;R. At the same time, they !et to build a bi!
list from the traffic sent in by the affiliates.
'y now, you would see that there is !reat advanta!e to
be a product owner rather than as an affiliate.
-.2.2 3", ($r$% Carry O$t Affiliate Marketing
An #ection 3.*. (Traffic from $roducts 9aunches), A
mentioned that !urus use other peopleBs product
launches (normally bi! ticet items to justify their
effort and time) to brin! in tons of traffic to their hi!hly
#?- sites. This is the traditional affiliate maretin!
approach they are usin! to promote other peopleGs
products but with a twist to !o around the A;R.
The Affiliate Marketing Secret | Copyright2013 All rights reserved
__________________________________________________
An their preDsellin! pa!e, they would normally offer
their exclusive product(s) as bonus to their prospective
buyers if they buy throu!h their affiliate lin. -nce the
purchase is made and the sale transaction is verified to
be in order (and after the !uarantee period, if any), a
download lin to the bonus product will then be
emailed to the buyer.
When a bonus is offered, the buyer would normally not
want to use his affiliate lin to mae the purchase when
he perceives that the exclusive bonus (cannot !et
anywhere else type) product is worth much more than
what he can save if he were to substitute his own
affiliate lin to mae the purchase. -f course, the
bonus offer must complement the product bein! sold.
This is how !urus !o around the A;R. -f course, they
would only use their exclusive product(s) as bonus if
they are promotin! a hi!h ticet product.
__________________________________________________
PuestionH Af you do not have any bonus product to !ive
away, can you still promote the newly launched
productsF
The answer is @?#J The aim will be to build a
subscriber list (instead of main! sales) if you have
difficulty competin! a!ainst internet mareters who
!ood bonus offers. An this case, you have to mae sure
that you really have an enticin! freebie that can
influence your site visitors to optDin to your list.
5.2.6 ($r$% an# their B"int 'ent$re CB'D :"rl#
There are two main internet maretin! approaches that
!urus !enerally useH
*. ;aret their own products usin! affiliate
pro!rams (to brin! in traffic and mae frontDend
and bacDend sales and build buyers and nonD
buyers lists)
.. <oint venture with fellow !urusLinternet
mareters
The <2 approach is a bi! business and the conversion
rate is hi!h as there are no A;R pitfalls.
5.2.6.. !r"#$ct O,ner% ,ith S)all "r N" Li%t
$roduct owners with no small subscriber list will
normally see out !urus to promote their
products. They are willin! to offer hi!h
commissions in order to !et !urus to promote for
them.
#ome product owners are even prepared to !ive
*44N commission with the aim of !ettin! the
!urusB subscribers into their own listJ
__________________________________________________
7urus !enerally have a relatively lon! waitin! list
of products owners Eueuin! up for the !urus to
promote for them. 'y now, you should realise how
important it is to build bi! and responsive list if
you want to succeed in the online business. As
you can see, you can use your bi! list to mae
money throu!h <2s with product owners apart
from promotin! your own affiliate products.

5.2.6.2 Cr"%% !r")"ti"n "f !r"#$ct%
With this type of <2 arran!ement, each <2 partner
will send out emails to their subscribers to
promote his partnerGs products and vice versa.
They can either arran!e for a stated commission
percenta!e for each successful sale or on a nonD
commission basis.

__________________________________________________
8or nonDcommission basis, each <2 partner will eep
*44N of the sales amount. 8or this to happen, each of
the <2 partner must have their own products and have
a similar list si%e. To sweeten the deal, they may offer
their bonus products to !et a hi!her sales conversion
rate.
With this type of <2 partnership, potential buyers
would not be able to si!n up for any affiliate pro!ram in
order to !et a lower net price.
5.2.6.6 EEchange "f B"n$% !r"#$ct%
<2 partnership is a very powerful strate!y to increase
conversion rates especially when you use your <2
partnerBs products as bonus. An return, you would also
allow your own products to be used as bonus for your
<2 partnerBs sales proposition.
__________________________________________________
With just one product, you can arran!e with more than
one product vendor for bonus products swaps so that
you can have more than one bonus products for your
product sales proposition. This type of <2 arran!ement
arran!ements would boost their sales conversion
results tremendously.
The reason for usin! this strate!y is that you may not
have enou!h products of your own to be used as a
bonus products.
With the exchan!e of bonuses strate!y, you can arran!e
to !et several bonus products from different <2
partners with just one of your own product.
-fferin! bonuses is an effective way to discoura!e
potential buyers from purchasin! throu!h their affiliate
lin and at the same time boost your sales conversion
rates.
The Affiliate Marketing Secret | Copyright2013 All rights reserved !0
C"ncl$%i"n
@ou should now reali%e that established product vendors use
affiliates to drive traffic to their sites and build their responsive
list. They hardly use or!anic traffic as it is a slow method to !et
traffic and needs a lot of hard wor.

