DE LA SALLE JOHN BOSCO COLLEGE

SCHOOL OF BUSINESS ADMINISTRATION

Bachelor of Science in Business Administration

MM- E-COMMERCE AND INTERNET MARKETING


Course Credit: 3.0 units Term and SY: 1
ST
Semester SY 2014-2015
Prerequisite: Faculty: Jose Antonio C. Villarba;
jacvillarba@yahoo.com;
09123552779
Schedule: MW 8:00 9:30 AM
Business Laboratory
Consultation
Hours:
11:00 -12:00 NN and 4:00 5:00 PM
Monday - Thursday



I. Course Description:

This course provides the student with a wide-ranging view of marketing on the internet and
how businesses utilize electronic commerce. It will give a better understanding on how the
Internet can be used to create a brand presence, complete commercial transactions, and other
important aspects of having an online business. In addition to traditional Web 1.0 media, Web
2.0 media will be discussed, including Facebook, Twitter, Instagram, LinkedIn and Pinterest.



II. Desired Learning Result:

Expected Lasallian Graduate
Attributes
(ELGA)
Desired Learning Results

By the end of the course, the students will be able to
apply mar concepts in solving real-life problems, in
particular, they will be able to:

Critical and Creative Thinkers
Generate ideas, designs and decisions with
resourcefulness, imagination, insight, originality,
aesthetic judgment, enterprise and a risk-taking
approach to meet current and emerging needs of
society.
Responds to multiple experiences and ideas about the
world and communicates personal and religious
meaning through various modes and media.
Use innovative methods and technologies to solve
problems, make decisions and envisage hopeful
futures.
Constructs and applies knowledge, concepts theories
and generations to make meaning and communicate
clear and coherent ideas and concept as much as
possible aligned with Christian principles.
Social and Personal Responsibility

Creates products and performances that achieve their
purpose and are appropriate for their intended
audience.
Develops and incorporates Christian leadership skills
to contribute positively to the accomplishment of
team goals through collaborative processes.
Develops and practices effective interpersonal skills in
order to relate to others in peaceful, tolerant
compassionate and non-discriminatory ways.
Effective Communicators
Share insights, ideas and opinions confidently and
tactfully and communicates fluently and clearly in
English and Filipino both in oral and written form.



Course Outcomes
An understanding of the history of online business, marketing and the Internet.
An appreciation of the e-marketing and e-commerce environment, particularly how certain
technologies are employed to allow commerce to take place online.
Insight into the complexity of brand marketing and sales in a Web 2.0 world.
Hands-on knowledge of how to build an online presence for a small business using websites,
Facebook, Twitter, phone apps, as well as how to set up an online store.


III. Final Product:

The major project of the semester involves identifying an idea or business concept that is
amenable to an e-commerce initiative for a client organization or individual in Bislig City. The
student must seek for permission from the client. A schedule of activities for the project will be
provided by the instructor to the class. It is essential to follow to the timetable in order to
successfully accomplish this project. It is recommended that the group members allocate the tasks
among themselves equitably, and monitor individual performance to ensure the quality and
completion of the assignment on time. Group members will rate each other on a standardized
group evaluation form and turn in these evaluations to the teacher along with the final group
project report on the last day of classes or as assigned on the course schedule.

As can be seen from the schedule to that follows, once members have been assigned to groups,
they should immediately explore the organizations/individuals that they would be interested in
studying. When the organization/individual approved for study is determined by the instructor, the
group should right away conduct unstructured and structured interviews with the client so as to get
an idea of their user needs and develop brief specifications or requirement for their project. This
should lead to development of an internet marketing plan which will be implemented in the form of
a commercial website linked with social media.

The group in consultation with the professor and client, establishes the user requirements and
develops an internet marketing plan, designs and implement a website, creates a social media
marketing campaign and presents them to the clients and to peers in the class. The clients can
accept the internet marketing plan and website in the light of the fact that this is a class project
and, if they so desire, can hire appropriate consultants to set up a full-fledged venture.

Once the interviews and preliminary data gathering is accomplished, an internet marketing plan for
the project should be written per the guidelines provided. This will be followed by a website
implementation. Use one of the free storefronts and/or web hosting services to set up your site.
There will be a presentation of the final group projects in class lasting fifteen (15) minutes followed
by a fifteen (15) minute question and answer session. In addition to the professor, the
presentation will be evaluated by peers in the class and their respective client. A panel of
evaluators from the business academe and industry will be invited to rate the final presentation.


