PERRY GUERARD

407.694.6589
Clermont, FL 34711 Perry.guerard5@gmail.com
SALES MANAGEMENT PROFESSI ONAL
Multi-faceted, resourceful, and award-winning sales management professional with comprehensive, yet diverse
experience sales and marketing management, finance, retail operations and customer service. Goal-driven, proactive
and self-motivated with demonstrated success in supervision, training, and motivating top performing teams in a
productive and revenue-producing environment. Proactive, ethical and forward-thinking team leader with expertise
in development of strategic marketing initiatives, strong presentation skills, and proven top closer. Collaborative and
versatile manager with excellent communications and interpersonal abilities to build rapport with clients, staff, and
other key stakeholders to ensure positive customer relations and excellent service.

AREAS OF EXPERTISE

Sales/Marketing Business Development Account Management Presentations
Strategy Business Planning Internet Marketing Customer Service Budget/Cost Controls
Staff Supervision/Training/Performance Management Vehicle Financing/Leasing
Merchandising Retail Operations Management Report Documentation P&L
Technical Proficiency: Microsoft Office Suite


PROFESSIONAL EXPERIENCE

Enterprise Holdings Orlando, FL 2003 Jun 2014
Sales / Finance Manager
Oversaw, trained, developed and managed performance of Sales Consultants; developed staff product
knowledge through role play, and enhanced skills to develop management roles.
Managed budget, provided analysis and tracking to monitor costs to meet goals; resolved issues as needed.
Promoted and developed sales and operations staff to maximize sales and customer satisfaction.
Managed vehicle financing and insurance products for customers; provided overview of aftermarket products
and extended warranties to enhance sales.
Key Achievements:
Increased approval rates from 60% to 80% with establishment of new lending institutions and developed
relationships to secure competitive rates and financing programs; processed financing and leasing to
successfully secure approvals ensuring compliance with all federal, state, and local regulations.
Maintained a 100% compliance to capture all possible sales with development and management of a program
with the Sales Department to ensure all new sales were referred to the F&I department.
Trained sales team on finance and lease programs, and benefits of financing and extended service programs
resulting in surpassing national average of 46% warranties sold to 50%.
Successfully increased sales by 100% FY 2014 and by 15% in FY 2013 with an increase of back-end dollars of
60% per car.
Increased income from breakeven in FY 2013 to positive $250,000 in FY 2014.
Top 10 Sales Performing Branch in FY 2014 in Profit Growth, Sales Growth, Sales/Month, Customer Service.
Americas Golf Clearance Outlet Orlando, FL 1998 2003
General Manager Retail Operations
Oversaw the opening of two stores with responsibility for financing, site selection, permitting, staffing and
merchandising.
Key Achievements:
Managed three stores with 15 employees; with accountability for P&L with annual sales revenues in excess of
$5M; doubling the annual sales in first year as manager; and increased sales by 500% in three years.
Achieved #1 in Sales Income for 1999 2000.
Developed and implemented a successful Sales Training Manual.
EDUCATION

University of North Dakota BA, Business Administration, Minors: Marketing, Math & Computer Science

PERSONAL INTERESTS

Founder and Captain Mens Volleyball Club (UND) All Conference Selection