CONTENTS

CHAPTERS TITLES
1 INTRODUCTION
2 WOMAN ENTREPRENEURSHIP IN INDIA
3 NEED AND IMPORTANCE OF WOMEN
ENTREPRENEURS
4 FACTORS INFLUENCING WOMEN
ENTREPRENEURS
5 PERSONALITY TRAITS FOR WOMEN
ENTREPRENEURS
6 CONCLUSION
INTRODUCTION
Entrepreneurship is consiere !s one o" the #ost
i#port!nt "!ctors contri$utin% to the econo#ic e&e'op#ent o"
the societ() Entrepreneurs h!&e $een consiere instru#ent!' in
initi!tin% !n sust!inin% socio*econo#ic e&e'op#ent) There !re
e&iences to $e'ie&e th!t countries +hich h!&e proportion!te'(
hi%her percent!%e o" entrepreneurs in their popu'!tion h!&e
e&e'ope #uch "!ster !s co#p!re to countries, +hich h!&e
'esser percent!%e o" the# in the societ() The( isco&er ne+
sources o" supp'( o" #!teri!'s !n #!r-ets !n est!$'ish ne+
!n #ore e""ecti&e "or#s o" or%!nis!tion) Entrepreneurs
percei&e ne+ opportunities !n sei.e the# +ith super nor#!'
+i'' po+er !n ener%(, essenti!' to o&erco#e the resist!nce th!t
soci!' en&iron#ent o""ers)
De&e'op#ent o" entrepreneurship !#on% +o#en is !
#!/or step to incre!se +o#en p!rticip!tion in the process o"
econo#ic e&e'op#ent) It +i'' spee up econo#ic %ro+th, !n
pro&ie e#p'o(#ent opportunities "or +o#en resu'te in
i#pro&in% the econo#ic inepenence) Pro&ision o" econo#ic
opportunities "or +o#en c!n !'so i#pro&e the soci!',
euc!tion!' !n he!'th st!tus o" +o#en !n their "!#i'ies) In
!&!nce countries, there is ! pheno#enon o" incre!se in the
nu#$er o" se'" 0 e#p'o(e +o#en !"ter the Wor' W!r II) In
U)S)A, +o#en o+n 12 per cent o" !'' $usiness, e&en thou%h
their s!'es on !n !&er!%e !re 'ess th!n
t+o 0 "i"ths o" those o" other s#!'' $usiness3) In C!n!!, one*
thir o" s#!'' $usiness is o+ne $( +o#en !n in Fr!nce it is
one 0 "i"th)
Entrepreneurship:
The Unite St!tes Dep!rt#ent o" Co##erce 456789
e"ines entrepreneurship !s one +ho t!-es !n !cti&e ro'e in the
ecision #!-in% !n ris- t!-in% in $usiness in +hich she or he
h!s #!/orit( o+nership)
:o+en !n His rich456789 re%!rs entrepreneurship !s the
process o" cre!tin% so#ethin% i""erent +ith &!'ue $( e&otin%
the necess!r( ti#e !n e""ort, !ssu#in% the !cco#p!n(in%
"in!nci!', ps(chic, !n soci!' ris-s; !n recei&in% the resu'tin%
re+!rs o" #onet!r( !n person!' s!tis"!ction)
Entrepreneur:
An entrepreneur is ! se'"*e#p'o(e person +ho h!s to "!ce
uncert!int(, !n +i'' ne&er $e tie o+n to the tr!ition!' +!( o"
#!-in% e!'s) An entrepreneur is <one +ho t!-es !n !cti&e ro'e
in the ecision #!-in% o" ! $usiness in +hich s=he h!s !
#!/orit( o+nership)
!"#n entrepreneur:
Wo#!n he! o" the $usiness enterprise, +ho !ssu#es the
responsi$i'it( !n ris-s o" the enterprise)
Su$$ess%u& '!"en entrepreneurs:
The oper!tion!' e"inition is %i&en !s those +o#en
entrepreneurs +ho h!&e $een runnin% their $usinesses "or #ore
th!n three (e!rs !n h!&e tot!' !nnu!' s!'es e>ceein%
RM2??,???)