IV. Valid Assessment:

All project work, that is, the internet marketing plan, web site implementation and presentations
must be originally performed by the group members. Any infringement of this rule will
automatically result in the assignment of a failing grade for the project.

Internet Marketing Plan: 40%
Web Site Implementation: 40%
Final Presentation: 20%
Total: 100%














Internet Marketing Plan:

Level of Achievement
Criteria Excellent
(3 pts)
Satisfactory
(2 pts)
Unacceptable
(1 pt)
Content
Executive
Summary
The executive
summary clearly
communicates the
critical elements of the
marketing plan so that
it reads as a stand-
alone document. The
length of the executive
summary is sufficient
to cover the critical
information, but no
more than two pages
long.
The executive summary
includes most, but not all
of the critical elements
of the marketing plan.
Some of the information
provided in the summary
is unnecessary or trivial
to understanding the
plan. The summary is no
more than two pages
long.
The executive summary is
either too short (less than
one page) or too long
(more than two pages).
The summary contains
mostly unnecessary or
trivial information,
therefore, it is inadequate
as a stand-alone
document.
Introduction The introduction clearly
and concisely
introduces the purpose
of the marketing plan.
The introduction is
somewhat unclear
and/or not concise in
stating the purpose of
the marketing plan.
There is no introduction
that states the purpose of
the marketing plan.
Company
Analysis
Information about the
company or
organization is
thoroughly and clearly
reported, including
such things as the type
of product or service,
employees, company
history, previous and
current marketing
efforts, current
knowledge about
customers and
competitors, etc.
Information about
company or organization
is, for the most part,
thoroughly and clearly
reported. But some
information that may be
critical to the marketing
plan is missing.
Company or organization
information is provided,
but there is a great deal of
potentially important
information missing.
Market
Definition,
Potential, &
Demand
A visual depiction and
verbal description of
the market definition is
provided that is
reasonable and based
on the company or
organization.
Reasonable estimates
or calculations of
market potential,
market demand, and
company demand are
provided and clearly
stated. Any necessary
assumptions used in
calculations are clearly
explained.
Either the visual
depiction or verbal
description of the market
definition is missing;
both may be provided
but not clear or
reasonable. One of the
estimates/calculations
for market potential,
market demand, and
company demand are
missing or clearly
miscalculated.
Assumptions are stated,
but not explained.
There is no visual
depiction of the market
definition. More than one
estimate/calculation of
market potential, market
demand, and company
demand are missing or
clearly miscalculated.
Necessary assumptions
are not provided.
Competitor
Analysis
Information about all
major competitors or
strategic groups is
thoroughly and clearly
reported. Source(s) of
the information is
provided. Any
Information about most
of the major competitors
or strategic groups is
provided. Not all of the
information is as clearly
reported as possible. The
report does not explain
Some information about
competitors is provided,
but the analysis lacks
thoroughness and clarity.
There appears to have
been little effort given to
obtaining competitor

information that is
considered to be
important to know, but
that has not been
obtained with
reasonable effort is
identified.
missing data. information and there is
no explanation for missing
information

Marketing
Objectives &
Goals
The marketing
objectives and goals are
clearly related to the
company/organization
mission. Objectives and
goals are clearly stated
and appropriately
quantified.
Linkage of marketing
objectives and goals to
company/organization
mission is not clearly
stated. Some of the
objectives and goals are
unclear and/or not
appropriately quantified.
Marketing goals and
objectives are missing or
those that are identified
are not quantified or are
inappropriate.
Marketing
Strategy
The marketing direction
that will frame
marketing tactics of the
marketing plan is clearly
and specifically stated in
3-5 sentences. The
marketing strategy is
logically linked to the
marketing objectives
and goals.
Marketing strategy is
identified but is unclear
or unspecific in some
aspects. The marketing
strategy is logically
linked to the marketing
objectives and goals.
The marketing strategy is
missing or is illogical
given the marketing
objectives and goals.
Customer
Analysis
Information about
customers is thoroughly
and clearly reported.
The source of data is
clearly reported (i.e.,
secondary or primary
data, company
information or new
data collected for the
development of this
plan. If new data has
been collected, the
method of collection,
including sample size,
description of sample,
and data collection
instrument is provided.
Any information that is
considered to be
important to know, but
that has not been
obtained with
reasonable effort is
identified.
Most of the important
information about
customers is reported,
although not as
thoroughly and clearly as
possible. For example,
data collection
information may not be
fully reported, data
collection instrument
may be missing. The
report does not explain
missing data.
Although some customer
information is reported, it
is clear that only minimal
efforts toward attaining
this data have been
made. The information
that is reported lacks
clarity. The report does
not recognize that data
are missing.
SWOT
Analysis
A thorough SWOT
analysis is provided,
based on the preceding
analyses. Reasoning for
each item in the SWOT
is provided and logical.
Strengths and
weaknesses are clearly
internal factors, and
opportunities and
threats are clearly
external factors.
SWOT analysis is
provided, but there are
some missing points from
preceding analyses.
Reasoning for each item
is not always thoroughly
provided and/or logical.
One or two
strengths/weaknesses
are external, or one-two
opportunities/threats are
internal.
SWOT analysis is
provided, but there are at
more than six missing
points from preceding
analyses. There is no
reasoning provided for
the items. More than two
strengths/weaknesses or
opportunities/threats are
inappropriate.

