1

"#$%&'# ()*% +,-./0 12334.54 $55464.782. 92. :;:

<&(%)1=$>>#( 1?<<#'1# "#$%&'#*
*82.49.2@8 MulLlple SLorefronLs can reslde on one server
SpllL sLorefronLs by counLry or brand
Share producL caLalogs or have separaLe caLalogs per slLe
ConLenL caLalogs can be shared for mulLlple languages or kepL separaLe
8eglonal dellvery rules are supporLed
neL/Cross prlces can be shown
=234A7B4 - A well deslgned homepage ls generally consldered Lo be Lhe mosL valuable
page on Lhe sLorefronL. 1he Pomepage ln Lhe hybrls Commerce AcceleraLor for 828
Commerce ls Lallored Lo Lhe besL pracLlce prlnclples of Lhe 828 markeL secLor. 1he layouL
and deslgn of a Pomepage can vary beLween reglons Lo sulL dlfferenL markeL LerrlLorles,
such as Lurope, u.S., Asla. use Lhe homepage Lo promlnenLly dlsplay your:
! romoLlonal conLenL
! newly released producLs, ranges, seasons
! 8rand news and soclal medla acLlvlLy Llckers
178762B C7B40 - 1here are a number of Lypes of roducL CaLalog pages ln Lhe sLorefronL:
! CaLegory age - Lhe caLegory page shows Lhe resulLs of a caLegory selecLlon such
as 'screwdrlvers' ln whlch Lhe user wlll be presenLed wlLh a llsL or grld page of
screwdrlvers presenL ln LhaL caLegory
! roducL 8esulLs age - once a producL has been selecLed from Lhe caLegory page,
Lhe producL resulLs page ls presenLed conLalnlng producL deLalls, alLernaLlve
lmages, dellvery lnformaLlon, raLlngs, and oLher producL conLenL.
12@84@8 C7B40 - 1he sLorefronL conLalns mulLlple ConLenL ages lncludlng ConLacL ueLalls,
AccesslblllLy, rlvacy ollcy, lACs, 1&Cs, !obs, Worklng wlLh us, SLore, LvenLs, Crder,
1racklng, uellvery lnformaLlon, 8eLurns, SlLe Map, 8log, lacebook age, 1wlLLer and age
noL lound.
Lach slLe lncludes Lhe sLandard core componenLs:
! age Peader
! op-up CarL
! 1op navlgaLlon
! 8readcrumb 8ar
! age looLer
D4-0/84 %+4340 hybrls Commerce AcceleraLor uses Crld 8ased CSS lramework Lo esLabllsh presenLaLlon
semanLlcs (look and formaLLlng) for webslLes wrlLLen ln P1ML. CSS separaLes conLenL
from presenLaLlon, so users can easlly swlLch from one Lo Lhe oLher Lo deslgnaLe elemenLs
such as colors, fonLs and layouLs. CSS works conslsLenLly across all web browsers, and

2
offers a common llbrary LhaL enables developers Lo qulckly geL sLarLed.
1he AcceleraLor provldes qulck sklnnlng of a slLe, wlLh lndependenL Lhemes per sLorefronL.
)@84.@78/2@76/E78/2@ Language selecLor on Lhe sLorefronL can provlde Lhe cusLomer wlLh Lhe ablllLy Lo change
Lhe language of Lhe sLorefronL, based on a conflgurable llsL. Cn Lhe besL pracLlce 828
owerLools sLorefronL, cusLomers may choose Lo vlew Lhe slLe ln Lngllsh, Cerman,
Slmpllfled Chlnese or !apanese.
Currency selecLor on Lhe sLorefronL provldes Lhe cusLomer wlLh Lhe ablllLy Lo change Lhe
currency of Lhe sLorefronL, based on a conflgurable llsL.
8ack-end buslness Loollng ls avallable ln: Lngllsh, Cerman, lrench, lLallan, 8razlllan
orLuguese, !apanese and Slmpllfled Chlnese.
F787 <7@7B434@8 hybrls enables cusLomers Lo manage mulLlple daLa domalns such as producL daLa,
cusLomer daLa, order daLa and sLock on a slngle plaLform.
roducL daLa:
! ClasslflcaLlon - roducLs are managed as a hlerarchy of caLegorles. roducLs can
be asslgned Lo mulLlple caLegorles for easy cusLomer navlgaLlon. users can deflne
producLs LhaL lnclude mulLlple varlanLs.
! varlanLs - Cne producL may have many varlaLlons, e.g., lengLh, shape or color,
alLhough each of Lhese varlaLlons may have slmllarlLles, such as all Lhe cordless
screwdrlvers belng offered ln a cerLaln seL of baLLery volLage, ldle speed and
welghL. Commerce AcceleraLor enables each producL varlaLlon Lo have a speclflc
producL Sku, prlce and oLher speclflcaLlons LhaL can be dlsplayed on Lhe producL
page.