Pers!n#& $h#r#$teristi$s:
Description o" the person!'it( !n ps(cho'o%( o" the
+o#!n entrepreneur !n ho+ she percei&es herse'" !n the
surrounin%) A#on%st these !re perceptions o" success, ris-
t!-in%, etc) :usiness*re'!te ch!r!cteristics@ Description o" the
$usiness &enture in ter#s o" its c'!ssi"ic!tion, !%e, t(pe o"
o+nership, p!i*up c!pit!' !n tot!' s!'es) Non*$usiness re'!te
ch!r!cteristics@ Other "!ctors +hich escri$e the $usiness, such
!s the t(pe !n n!ture o" e>tern!' !ssist!nce the &enture
recei&es)
St#te"ent !% Pr!(&e":
A #!/or i#petus to rese!rch into +o#en in $usiness in the
'!st ec!e or so, h!s $een the reco%nition o" the incre!sin%
contri$ution o" +o#en to $usiness o+nership, !n hence to
societ( !s ! +ho'e) This h!s 'e to !n interest in A"e#ini.in%A
rese!rch into entrepreneurship !n $usiness o+nership
%ener!''()
A'thou%h e""orts h!&e $een #!e $( the %o&ern#ent &i!
the Ministr( o" Entrepreneuri!' De&e'op#ent !n other re'e&!nt
$oies to up%r!e entrepreneuri!' s-i''s o" e>istin% !n !spirin%
entrepreneurs, the nu#$er o" re!''( success"u' +o#en
entrepreneurs h!s not risen !s #uch !s their #!'e counterp!rt)

There is !'so &er( 'itt'e rese!rch on the ch!r!cteristics o"
success"u' entrepreneurs In e&e'opin% countries) Hence there is
! nee "or this stu( to eter#ine the ch!r!cteristics o"
success"u' +o#en entrepreneurs in the conte>t o" the +ho'e
entrepreneuri!' +or')
A #!/or rese!rch Buestion to $e !resse is AWh!t !re the
ch!r!cteristics o" the success"u' +o#en entrepreneursC Another
Buestion +hich shou' $e !resse is AWh!t !re the pro$'e#s
encountere $( these +o#en entrepreneurs in their $usiness
&entureC
O)*ECTI+E
,ener#& O(-e$ti.e
The %ener!' o$/ecti&e o" this stu( is to e>!#ine the
ch!r!cteristics o" success"u' +o#en entrepreneurs in Ini!
Speci"ic O$/ecti&e the speci"ic o$/ecti&es o" this stu( !re !s
"o''o+s@
5) To e>!#ine the person!' ch!r!cteristics o" the success"u'
+o#en entrepreneurs)
1) To e>!#ine the $usiness*re'!te ch!r!cteristics o" the
success"u' +o#en entrepreneurs)
3) To e>!#ine the non*$usiness*re'!te ch!r!cteristics o" the
success"u' +o#en entrepreneurs)
D) To e>!#ine the e#o%r!phic $!c-%roun o" the success"u'
+o#en entrepreneurs)
2) To e>!#ine the pro$'e#s +o#en entrepreneurs "!ce in their
$usiness &enture, i)e) !t the $e%innin% !n urin% the runnin% o"
the $usiness)
SI,NI/ICANCE O/ STUD0
This stu( is intene to pro#ote ! $etter theoretic!'
unerst!nin% !n reco%nition o" the co#p'e>ities !ssoci!te
+ith the success o" !n entrepreneurship) Moreo&er, it c!n
si%ni"ic!nt'( contri$ute to+!rs theoretic!' !&!nce#ents in
success"u' entrepreneurship #oe's, !n speci"ic!''(, to
stren%then the "ie's o" Wo#en Entrepreneurship !n Wo#enAs
Stuies)
ASSU1PTIONS
The pri#!r( !ssu#ption in this stu( is th!t the
ch!r!cteristics o" success"u' #en entrepreneurs !re tre!te to
inc'usi&e'( to re"er !'so to ch!r!cteristics o" success"u' +o#en
entrepreneurs)
The stu( !'so !ssu#es th!t the rese!rch #oe' +hich is
#!in'( $!se on +or- in the West is !'so !pp'ic!$'e to the
M!'!(si!n settin%s)
The entrepreneurs in the stu( !re !'so !ssu#e to $e
+o#en +ho !re success"u' in runnin% their o+n $usinesses or
!re p!rtners in the $usinesses +hich h!&e $een run "or !t 'e!st
three (e!rs)
O1AN ENTREPRENEURSHIP IN INDIA
Aroun 2? per cent o" Ini!s popu'!tion is +o#en) Yet,
$usiness spheres such !s tr!e, co##erce !n inustr(, is sti''
consiere ! #!'e preser&e) Entrepreneuri!' +or- h!s !'so $een
! preo#in!nt'( ! #!ns +or' in Ini!) This is $!se on the
"!ct th!t on'( se&en per cent o" the tot!' entrepreneurs in Ini!