Target Market
& Positioning
Based on the marketing
strategy and SWOT
analysis, the target
market(s) is
appropriately identified
and described. A
positioning statement
for each target market
is identified and
explained, and
reasonable.
Based on the marketing
strategy and SWOT
analysis, the target
market(s) is identified
but not described in
enough detail.
Positioning statement(s)
is provided but not
explained.
Target market and
positioning is missing, or,
if identified, does not
seem appropriate given
the marketing strategy
and SWOT analysis.
Positioning statement(s)
is missing.

Communications
Management
The objectives of
communication
management are
clearly stated and
appropriate. Tactics
for managing
communications are
thoroughly and clearly
identified and
reasoned. When
The objectives of
communication
management are stated,
but somewhat unclear.
Most of the tactics are
thoroughly and clearly
identified, but one
obvious tactic is missing.
Some detail on tactics is
missing, hindering
Objectives for
communication
management are
missing. More than one
obvious tactic is missing.
Very little detail on
specific tactics is
provided. Tactics are
unclear and hard to
understand.
Product and
Brand
Management
The objectives of
product/brand
management are clearly
stated and appropriate.
Tactics for managing
the
product/service/brand
are thoroughly and
clearly identified and
reasoned. When
necessary, sufficient
detail about tactics is
provided, making it
easier to understand the
scope of the tactic.
The objectives of
product/brand
management are stated,
but somewhat unclear.
Most of the tactics are
thoroughly and clearly
identified, but one
obvious tactic is missing.
Some detail on tactics is
missing, hindering
understanding.
Objectives for
product/brand
management are
missing. More than one
obvious tactic is missing.
Very little detail on
specific tactics is
provided. Tactics are
unclear and hard to
understand.
Pricing
management
The objectives of pricing
management are clearly
stated and appropriate.
Tactics for managing
price are thoroughly and
clearly identified and
reasoned. When
necessary, sufficient
detail about tactics is
provided, making it
easier to understand the
scope of the tactic.
The objectives of pricing
management are stated,
but somewhat unclear.
Most of the tactics are
thoroughly and clearly
identified, but one
obvious tactic is missing.
Some detail on tactics is
missing, hindering
understanding.
Objectives for pricing
management are
missing. More than one
obvious tactic is missing.
Very little detail on
specific tactics is
provided. Tactics are
unclear and hard to
understand.
Distribution
Management
The objectives of
distribution
management are clearly
stated and appropriate.
Tactics for managing
distribution are
thoroughly and clearly
identified and reasoned.
When necessary,
sufficient detail about
tactics is provided,
making it easier to
understand the scope of
the tactic.
The objectives of
distribution management
are stated, but
somewhat unclear. Most
of the tactics are
thoroughly and clearly
identified, but one
obvious tactic is missing.
Some detail on tactics is
missing, hindering
understanding.
Objectives for
distribution management
are missing. More than
one obvious tactic is
missing. Very little detail
on specific tactics is
provided. Tactics are
unclear and hard to
understand.

necessary, sufficient
detail about tactics is
provided, making it
easier to understand
the scope of the
tactic.
understanding.





