Portfolio

Alex Jensen
Contact
Alex Jensen
333 West 6th South #405
Rexburg, Idaho 83440
801.634.9442
alexrjensen@gmail.com
Table of Contents
Letterhead
Business Card
Photodesign
Flier
Logos
Brochure
Web Page
Event Ad
Montage
Letterhead
Description:
Letterhead designed using a personally created logo.
Date:
06/14/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe Illustrator
Adobe InDesign
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image. Do not imitate existing logos or
use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card and letterhead.
Photos are okay on business card and letterhead as additional design elements.
Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card
should be 3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.
Include contact information: name, address, phone, and email on each piece. Use
periods, bullets, or spaces in phone number; no parentheses/ hyphens.
Process:
When the project was given my wheels started spinning with more ideas of a logo. I took
elements from the previous project and used those with new ideas to create this logo for
this project. I once again created my logo after creating sketches and drafts o\n paper.
I took those sketches to Adobe Illustrator where I could fully create the logo. I started
with creating the O as a clock and then I was able to go from there. I received the idea,
to connect the O in On to the T in Time, in receiving critique from my teacher. I then
added the text in. I placed Productions under the arrow to create a little separation. I
then extended the kerning of the letters in Productions to stretch it across the entire
top part of the logo. Once I created the complete logo in Illustrator I then created a new
document in Adobe InDesign to create the Letterhead and the Business Card. I frst
created the Letterhead and I decided to run the arrow all the way across the page to
point to the information on the page. I also decided to use an arrow at the bottom to
create the repeating effect. Next I opened a new document to create the Business card. I
made the card size and I locked the box so that it would not move while I was editing the
page. I then proceeded to add the logo and the necessary information onto the face of
the card. I needed to make the logo a little smaller due to the size of the business card,
but once the logo was placed correctly on the card I was able to size it properly.
n ime
P r o d u c t i o n s
Alex Jensen
306 Northeld Blvd.
Springeld, Ohio 45503
937.661.0707
alexjensen@otp.com
T
Business Card
Description:
Letterhead designed using a personally created logo.
Date:
06/14/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe Illustrator
Adobe InDesign
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image. Do not imitate existing logos or use
previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card and letterhead. Photos are
okay on business card and letterhead as additional design elements. Letterhead should be
8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.
Include contact information: name, address, phone, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.
Process:
When the project was given my wheels started spinning with more ideas of a logo. I took
elements from the previous project and used those with new ideas to create this logo for this
project. I once again created my logo after creating sketches and drafts o\n paper. I took
those sketches to Adobe Illustrator where I could fully create the logo. I started with creating
the O as a clock and then I was able to go from there. I received the idea, to connect the
O in On to the T in Time, in receiving critique from my teacher. I then added the text
in. I placed Productions under the arrow to create a little separation. I then extended the
kerning of the letters in Productions to stretch it across the entire top part of the logo. Once
I created the complete logo in Illustrator I then created a new document in Adobe InDesign
to create the Letterhead and the Business Card. I frst created the Letterhead and I decided
to run the arrow all the way across the page to point to the information on the page. I also
decided to use an arrow at the bottom to create the repeating effect. Next I opened a new
document to create the Business card. I made the card size and I locked the box so that
it would not move while I was editing the page. I then proceeded to add the logo and the
necessary information onto the face of the card. I needed to make the logo a little smaller
due to the size of the business card, but once the logo was placed correctly on the card I
was able to size it properly.
Alex Jensen
306 Northeld Blvd.
Springeld, Ohio 45503
937.661.0707
alexjensen@otp.com
Tn ime
P r o d u c t i o n s
Photo design
Description:
This is a color poster that displays skills in photo design with an inspirational quote.
Date:
05/24/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe Photoshop
Objective:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then incorporate the colors into
the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE
(non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.
Process:
This project pushed me to truly think about the project as a whole from the start. At the
beginning I came up with my color scheme and the colors that I would use to accomplish the
full scheme. I then began to think of different ideas of photos that I could capture and use in
this project. I thought of the American fag outside of the Kimball building on campus. So one
day when I noticed it was windy I took the camera to the spot and took quite a few pictures
to select the best picture for the project. It was a gloomy day, so that tested my editing skills
in Photoshop. After I found the best picture of the fag I came up with the overall design of
the project and I was able to create great sketches. I then took my sketches to Photoshop
and began to work. I frst edited the photo to brighten the colors and lighten the sky. I also
modifed the ball on top of the fag to bring in the color scheme. After I modifed the photo
I took it to another Photoshop document to begin the actual project. I implemented my
sketches on the document and made my draft. Then I received critiques from classmates,
friends and the teacher. After these critiques I made the necessary changes that were
brought up during the separate critiques. I made the changes and created the fnal product
that is above.