! rlclng ls shown on caLegory and producL pages, and can lnclude volume prlclng
where appllcable.
CusLomer daLa ls managed wlLhln Lhe My AccounL area. lL conLalns Lhe cusLomer's
personal deLalls, dellvery addresses, paymenL lnformaLlon and more.
Crder daLa ls shown as parL of Lhe order hlsLory lnformaLlon dlsplayed ln Lhe My AccounL -
Crder PlsLory area.
SLock daLa shows Lhe number of lLems ln sLock. lL ls dlsplayed as parL of producL deLalls,
boLh on Lhe caLegory and producL page.
*47.5+ 7@G
>7H/B78/2@
1he Commerce AcceleraLor provldes cusLomers wlLh Lhe ablllLy Lo search for producLs
wlLhln Lhe roducL CaLalog, elLher Lhrough laceL navlgaLlon or lree 1exL Search.
! lree 1exL Search - cusLomers can locaLe a speclflc producL by uslng keywords.
! laceL navlgaLlon - provldes Lhe ablllLy Lo reflne Lhe seL of producLs belng
dlsplayed by selecLlng a parLlcular aLLrlbuLes of Lhe producLs.
! reclse resulLs wlLh enhanced naLural language capablllLles such as SLemmlng,
SLopwords and Spell-Checklng.
! 1he cusLomer wlll be able Lo sorL resulLs vla several sorLlng opLlons and paglnaLe
Lhrough large resulL seLs.
8ased on SCL8 Search and navlgaLlon Lechnology, hybrls provldes a powerful and hlghly
scalable enLerprlse search. lL was bullL Lo handle mulLlple slLes, caLalogs, currencles and
languages effecLlvely.
Search and navlgaLlon ls conflgurable Lhrough Lhe ul-drlven back end buslness Loollng.
8readcrumb 8ar provldes Lhe cusLomer wlLh Lhe ablllLy Lo see Lhelr poslLlon wlLhln Lhe

3
roducL CaLalog and navlgaLe back Lo a prevlous polnL ln Lhe caLalog sLrucLure.
keyword redlrecLs: MerchanL can deflne keywords LhaL redlrecL shoppers Lo a speclflc
landlng page producL page, baskeL, mlcro-slLe, eLc. when Lhey search for LhaL Lerm.
keyword AuLocompleLe: Clve cusLomers suggesLlons for Lhelr search Lerms whlle Lyplng
keywords, so Lhey need less Llme Lo enLer a search query and are gulded Lowards searches
LhaL reLurn relevanL resulLs.
Spelllng suggesLlons: CusLomers are glven spelllng suggesLlons so Lhey can flnd relevanL
producLs when Lhe correcL spelllng ls unknown or a keyword ls accldenLally mlsspelled
C.2GI58 F487/60 1he roducL ueLalls age ls Lhe key page whlch brlngs LogeLher all deLalls of Lhe producL
and conLalns componenLs of Lhe sLorefronL whlch allow Lhe cusLomer Lo explore deLalls of
Lhe producL lncludlng producL revlews and dellvery lnformaLlon.
roducL Culckvlew LlghLbox provldes a mlnlmallsL vlew of Lhe roducL age wlLhouL Laklng
Lhe cusLomer away from Lhelr currenL page.
1here are Lwo posslble layouLs of Lhe roducL 8esulLs age - roducL LlsL and roducL Crld
layouL:
! roducL LlsL layouL - dlsplays producL resulLs as a verLlcal llsL.
! roducL Crld layouL - dlsplays producL resulLs as a grld.
! 1he layouL dlffers beLween markeL secLors slnce Lhe aLLrlbuLes of Lhe producL
whlch are lmporLanL Lo Lhe cusLomer vary dependlng on Lhe producL Lype. lL also
depends on Lhe amounL of space requlred Lo dlsplay a producL and Lhe conLenL of
Lhe aLLrlbuLes.
D4- 12@84@8
<7@7B434@8
1he Web ConLenL ManagemenL SysLem (WCMS) enables organlzaLlons Lo qulckly creaLe
new webslLes uslng slLe wlzards.
1he WCMS CockplL helps users conflgure mulLlple componenLs of Lhe webslLe lncludlng:
! P1ML 1ab
! Mlnl CarL
! leaLured roducLs or CaLalog
! 1op navlgaLlon
! laceL navlgaLlon
! SecLlon Peader 8anner
! lmage 8anner
! Llnk LlsL
! lmage Carousel 8anner
! PorlzonLal or verLlcal roducL Carousel 8anner
! lnformaLlon ComponenL
! Small ueLall or 1humbnall
! Cross-/up-Sell, roducL 8ecommendaLlon
! CusLomer SegmenLaLlon managemenL
<4.5+7@G/0/@B users can manually deflne cross-selllng or up-selllng rules Lo glve cusLomers producL
recommendaLlons (e.g., accessorles, spare parLs).
ersonallzaLlon can be used Lo offer promoLlons whlch can be resLrlcLed Lo speclflc

4
cusLomer groups.
users can creaLe speclal cusLomer groups, e.g., regular cusLomers or volume spenders.
