Vadilal Ice Cream

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Introduction
Vadilal (Vadilal Industries Limited) from a small outlet in Ahmedabad over 80
years back, Vadilal Industries Ltd has today emerged as Indias second largest ice
cream player. The company is also one of the largest processed food players in
India with significant exports of frozen vegetables and ready to eat snacks, curries
and breads.
Vadilal Industries has come a long way since its inception in 1907, when Vadilal
Gandhi, the great-grand father of Virendra R. Gandhi, Rajesh R. Gandhi and
Devanshu L. Gandhi, started a soda fountain. He passed on the business to his son,
Ranchod Lal, who ran a one-man operation, and, with a hand cranked machine,
started a small retail outlet in 1926. Eventually, Ranchod Lal's sons, Ramchandra
and Lakshman, inherited the business and they were instrumental in giving a new
direction to the company. The duo imparted a new vision to the venture and
infused a spirit of calculated risk-taking into the firm. As a result, by the 1970s, the
Vadilal Company had already evolved into a modern corporate entity.
Vadilals aim is to become an Indian MNC in Ice creams and frozen foods and to
provide products and services at an affordable price without compromising on
quality.
Vadilal Industries has extensive reach. A major success factor has been its ability
to cater to different market segments through multiple product ranges. Vadilal has
range of ice creams in the country with 150 plus flavours and they are sold in a
variety of more than 250 packs and forms. The range includes cones, candies, bars,
ice-lollies, small cups, big cups, family packs, and economy packs. It offers
something for all tastes, preferences and pockets.
Vadilal Industries has extensive reach. A major success factor has been its ability
to cater to different market segments through multiple product ranges. freeEeezZ
Vadilal Ice Cream

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has range of ice creams in the country with 150 plus flavours and they are sold in a
variety of more than 250 packs and forms. The range includes cones, candies, bars,
ice-lollies, small cups, big cups, family packs, and economy packs. It offers
something for all tastes, preferences and pockets.
Vadilal Industries has two ice cream production facilities one at Pundhra in
Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. It has
a very strong distribution network of 50,000 retailers, 250 SKUs (stock keeping
units), 550 distributors, 32 CNF and 250 vehicles for delivery of goods. Through
the franchisee route, Vadilal has set up over 140 'Happinezz' parlors for selling ice
creams and new ones are coming up every month.
The companys national ice cream market share would have been even higher but
for the fact that it does not operate in major consuming regions like Maharashtra
and the four southern states as these are covered by another faction of the Vadilal
family.








Vadilal Ice Cream

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Product & Services