Flier
Description:
This is a black and white promotional fier to promote a graduate leadership
conference.
Date:
05/10/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe InDesign
Objective:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic fier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep links in
InDesign intact.
Process:
First I took the learned skills about planning and formulating a plan and I made
sketches to give me an idea of what I could do. It is interesting because I did not use
one of my sketches, but I used a mixture of a few of them. Then I took my ideas to
Adobe InDesing to create the fier. I used the picture to create fow and to keep the
viewer on the page. I used repeating solid black rectangles. I also aligned everything
with something else. I left plenty of white space on the page and I was able to use
the font so that could be read by everyone. In my title I wanted to the focus to be on
conference to explain quickly what the fier is for. I was given the logo, image and
the content for the fier.
Graduate Leadership
Conference
Do you want to have the competitive edge in business?
Come learn how at Vouant Communications annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in
the workplace. During this dynamic three-day seminar, attendees will meet with top executives of
Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of
leadership that will market to any employer.
October 21st
8 am 5 pm
Lincoln Convention Center
Conference is available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leaders
Logos
Description:
Three logo variations for the same company.
Date:
06/07/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe Illustrator
Objective:
Create three completely different, original logos to ft a company or personal image
that will appeal to the audience. Do not imitate existing logos or use previous
designs.
Use only the Illustrator tools to create and draw your logos. (No Illustrator pre
fabricated fares, symbols, etc.. No photos or live-tracing. You may use an image
or drawing as a guide to trace it with the pen/pencil, but delete the image before
submitting.)
Gather opinions from at least ten people about which logo appeals most to them.
Process:
As I was given this assignment I was trying to decide on a proper name for a
company to use. I chose the name frst then I took the name to the drawing board.
I started to make sketches and then I could have a better idea of the end results
that I was wanting. I formulated three draft logos that I took to class on Wednesday
and I received critique. I took that critique and the critique from my teacher and I
revised the draft logos into the three logos that are above. I used Adobe Illustrator
to create the logos. I learned how to create in Illustrator. I discovered more about
the program and I became more and more familiar with the program. I think that I
have three different logos that I could present to a potential client that would help
them choose the best for their company.
On Time Productions
O T
P r o d u c t i o n s
n ime
O T
P
On
Time
Productions
Brochure
Description:
A two sided (duplex) folding brochure.
Date:
07/11/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe InDesign
Objective:
Set up and align a two-sided, folded document.
Create an original company logo and use it in a brochure.
Incorporate quality images. (Incorporate at least four quality images (Not including
the logo). One should be clipped in Photoshop and text-wrapped in InDesign so
the text follows the cutout shape of the image.
Write at least 250 words of original copy with at least three paragraphs, headers,
and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.
Process:
The process is similar to the other projects that I have worked on, but I feel like I
emphasized more on the preparation. I feel that as I prepared and thought out the
overall layout of the project it made the process with InDesign easier. I took a piece
of paper to layout the overall project in the way that I wanted it to be like. Once I
created this layout on paper I decided to take it to InDesign. I set up my InDesign
document just as I had planned it. I then found pictures to use and I saved them
to my project folder. Then I decided to create those color boxes to help with a
repeating element and it also helps the eye of the viewer. In InDesign I was able
create the brochure the way that I had planned. Next I opened one of the images
in Photoshop so that I could create the image in a way that I could do a text wrap
around it. Once I did that and because the images were linked I did not have to do
many changes to the brochure in InDesign. Throughout this whole process I was
receiving critique from students and my instructor on how to better the project.
Web Page
Description:
A web page designed to showcase a personally created logo.
Date:
07/28/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Word Wrangler
Objective:
Size and optimize an original logo as a .png for a web page so the long side is 300 500
pixels.