!re +o#en)
Ini!n +o#en !re in no +!( in"erior to #en in !'' +!'-s o"
'i"e !n the( c!n $e !s %oo entrepreneurs !s #en in the countr()
There"ore, it is essenti!' to e>p'oit the potenti!'s o" Ini!n
+o#en) Wo#ens p!rticip!tion in tr!e, inustr( !n co##erce,
reBuirin% entrepreneurship, is sti'' poor #!in'( $ec!use o" the
pro$'e#s !ssoci!te +ith their %ener ro'es) There"ore,
pro#otion o" entrepreneurship !n econo#ic e#po+er#ent o"
+o#en poses ! ch!''en%e to the %o&ern#ent, "unin% !%encies
!n non*%o&ern#ent or%!nis!tions) It is i#port!nt "or these
peop'e to "ocus on the 'i#it!tions "!ce $( the +o#en !n to
p'!n supportin% s(ste#s to enh!nce the +o#en entrepreneurship
in Ini!)
NEED AND I1PORTANCE O/ O1EN
ENTREPRENEURS
It is i#per!ti&e to note the p!rticip!tion o" +o#en in
econo#ic !cti&ities !s se'"*e#p'o(e ini&iu!'s) M!n( o" the
tr!ition!' occup!tions open to +o#en +ere #!in'( $!se on
c!ste, cree !n the n!ture o" se'"*e#p'o(#ent $!se on the
st!n!r o" 'i&in%) Present'(, +o#en !re %ener!tin% e#p'o(#ent
"or the#se'&es in !n unor%!ni.e sector !n !nother c!te%or( o"
+o#en +ho pro&ie e#p'o(#ent "or others)
The countr( nees to #o$i'i.e !n uti'i.e "u''( !'' its
resources inc'uin% hu#!n resources) The p!rticip!tion o"
+o#en in econo#ic !cti&ities is necess!r( not on'( "ro# !
hu#!n resource point o" &ie+ $ut !'so is essenti!' e&en "ro# the
o$/ecti&e o" r!isin% the st!tus o" +o#en in the societ() The
econo#ic st!tus o" the +o#en is no+ !ccepte !s !n inic!tor
o" ! societ(s st!%e o" e&e'op#ent !n there"ore it $eco#es
i#per!ti&e "or the %o&ern#ent to "r!#e po'icies "or
e&e'op#ent o" entrepreneurship !#on% +o#en) The 'on%*ter#
o$/ecti&es o" the e&e'op#ent pro%r!##es "or +o#en shou'
!i# to r!ise their econo#ic !n soci!' st!tus in orer to $rin%
the# into the #!instre!# o" n!tion!' 'i"e !n e&e'op#ent) For
this, ue reco%nition h!s to $e !ccore to the ro'e !n
contri$ution o" +o#en in the &!rious soci!' econo#ic !n
po'itic!' !n cu'tur!' !cti&ities)
/ACTORS IN/LUENCIN, O1EN ENTREPRENEURS
The following are the major factors influencing the women
entrepreneur.
Econo#ic inepenence)
Est!$'ishin% their o+n cre!ti&e ie!)