$roduct vendors are able to !o around the A;R pitfalls because
they will still !et the sales even when purchasers buy throu!h
their affiliate lin (only affiliates are affected).
They !et to build a bi! responsive list at a fast rate usin! traffic
from affiliates and mae profits from the front and bac end
products. They levera!e their list to build a bi!!er list usin! list
swaps with their <2 partners. They use product swaps to create
bonus products offers to boost their product sales.
With a bi! list, they will become the traffic controller and mae
tons of money by sendin! out emails to promote their <2
partnersG products.
This is the Affiliate ;aretin! #ecret.
__________________________________________________
6.0 BEAT/N( T3E AFF/L/ATE MAR7ET/N( REAL/T&
8/n E?ery !"i%"n9
There i% An Anti#"te;
Af you are an affiliate mareter and you do not have a product of
your own to !ive away as bonus, how are you !oin! to escape
from the A;R pitfallsF As there a way to !o around the problemF
The followin! are some su!!ested strate!ies that you can use to
overcome this problem.
6.. !r")"te Cl"%e# Affiliate !r"gra)%
A closed affiliate pro!ram reEuires you to purchase the
product first before the product owner will allow you to
become their affiliate. At is therefore not surprisin! that such
products tend to convert better as potential buyers would
not be able to mae a purchase usin! their affiliate lin.

__________________________________________________
#econdly, you would expect fewer competitors promotin!
the same product as it is a closed affiliate pro!ram.
Thirdly, you will !enerally do a better job in promotin! such
products as you would have tried out the products and are
convinced of their Euality. Therefore you would be
motivated and have the confidence to !o all out to promote
the same.
9astly, it would be easier for you to do a detailed review of
the product and potential buyers would !enerally trust your
review since they now that you are the user of the product.
6.2 S,eeten &"$r Offer% ,ith B"n$%e%
Af you want to promote products with an open affiliate
pro!ram and want to !o around the A;R pitfalls (switchin!
of affiliate lins) , you would have no choice but to offer a
a bonus with hi!h perceive value to your buyers.
__________________________________________________
The bonus product should have a perceived value that is
hi!her than the amount your prospective buyer can save if
he is to buy throu!h his own affiliate lin. #econdly, the
bonus product should complement the product you are
promotin!.
The next Euestion is where to !et your bonus product if you
do not have a product of your ownF The solution is easy.
:ere is the resource that you can considerH
;aster Resell Ri!hts.com
;aster Resell Ri!hts (;RR) membership has tons of
e'oosLreports on different topics and software. This is a
monthly membership that comes with bonuses which
entitles you to join $rivate 9abel Ri!hts ($9R) memberships
for free. @ou may also want to develop your own e'oos
from these resources to !ive away as bonuses.
__________________________________________________
6.6 !r")"te M"neyFMaking Niche !r"#$ct% t" Ne,<ie%
5;oney main!6 products are those that teach people how
to set up their internet business and mae money online.
Topics under this niche includes websiteLblo! buildin!,
affiliate maretin!, #?-, email maretin!, how to drive
traffic to sites etc. /ompare with other niches (e.!. wei!ht
loss), this niche has tons of related products to sell which
allows you to sell to the same customer a!ain and a!ain.
This is a very competitive niche but it is hi!hly lucrative if
you now how to do it ri!ht.
A newbie in internet maretin! would not now much
about affiliate lin switchin! and this is where you have a
chance to earn affiliate commissions when you maret
products to them.
The Affiliate Marketing Secret | Copyright2013 All rights reserved !!
__________________________________________________