CusLomers can vlew producLs Lled Lo dlfferenL promoLlons, and quallfy for offers vla rules
seL up by Lhe organlzaLlon.
The following promotion templates are included: bundle, buy X get Y free, fixed price,
producL percenLage dlscounL, mulLl-buy, order Lhreshold dlscounL, order Lhreshold free
glfL, producL perfecL parLner.
hybrls Commerce AcceleraLor ls fully lnLegraLed wlLh hybrls romoLlon Module
C4.02@76/E78/2@ hybrls Commerce AcceleraLor ls fully lnLegraLed wlLh hybrls Advanced ersonallzaLlon Module.
key funcLlons lnclude:
*4B34@878/2@ - CusLomers can be grouped lnLo cusLomer segmenLs based on deflned
crlLerla such as cusLomer behavlor or characLerlsLlcs. 1hese segmenLs can be used for
reflned markeLlng acLlvlLles. new cusLomer segmenLs can be creaLed ln Lhe hybrls WCMS
CockplL where you can asslgn new segmenLs Lo Lhe caLalog verslon and deLermlne ln
whlch slLes Lhe segmenLs should be avallable. ln Lhe modellng area of Lhe WCMS CockplL,
buslness users can edlL segmenLs and creaLe rules for orders, carLs, and users. Lach rule
Lype may have mulLlple condlLlons, for example, lf a user selecLs Lhe carL rule Lype, he can
add conditions such as products in cart or total sum of cart contents.
%7.B48/@B - MerchanLs can creaLe personallzed pages Lo dlsplay cusLomlzed promoLlons,
banners, or coupons as well as personallzed prlces, rebaLes, producL offerlngs, layouLs,
navlgaLlon, and search resulLs. Speclflc landlng pages can be dlsplayed for dlfferenL user
groups.
%408/@B .I64 0488/@B0 7@G 52@84@8 A.4H/4J - 8uslness users can LesL rule seLLlngs wlLh Llve
LdlL ln Lhe hybrls WCMS CockplL. lor example, lf he has seLup a rule Lo change Lhe home
page promoLlon based on purchase behavlor, he can walk Lhrough Lhe checkouL process
ln Llve LdlL. Pe Lhen can change Lhe vlew perspecLlve and reLurn Lo Lhe sLore home page
where he wlll be able Lo valldaLe Lhe segmenL seLLlng ls performlng as expecLed when Lhe
new LargeLed promoLlon ls dlsplayed. A user can also prevlew a personallzed verslon of a
page or a componenL so lL can be seen exacLly how cusLomers wlll.
*#? SLC-frlendly u8L sLrucLure - u8Ls are opLlmlzed Lo lmprove search englne ranklngs for
pages.
SLC-frlendly page meLadaLa (LlLle, descrlpLlon and keywords) - age conLenLs are
opLlmlzed wlLh meLa daLa Lo lmprove search englne ranklngs for pages.
*82.4 (25782. 1he SLore LocaLor provldes cusLomers wlLh Lhe ablllLy Lo search for sLores whlch sLock Lhe
producLs of Lhe webslLe.
1hls ls an lmporLanL parL of Lhe sLorefronL, where Lhe onllne channel helps Lo drlve Lrafflc
Lo Lhe offllne sLores.
1he SLore Search page allows cusLomers Lo search by LerrlLory, such as by Lown or posLal
code.
1he SLore ueLalls page allows cusLomers Lo see Lhe nearesL sLores Lo Lhe search locaLlon
and provldes sLore deLalls such as address, phone number, openlng hours, eLc.
Moblle - llnd sLores near me: uses locaLlon servlces Lo dlsplay Lhe sLores closesL Lo Lhe
customers current location.
Mobile Navigate to functionality is provided using the devices native map app
*+2AA/@B 17.8 1he carL secLlon of Lhe sLorefronL allows Lhe cusLomer Lo easlly manage Lhe producLs and

3
quanLlLles ln Lhelr carL before Lhey check ouL.
A summarlzed LoLal value of Lhe cusLomer's carL ls avallable on every page ln Lhe page
header carL summary.
A summarlzed llsL of carL conLenLs ls avallable on every page ln Lhe pop-up carL whlch
lncludes a merchandlslng banner.
ulsplay promoLlons - lf a producL whlch ls parL of a promoLlon ls added Lo Lhe carL, a
message can be dlsplayed Lo make Lhe cusLomer aware Lhe lLem ls parL of a promoLlon,
prompLlng Lhem Lo add oLher lLems from Lhe promoLlon Lo Lhe carL.