Est!$'ishin% their o+n ientit()
Achie&e#ent o" e>ce''ence)
:ui'in% con"ience)
De&e'opin% ris-*t!-in% !$i'it()
Moti&!tion)
EBu!' st!tus in societ()
Gre!ter "reeo# !n #o$i'it()
PERSONALIT0 TRAITS /OR O1EN
ENTREPRENEURS
12 1#n#3e"ent #n4 C!ntr!&:
A +o#!n or ! %roup o" +o#en #!n!%es the +ho'e
$usiness o" enterprise) She prep!res &!rious p'!ns !n e>ecutes
the# uner her o+n super&ision !n contro') There #!( $e
so#e persons to he'p her $ut u'ti#!te contro' 'ies +ith the
+o#!n)
22 E"p&!5"ent t! !"en:
A +o#!n entrepreneur #ust pro&ie !t 'e!st 25 percent o"
the e#p'o(#ent %ener!te in her enterprise to +o#en)
32 Ris67t#6in3:
Ris- #e!ns uncert!int() It is the conition o" not -no+in%
the outco#e o" !n !cti&it() A +o#!n entrepreneur t!-es
c!'cu'!te ris-)
She "!ces uncert!int( con"ient'( !n !ssu#es ris-) She
h!s to tie up c!pit!' !n +!it "or %oo returns) A +o#!n
entrepreneur 'i-es to t!-e re!'istic ris-s $ec!use she +!nts to $e
! success"u' entrepreneur)
42 ,!!4 !r3#ni8er:
The #ost critic!' s-i'' reBuire "or inustri!' e&e'op#ent
is the !$i'it( o" $ui'in% ! soun or%!ni.!tion) A +o#!n
entrepreneur !sse#$'es, co*orin!tes, or%!ni.es !n #!n!%es
the other "!ctors n!#e'( '!n, '!$or !n c!pit!') She o$t!ins
"!ctors o" prouction "ro# the societ( !n supp'ies the#
"inishe prouct)E
52 Se&% $!n%i4en$e:
It is essenti!' to $e ! se'" con"ient "or ! +o#!n entrepreneur)
She shou' h!&e "!ith in herse'" !n in her !$i'ities) She shou'
h!&e the con"ience to i#p'e#ent the ch!n%e !n o&erco#e !n(
resist!nce to ch!n%e) A +o#!n entrepreneur shou' h!&e
cour!%e to o+n the #ist!-es !n correct the#)
62 De$isi!n7"#6er:
The #!in "unction o" ! +o#!n entrepreneur is to #!-e
ecision) She t!-es &!rious ecisions re%!rin% the !cti&ities o"
her enterprise) She ecies !$out the t(pe o" $usiness to $e one
!n the +!( o" oin% it) A +o#!n entrepreneur #ust $e c'e!r
!n cre!ti&e in ecision #!-in% process)
92 +isi!n#r5:
A +o#!n entrepreneur is one +ho incu$!tes ne+ ie!s,
st!rts her enterprise +ith these ie!s !n pro&ies !e &!'ue to
societ( $!se on their inepenent initi!ti&e)
:2 H#r4 '!r6er:
A istin%uishin% "e!ture o" ! +o#!n entrepreneur is the
+i''in%ness to +or- h!r) She h!s to "o''o+ the princip'e, FH!r*
+or- is the -e( to successG)
;2 A$hie.e"ent !riente4:
A +o#!n entrepreneur is !n !chie&e#ent oriente '!(,
not #one( hun%r() She +or-s "or ch!''en%e, !cco#p'ish#ent
!n ser&ice to others) Achie&e#ent orient!tion is ! eri&e to
o&erco#e ch!''en%es, to !&!nce !n to %ro+)
1<2 Opti"isti$:
A +o#!n entrepreneur #ust $e opti#istic) She shou'
!ppro!ch her &enture +ith ! hope o" success !n !ttitue "or
success r!ther th!n +ith ! "e!r o" "!i'ure) The positi&e thin-in%
o" +o#!n entrepreneur c!n turn the situ!tion "!&or!$'e to her)
112 Te$hni$#&&5 $!"petent:
The success o" !n enterprise '!r%e'( epens upon the
!$i'it( o" +o#!n entrepreneur to cope +ith '!test techno'o%()
Technic!' co#petenc( re"ers to the !$i'it( to e&ise !n use the
$etter +!(s o" proucin% !n #!r-etin% %oos !n ser&ices)
122 )!&4 #n4 (r#.e:
Wo#en entrepreneurs "!ce the !&ersities $o''( !n
$r!&er() She h!s "!ith in herse'" !n !tte#pts to so'&e the
pro$'e#s e&en uner %re!t pressure)
132 1ent#&&5 s!un4:
A +o#!n entrepreneur is ener%etic, sin%'e*#ine, h!&in%
! #ission !n ! c'e!r &ision) She shou' $e ! '!( o" cre!ti&e
thin-in% !n !n!'(tic!' thin-in%) She #ust $e inte''i%ent,
