DIAL TERMINAL 3 ‐ RETAIL

LIGHTING CONCEPT DESIGN
14.07.09
D E S I G N   M A T R I X
 CONTENTS

I N T L  /  D O M E S T I C   T E R M I N A L
AGENDA

ƒ RETAIL & LIGHTING
ƒ OVERALL DESIGN CONCEPT
ƒ LIGHTING CONCEPTS

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
CHANGING BUYING BEHAVIOUR
CULTURAL TRENDS

“SHOPPING IS BECOMING LESS ABOUT BUYING GOODS, & MORE 
ABOUT SPENDING MONEY, TO EXPERIENCE AND SHARE MEANINGFUL, 
ENJOYABLE MOMENTS WITH OTHERS”

The retail area as…

…a beacon in a  …a staged experience …a centre of 

sea of choices social activity
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING
MOTIVATIONS for SHOPPING

I N T L  /  D O M E S T I C   T E R M I N A L
pleasure

GMR & Stores Shopper

Discovery shopping Social shopping

power belonging

Recognition shopping Responsibility shopping

Brand / GMR control Product

Necessity shopping
The  Shopper Motivation Matrix
Source: Synovate Censydian, Amsterdam
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
NEED FOR A CREATIVE, INTERACTIVE & DYNAMIC LIGHTING SYSTEM
WHY? WHAT? HOW?
Lighting as a response to  motivations of shoppers

1 Why?

Marketing and communication using Lighting

2 What?

Lighting centric Ideas  

3 How?

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
SHOPPING AS A JOURNEY OF DISCOVERY & NEW EXPERIENCES
DISCOVERY SHOPPING
People
• People want to dive into a world of impressions and 
discover things
•Buy on impulse

Shops
• Create continually change shop themes
• Interact with all sense of shoppers

Lighting
• Interactivity between shopper and products
• Create long lasting impressions
• Adapt to products, materials, events Spaces for browsing in the Mall of America in 
Minneapolis, USA

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
ROLE OF GMR AS DEVELOPER
DISCOVERY SHOPPING

Discovery shopping

• Provide enough control on light to bring out 
the right kind of contrast
• Optically controlled lighting in 
common areas.
• Dynamic lighting to draw attentions at 
the launches and special display 
products.

be
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
SHOPPING AS A FORM OF ENTERTAINMENT WITH OTHERS
SOCIAL SHOPPING
People
• See shopping as a social event
• Way to express own personality and identity

Shops
• Entertainment an integral part of shop concept
• Create spaces for cultural activities, 
• meeting people, relaxation and having fun 

• Lighting
• Set the stage for social activities
• Change lighting to connect to different moods
Place to meet and relax on top of the Kenzo store 
in Paris

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
ROLE OF GMR AS DEVELOPER
SOCIAL SHOPPING

• Provide with ambiances to attract, 
Social shopping
excite, invite people repetitively made 
possible by –
• Flexibility in lighting
• Strategic dynamic lighting system to 
bring in the element of surprise and talk 
in town
• Interactive lighting and AV systems to 
create keep the interest alive for the 
different age groups

be
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 RETAIL & LIGHTING

I N T L  /  D O M E S T I C   T E R M I N A L
BUY PRODUCTS TO GET ADMIRATION
RECOGNITION SHOPPING
People
• Want to be recognized for what they are 
• and what they have achieved
• Opt for specific brands to stand out 
• from the crowd

Shops
• Environments are geared to the indvidual
• “Fits only one“ instead of “one fits all”

Lighting 
• Geared to personal needs, preferences
• Highlights people and the brand A customer as focus of the attention
• Personal Light

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT

I N T L  /  D O M E S T I C   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT
new york by daybreak

I N T L  /  D O M E S T I C   T E R M I N A L
As more and more of us embark on transcontinental journeys –

dubai at noon As we fly over oceans and mountains and continents, 
We move in complete defiance of time.
We rush through time zones; day meets night through the same 
window; we see forms of light that don’t normally appear to us 
on earth.

sunset at paris
This design acknowledges our sole reference during air 
travel ‐
THE CONTINUALLY CHANGING LIGHT 

the taj by night

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT

I N T L  /  D O M E S T I C   T E R M I N A L
the creation of a  LIGHT CLOCK
A COLOR CODE FOR ALL TIMES OF THE DAY FOR ALL SEASONS

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT

I N T L  /  D O M E S T I C   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
DYNAMIC LIGHTING PROGRAMMED TO SIMULATE DAYLIGHT
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN CONCEPT
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
vs.

