APPENDIX - I

Sri. Jacob Thomas

Teacher Fellow for Ph.D, Department of Commerce
St. Thomas College Pala (Affiliated to M.G. University, Kottayam)
Questionnaire for Consumers
Part A
1 Name and Address of Respondent
Male - 1 Female n
I Below 25
business
m
W Urban Semiurban
Above 50,000
Vely !Lid1 Medium Low Very Low
I 1 I I I I
1 1 1 P~-c.i' e~.e~~ce for special fabric 1 I I I I 1
1 2 1 1'1-e t'eicnce for Ready made garnlents I I I I I 1
1 4 1 Shop Pl-efel-eace
1 5 1 t'14efci-eilcc fbr don~estic products 1 I 1 I I 1
1 6 1 Preftl-ence for foreign products
1 7 1 Adoption of fashion
7- - 1
I . -
1 I 1 1 Govt. subsidised schcrncs I 1
Ij
9
10
I' ~-oductp~-ice
Col ou~ cunlbination of clothings
Qual i t y of filbric
12
13
14
15
Packaging
Extra gifts
Incentives
Trade discount
16
1 7
Cash discount
Credit sche~nes
18
19
20
Plcasing manners of shop staff
I.ocation of sllop
Provisi 011 for replaccmcnt of inferior product
21
22
23
24
25
Suggcstionsoffan~ilymembersacc~mpanying
with you at the time of shopping
Suggestions of friends
Suggcst i o~~s of the staff of the sop
tje haviol* pattern of fel low custotner present
a1 the shop
Advet-tiscment I ike
(a) Wall Posters
26
27
28
29
30
31
32
33
34
35
(b) Banners
(c) Boards
(d) Radio
(e) Television
(f) Newspapers
( g) Magazines
(h) Other Media (specify)
Festivals.
(a) Onarn
(b) ~hr i i t mas
(c) Ramzan
(d) Bakkrid
(e) Vishu
(f) Local Festivals
Residential status
Educational Status
Occupational status
~conomi c Status
Un-expected~&omeeamedbyyou
Social status
Political affiliation '
Your foreign contact
Govt. Policies
(globalization & Liberalization)
APPENDIX - 11
FOR RFSEARCH
PIJRPOSES ONLY
Sri. Jacob 'J'llo~nas
Teacher Fellow for P11.1), Depnrtnlet of Commerce
St. Thomas College Pala (Affiliated to M.G. University, Kottaya~n)
Questionnaire for Dealers
Part A
Sample Number
I Name and Address of Respondent
2 Age
S upcrvisor
llclow 25
Sales People
4
55-65
Nartle of Shop
5
Above 65 25-35
1
SndI
1
2
3
4
5
6
7
35-45
Rural Location of Shop
Medium Size of shop
PI-efcrcncc for special fabric
Preference for Readymade garments
Brand Preference
Shoppreference
Preference for domestic products
Preference for foreign products
Adoption of fashion
45-55
Large
Urban Semiurban
1
8 '
9
1 0
1 1
12
13
14
1 5
16
17
18
19
20
2 1
22
23
24
2 5
26
(c) Ramzan
(d) Bakkrid
(e) Vishu
(f) Local Festivals
Product price
Colour combination of clothings
Qua1 i ty of fabric
Govt. Subsidised schemes
Packaging
Extra gifts
Incentives
Trade discount
Cash discount
Credit schemes
Pleasing manners of shop staff
Location of shop
Provision for replacement of inferior product
Suggestions of family members accompanying
the customer At the time of shopping
- .
Suggestions of hends accompanying
' the customer at the time of shopping
Suggestions of the staff of the shop
Behavior pattern of fellow customer present
in the shop
Advertisement; like
(a) Wall Posters
(b) Banners
(c) Boards
(d) Radio
(e) Television
(f) Newspapers
(g) Magazines
(h) Other Media (specify)
Festivals
(a) Onam
(b) Christmas
-----
8 In your view, what are the problems confronted by textile shop in Kerala?
' 27
28
29
30
3 1
32
33
& ' -
34
35
9 What are your suggestions for improvement of working of textile shop in Kerala?
Residential status of customers
Educational Status of customers
Occupational Status of customers
Economic Status of customers
Additional Income earned by customers
Social status of customers
Political afiliation of customers
Foreigncontactofcustomers
Govt. Policies
(globalization & Liberalization)
i