!!pt!$'e !n pro$'e# so'&er)
142 Le#4ership:
Le!ership Bu!'it( is one o" the #ost i#port!nt
ch!r!cteristic o" ! +o#!n entrepreneur) It is the process o"
in"'uencin% !n supportin% others to +or- enthusi!stic!''(
to+!rs !chie&in% o$/ecti&es)
THE 1OST I1PORTANT PERSONALIT0 TRAIT O/
SUCCESS/UL O1EN ENTREPRENEURS
H#.in3 thi$6 s6in:
I" (ou t!-e e&er(thin% person!''( (ou +i'' h!&e ! #uch
h!rer ti#e !cceptin% ie!s !n ch!n%e, !n (ou +i'' ne&er %et
the #ost out o" (our $usiness or (our e#p'o(ees)
To $e success"u' (ou nee to $e +i''in% to 'isten to ne+
ie!s !n !cti&e'( so'icit the opinions o" others) Tre!sure ne+
ie!s !n opposin% opinions; not re$u-e the#)
The !$i'it( to !ccept constructi&e criticis# +i'' he'p (our
$usiness st!( on the cuttin% e%e !n !&oi potenti!' pro$'e#s
(ou #i%ht not $e !$'e to see on (our o+n) Si#p'( $( sho+in%
th!t (ou &!'ue the opinions !n !&ice o" others +i'' #!-e (ou
!ppe!r #ore !ppro!ch!$'e to (our peers, e#p'o(ees, !n
custo#ers)
E&en i" (ou o not !ctu!''( "o''o+ their !&ice, the #ore
(ou !s- +h!t the( thin-, the #ore &!'ue the( +i'' "ee') The
#ore &!'ue the( "ee', the #ore 'o(!' the( !re to (ou !n (our
$usiness) In other +ors, si#p'( $( so'icitin% input "ro# other
peop'e (ou cre!te ! positi&e #ini pu$'ic re'!tions net+or-)
Peop'e +i'' t!'- !$out (ou !n ho+ (our $usiness is run so (ou
shou' he'p the# "in positi&e thin%s to t!'- !$outH
In $usiness, it is i#port!nt th!t (ou #!-e the ri%ht
ecisions, !n this oes not !'+!(s #e!n oin% thin%s (our +!()
Listen to others, e&en i" the( o not h!&e the ri%ht so'ution to !
pro$'e#, the( $rin% ! ne+ perspecti&e, !n (ou c!n !'+!(s
st!n to 'e!rn so#ethin% "ro# others)
Su##in% Thin%s Up !n Gettin% St!rte
Net'!r6in3 )e3innin3s:
As- others !$out their ch!''en%es, successes, !n i" the(
h!&e !n( !&ice !$out (our o+n $usiness ie!s) This is the "irst
step to $e%in $ui'in% (our net+or- $ec!use (ou !re !'re!(
'ettin% others -no+ !$out (our ie!s)

D! N!t ,i.e Up:
When the( s!( (ou !re cr!.( 4"inin% initi!' support "or !
ne+ $usiness ie! is p!rticu'!r'( h!r "ro# +o#en
entrepreneurs, 'isten to the concerns o" others, $ut inste! o" /ust
%i&in% up on ie!, re!ssess its &!'ue "ro# otherAs points o" &ie+
1< CHARACTERISTICS O/ SUCCESS/UL )USINESS
O1EN =ENTREPRENEURS>
12 Se&% )e&ie%
The "irst !n pro$!$'( the #ost i#port!nt ch!r!cteristic
possesse $( success"u' +o#en entrepreneurs is se'" $e'ie")
Re! the +ritten /ourn!'s or 'isten to the speeches o" these
success"u' $usiness +o#en !n (ou +i'' o$ser&e th!t the( h! !
"ir# $e'ie" th!t the( +ere estine to $e %re!t)
The( $e'ie&e in the#se'&es; +h!t others s!i !$out the#
inEt #!tter) The( ne&er 'oo-e "or pro$'e# so'&ers; the(
$e'ie&e the( +ere the pro$'e# so'&ers !n th!t $e'ie" +or-e
"or the#)
22 /#ith
F!ith is #o&in% !he!, e&en in the "!ce o" uncert!int() Di
these success"u' $usiness +o#en h!&e "!ithC M( !ns+er is (es)
No one c!n $ui' ! success"u' $usiness +ithout "!ith $ec!use
$usiness is ! %!#e +here (ou thri&e on uncert!int() When
st!rtin% ! $usiness; success is ne&er %u!r!ntee, co#p!re to
c'i#$in% the corpor!te '!er) I" (ou '!c- "!ith, (ou +onEt h!&e
the ri&e to press on e&en +hen thereEs no si%n o" pro%ress)
32 The5 #re p#ssi!n#te
I" thereEs one thin% th!t prope's success"u' $usiness
+o#en "or+!r; it is p!ssion) Success"u' +o#en entrepreneurs
!re p!ssion!te !$out +h!t the( o !n th!tEs +h( the( $ui't !