6.4 !r")"te N"nFM"ney Making Niche !r"#$ct%
'uyers of 5money main!6 niche products are normally very
savvy about affiliate maretin! and would now how to steal
your affiliate commissions as compared with buyers of nonD
mae money niche products.
Af you want to avoid the A;R pitfalls, you should !o into the
nonDmae money niche . The niche could be related to your
hobby e.!. !olf or photo!raphy or somethin! that you
yourself are een to now more.
6.5 Sell Ma%ter Re%ell Right% = !ri?ate La<el Right%
!r"#$ct%
9ets loo at what ;aster Resell Ri!hts (;RR) and $rivate
9abel Ri!hts ($9R) are all about. When you acEuire ;RR
ri!hts to a product, it means that you have the ri!ht to
sell the product. At the same, you can also !rant the ri!ht to
sell the product to your purchasers.
The Affiliate Marketing Secret | Copyright2013 All rights reserved !"
__________________________________________________
With $9R ri!hts, you not only acEuire the ri!hts to sell the
product, you can also edit the product content or claim the
product as your own and puttin! your name as the author
even without doin! any editin! at all.
Af you do not have a product to sell, you may consider
acEuirin! products with ;RR or $9R ri!hts and then sell
them to your customers. :owever, most of the ;RR and
$9R products have restrictions on the minimum price that
you can sell.
To mae it loo lie you are the ownerLcreator of the
product(s), you should consider purchasin! $9R products
where you can chan!e its contents, put your name as the
author and chan!e the e/over to mae the product loo
ori!inal.
__________________________________________________
'uyin! ;RR and $9R products on a piece meal basis is
pretty expensive. :e is, however, a !reat resource where
you can download tons of ;RR and $9R e'oos, articles,
software etc. by just payin! a monthly membership fee of
less than "#0.4H Master Resell Rights.co%.
When you 5sell6 ;RR or $9R products, you are the product
vendor where you are not affected by the A;R as you are
not the affiliate.

__________________________________________________
.0 !RO01CTS ARE &O1R '/RT1AL (OL0M/NE
8The 0ifference Bet,een a ($r$ an#
a N"nF($r$ Are !r"#$ct%;
Read this section slowly as this is the ey to online success.
/reatin! products is the only way to mae a lot of money in
internet maretin!. Af you do not have products, you are losin!
out on the opportunity to mae bi! money online.
A person without a product is lie puttin! himself into a strai!ht
jacet. @our options to mae money are very limited. Would you
be able to boost your conversion rate (by offerin! bonuses or
discounts) or strie up <2s deals, and build a responsive list via
affiliate maretin! if you do not have products of your ownF
The answer is a 'A7 &-J
__________________________________________________
@ou can mae a decent livin! online as an affiliate but if you
want to mae it bi! in internet maretin!, you need products and
lots of it. Af you do not have a product of your own now, it is
about time for you to start buildin! your product portfolio.

At does not matter that your products cannot sell. Af you are in
this 5cannot sell6 situation, you are still on the ri!ht tracJ
-nce you have more than one product, the second product can be
used as a bonus product to promote the first product and viceD
versa.
-nce you have a product portfolio, you will start to mae a lot of
money by usin! affiliates to brin! in traffic by sellin! your frontD
and bacDend products and build you a responsive list throu!h
sales conversions.
The Affiliate Marketing Secret | Copyright2013 All rights reserved "0
__________________________________________________
&oteH Af you have a !ood product, do not be afraid to price your
product hi!h (to !ive !ive the impression that it is a Euality
product) so that you can use it as a bonus product with the aim of
!ettin! a hi!her sales conversion rate.
To convince you further that havin! your own products is the
passport to internet maretin! success, here are the other ways
which you can maximi%e your products to mae a lot of money.
.. Cr"%% Sell !r"#$ct% an# Ser?ice%
At is most profitable if you can sell to the same customers
a!ain and a!ain. @ou can only do this if you have a lot of
products for your customers to choose from.
@ou can therefore cross sell products to your existin!
customersLsubscribers. 8or example, in your email
broadcasts to your subscribers, you should indicate all your
product sites at the bottom of your email si!nature.
__________________________________________________
There is a hi!h chance that your subscribers would clic on
the lins to view the products. 9iewise, the contents of your
e'oos should have lins that points to sites of your other
products. With this cross sellin! strate!y, you can !et
repeated sales from the same customer.
-n top of this, you can promote your other affiliate
productsLservices by puttin! lins inside your e'oos.
'y now, you can see that product owners can earn multiple
incomes from the sale of just one product alone.
__________________________________________________
.2 Sell :"rl# :i#e Re%ell Right% C::RRD
Af you are a product owner offerin! WWRR, this means that
you are !ivin! people the ri!hts to sell your products.
:owever, the buyer of the ri!hts cannot sell the acEuired
ri!hts to other people.
The buyer of the WWWR will handle the payment side (i.e.
they will receive payment from the buyers directly) while the
sales pa!e, download pa!e, and help des will be handled by
the product owner. $roducts with WWRR would be !ood for
those internet mareters who do not have a product of their
own to sell and at the same time do not have the expertise to
set up the sales delivery process.
-f course, the price of the product will be many times hi!her
than the price of the product itself without the WWRR.
&ormally, the product with WWRR is priced above
"#0*44 and more.
__________________________________________________
.6 Sell !ri?ate La<el Right% C!LRD !r"#$ct%
-ne way to mae money is to sell $9R ri!hts to your
products which would allow the purchaser of the
ri!hts to use the products in any way they want i.e. put his
name as author, chan!e its contents and then sell it as
their own.
.4 Sell Bran#a<le Right% t" eB""k%
A s a lot of internet mareters do not have a product of their
own either to sell or to !iveaway, you can offer brandable
ri!hts to the affiliate lins inside you e'oo where the
purchaser of the brandable ri!hts can replace the affiliate
lins with theirs usin! a special software provided.
When the e'oo is sold or !iven away by the purchaser of
the ri!hts, credit will be !iven to the purchaser when the
reader clics on the affiliate lins inside the e'oo and buys
the affiliate product or service.
__________________________________________________
C"ncl$%i"n
The above examples clearly demonstrate the various ways in
which you can mae money if you have products of your own.
This would include the opportunity to build a responsive list
usin! affiliate pro!rams, sellin! your products to your site
visitorsLsubscribers and striin! <2 partnerships with other
internet mareters to earn more money.
When you can use affiliates to drive tons of traffic to your site and
mae sales conversions usin! your own products, why do you
want to be an ordinary affiliateF
This is why an affiliate does not mae a lot of money as compared
with product owners. 8urthermore, it is the affiliate who does all
the hard wor to drive traffic to the vendorGs site.
The Affiliate Marketing Secret | Copyright2013 All rights reserved "!
__________________________________________________
*.0 T/!S ON CREAT/N( &O1R O:N !RO01CTS
Af you do not have a product and do not now where to start, the
best way is to create a 5how to6 product that solves a specific
problem.
#uch 5how to6 product would most liely involve some technical
nowled!e that you would need to pic up. 8or example, you may
wish to write about how to set up a #?- rich Wordpress blo!, or
how to promote and moneti%e traffic etc. To do this, you must !o
throu!h the process of learnin! and brin!in! in the results of
!eneratin! traffic and income from your blo!. 9iewise, you
could also try to become as expert in social maretin!. The most
important thin! is you must become an expert in a particular
field before you can write and profit from it.