Savlngs - 8ecelved promoLlons are dlsplayed ln anoLher area of Lhe carL showlng all
promoLlons LhaL have been recelved. 1he full amounL of all promoLlons recelved are
summed ln Lhe 1oLal area of Lhe carL.
C7,34@8 An admlnlsLraLor can selecL paymenL meLhods whlch should be made avallable Lo
cusLomers.
ln Lhe sLorefronL, cusLomers can selecL a paymenL meLhod durlng Lhe order checkouL
process.
CusLomers can sLore preferred paymenL meLhods and relaLed bllllng lnformaLlon ln Lhelr
proflle. aymenL meLhods (CredlL and ueblL) are supporLed by ouL-of-Lhe-box
funcLlonallLy.
lor credlL and deblL card paymenLs, valldaLlon of paymenL daLa ls parL of Lhe capLurlng
process. Card numbers are valldaLed before Lhey are accepLed by Lhe sysLem.
All credlL card lnformaLlon ls handled accordlng Lo Cl sLandards. users can sLore card
deLalls, whlch ls physlcally done aL Lhe aymenL Servlce rovlder (S).
CuL-of-Lhe-box lnLegraLlon wlLh Cybersource ls avallable.
MulLl-sLep checkouL ls avallable: 1hls flow ls used as sLandard ln Lhe moblle sLorefronL,
and ls an opLlonal checkouL flow for Lhe deskLop sLorefronLs. lL allows Lhe cusLomer Lo be
gulded sLep-by-sLep Lhrough Lhe checkouL.
=2084G C7,34@8 1he Commerce AcceleraLor has lncluded a sLandard lnLegraLlon Lo Cybersource as a
hosLed aymenL Servlce rovlder. 1hey Lake responslblllLy for Laklng Lhe paymenL deLalls
of Lhe CusLomer so Lhe merchanL ls relleved of Lhe securlLy rlsk of handllng paymenL
deLalls. 8y dolng Lhls Lhe CusLomer musL be redlrecLed Lo Lhe aymenL Servlce rovlder's
webslLe ln order Lo provlde Lhelr paymenL deLalls.
1he experlence for Lhe cusLomer ls seamlessly handled as parL of Lhe mulLl-sLep checkouL
flow.
PosLed paymenL ls only avallable as parL of Lhe mulLl-sLep checkouL flow.
".7IG #@B/@4 8aslc fraud check funcLlonallLy ls lncluded ln Lhe Commerce AcceleraLor, such as:
8lack LlsL - a llsL of banned emall addresses and/or user lus
ulfferenL Address - deLermlnes lf Lhe shlpplng address and bllllng address maLch
llrsL 1lme - ls Lrlggered when a user submlLs Lhelr flrsL order. llrsL 1lme ls also a flag on
oLher fraud checks Lo lndlcaLe Lhey should only run on a llrsL 1lme order.
Crder LnLrles - ensures Lhe cusLomer ls noL orderlng Loo many of a slngle producL. 1hls
Lhreshold ls easlly conflgured aL Lhe producL level vla sLandard buslness Lools.
Crder 1hreshold - ensures Lhe LoLal order amounL ls wlLhln your conflgured Lhreshold
llmlL, whlch ls managed ln Lhe buslness Lools.
WhlLe LlsL - lncreases Lhe fraud score lf a user ls noL on a llsL of favored users.

6
K22B64 *+2AA/@B
7@G (2576
uaLa can be exporLed Lo Coogle Shopplng and, lf avallable, assoclaLed wlLh physlcal sLore(s) ln
Coogle Local:
1he exporL ls conflgured and performed per web sLore and can Lhus lnclude mulLlple
producL caLalogs. ConflguraLlon and Lrlggerlng of exporL Lasks ls done by Lhe buslness user
vla Lhe sLandard buslness Lools.
1he exporLed producL daLa ls compleLe (ln LhaL lL maLches Coogle's requlremenLs) and
classlfled ln accordance Lo Lhe Coogle roducL 1axonomy, and carrles a valld llnk Lo Lhe
sLorefronL. roducL lmages are also exporLed (as u8Ls).
oLenLlal cusLomers wlll be able Lo access sLorefronLs from Lhe Coogle Shopplng slLe glvlng
buslnesses more vlslblllLy:
8eLall sLore locaLlons (oS) are exporLed Lo Coogle local, so LhaL Lhey show up as "nearby
sLores" ln Lhe Coogle shopplng producL search.
LxporLed oS daLa conLalns full address lncludlng phone number and web slLe u8L, as well
as a sLore caLegory and a unlque ldenLlfler for Lhe sLore (whlch ls used by producL exporL
ln Lhe prlce-quanLlLy daLa feed, Loo). lf avallable, openlng hours and a descrlpLlon can also
be exporLed, as well as varylng prlces for oS locaLlons, lf deslred.
