A Questionnaire On Impact & Customers Perception of

Multiplex

A) How frequently do you watch movies?
a. Once in a week
b. Once in a month
c. Fortnightly
d. Quarterly

B) Which place would you prefer?
a. Multiplex
b. Cineplex (Single Screen)

C) For what specific reason would you prefer multiplex?
a. Status issues
b. Quality
c. Ambience
d. Crowd
e. Food court
f. Others

D) Do you find Multiplex in your budget?
a. Yes
b. No

E) Do you feel the food courts in the multiplexes are too
expensive?
a. Strongly agree
b. Agree
c. Disagree
d. Strongly disagree

F) Do you find the ticket price of multiplex is paid off by the
service quality provided?
a. Strongly agree
b. Agree
c. Disagree
d. Strongly disagree

G) Which feature of multiplex contributes to your
satisfaction?
Items Strongly
Agreed
Agreed Disagreed Strongly
Disagreed
Sound Quality


Picture Quality


Air Conditioning


Comfort


Atmospherics


Availability of
food court




H) Do you think that the size of the halls in Multiplex is big
enough to accommodate a larger no. of people?
a. Strongly agree
b. Agree
c. Disagree
d. Strongly disagree

I) Do you think that single screen theatres are going to die
soon?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree



Please tick marks the following appropriate choice on
the scale against each of the following items indicating
your perception about the same.

A) FOOD COURT FACILITIES
ITEMS

STRONGLY
AGREE

AGREE DISAGREE

STRONGLY
DISAGREE

FRESHNESS


FLAVOUR


VARIETY


PRICE


DISCOUNTS


BALANCE
RETURN


PROMPTNESS
OF SERVICE




B) PARKING FACILITIES
ITEMS

STRONGLY
AGREE

AGREE

DISAGREE

STRONGLY
DISAGREE

SPACE


FEE PAID


SECURITY


TIMING


TRAFFIC
MANAGEMENT




C) INFRASTRUCTURAL FACILITIES

ITEMS

STRONGLY
AGREE

AGREE

DISAGREE

STRONGLY
DISAGREE

WASHROOM


CEANINESS
OF
WASHROOM

ESCALATORS


LIFTS


RAMPS





D) SATISFACTORY EMPLOYEES BEHAVIOUR

ITEMS

STRONGLY
AGREE

AGREE

DISAGREE

STRONGLY
DISAGREE

PARKING
STAFF

LIFTMEN


SECURITY MEN


FOOD COURT
EMPLOYEE

TICKETING
CLERK