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DEVELOPING
YOUR CAMPAIGN
STRATEGY
ADA Campaign Training Manual
3.1 ADA Campaign Training Manual Unit 3: Developing your campaign strategy
UNIT 3: DEVELOPING
YOUR CAMPAIGN
STRATEGY
This unit will help participants understand the diferent
elements of a campaign strategy so that they can develop
their own strategy and assess its efectiveness.
ELEMENTS OF A
CAMPAIGN STRATEGY
In plenary, ofer an example of a need someone might feel (eg,
Im hungry and I want something sweet to eat). Invite ideas for
the steps the person could take to satisfy this need.
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Exercise 1 Ingredients in making
a dish
Divide the group into two and ask each group to choose
a simple, national food dish. Tell them they must agree
all the steps necessary to produce this dish. To order the
sequence of steps correctly, ask them to note each of
the steps on the coloured cards provided.
Bring both groups back to plenary and hear each in turn, running
swiftly through each step. Let the other group comment, and
invite feedback on clarity or gaps in the steps. Liken their plan
for making the national dish to the steps involved (strategy) in
campaigning. For example, the person wants to eat rice with fsh
(their goal); they need certain ingredients (the elements); they
need to know how long to cook the food (timing); and there may
be a number of ways to achieve a tasty meal (the method).
Explain that this simple exercise has shown that any process:
stimulating co-operation
stimulating co-operation