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Case1.

ALMA ELECTRONICS:
Ill Dream of You
Mr. Andy Mallari opened a small shop selling transistor radios in 1979. His store was located at
one corner (Genera
l Luna St.) of the entire stretch of Burgos Avenue, the main thoroughfare of Cabanatauan City.
The demand for electronic parts made him carry a wide assortment of parts that are used in the
assembly and maintenance of radios, tape recorders, amplifiers and various related appliances.
By 1990, Mr. Mallari was able to save enough money for the purchase of a 300 square meter lot
along Del Pilar Street. He constructed a 10 meters x 15 meters two-storey building on the lot. The
ground floor is used as his store where sales are made to customers which grew in number month after
month. The second floor is used as his residence.
Mr. Mallari thinks that he can duplicate his feat in sooner big towns of San Jose City, Gapan and
Guimba. He has already started operating his stores in those towns and sales and repair. There are five
salesladies in Cabanatuan attending to the various needs of the customers. Those who bring their
appliances for repair are served by one of the six technicians. The parts used come from the stocks
maintained at the store.
Those who purchase parts from the store consist of technicians from the various towns of
Nueva Ecija. Sometimes the technicians send someday to do the purchasing of parts.
Mr. Mallaris perspective has changed drastically after he met his former classmates Estelito
Chan in a class reunion at Araullo University; Mr. Chan has a well-established appliances assembly plant
in Manila. He indicated that he did not start big but rather as a subcontractor for a large assembly plant.
Slowly, Mr. Chans business picked up until he was able to establish his own factory.
Mr. Mallari thinks that he can follow the footsteps of his friend. As he is already 47 years old and
his oldest child is about ready to enter college, he thinks this is the best time for him to consider sending
his son to an engineering school. His decision will center on which school and which engineering course.
He feels that his children are keenly interested in whatever career he will ask them to take.
Mr. Mallari has three sons, all belonging to the top ten in their respective classes. He thinks all
three have the potentials to help him realize his dream of establishing his own assembly plant. His
immediate concern now is to identify the right college courses for his children.