Write content to describe the process of creating your logo and how it appeals to a target
audience. (Minimum of 200 words. Include rationale for colors, appeal to target audience,
design skills, etc,)
Design a web page using HTML to display the logo and content. (Use TextWrangler
(Macintosh) or NotePad++ (Windows))
Acquire a working knowledge of HTML. (Must include all required tags (Doctype (provided),
html, head, title, meta charset (provided), & body. As well as tag that links to external style
sheet. Within the body include h1, h2, p, ol or ul (with li tags), img, hr, and a (link to blog)
tags.)
Acquire a working knowledge of CSS. (Customize the Cascading Style Sheet (css) provided
in I-Learn to add page formatting that complements the logo design, by changing at least the
following: The h1 text color & background color, font colors for the paragraphs & list items, the
background color, Font Families and add at least one css comment.
Identify hex colors for web design. (Find and use hex colors in Photoshop to match your logo)
Compress multiple fles in a zipped folder to attach as one fle.
Open your HTML page in a web browser, and capture a quality screen shot with .5 inch
margins for printing. (See tutorial below.) See the sample projects on this page as examples
(contains 3 fles: .css fle; linked logo .png; .html fle of web page.)
Process:
Having no experience with creating a web page or working with CSS/HTML, I found this
project to take a little longer to understand than the others. Through practice and exploration, I
was able to discover what could be done to a web page with limited knowledge of the process.
I found internet sources to aid in the process. I also learned different items from classmates
through critique. I used the template for the web page and I created it my own by making
distinct, but simple changes. I changed the colors on the CSS. I also changed the padding on
the H1 so that it was not too close to the edge of the box. I also created the link to my blog
to be the red color of the logo. I found the colors by opening the logo in Adobe Photoshop. I
also changed my fonts to create a more personalized web page. On the HTML, I made the
logo foat to the left so that the top paragraph would be aligned with it. I did this to create
whitespace that would help the page not be too cluttered with information.
Event Ad
Description:
This is a full bleed color Event Ad for an event I created for this project.
Date:
05/17/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Microsoft Word
Objective:
Comprehend image sizing (how pixels and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and
audience.
Learn to use only Word design features without using any Adobe
programs, including Photoshop.
Process:
I frst thought of an idea for an event that I could use. Once I came up with
the event I then made a few sketches to brainstorm on ideas for the overall
design. I then took my sketches to a blank Word document to create
the draft. I created a draft and I received several helpful critiques with
classmates and a friend. Upon receiving the critiques from my classmates,
friend, and teacher I made the necessary changes to the draft to create the
fnal. I made changes to the title, color, and length of body content. I used
the scanned image to help with the monochromatic color scheme. I also
used it to create fow from the title to the body copy. I used repeating bars
to also help with fow. I pulled the two colors from the scanned image. I left
plenty of white space to not overcrowd the body copy/content.

diamond
The Rexburg Chamber of Commerce invites you to come enjoy a night of fun,
food and Americas Pastime. Bring your glove and be ready to hit a homerun.
This night of baseball will benefit the Madison Memorial Hospital.

May 25 5 pm 9 pm
Smith Park
Kids under 8 for free.
Admission is $5.
Montage
Description:
This is a montage made by blending two images, and the use of typography.
Date:
05/31/2014
Course/Instructor:
COMM 130 Section 05
Julie Peterson
Programs used:
Adobe Photoshop
Objective:
Use the FOCUS design process with strong focal point and fow
Unify a layout with a consistent theme and dominant message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout with multiple elements
Use a mask to apply a flter to one part of the image
Apply typography principles (titles, quotes, events or scripturesyour choice)
Format type: Legibility; Small copy & Title with varying text size. Theme word(s)
Select good quality images
Process:
I formulated a plan in a brainstorming session and this was an idea that came
from that session. I used that idea to make a few sketches of what my end result
could be. With those sketches I could then take the idea to the Adobe Photoshop
program. I began by editing the photo of the street sign and creating the black
and white background. Then I laid that photo on top of the photo of the beach
and began to blend the two together. I used different levels of opacity to blend the
photos together in a manner that they did not have harsh edges. After I set those
by blending them together, I put in the typography. I used the photo of the sign with
Dreams on it to fnish the quote. I applied an effect to help the body copy appear
that it is written on the sign.
Other Projects
Photos taken personally that have been edited via Adobe Photoshop.
Original photo is on top and the edited photo is on bottom.
Other Projects
Photos taken personally that have been edited via Adobe Photoshop.
Original photo is on top and the edited photo is on bottom.