ST Andrews Brand Guidelines Lo

m ltings
a
r
t
St Andrews Fi nal Brand Artwork: prepared for St. Andrews Church Committee
Association
of Illustrators
Members of the
Association for
Heritage
Interpretation
maltings
The Brand: Further to the brand options developed for St Andrews
Epworth, following feedback we have now developed the fnal brand
artwork together with guidance for application. This document seeks to
address most eventualities that may crop up when applying the brand.
The variants are not choices offered for approval, but rather they
present options for use of the brand in differing scenarios. Notes are
added for guidance, and an outline of content follows.
Utmost care should be taken when applying the St Andrews brand.
The guidelines herein should be adhered to at all times to ensure the
proper use of the logotype and maintain the integrity of the brand.
Anyone who needs to apply the brand must receive a copy of these
guidelines.
maltings
The Brand Options:
Size Options: We have developed three versions of the brand, each for reproduction at
differing specifed size ranges. They all appear identical, but as it is a highly detailed design
we need to ensure the brand will print well over a large range of reproduction sizes. By subtly
enlarging the spaces between areas of infll we have prevented detail being lost or sensitive
lines flling in at smaller repro sizes. The three versions allow satisfactory print production at
any size up from 65mm across (including the St Andrews text).
Palette: We have ensured the principal, full colour logotype follows the approved palette, and
we have specifed the colour values for the four colours of that palette. Whenever the logotype
can appear against the blue background it will be the client-approved logotype that is used.
Plain Paper: Often the logotype will need to appear on plain white paper. Therefore we have
used the approved palette to create a few variants which maybe used in such circumstances.
Choice will be down to the aesthetic and practical considerations of a given design
application - all variants fall within the brand parameters.
Coloured Backgrounds: There will be occasions when the brand will need to be used against
coloured backgrounds. Sometimes the colours will be strong, sometimes pale. We have
offered rules for application of the logotype so that it works well in all scenarios.
maltings
The Brand Options continued:
Black Background: In addition to varying coloured backgrounds we have also included rules
for presenting the brand reversed out - meaning appearing against a black background. Again,
all options are within the acceptable brand guidelines and choice will be down to the aesthetic
considerations of a given design application.
Wallpaper/Watermark: In addition to the Thistle/Chalice device used in the logotype we have
also prepared the diamond-shaped version as part of the overall brand package. This will
never be used with the St Andrews strapline, but it can form part of the wider branded look,
being appropriate for subtle backgrounds, watermarks, and even as a pattern repeat on
fabric/wallpaper.
Logotype plus Body Text: We have now chosen an appropriate font for body text that works
well alongside the St Andrews brand. The approved font and proportional scaling of size
and line spacing forms part of the overall brand application. The prescribed font should be
used in all professional design work.
Logotype plus Body Text for PC: In addition to the approved design font we have also
suggested a secondary font which can be used when the client needs to add text on a PC,
and is also appropraite for use on the website as HTML text. The font benefts from being
commonly found on the vast majority of home computers.
Thistle/Chalice Design SMALL: For reproduction at 65mm across to 125mm across
Thistle/Chalice Design MEDIUM: For reproduction at 120mm across to 250mm across
Thistle/Chalice Design LARGE: For reproduction at sizes greater than 240mm across
Logo SMALL: For reproduction at 65mm across to 125mm across
Logo MEDIUM: For reproduction at 120mm across to 250mm across
Logo LARGE: For reproduction at sizes greater than 240mm across
Logo SMALL Palette: Principal logo palette, always reproduced against the blue feld when appropriate
PALETTE:
Below, colour specifcations for the palette, given in CMYK (print) and
RGB (digital) values:
SA BLUE: C- 80%; M - 50%; Y - 20%; K - 6% / R - 45; G - 83; B - 118.
SA GREEN/GREY 1: C- 28%; M - 14%; Y - 17%; K - 0% / R - 162; G - 180; B - 178.
SA GREEN/GREY 2: C- 20%; M - 7%; Y - 15%; K - 0% / R - 186; G - 205; B - 193.
SA GOLD: C- 17%; M - 20%; Y -80%; K - 0% / R - 195; G - 173; B - 69.
Logo MEDIUM Palette: Principal logo palette, always reproduced against the blue feld when appropriate
Logo LARGE Palette: Principal logo palette, always reproduced against the blue feld when appropriate
Logo SMALL Palette: Colour scheme for when used on plain white.
Logo MEDIUM Palette: Colour scheme for when used on plain white.
Logo LARGE Palette: Colour scheme for when used on plain white.
Logo SMALL palette: Alternative to using the blue for text if deemed appropriate in a particular layout.