WHITE LIGHT ON WHITE FINISH WHITE LIGHT ON BLACK

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
option
DYNAMIC LIGHTING TO CREATE A PIXELATED SELECTED MOVING PATTERN
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
FASCIA

I N T L  /  D O M E S T I C   T E R M I N A L
option
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DOMESTIC

D O M E S T I C   T E R M I N A L
• BACKLIGHTING for FASCIA
• DELHI BAZAAR 
• KIOSKS
• TOTEMS 
• SPECIALIZED CEILINGS  
• CIRCULATION AREAS

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DOMESTIC

D O M E S T I C   T E R M I N A L
• DELHI BAZAAR 

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DELHI BAZAAR

D O M E S T I C   T E R M I N A L
2

option
1
option

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DELHI BAZAAR

D O M E S T I C   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DOMESTIC

D O M E S T I C   T E R M I N A L
• KIOSKS

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
KIOSKS

D O M E S T I C   T E R M I N A L
2

option
1
option

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
KIOSKS

D O M E S T I C   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DOMESTIC

D O M E S T I C   T E R M I N A L
• TOTEMS 

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
TOTEM

D O M E S T I C   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DOMESTIC

D O M E S T I C   T E R M I N A L
• SPECIALIZED CEILINGS  

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
SPECIALIZED CEILINGS

D O M E S T I C   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
SPECIALIZED CEILINGS

D O M E S T I C   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• BACKLIGHTING for FASCIA

INTERNATIONAL   T E R M I N A L
• DELHI BAZAAR 
• KIOSKS
• TOTEMS 
• SPECIALIZED CEILINGS  
• CIRCULATION AREAS
• GLASS BRIDGE
• WATER BODY
• SKY LOUNGE

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• BACKLIGHTING for FASCIA

INTERNATIONAL   T E R M I N A L
(same as domestic)

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• TOTEMS

INTERNATIONAL   T E R M I N A L
(same as domestic)

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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• DELHI BAZAAR 

INTERNATIONAL   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
DELHI BAZAAR

INTERNATIONAL   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• KIOSKS

INTERNATIONAL   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
KIOSKS

INTERNATIONAL   T E R M I N A L
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• SPECIALIZED CEILINGS  

INTERNATIONAL   T E R M I N A L
• CIRCULATION AREAS

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
PROPELLOR

INTERNATIONAL   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
CURVED CEILING

INTERNATIONAL   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
WAVE CEILING

INTERNATIONAL   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
WAVE CEILING

option

INTERNATIONAL   T E R M I N A L
2
option

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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
ELLIPTICAL RINGS

INTERNATIONAL   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
ELLIPTICAL RINGS

INTERNATIONAL   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
INTERNATIONAL

• GLASS BRIDGE

INTERNATIONAL   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
GLASS BRIDGE

INTERNATIONAL   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
GLASS BRIDGE

INTERNATIONAL   T E R M I N A L
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
GLASS BRIDGE

INTERNATIONAL   T E R M I N A L
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mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN SCHEME
CENTRAL DIAMOND CEILING

D O M E S T I C   T E R M I N A L
RECTANGULAR CEILING
DIAMOND CEILING

FASCIA All rights reserved.