<2-/64 F4H/54
F48458/2@
1he Commerce AcceleraLor uses devlce deLecLlon so Lhere ls a slngle u8L whlch ls valld across loLs
of dlfferenL devlces. When a user accesses Lhe sLorefronL he ls served Lhe mosL approprlaLe ul
experlence for hls devlce.
hyCACC demonsLraLes how Louch phones can be dlrecLed Lo a Louch ul for Lhelr devlce,
meanwhlle all oLher devlces (compuLers, LableLs, eLc.) wlll be auLomaLlcally dlrecLed Lo Lhe
deskLop sLorefronL.
1hls ls, convenlenLly, based on a fully exLendable framework. 8y segmenLlng devlces uslng Lhe
Wu8lL llbrary lL ls posslble Lo add a separaLe ul experlence, such as for LableL users.
1hls also ensures LhaL when lndlvlduals share llnks over emall, soclal neLworks, blogs, eLc. Lhe end
user wlll always be shown Lhe sLorefronL ln Lhe mosL approprlaLe formaLLlng for Lhelr devlce.
hybrls absLracLs Lhe devlce deLecLlon lnLo a Moblle 8esLrlcLlon whlch ls Lhen avallable for use ln
Lhe CMS CockplL.
L/.794 1I08234.
)@8466/B4@54
1he !lrafe CusLomer lnLelllgence dashboard ls a SaaS-based analyLlcs reporLlng Lool whlch
ls fully lnLegraLed lnLo Lhe 8eporLs CockplL. 1he key reporLs lnclude:
! *7640 9I@@46M vlslLs, lnLeresLed/engaged/ready Lo buy/compleLed purchase
! $-7@G2@4G 57.8M LoLal # of shopplng carLs creaLed, #/ of carLs abandoned,
abandoned carL revenue, abandoned average order value
! N/0/8 2./B/@M dlrecL, search, webslLe, emall, soclal, and moblle
! *47.5+ O4,J2.GM # vlslLs, orders, revenue, converslon raLe, average order value,
revenue/vlslL
! C.2GI58 P 1784B2.,M # vlslLs, orders, revenue, converslon raLe, average order
value, revenue/vlslL
! '494../@B J4-0/84M # vlslLs, orders, revenue, converslon raLe, average order value,
revenue/vlslL
! :2I@54 .784
! C7B40 H/4J4G
! #Q/8 A7B4 7@76,0/0
K22B64 $@76,8/50 !avascrlpL on Lhe Commerce AcceleraLor pages wlll send lnformaLlon Lo Coogle descrlblng
Lhe pages vlewed by cusLomers and Lhe value of compleLed of checkouLs.
! 8ecord pages vlewed Lo analyze pages vlewed ln Lhe sLorefronL
! 1rack search resulLs Lo record Lhe searches LhaL cusLomers make and Lhe resulLs

7
which they obtain in order to analyse customers use of the search functionality
and ldenLlfy any search lssues
! 8ecord Lhe caLegory of producLs vlewed by Lhe cusLomer ln order Lo analyse vlews
of Lhe producLs wlLhln each CaLegory
! 1rack Lhe updaLes a cusLomer makes Lo hls carL ln order Lo analyse cusLomers
selecLlon and de-selecLlon of producLs
! 8ecord orders LhaL cusLomers compleLe ln order Lo analyse cusLomer purchaslng
of producLs
:;: 1?<<#'1# *C#1)")1 "#$%&'#*
:;: ?.B7@/E78/2@
<7@7B434@8
1he CrganlzaLlon ManagemenL feaLure provldes 828 cusLomers wlLh a self-servlce area Lo seL up
and manage Lhelr company. 1he 828 cusLomer bullds an CrganlzaLlon SLrucLure Lo group Lhelr
users who wlll lnLeracL wlLh Lhe 828 merchanL ln Lerms of permlsslons, rlghLs and Lhelr hlerarchy
wlLhln Lhe organlzaLlon. lL ls flexlble enough Lo allow for a wlde range of company seL ups from
small and slmple up Lo large and complex. 1he self-servlce area lncludes Lhe followlng funcLlons:
8uslness unlLs
Crder permlsslons
users and user groups
CosL cenLers
8udgeLs
Crder approval workflow
:;: *A4@G 12@8.26 1208 14@84.0 7@G :IGB480 - are added Lo Lhe organlzaLlon Lo group and manage
expendlLure, and Lherefore reduce Lhe 828 cusLomer organlzaLlon's exposure Lo Lhe 828
merchanL.
1.4G/8 (/3/8 - 1o proLecL Lhelr lnLeresLs Lhe merchanLs' AccounL Managers can deflne
CredlL LlmlLs for or wlLhln Lhelr 828 CusLomer CrganlzaLlons. 1hey can asslgn mulLlple
credlL llmlLs wlLh a varleLy of currency and daLe-range opLlons Lo Lhelr 828 accounLs. AfLer
an order has been placed Lhe AccounL Manager wlll recelve a credlL llmlL alerL lf an order
has exceeded Lhe asslgned llmlL. Crders wlll be processed up Lhe polnL Lhe credlL llmlL ls
reached, afLer whlch Lhey wlll be dlrecLed Lo a holdlng area from whlch Lhey can be
released by Lhe AccounL Manager.