Implementation
& Control
A thorough and
specific
implementation plan
is clearly identified for
every tactic; the plan
identifies who is
responsible for
implementing the
tactic, when it should
be implemented, the
cost, measurement of
effectiveness, and any
other relevant
information. The
implementation plan
is specific enough so
that the
company/organization
has a blueprint for
using the plan. In
addition to specific
effectiveness
measures for each
tactic, overall control
measures for the
marketing plan, and
contingency actions,
are identified.
An implementation plan
is identified, but one to
two tactics are not
addressed. Specificity of
some of the plan could
be improved. The
company/organization
will be able to use the
plan to implement the
marketing plan, but may
be confused about some
aspects because of
missing information.
Overall control measures
are included and
contingency actions are
identified, but they lack
thoroughness.
An implementation plan
is identified, but more
than two tactics are not
addressed, and the plan
generally lacks
specificity. Because of
missing information, the
plan will not help the
company/organization
implement the marketing
plan. Overall control
measures and
contingency plans are not
identified.

Conclusion
A brief summary that
identifies the expected
outcomes with
successful
implementation of the
marketing plan is
clearly presented in a
short paragraph.
A summary of expected
outcomes is provided
but lacks clarity.
There is no conclusion.
Written
Communication



Organization
Written work is well
organized and easy to
understand. Sections
of the plan are marked
with appropriate
headings. Tables and
charts are
appropriately used and
easy to understand,
and contribute to the
ease of reading the
plan.
The organization is
generally good, but
some sections seem out
of place. Some headings
may be missing. Tables
and charts are included,
but are difficult to
understand (e.g., poorly
labeled).
The plan is disorganized
to the extent that it
prevents understanding
the content. There are no
headings. Inappropriate
use of charts or tables;
or, use of tables and
charts is indicated, but
not included.

Writing Style
The plan has a writing
style that is uniform
throughout the paper
and appropriate for
this type of written
project. There is no
indication that the
paper involved
multiple authors.
The writing style lacks
uniformity at times and
is not always
appropriate for a
marketing plan. There is
some indication of
multiple authors (e.g.,
different fonts, different
paper, etc.).
Plan is clearly the work of
multiple authors with
different writing styles,
margins, printer fonts,
paper types, etc.


Grammar,
Spelling, and
Formatting
The plan has been
thoroughly spell-
checked and
proofread. There are
no to almost none
grammatical or
spelling errors. There
are no formatting
errors.
There are a few spelling
and/or grammatical
errors. There are one to
three formatting errors.
There are frequent
misspelled words, serious
grammatical errors, and
formatting errors,
indicating that time was
not taken to spell-check
and proofread.

Use of
Appendices
Information is
appropriately placed in
either the main text or
an appendix.
Appendices are
documented and
referenced in the text.
Information is
sometimes misplaced.
Documenting and
referencing in text are
somewhat incomplete.
Appendices are poorly
documented and
referenced in text.
Considerable amount of
material is misplaced.
Appendices are not
documented or
referenced in text.

References
Material used in the
writing of the plan
taken from external
sources is
appropriately
referenced both within
the document and on
a reference page.
Some material taken
from external sources is
not referenced, either in
the text or on a
reference page.
No references in the text
or on a reference page
are provided, although it
is obvious that material
from external sources
has been used.


Professionalism
Overall, the written
communication of the
marketing plan
conveys a sense of
professionalism, a
written document that
appears and reads like
it was developed by
professionals, not
students.
Many aspects of the
marketing plan convey a
sense of
professionalism, but
there are some written
communication
problems that are not
congruent with a
professionally prepared
marketing plan.
The marketing plan lacks
any sense of
professionalism and is
clearly prepared by
students.






























Web Site Implementation:

