For Samsuns, HTC, Sony, LG, Huawei, and other Android OEM executives.

write this !etter to descri"e a "etter strate#y $or the ma%in# o$ the Android
devices.
Goo#!e made the Android o&en source so they won't have any &ro"!ems
!icensin# the tehno!o#y they used (!i%e Fat)*, Orac!e's +ava,, and the ones
who &ay $or it are you, the OEMs (they are -ust ma%in# &ro.t $rom it without
&ayin# anythin#,. They started ma%in# chea&er /exus devices with very !ow
&ro.t "ecause a!! they care a"out is #ettin# those devices to the users that
&ay $or a&&s and watch the ads $rom them. 0ou can't .#ht with those devices
"ecause you don't own the store and you don't #et &ro.t $rom a&& &urchases.
Another thin# is that Goo#!e c!aims that Android is o&en source, yet they
im&ose a !ot o$ restrictions $or the OEMs and deve!o&ers (remem"er Goo#!e
threatened Cyano#enMod Corenerstone and Samsun#'s Mu!ti 1indows,, and
they 2"u!!y2 anyone that tries to use another OS (!i%e Samsun# did with the
Ti3en OS in the Ga!axy Gear,.
0ou shou!d .rst start your own Android A!!iance and $or#et a"out O&en
Headset A!!iance (wich is contro!!ed "y Goo#!e,. Every mem"er wi!! have the
same shares o$ votes in this new a!!iance.
Then you shou!d ma%e your own a&& store, #ive 456 o$ the a&&'s &rice to the
deve!o&er (so you cou!d #et the deve!o&ers to your new store very $ast, and
*76 shou!d #o the the OEM that deve!o&ed the device $rom where the a&&
was "ou#ht. The other 56 cou!d #o to the a!!iance to !icense ma&s, drive
stora#e (so that you cou!d match Goo#!e's a&&s, and $urther android
deve!o&ments.
Chose a $ancy name $or the a&& store (!i%e Android 1or!d, so that you cou!d
heavi!y &romote it to the deve!o&ers and #et more a&&s in the store.
8&date ALL your &revious headsets to add the new a&& store.
$ the a&& deve!o&ers a!!ow it, try to im&ort the a&&s a!ready "ou#ht "y the
users $rom Goo#!e 9!ay to your new Android Store (this way, it wi!! "e easier
$or the users to ma%e the transition,
The !ast ste& is to re!ease how many devices with your own a&& store you can
"ui!d.
This strate#y can't $ai! i$ enou#h OEMs -oin the a!!iance.
The "ene.ts : ; A!! the devices wi!! "e chea&er ("ecause you'!! #et &ro.t $rom
the a&& store too,
; OEMs wi!! &rovide u&dates to the !atest Android version to more
devices ("ecause it's your interest to ma%e the users %ee& your devices
!on#er,
; <eve!o&ers wi!! #et more $or their wor% (456,
; More &ro.t $or OEMs
; More contro! over Android $or the OEMs
t's a 1in ; 1in ; 1in situation $or consumers (chea&er devices, more
u&dates, $or the OEMs ( &ro.t $rom store, contro! over the OS, and $or the
deve!o&er (more money $or them,
The disadvanta#es: ; there won't "e many a&&s .rst on the store, "ut i$ you
re!ease a !ot o$ devices with the new a&& store, the deve!o&ers wi!! soon
come,.
; Su&&ort $rom #oo#!e ; eventua!y they wi!! "e $orced to su&&ort
the new android store "ecause there won't "e many devices !e$t with Goo#!e
9!ay.
$ you're worried a"out Goo#!e, they wi!! have a !oss o$ &ro.t $rom the store
"ut since the devices wi!! "e chea&er, they wi!! ma%e more money $rom ads in
the a&&s,.
O&tiona!:
0ou cou!d a!so #et Ama3on to si#n u& $or this a!!iance, and i$ they a#ree to
share the a&&s with your store, you'!! have a head start $or the a&& store, and
they wi!! #et access to more a&&s in the store as more deve!o&ers wi!! su"mit
a&&s to your store.
0ou cou!d o=er dai!y discount $or one a&& and #ive u& the *56 &ro.t $rom the
a&&'s &rice. t cou!d he!& "rin# more &eo&!e to the store.
n China, more than 476 o$ Android smart&hones don't o=er Goo#!e's servies.