$usiness !roun +h!t the( 'o&e to o $est)
42 The5 #re hu"(&e #n4 'i&&in3 t! &e#rn
Entrepreneurship is ! 'i"e 'on% process !n success"u'
$usiness +o#en -no+ this) Thin%s ch!n%e so "!st in the
$usiness +or'; (ou cou' $e !n inno&!tion to!( !n $eco#e
o$so'ete to#orro+) To st!( on course !n !!pt s+i"t'( to the
e&er ch!n%in% tren, success"u' +o#en entrepreneurs -eep
stu(in% !n 'e!rnin%)
The( re! inustri!' /ourn!'s, $oo-s !n #!%!.ines) The(
!tten se#in!rs !n up!te the#se'&es re%u'!r'( +ith the '!test
inustri!' tren) Success"u' "e#!'e entrepreneurs -no+ th!t their
cup is ne&er "u''; the( -no+ th!t the( onAt h!&e the ri%ht
!ns+ers to !'' Buestions) So the( hu#$'e the#se'&es !n 'e!rn
+hen !&!i'e the opportunit()
52 A(i&it5 t! h#n4&e $riti$is"
<D!re to ris- pu$'ic Criticis#< 0 M!r( I!( Ash
Sho+ #e ! $usiness +o#!n +ho h!snEt $een critici.e
!n I +i'' sho+ (ou !n !&er!%e +o#!n) Success"u' +o#en
entrepreneurs +ere !$'e to !chie&e success $ec!use the( re"use
to $e $u%%e o+n $( ne%!ti&e co##ents) Fro# Opr!h Win"re(
!n R!ch!e' R!( to M!rth! Ste+!rt; the( h!&e !'' $een
critici.e he!&i'() I" (ou !re !n ini&iu!' th!t 'istens to other
peop'eEs opinion $e"ore t!-in% !ction; then (our success +i'' $e
'i#ite)
62 Persisten$e
FPerse&er!nce is #( #otto)G 0 M!!#e C)J) W!'-er
Another tr!it possesse $( success"u' +o#en
entrepreneurs is persistence) St!rtin% ! $usiness is one thin%; $ut
stic-in% to the entrepreneuri!' process is !nother) Nothin% %oo
co#es e!s(; (ou #ust %i&e ! %oo "i%ht !n persist on +h!t (ou
+!nt; i" (ou !re to re!''( !chie&e success in the $usiness +or')
Without persistence, I onEt thin- (ou c!n $eco#e ! success"u'
$usiness +o#!n)
92 Dre#"
FThe on'( thin% I h! +!s this recipe, !n +ith th!t
recipe +!s ! re!#) An those +ere the on'( thin%s th!t I h! to
$ui' #( $usiness@ ! recipe !n ! re!#) An there +!s no +!(
I +!snEt %oin% to see this re!# throu%h) An, so, #( /ourne(
$e%!n) I #!e the ecision, !n I +!s %oin% to see it throu%h)G 0
De$$i Fie's
I" thereEs !n(thin% th!t -ept the success"u' +o#en
entrepreneurs %oin%; it +!s their re!# to $ui' ! success"u'
$usiness !n !chie&e $e(on #eiocrit() Success"u' $usiness
+o#en en&isione ! 'i"est('e; the( en&isione ! "uture "or
the#se'&es !n the( +ent "or it)
:2 The5 'ent (e5!n4 their $!"%!rt 8!ne
Is Opr!h the on'( "e#!'e t!'- sho+ hostC The !ns+er is no)
Then +h( i she e#er%e the richest $'!c- +o#!n in the +or'C
The re!son +!s $ec!use she +ent !n e>tr! #i'e th!n others) You
c!n ne&er $eco#e ! success"u' entrepreneur $( sittin% +ithin
(our co#"ort .one; (ou h!&e to step out into the un-no+n !n
th!tEs +h!t the success"u' $usiness +o#en i) The( 'e"t the
co#"ort o" their ho#e !n securit( o" their /o$s to "!ce 'i"e
sBu!re'() The( p!i the price "or success)
;2 The5 (#&#n$e4 their #$ts
FWhen #( co#p!n( st!rte re!''( %ro+in%, I inEt