4 3 2 1
Purpose
Our Website has a
purpose and a
message that
addresses an
important issue. Every
component of our wiki
supports the purpose.
Our website has a
purpose. Every
component of our
website supports the
purpose.
Our website is
generally about a
topic. Every
component of our
website relates to the
topic, but some
components have a
superficial relationship
to the topic.
Our website seems to
be about more than
one topic.
Information
Our website provides
extensive, thorough
information about all
sides of the issue.
Our website provides
adequate information
about at least two
sides of the issue.
The information in our
website has a few
significant gaps and
seems a bit one-sided.
The information in our
website has many gaps
and presents only one
side of the issue.
Interpretation
We connect the
information in our
website to different
subjects and to the
real world. We use the
information from our
research to make
inferences and draw
original conclusions
about our sites topics.
We connect the
information in our
website to other topics
and ideas. We draw
our conclusions from
our research.
We try to connect the
information in our
website to other topics,
but some of our
connections are
superficial. We try to
draw conclusions, but
our conclusions are not
always based on our
research.
We rarely connect the
information in our
website to other topics.
The information in our
website is repeated or
paraphrased from
other sources. We do
not try to draw original
conclusions.
Sources
We gather information
for our website from a
wide variety of primary
and reliable secondary
sources, such as print
sources, Web sites,
interviews,
observation,
databases, and
surveys.
We gather information
for our website from
several reliable
sources.
We gather information
from several sources,
but a few of them may
be unreliable.
We gather our
information from one
or two sources, or we
do not use any
sources.
Citations
We correctly cite all
sources for our
information, including
direct quotes and
paraphrasing, when
appropriate.
We cite all sources for
our information,
including direct quotes
and paraphrasing,
when appropriate. We
make a few minor
errors in our citations.
We cite some of our
sources, but we make
some errors in our
citations.
We do not cite our
sources, or we make
numerous errors in our
citations.
Multimedia
We use high-quality
multimedia
components, such as
graphics, sound,
animation, and video,
to enhance the
message of our
website. Multimedia
components work
correctly and are
integrated effectively
throughout our
website.
We use multimedia
throughout our website
to support our
message.
We use multimedia
throughout our
website, but
sometimes it detracts
from our message.
We do not use
multimedia in our
website.
Copyright
We follow copyright
laws for all content in
our website.
We follow copyright laws
for all content in our
website, but we make
some minor errors.
We do not follow
copyright laws for
some content on our
website.
We do not follow
copyright laws with
most of the content on
our website.

4 3 2 1
Creativity
We present
information in our
website in fresh,
original ways that
enhance our message.
We effectively use
language,
organization, and Web
features in unique and
surprising ways to
communicate and
persuade our audience
to take our message
seriously.
We effectively use
language,
organization, and Web
features in original
ways to communicate
our message.
We try to use
language,
organization, and Web
features in unique and
surprising ways to
communicate our
message, but some of
our attempts detract
from our message.
We make no effort to
communicate our
message in original
ways.
Audience
We design our website
to appeal to a specific
audience, and we use
language and
rhetorical devices to
appeal to that
audience. We
anticipate our
audiences questions
and concerns, and give
them information they
need to understand
and accept our
message.
We think about our
audience while we
design our website,
and we address any
questions or concerns
they might have.
We try to think about
our audience while we
design our website,
and we answer some
of the questions they
might have.
We do not think about
our audience while we
design our website. We
only include
information that is
easy to find or
interesting to us.
Collaboration
We use effective
decision-making and
persuasive strategies
to reach consensus on
major components of
our site. We encourage
each other to express
individuality in
meaningful ways
related to the purpose
of the site. We respect
each others work by
offering support and
constructive criticism,
and by agreeing on
what changes should
be made to the site
before we make any
changes.
We work together to
reach consensus on
the major components
of our site. We agree
on any changes that
should be made to the
site before we make
any changes.
We try to work
together to reach
consensus about our
websites content, but
some people have
more input than
others.
Our site is mostly the
work of a few people,
and other group
members have very
little input.
Site Organization
Our websites
information is divided
logically into pages
concerning different
subjects, with
appropriate amounts of
content that expand
and enhance our ideas.
Sections of information
are broken down into
an appropriate number
of subpages. Links
guide users through
the website in an
intuitive way, and a
link to the home page
Our websites
information is divided
logically into pages
concerning different
subjects, with
appropriate amounts of
content. Links guide
users through our site,
and each page has a
link to the home page.
Our websites
information is divided
into pages that are
generally about
different subjects.
Links guide users
through our site, but
sometimes the links
are hard to find, and
returning to the home
page is sometimes
difficult.
The pages in our
website seem to be
about random
subjects. Some of our
pages have links, but
readers can easily get
lost or stuck in one
place in our site.