To !et up to speed fast on your chosen area of speciali%ation, you
should invest in e'oos on the subject matter and experiment to
to find out what wors and what do not wor.
The Affiliate Marketing Secret | Copyright2013 All rights reserved ""
_______________________________________________
-.0 (O/N( FOR:AR0
Af you want to mae 5a lot of money6 online, bein! an affiliate
#hould not be your lon! term !oal. Affiliate maretin! is only
profitable for product owners who use affiliates to drive traffic to
their sites and sell their products and build a responsive list.
#econdly, stop searchin! for the ma!ic bullet. There is none in
the internet maretin! world. #top listenin! to those sales pitches
on how to mae thousands of dollars the easy and fast way usin!
this or that proven systems. #uch system is the easy and fast way
to mae money for those who sell you such systemsJ
Thirdly, sto( signing u( for training (rogra%s that
teaches #ou to !e an affiliate with all the tools that helps to
drive traffic to the vendorBs site.
The only ma!ic bullet is to put in a lot of hard wor to develo(
#our o*n (roducts and at the sa%e ti%e !uild a !ig
res(onsive list.
__________________________________________________
At the start, A did promise you that nowin! The Affiliate
;aretin! #ecret is !oin! to chan!e the way you !oin! to run
your internet business. Af you want to mae bi! money, you better
start creatin! as many products as you can. Af you just want to !et
by in internet maretin!, remain as an affiliateJ

:ere is the blueprint. /reate your fontDend products and !et
your affiliates to drive traffic to your site. At the same time,
create hi!her value bacDend products to !enerate a hi!her
income from the affiliate traffic.
;eanwhile, start buildin! your subscribers list now. 0o not wait
until you create your first frontDend product. @ou can start off by
creatin! an e'oo or report that you can !ive away to build your
list. When you have a reasonable list si%e, you can then maret
your new products to your subscribers.
____________________________ _____________________
9

hope that this e'oo has opened your eyes on the reality of
affiliate maretin! and the blueprint to build your internet
maretin! business the correct way.
The next step is to tae massive action. The are are a lot of thin!s
to do if you want to become a product owner. ;y advice to you is
to tae small steps and each completed step will brin! you closer
to your !oal.
A wish you all the success.
7abiter
TheAffiliate;aretn!#ecret.com
The A99DA&D-&? Affiliate ;aretin! ;embership that will
teach you how to build a successful online business the ri!ht way.

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