h!&e !n( he'p in #( house !t !'') I h! the up-eep o" #( !i'(
'i"e, I h! ! one (e!r o' !n ! three (e!r o', !n I h! #(
house) So I h! to prioriti.e)G 0 Ju'ie Ai%ner C'!r-
One o" the -e( ch!r!cteristics o" success"u' +o#en
entrepreneurs is the !$i'it( to $!'!nce their !cts $et+een "!#i'(
!n $usiness responsi$i'ities) ItEs re!''( Buite ! ch!''en%e
$ui'in% ! $usiness !'on%sie r!isin% ! "!#i'(; !n to succee,
these +o#en entrepreneurs h! to o&erco#e this ch!''en%e)
Ho+ i the( o&erco#e this ch!''en%eC Ho+ i the( $!'!nce
their !ctsC The( i it $( #!sterin% the !rt o" e'e%!tion !n
ti#e #!n!%e#ent)
FHo+ i (ou $!'!nce %ro+in% the $usiness +ith
r!isin% ! "!#i'(C You /ust o) I h! ! $usiness, ! 'ot o" orers,
!n ! $!$( ho+'in% "or supper) You $!'!nce it) You %i&e (our
$!$( supper "irst !n then %et (our orers in) I h!&e +or-e on
#ore ho'i!(sK $ut +h!t !re (ou %oin% to oC< 0 Li'i!n Lernon
1<2 Str!n3 sense !% purp!se
FTo cour!%eous'( ensure th!t our $usiness is
eco'o%ic!''( sust!in!$'e, #eetin% the nees o" the present
+ithout co#pro#isin% the "uture)G 0 Anit! Roic-
<We #ust h!&e ! the#e, ! %o!', ! purpose in our 'i&es)
I" (ou onAt -no+ +here (ou !re !i#in%, (ou onAt h!&e ! %o!')
M( %o!' is to 'i&e #( 'i"e in such ! +!( th!t +hen I ie,
so#eone c!n s!(, Ashe c!re)< 0 M!r( I!( Ash
The '!st ch!r!cteristic possesse $( success"u' +o#en
entrepreneurs is F! stron% sense o" purpose)G Critic the 'i"e o"
entrepreneurs such !s Coco Ch!ne', M!r( I!( Ash !n Opr!h
Win"re(; (ou +i'' o$ser&e th!t the( 'i&e !s i" ser&in% ! hi%her
purpose) An this sense o" purpose re"'ecte in their $usiness
#ission) This is +h( their $usinesses !n $r!ns +i'' st!n the
test o" ti#e e&en !"ter their e#ise)
FI +!s ! +o#!n +ith ! #ission) I +ou' stop peop'e,
e&en $uses I +ou' stop !n s!(, MHere, (ouE&e %ot to t!ste these
coo-ies) Just tr( the#)G 0 De$$i Fie's
CONCLUSION
So#e o" these person!'it( tr!its cou' $e e>p'!ine in
re'!tion to the e#o%r!phic pro"i'e o" +o#en entrepreneurs)
Since +o#en ten to $e o'er th!n #en +hen st!rtin% their
&enture, the( +ou' !'so $e #ore #!ture !n there"ore re!'istic
r!ther th!n "!nci"u' or ie!'istic) A'so, the "!ct th!t the( !re not
the so'e e!rners in the "!#i'( +ou' reuce their "in!nci!'
!n>iet( !n ten to #!-e the# so#e+h!t p!ssi&e !n 'ess
co#petiti&e) The "!ct th!t the( see the#se'&es !s pri&!te cou'
$e in response to the ne%!ti&e perception societ( ho's +ith
re%!r to +o#en entrepreneurs) Thus, +o#en entrepreneurs
co#e !cross !s ! istinct %roup o" ini&iu!'s !n str!te%ies
"or#u'!te to pro#ote their %ro+th shou' t!-e into !ccount the
p!rticu'!r ch!r!cteristics the( possess !s ! %roup, !n the
constr!ints the( "!ce on !ccount o" their %ener)
I" (ou !spire to $eco#e ! success"u' $usiness +o#!n; then
stri&e to e&e'op these tr!its !n I +i'' see (ou !t the top)