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FURNITURE DISTRIBUTION IN INDIA

Multiclient Research FURNITURE
February 2014
S75
UPHOLSTERED
MATTRESSES

CONTRACT
& LUXURY

OFFICE &
WORKSPACE


KITCHEN &
BATHROOM

ECOBUILDING
& WINDOWS


DESIGN LAB &
WORKSHOP


MAJOR
APPLIANCES


LIGHTING
FIXTURES


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purchase and immediate download from:
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http://www.worldfurnitureonline.com

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Copyright CSIL
R3002
CSIL Milano scrl
15 corso Monforte 20122 Milano Italy
tel. +39 02 796630 fax +39 02 780703
csil@csilmilano.com www.csilmilano.com




Furniture distribution in India FURNITURE
Research prepared by M. Spinelli
Field Research S. Varma
Coordinated by A. Volpe

UPHOLSTERED
MATTRESSES


CONTRACT
& LUXURY


OFFICE &
WORKSPACE


KITCHEN
& BATHROOM

ECOBUILDING
& WINDOWS


DESIGN LAB &
WORKSHOP


MAJOR
APPLIANCES


LIGHTING
FIXTURES




All rights reserved. Neither this publication nor any part of it may be reproduced,
stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise. Any such action is
an infringement of Italian Law (Law 18 August 2000 no. 248) and may give rise to
legal action for damages and may be prosecuted as a criminal offence.

All information in this report is verified to the best of the author's and the
publisher's ability. However, CSIL does not accept responsibility for any errors and/
or omissions resulting from any source and for any loss arising from reliance on it.
The furniture distribution in India

03/02/2014
R3002
Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
I


CONTENTS
METHODOLOGY 1
Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013 1
Figure 0.1 Political map of India 2
1. MARKET OVERVIEW 4
1.1 The furniture sector in India 4
Table 1.1 India. Furniture sector. Basic data, 2008-2013. US$ and LCU million and percentage change 4
Figure 1.1 India. Exchange rate effect. Furniture consumption in LCU and US$, 2008-2013. Annual percentage change 5
Table 1.2 India. The openness of the market, 2008-2013. Percentage values 5
Figure 1.2 India. Furniture consumption by segment, 2013. Percentage shares 6
Figure 1.3 India. Real growth of furniture consumption. Forecasts. Percentage changes 6
1.2 International trade 7
1.2.1 Furniture exports 7
Table 1.3 India. Exports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and
average percentage changes at current prices 7
1.2.2 Furniture imports 7
Figure 1.4 India. Furniture imports. Historical series, 2003-2013. Million US$ and index (2002:100) 8
Table 1.4 India. Imports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and
average percentage changes at current prices 9
Table 1.5 India. Import partners by product, 2012 10
Table 1.6 India. Upholstered furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 11
Table 1.7 India. Non-upholstered seats. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 11
Table 1.8 India. Bedroom furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 12
Table 1.9 India. Kitchen furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 12
Table 1.10 India. Office furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 13
Table 1.11 India. Furniture, n.e.c. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices 13
2. THE FURNITURE DISTRIBUTION 14
2.1 Furniture consumption by State 14
Figure 2.1 India. Furniture consumption. Historical series, 2003-2013. Million US$ and index (2002:100) 14
2.2 Distribution channels 15
Figure 2.2 India. Organized and non-organized furniture distribution, 2009 and 2013. Percentage shares 16
Table 2.1 India. Furniture distribution channels, 2013. US$ Million and percentage shares 18
Table 2.2 India. Leading furniture importers by city 19
Table 2.3 India. Leading architects and interior designers by city 20
Table 2.4 India. Major logistic companies in the country 21
2.3 Reference prices 22
Table 2.5 India. Retail prices in a sample of furniture items sold by local stores/brands, 2013 22
Table 2.6 India. Lighting fixtures. Reference prices in the residential segment, 2013 23
2.4 The consumer 24
2.5 The purchasing process 26
2.6 Market approach for foreign companies 27
2.7 The retail segment 30
2.8 The hospitality segment 32
Table 2.7 India. Number of rooms in the hotel pipeline, by market segment, 2014 32
The furniture distribution in India

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Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
II