This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 OVERALL DESIGN SCHEME
FASCIA

I N T E R N A T I O N A L  T E R M I N A L
PROPELLOR CEILING

WAVE CEILING

ELLIPTICAL RING CEILING
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This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
BUDGETS
S no. Area Option 1 Option 2 Option 3

1 FASCIA (D & I) Color temperature controlled
lighting system using LED panels
and dynamics patterns .
Rs. 7 CRORES
INTERNATIONAL   T E R M I N A L
Color temperature controlled Fixed color LEDs for back lighting
lighting system using fluorescent
based system. Rs. 3CRORES
Rs. 3CRORES

2 DELHI BAZAAR (D) Architectural lighting using LED 
spots,
Architectural lighting using LED spots,
Rs. 0.3CRORES
Rs. 0.2 CRORES
Retail Lighting , spots using
Retail Lighting , spots using CDM
based lamps. CDM based lamps.
Rs. 0.2 CRORES Rs. 0.2 CRORES
3 DELHI BAZAAR (I) Architectural lighting, for the jali  Architectural lighting, for the jali 
Architectural lighting, for the jali 
Rs. 0.2 CRORES Rs. 0.2 CRORES
Rs. 0.2 CRORES
Retail Lighting , spots using Retail Lighting , spots using
Retail Lighting , spots using CDM
based lamps. CDM based lamps. CDM based lamps.
Rs. 0.1 CRORES Rs. 0.1 CRORES Rs. 0.1 CRORES
4 KIOSKS (D & I) Architectural lighting, for the Architectural lighting, for the
Rs. 0.1 CRORES Rs. 0.2 CRORES
Retail Lighting , spots using Retail Lighting , spots using
CDM based lamps. CDM based lamps.
Rs. 0.05CRORES Rs. 0.05CRORES
5 TOTEMS (D & I) In-ground fixtures for the totems Embedded lights in the totem
using LED or CDM based for floating effect
lamps Rs. 0.15CRORES
Rs. 0.08CRORES
6 STAR ceilings (D) Back lighting using LED panels Back lit using fixed color LEDs Back lighting using CCFL/ Cold
with color temperature control Rs. 1CRORES cathode
Rs. 2CRORES Rs. 0.6CRORES
All rights reserved.
This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
BUDGETS
S no. Area Option 1 Option 2 Option 3

7 PROPELLOR (I)
8 CURVED CEILING (I)
9 WAVE CEILING (I)
10 ELLIPTICAL RINGS (I)
11 GLASS BRIDGE (I)
12 WATER BODY (I)
Color changing effect using
LED based RGB fixtures .
Rs. 0.3CRORES
Back lighting using LED panels
with color temperature control
Rs.1.5CRORES
Custom installation using
Designer fixtures to form a
cluster . Type one
Rs.1.5CRORES
Color changing effect using
LED based RGB fixtures .
Rs. 0.6CRORES
Custom installation using
Designer fixtures. Type one
Rs.0.6CRORES
Color changing effect matched
to the ceilings using LED based
fixtures .
Rs.0.1CRORES
INTERNATIONAL   T E R M I N A L
Color changing effect using Fixed color T5 based lighting
Cold cathode based systems. Rs. 0.05CRORES
Rs. 0.2CRORES
Back lit using fixed color LEDs Back lighting using CCFL/ Cold
Rs. 0.75CRORES cathode
Rs. 0.5CRORES
Custom installation using Back lighting using LED panels
Designer fixtures to form a with
cluster . Type two Rs. 0.5CRORES
Rs.1.5CRORES
Color changing effect using Fixed color T5 based lighting
Cold cathode based systems. Rs. 0.06CRORES
Rs. 0.4CRORES
Custom installation using
Designer fixtures to form a
cluster . Type two
Rs.0.4CRORES

All rights reserved.

This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
 LIGHTING CONCEPTS
BUDGETS
S no. Area Option 1 Option 2 Option 3

INTERNATIONAL   T E R M I N A L
13 SKY LOUNGE (I) Precise projectors for up
lighting with color filters.
Rs.0.2CRORES
14 GENERAL LIGHITNG (I)  CFL based down lights for the CFL based down lights for the
circulation areas circulation areas , cheaper
Rs.0.6CRORES versions
Rs.0.3CRORES
15 COVE LIGHTING (I) Cove lighting using cold Cove lighting using cold Cove lighting using T5 battens,
cathode, with low voltage cathode, with low voltage with low voltage transformers
transformers transformers Rs. 0.3CRORES
Rs. 2CRORES Rs. 1CRORES
Total about Rs. 20 CRORES Total about Rs. 11 CRORES

All rights reserved.

This design may not be reproduced, stored, transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission of DESIGN MATRIX
T H A N K   Y O U