12@9/BI.7-64 $I8+2./E78/2@ 7@G D2.O962J0 - Plghly conflgurable workflow rules and
auLhorlzaLlons ensure compleLe conLrol over budgeLs. AdmlnlsLraLors can easlly asslgn
levels of access (or permlsslon) Lo a speclflc person or role. 1hey can creaLe and modlfy
rules LhaL allow users Lo access cusLomlzed caLalogs, place orders wlLhln a glven budgeL
and/or approve orders. (See also Crder Approval feaLure, below.)
:;: *469R*4.H/54 ln Lhe onllne self-servlce area 828 cusLomers can manage Lhelr quoLes, Lrack order hlsLory
and use Lhe order replenlshmenL and schedullng capablllLles.
lor 828 cusLomers who are company approvers, Lhere ls also easy access Lo managlng
order approvals.
:;: 1I08234.
$552I@8
<7@7B434@8
Self-servlce conLrol over cusLomer lnformaLlon such as dellvery addresses, paymenL meLhods, and
personal deLalls from wlLhln Lhe My AccounL area. CusLomers can manage deLalls such as:
updaLlng personal deLalls.
updaLlng accounL password.
LdlLlng / removlng dellvery address.

8
SeLLlng a defaulL dellvery address.
SeLLlng a defaulL paymenL meLhod.
vlewlng order hlsLory.
:;: SI284
>4B28/78/2@
1he checkouL page allows cusLomers Lo requesL a quoLe for Lhe order he ls abouL Lo place
along wlLh a commenL area Lo provlde a reason for Lhe requesL.
A quoLe negoLlaLlon rlghLs sLraLegy ln Lhe back-end decldes wheLher an order ls ellglble
for quoLe negoLlaLlon. 1hls sLraLegy ls cusLomlzable by parLners and allows, for example,
enabllng 828 cusLomers Lo requesL a quoLe lf Lhe LoLal order value exceeds a cerLaln
amounL. When quoLe negoLlaLlon ls noL avallable for Lhe currenL order, Lhe feaLure ls noL
avallable on Lhe checkouL page.
When placlng Lhe CuoLe 8equesL, Lhe order ls shown Lo Lhe AccounL Manager on Lhe
merchanL's slde, so he can declde wheLher Lo offer a dlscounL Lo Lhe cusLomer.
:;: *A45/76 C./5/@B 1he Commerce AcceleraLor for 828 examples speclal volume prlclng wlLh Lool-Llps
appearlng on producLs wlLh volume prlclng seLup.
hybrls supporLs oLher forms of speclal prlclng such as cusLomer, cusLomer group speclflc
prlclng and producL (or producL group) speclflc prlclng whlch can be conflgured.
:;: ?.G4.
'4A64@/0+34@8
?.G4. '4A64@/0+34@L - 828 cusLomers can beLLer manage rouLlne orderlng by uslng Lhe
auLomaLed sLock replenlshmenL capablllLy.
'4R?.G4. - 1he same selecLlon of producLs can be ordered based on a prevlous order.
:;: ?.G4.
$AA.2H76
Crder Approval enables Lhe manual valldaLlon and approval of orders placed by a 828 cusLomer
boLh on Lhe cusLomer and on Lhe merchanL slde. key componenLs of Lhls process lnclude:
828 CusLomers have speclflc orderlng permlsslons such as a moneLary Lhreshold per
order. 1here are currenLly Lhree such permlsslons. When an order ls placed, lf Lhe order ls
wlLhln Lhe scope of permlsslons, e.g. Lhe order ls less Lhan Lhe Lhreshold, Lhe order ls
auLomaLlcally approved. lf Lhe order exceeds Lhe permlsslon, Lhe order ls placed ln a
pendlng approval sLaLe. Lllglble order approvers are noLlfled and musL manually approve
or re[ecL Lhe order.
Crder 1hresholds can be deflned on a per-order basls, or cover a Llme span of weeks or
monLhs. An opLlonal permlsslon Lo exceed Lhe asslgned budgeL can be glven Lo speclflc
828 cusLomers.
1o provlde cusLomer approval for an order, a user musL have Lhe 828 Approver role. ln
addlLlon, he musL also have rlghLs whlch deflne Lhe moneLary llmlLs Lo whlch he can
approve. 1he poslLlon of Lhe 828 Approver ln Lhe hlerarchy ls used by Lhe CusLomer
Approval rocess when flndlng Lhe leasL senlor 828 Approver permlLLed Lo approve an
order.
lf Lhe order exceeds Lhe 828 unlL's credit limit on the merchants side it requires
addlLlonal approval by Lhe asslgned AccounL Manager ln Lhe hybrls buslness Lools.