3. LEADING COMPANIES AND GEOGRAPHICAL DISTRIBUTION 34
3.1 Leading distributors 34
Table 3.1 India. Sample of leading furniture companies*, 2013. Million US$, percentage and units 41
3.2 Geographical distribution 44
3.2.1 Delhi region 44
Figure 3.1 India. Map of Delhi Region 45
Table 3.2 India. Delhi indicators, 2012 and forecasts 2020 45
Table 3.3 India. Sample of leading furniture companies in Delhi Region 46
3.2.2 West Bengal Region 48
Figure 3.2 India. Map of West Bengal Region 48
Table 3.4 India. Kolkata indicators, 2012 and forecasts 2020 49
Table 3.5 India. Sample of leading furniture companies in West Bengal Region 50
3.2.3 Maharashtra Region 51
Figure 3.3 India. Map of Maharashtra Region 52
Table 3.6 India. Mumbai, Nashik & Pune indicators, 2012 and forecasts 2020 52
Table 3.7 India. Sample of leading furniture companies in Maharashtra Region 53
3.2.4 Andhra Pradesh Region 56
Figure 3.4 India. Map of Andhra Pradesh Region 56
Table 3.8 India. Visakhapatnam indicators, 2012 and forecasts 2020 57
Table 3.9 India. Sample of leading furniture companies in Andhra Pradesh Region 58
3.2.5 Karnataka Region 59
Figure 3.5 India. Map of Karnataka Region 60
Table 3.10 India. Bangalore indicators, 2012 and forecasts 2020 60
Table 3.11 India. Sample of leading furniture companies in Karnataka Region 61
3.2.6 Kerala Region 63
Figure 3.6 India. Map of Kerala Region 63
Table 3.12 India. Kochi indicators, 2012 and forecasts 2020 63
Table 3.13 India. Sample of leading furniture companies in Kerala Region 65
3.2.7 North India Regions 66
Figure 3.7 India. Map of Haryana Region 67
Figure 3.8 India. Map of Punjab Region 67
Figure 3.9 India. Map of Uttar Pradesh Region 68
Table 3.14 India. Sample of leading furniture companies in North India Regions 69
3.2.8 Central India Regions 71
Figure 3.10 India. Map of Gujarat Region 71
Figure 3.11 India. Map of Madhya Pradesh Region 72
Figure 3.12 India. Map of Rajasthan Region 72
Table 3.15 India. Sample of leading furniture companies in Central India Regions 73
3.2.9 South India Regions 76
Figure 3.13 India. Map of Tamil Nadu Region 76
Table 3.16 India. Sample of leading furniture companies in South India Regions 77
4. ASSOCIATIONS, SECTOR FAIRS AND MAGAZINES 79
Table 4.1 India. Main furniture fairs 79
Table 4.2 Selected trade press 79
Table 4.3 Association and institutional bodies 79
5. DEMAND DRIVERS 80
5.1 Economic indicators 80
Table 5.1 India. Economic indicators 80
Table 5.2 India. Growth of GDP and inflation, 2012-2018. Annual percentage changes 80
Figure 5.1 India. Foreign Direct Investments (net inflows), 2009-2013 81
5.2 Population and urbanization process 82
The furniture distribution in India

03/02/2014
R3002
Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
III


Table 5.3 India. States, capitals, area and population. 83
Figure 5.2 World. Percentage of urban population and agglomerations by size class, 2011 and forecasts 2025. 84
5.3 Building activity 85
Table 5.4 India. Distribution of housing shortage among economic category, 2012 85
Table 5.5 India. Total households and housing in different categories. Million units 85
Table 5.6 India. Average covered area (in sq.m.) of dwelling unit by state and by type of dwelling unit. % 86
APPENDIX 87

The furniture distribution in India

03/02/2014
R3002
Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
1


METHODOLOGY
This is the first edition of the Report Furniture Distribution in India, and it was produced using the following sources of
information:
field analysis and interviews in Delhi, Bangalore and Mumbai;
desk research focusing on distributors/manufacturers working in the furniture industry and related activities;
statistical and international sales data;
general documentation relating to the furniture industry available both online and offline;
official documents concerning macroeconomic trends and sector performances;

Although every effort is made to verify the available data when processing it, CSIL accepts no responsibility for any errors
and/or omissions found in this report. An after-sales service can be contacted at the following email address:
volpe@csilmilano.com

Unless otherwise stated, the figures are expressed in US Dollars.
Table 0.1
Exchange rates INR per EUR and INR per US$, 2006-2013
2006 2007 2008 2009 2010 2011 2012 2013
INR per EUR 56.77 56.46 63.90 67.35 60.54 64.89 68.63 77.69
LAKH per EUR 0.0005677 0.0005646 0.0006390 0.0006735 0.0006054 0.0006489 0.0006863 0.0007769
CRORE per EUR 0.0000057 0.0000056 0.0000064 0.0000067 0.0000061 0.0000065 0.0000069 0.0000078
INR per US$ 45.19 41.18 43.39 48.33 45.65 46.58 53.37 58.50
LAKH per US$ 0.000452 0.000412 0.000434 0.000483 0.0004565 0.0004658 0.0005337 0.0005850
CRORE per US$ 0.000005 0.000004 0.000004 0.000005 0.0000046 0.0000047 0.0000053 0.0000059
Source: CSIL processing of official data
1 Lakh = 100,000 Rupees
1 Crore = 10,000,000 Rupees
The furniture distribution in India

03/02/2014
R3002
Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
2


Figure 0.1
Political map of India


The furniture distribution in India

03/02/2014
R3002
Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
3


Other CSIL available reports one related issues include:

The kitchen furniture market in India (2014)
The office furniture market in India (2014)
The lighting fixtures market in India ( 2013)
The European market for Contract furniture (2014)
E-Commerce for the furniture industry (2012)
300 Flagship Stores (2014)
Furniture distribution in Europe (2012)
Furniture distribution in Italy (2013)
Furniture distribution in China (2012)
Furniture distribution in Russia (2011)

For further information:
http://www.worldfurnitureonline.com (on line store)
http://www.csilmilano.com (institutional website)