4 3 2 1
is always available.
Page Organization
Each page in our
website thoroughly
addresses an
important topic related
to our purpose. The
most important
information appears
first on the page. We
effectively use
headings,
subheadings, fonts,
and Web features,
such as anchors, lines,
and boxes, to help
readers find what they
are looking for.
Each page in our
website addresses a
topic related to our
purpose. We effectively
use headings,
subheadings, fonts,
and Web features to
help readers find what
they are looking for.
Each page in our
website is usually
about one topic. We
use some headings
and Web features, but
readers sometimes
have difficulty finding
what they are looking
for.
Our pages are
confusing and poorly
organized.
Links to Outside Sources
All links on our website
work and add
important information
related to our sites
message. All linked
sites are appropriate
for our audience, and
we provide a
description of what is
available on each site.
All links on our site
work and relate to the
topic of our site. All
linked sites are
appropriate for our
audience.
The links on our site all
relate to the topic of
our site, but a few of
them do not work.
We have no links on
our website, or our
links are inappropriate,
do not work, or are
unrelated to the topic.
Language
We use powerful,
concrete, and accurate
words on our website.
We use a minimum of
technical terms and
include definitions,
when appropriate.
We use accurate words
on our website and
define technical terms,
when necessary.
Some of our word
choices are inaccurate,
or we use too many
technical words.
Our word choices are
predictable and often
inaccurate.
Conventions
We have no errors in
sentences, spelling,
capitalization,
grammar, or
punctuation.
We check our writing
for accuracy in
spelling, capitalization,
grammar, and
punctuation, and we
do not have any errors
that would confuse
readers
We check our writing
for accuracy in
spelling, capitalization,
grammar, and
punctuation, but we
have some errors that
may confuse readers.
We do not check our
writing for accuracy in
spelling, capitalization,
grammar, and
punctuation, and we
have many errors that
will confuse readers.





















V. Learning Activities:









Prelim
TOPIC Suggested Activities
Prior to Instruction: Gauging students needs:
knowledge, skills and attitudes
Gauging students needs

Give Final Product Rubric
e-Commerce
Overview of e-Commerce
Business to Customer e-Commerce
Business to Business e-Commerce
Online Communities
Lecture, discussion,
exercises
Case Analysis
Group Activity
The New Economy
Economics of the Web
e-Commerce Business Models
Lecture, discussion,
exercises
Case Analysis
Group Activity
The Electronic Marketplace
Introduction to Internet
Recent Technologies Used in the e-Industry










Midterm
Ethical Practices
Ethical Framework for e-Business and Internet
Marketing
Dos and Donts in Internet Marketing
Lecture, discussion,
exercises
Case Analysis
Group Activity
Internet Marketing
The Stages of Internet Marketing
Strategies in Using the Internet
Tools of Electronic Marketing
Lecture, discussion,
exercises
Case Analysis
Group Activity
Other Tools in Internet Marketing
Customer Communication
Security
Trends
Lecture, discussion,
exercises
Case Analysis
Group Activity







Pre
final
Internet Advertisement
Basic Internet Advertisement
Advance Internet Advertisement
Lecture, discussion,
exercises
Case Analysis
Group Activity
Email Marketing
Yahoo Marketing
Gmail Marketing
Lecture, discussion,
exercises
Case Analysis
Group Activity
Social Media Marketing
Facebook Marketing
Twitter Marketing
Youtube Marketing
Lecture, discussion,
exercises
Case Analysis
Group Activity




Final
Additional Marketing Strategies
Lead Generation
Affiliate Marketing
Lecture, discussion,
exercises
Case Analysis
Group Activity
Search Engine Optimization
Article Marketing
Using Blogs and Forums
Press Releases


Lecture, discussion,
exercises
Case Analysis
Group Activity


References: Internet Marketing & e-Commerce by Ward Hanson and Kirthi Kalyanam
Internet Marketing by The Internet Marketing Academy




VI. Grading Criteria:


The total points that you accumulate throughout the term on the items below will determine your
grade:

60% Class Average (CA) 40% Prelim exam = PRELIM GRADE
1/3 Prelim grade (PG) 2/3 Tentative Midterm grade (60% CA + 40% midterm exam) = MIDTERM GRADE
1/3 midterm grade (MG) 2/3 tentative Pre-final grade (60% CA +40% prefinal exam) = PRE-FINAL GRADE
1/3 midterm grade (MG) 2/3 tentative final grade (60% CA +40% final exam) = FINAL GRADE


Class Average:

Prelim; Midterm & Pre-final Final

Assignment 15% Assignment 10%
Activities/Participation 25% Participation 20%
Quizzes 30% Quizzes 30%
Portfolio - 30% Project 40%