1he necessary permlsslons, Lhresholds and approver asslgnmenL on Lhe cusLomer slde ls
managed by the B2B customers administraLor(s) ln Lhe "My Company" secLlon of Lhe
sLore fronL.
1o vlew, approve and re[ecL pendlng orders, Lhe 828 Approver uses Lhe Crder Approval
uashboard vla Lhe sLorefronL "My AccounL" secLlon.
:;: ?.G4.
<7@7B434@8
All order managemenL funcLlons are easlly accesslble from Lhe Lhe My AccounL area, from whlch
828 cusLomers have Lhe ablllLy Lo vlew Lhelr:

9
Crder hlsLory deLalls
Crder sLaLus deLalls
And Lo manage Lhelr replenlshmenL schedules or seL up a new replenlshmenL schedule.
:;: 1+45O2I8 1he CheckouL allows Lhe cusLomer Lo compleLe Lhelr purchase of Lhe lLems ln Lhelr carL:
uue Lo Lhe senslLlve naLure of Lhe daLa provlded by Lhe cusLomer Lo Lhe sLorefronL, Lhe
checkouL secLlon of Lhe sLorefronL should be accessed vla a secure proLocol (P11S).
1he 828 CheckouL ls slmple and flexlble, allowlng for accounL or credlL/deblL card
LransacLlons, also allowlng Lhe opLlonal enLry of a urchase Crder number.
CusLomers can also requesL a quoLe on Lhelr order or seL up Lhe order as a replenlshmenL
order - all very efflclenLly aL Lhe polnL of checkouL.
ln Lhe Manual CheckouL rocess exlsLlng cusLomers are Laken Lhrough a checkouL process
where Lhey:
! have Lhe cholce of paylng onLo Lhelr accounL or by credlL card.
! choose a dellvery locaLlon from Lhose assoclaLed wlLh Lhe accounL or assoclaLed
wlLh Lhe selecLed cosL cenLer.
! choose Lhe dellvery servlce requlred.
! enLer a purchase order number.
! can seLup Lhe order for auLo-replenlshmenL.
! can requesL a quoLe on Lhe order.
AuLomaLlc 8eplenlshmenL durlng CheckouL:
! 1he order can be scheduled Lo replenlsh, as follows:
AfLer x number of days
Weekly
MonLhly
! lL can also be seL up aL a laLer daLe ln Lhe Manage My Crders area.
%#1=>?(?KT "#$%&'#*
*A./@B ".734J2.O 1he hybrls Commerce AcceleraLor makes heavy use of Lhe Sprlng lramework Lo manage
dependencles beLween componenLs. We have a clear separaLlon beLween a componenL's
lnLerface and lLs lmplemenLaLlon. 1o replace an lmplemenLaLlon wlLh your own you [usL need Lo
reglsLer your own lmplemenLaLlon ln a Sprlng xML conflguraLlon flle. uolng so you can easlly
exLend or modlfy exlsLlng behavlour.
*A./@B )@84B.78/2@ 1he hybrls Commerce AcceleraLor may lnLerface wlLh many exLernal sysLems. lor example,
warehouses for fulflllmenL, C8M sysLems for cusLomer daLa, and producL and order daLabases. 1o
communlcaLe wlLh Lhese sysLems, hybrls supporLs Lhe requlred daLa LransporL proLocol and
converLs lnformaLlon Lo and from Lhe requlred daLa formaL. 1hls daLa communlcaLlon ls carrled
ouL ln a well-deflned way uslng LnLerprlse lnLegraLlon aLLerns (Lls). 8aLher Lhan uslng a bespoke
soluLlon, hybrls lmplemenLs Lls wlLh Sprlng lnLegraLlon - a comprehenslve, non-lnvaslve
framework LhaL ls adapLable for a wlde varleLy of daLa Lransfer proLocols and ls based on a
message-drlven archlLecLure LhaL makes lL easler Lo decouple componenLs.
*A./@B *45I./8, hybris relies on standards such as Spring Security to protect organizations IT environments and
daLa. Sprlng securlLy provldes advanced auLhenLlcaLlon, auLhorlzaLlon and oLher securlLy feaLures

10
Lo deflne user ldenLlLy and llmlL access Lo secured resources.
*A./@B <N1 U Spring MVC 3 (Model View Controller) is the Web component of Springs framework. It provides
rlch funcLlonallLy and guldellnes for bulldlng robusL onllne sLores. 1he Sprlng MvC framework ls
deslgned so LhaL every plece of loglc and funcLlonallLy ls hlghly conflgurable. 1he separaLlon of
loglc and daLa vlew slmpllfy malnLenance.