Logo MEDIUM palette: Alternative to using the blue for text if deemed appropriate in a particular layout.
Logo LARGE palette: Alternative to using the blue for text if deemed appropriate in a particular layout.
Logo Palette: For reproduction against strong colours use white (please note: colours are random choices to demonstrate the application of the logo. They do
not form part of the brand palette).
Logo Palette: For reproduction against light colours use black (please note: colours are random choices to demonstrate the application of the logo. They do
not form part of the brand palette).
Logo Palette: For reproduction against black use any of the above options
Logo DIAMOND for wallpaper/watermark applications: As part of the overall brand we are also ofering an extended diamond-shaped version which can be
used as a stand alone shape for certain decorative applications. See following pages.
Logo DIAMOND as watermark - Brand Blue.
Logo DIAMOND as watermark - Brand Gold.
Logo DIAMOND as watermark - Brand Green/grey.
Logo DIAMOND pattern repeat for wallpaper/fabric applications: SA Gold design on SA blue feld.
Logo DIAMOND pattern repeat for wallpaper/fabric applications: All SA Blue, with design as 80% tint.
Logo DIAMOND pattern repeat for wallpaper/fabric applications: SA Grey/Green 2 design on SA Grey Green 1 feld.
Logo SMALL plus BODY TEXT: Fonts are Perpetua Small Capitals for titles and decorative capital and Perpetua Regular for body text.
he font for body text is Perpetua Regular, 12/16 point. Capital is Perpetua
68 point matching the title font. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Title Text is Perpetua
Small Capitals & Oldstyle Figures
T
Logo SMALL plus BODY TEXT: Caption Text is Perpetua italic, with the frst few words in Perpetua italic bold.
Title Text is Perpetua
Small Capitals & Oldstyle Figures
Text for Captions is Perpetua italic Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Typical BODY TEXT Hierarchy: Sample layout showing how text sizes and hierarchy will work.
he font for intro text is Perpetua Bold 14/17 point.
Capital is Perpetua 68 point matching the title font.
Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
Sub Heading in Title Font
ullamco laboris nisi ut aliquip ex ea commodo consequat.Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur.
Text for Captions is Perpetua italic Lorem ipsum dolor
sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam.
Title Text is Perpetua Small
Capitals & Oldstyle Figures
T
Typical BODY TEXT Hierarchy: Sample layout showing how text sizes and hierarchy will work, together with logotype, brand palette and watermark.
magna aliqua.
minim veniam.
T
Typical BODY TEXT Hierarchy: Sample layout showing how text sizes and hierarchy will work, together with logotype, palette and watermark, against white.
magna aliqua.
minim veniam.
T
Logo SMALL plus BODY TEXT for PC: Palatino is found on most PCs and Apple computers, and is the preferred font for use with St Andrews brand.
The font we suggest for text written on a PC - church notices, letters, etc. - is Palatino
Regular, 9/16 point. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur.
Title Text is Palatino
Regular 32 point
Title Text is Palatino Regular
32 Point when using a PC
The font we suggest for text written on a PC - church notices, letters, etc. - is Palatino
Bold, 9/16 point. Appropriate blank stationery could be pre-printed and carry the
logotype at the top and a watermark as well (see next page).
The text for main copy is Palatino Regular 9/16 point, or similarly spaced according
to the parameters available in the software application used. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Use a fulls carriage return line space between the end
of body text and a new subheading
Sub Headings are Palatino Bold 18 point
The space between a sub heading and body text is half a carriage return line width,
in this case 8 point depth.Excepteur sint occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud
Text for Captions is Palatino italic 9/14 point, with optional bold text
to emphasise the first few wordsLorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua.
Logo SMALL plus BODY TEXT for PC: Suggested text hierarchy when using the PC font for church letters, notices etc.
Suggested design for pre-printed A4 stationery
Below is a list of the Easter Services at St. Andrews. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat.
Good Friday
qui officia deserunt mollit anim id est laborum.
Easter Sunday
Easter Monday
Please contact excepteur sint occaecat cupidatat non proident, sunt in culpa
Easter Celebrations
at
St Andrews
Suggested design for pre-printed A4 stationery
with PC applied information.
end
Maltings Partnership
The Dda Building
Chapel Street
Derby
DE1 3GU
T: 01332 291377
E: studio@maltingspartnership.com
W: www.maltingspartnership.com

ST Andrews Brand Guidelines Lo

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

ST Andrews Brand Guidelines Lo

Hochgeladen von

Copyright:

Verfügbare Formate

m ltings

Das könnte Ihnen auch gefallen