"7V7G4 (7,4. 1he faade layer provldes a slmpllfled lnLerface Lo Lhe hybrls Servlce Layer. A faade orchesLraLes
servlce Lo reduce Lhe complexlLy among subsysLems. CommunlcaLlon ls slmpllfled because Lhe
code ls easy Lo read, undersLand, and LesL. Also, faades can be easlly mocked and Lherefore can
help separaLe fronLend from backend developmenL.
L*C -704G N/4J
(7,4.
1he sLorefronL uses !S 2.1 as lLs vlew renderlng Lechnology. 8aslcally, Lhe vlew Layer ls Lhe
condulL for geLLlng daLa ln and ouL of Lhe appllcaLlon. lL ls Lhe layer LhaL concenLraLes on Lhe
lnLerface and manages buslness loglc and daLa access. 1he use of sLandard Lechnologles such as
!S ln Lhe vlew layer slmpllfles Lhe adopLlon of Lhe Commerce AcceleraLor sLorefronL. 1here are
several dlfferenL groups of !Ss - page, fragemenLs and CMS !Ss.
age !S conLalns !Ss LhaL are used Lo render a compleLe P1ML web page LhaL can be
reLurned Lo Lhe cllenL browser.
lragmenLs !S conLalns !Ss LhaL are used Lo render parLs of P1ML web pages LhaL are
requesLed or updaLed asynchronously. 1hls ls used Lo handle funcLlonallLy llke Lhe producL
qulck vlew pop-up. 1he producL qulck vlew pop-up ls requesLed by Lhe cllenL browser vla
an A[ax requesL. 1he vlew ls rendered for a speclflc producL and reLurned Lo Lhe cllenL
browser. 1he cllenL browser Lhen lnserLs Lhls P1ML lnLo Lhe web page.
CMS !S conLalns !Ss LhaL are used Lo render Lhe vlew for speclflc CMS componenLs such
as carL, checkouL, promoLlon, my accounL and many more.
$L$W hybrls uses Lhe [Cuery, a fasL and conclse !avaScrlpL Llbrary LhaL slmpllfles P1ML documenL
Lraverslng, evenL handllng, anlmaLlng, and A[ax lnLeracLlons for rapld Web developmenL. [Cuery ls
deslgned Lo enable developers Lo more easlly and qulckly wrlLe !avaScrlpL. 1he rlchness and
responslveness of A!Ax lmproves Lhe cusLomer experlence ln onllne sLores. lnsLead of loadlng a
webpage aL Lhe sLarL of a sesslon, Lhe browser loads an A[ax englne wrlLLen ln !avaScrlpL.
rocesslng occurs lnsLanLly, wlLh no walLlng for pages Lo reload---e.g., when a shopplng carL ls
updaLed.
F787 32G46 Lach SLorefronL wlll have a counLerparL CMS SlLe and 8ase SLore. 1hese are Lhe cenLral ob[ecLs for
conflgurlng a new webslLe. Whlle seLLlng up Lhe CMS SlLe, you wlll llnk Lhe SlLe Lo Lhe approprlaLe
CaLalogs LhaL hold Lhe conLenL for Lhe SLorefronL. CaLalogs are used Lo sLore roducL and WCMS
conLenL. 1he ConLenL CaLalog sLores all Lhe WCMS pages, componenLs and LemplaLes. 1he roducL
CaLalog sLores all producL and caLegory daLa.
*73A64 082.4 luncLlonally rlch Sample SLores demonsLraLe avallable Commerce AcceleraLor funcLlonallLy
lncludlng Landlng ages, roducL ages, laceLed Search and navlgaLlon, Shopplng CarL, lull
CheckouL rocess, My AccounL, Crder PlsLory, ConLenL ages and Lhe 828 My CrganlzaLlon area.
*73A64 G787 hybrls provldes exLenslve sample daLa whlch enables cusLomers and parLners Lo LesL Lhe usage of
Lhe exlsLlng funcLlonallLy on Lhe real daLa. Sample daLa lnclude all compleLe examples of uslng
lmpLx, CMS ConLenL, Lwo producL caLalogs wlLh classlflcaLlon, producL references, caLegorlzaLlon,
medla, prlces, promoLlons, 81C segmenLs and rules, sLore locaLor, polnLs of sale and example 828
organlzaLlon sLrucLures.
XSI4., <2-/64 hybrls uses Lhe [Cuery moblle ul LoolklL for bulldlng Lhe cross plaLform moblle sLorefronL.
D&'"( (/-.7., hybrls uses Lhe Wu8lL llbrary (hLLp://wurfl.sourceforge.neL/) Lo segmenL devlces whlch also

11
allows for addlLlonal separaLe ul experlences Lo meeL fuLure requlremenLs. An example ls a
separaLe experlence for LableL users .



































CopyrlghL 2012 hybrls CmbP. ConfldenLlal documenL.