SAILING

YOUR BUSINESS
IN WORLDWIDE
INTERNET
Connect i v i t y
Tod a y is more d if f erent t ha n it w a s la st y ea r. Peop le like t o st a y
c onnec t ed w it h t heir f a mily , f riend s a nd w ork. Rig ht f rom t he d a y
mob ile p hones w ere int rod uc ed t ill t he now emerg ing 3G & 4G
net w orks, f rom c omp ut ers t ill sma rt - p hones & t a b let s, d ev ic es a re
more a nd more mold ed f or p eop les c onnec t iv it y need s.
Genera lly , t he Consumer b eha v ior ha s inc rea sed more t ha n t he
Emp loy ee b eha v ior. In t his hig h inf orma t ion d ema nd ing p eriod , a
b usiness c a n w it hst a nd a nd suc c eed only if it is w ell c onnec t ed
t o it s p eop le w hic h inc lud es b ot h it s c ust omers a nd w orkf orc e.
Int ernet
Busi ness Op p ort uni t i es
The w orld is b ec oming unloc ked w it h inc rea sing Int ernet usa g e
ev ery d a y . Tod a y , b usinesses ha v e a c omp et it iv e c omp ulsion t o g o
online or in t he ot her w a y , d o a b usiness online. The g ood new s is
t ha t sp a c e is w id e a nd only lit t le oc c up ied now ; t here is a lot more
p ot ent ia l sp a c e t o exp lore a nd c omp et e.
For a q uest ion like Wha t kind of b usinesses need s t o ut ilize Int ernet ,
t he a nsw er is A LL BUSINESSES. Bec a use, it is t he new med ium t o
surv iv e in nea r f ut ure. The shif t is c ruc ia l f or t ra d it iona l Ret a il st ores,
Ma nuf a c t uring Sec t ors, Tra d ers, Ba nking , Ed uc a t ion, Hea lt hc a re,
Ent ert a inment , Tra nsp ort a nd p ossib ly a ny b usiness t ha t ha s
c ust omers b ey ond 5kms ra d ius.
Soci a l Net w orks
f or b usinesses
Peop le sp ea k a nd help b usinesses. The f a c t is t ha t ,
t od a y soc ia l net w orking is g rea t er t ha n ema il usa g e
a nd t his ha b it is inc rea sing more. Soc ia l Net w orks
a re b ec oming a n ef f ec t iv e w a y of ref erenc ing a nd
sp rea d ing t he w ord a b out p rod uc t s or serv ic es f rom
t he c onsumers end .
Businesses ha v e a g old en a g e now t o sp rea d a c ross
st a t es, c ount ry or c ont inent . Soc ia l net w orks, w hen
ut ilized p rec isely , a re a sure w a y f or b uild ing t rust ,
a t t ra c t ing t ra f f ic , int era c t ing w it h t he p ub lic a nd
inc rea sing net w ork op p ort unit ies. Ha v ing a Soc ia l
Net w ork p a g e like Fa c eb ook p a g e w ill not only
g iv e a c ha nnel t o c ommunic a t e, it g iv es a b ra nd ing
a d v a nt a g e t oo.
Int ernet Ma rket i ng
It s p ull ma rket ing now
Push Ma rket ing is sha ring t he sp a c e w it h t he more-
ef f ec t iv e Pull Ma rket ing w here b usinesses ma rket
w hen p eop le p ull inf orma t ion. From a c onsumers
p ersp ec t iv e, it is a c omf ort a b le w a y t o a c c ep t
a d v ert isement insert s w it h a c hoic e t o t a ke or skip .
Int ernet g iv es more t a rg et ed a d v ert ising v ia Sea rc h
Eng ines, Soc ia l Net w orks, Communit y Forums, et c ., in
t erms of g eog ra p hic s, d emog ra p hic s, ed uc a t ion,
b a c kg round s, likes, d islikes, et c .
YouTub e p romot ion is g row ing nea r t o TV
a d v ert ising a nd is a lso c ost ef f ec t iv e t ha n a TV
a d v ert ising . The p rof it is f or b usinesses t ha t ut ilize
t he w eb med ium a nd ma ke out of t he Int ernet
ma rket ing st ra t eg ies.
Onl i ne Ret a i l
Mob ile Commerc e
Ev ery d a y , more a nd more c onsumers a re new ly exp erienc ing
online shop p ing a nd f eeling c omf ort a b le w it h it . It d ev elop s a
ha b it t o b uy more a nd more online a s it is a c onv enient w a y t o
sa v e t ime & t ra v el in a b usy sc hed ule. Ev en w hen t ra nsa c t ions
c a nnot b e d one online, p eop le like t o c hec k t he p rod uc t
c a t a log s a nd p la c e ord ers online.
Businesses ha v e t he resp onsib ilit y t o ma ke t he c ust omers
c omf ort a b le in c hec king t he p rod uc t s online a nd ma king t heir
b uy ing d ec isions. Prof essiona lly d esig ned Ec ommerc e
a rc hit ec t ure w ill w ell meet t he c ust omers exp ec t a t ions w it h
hig h ROI, c omp a ring t o t he f ra c t ion of money sp ent in
t ra d it iona l st ore est a b lishment s. A g a in, sp ea king t he rea lit y a nd
a f t er- sa le- serv ic e is t he key t o suc c ess f or online c ommerc e.
Wit h t he p rop a g a t ion of hig h sp eed mob ile c onnec t iv it y like
3G/ 4G, c onsumers look f or shop p ing on t he g o. To sust a in t he
ma rket d ema nd it b ec omes v it a l f or b usinesses t o inc lud e
Ec ommerc e & Mob ile Commerc e t o t heir inv est ment p la ns.
Onl i ne Bra nd Bui l di ng
In t he t od a y s c omp et it iv e c lima t e f or b usinesses, it
is t he b ra nd t ha t p rot ec t s a b usiness. A b usiness ha s
t o t hink of b ra nd ing it s p rod uc t s or serv ic es t o
c rea t e a mind sha re f or t he c ust omers t o t hink of it s
b ra nd w hen t hey t hink of t he p rod uc t or serv ic e.
There ha s b een no ot her t ime like t od a y t o ea sily
p romot e a b ra nd . Web med ium is t he c ost
ef f ec t iv e w a y t o p romot e a b ra nd b usiness t o
rea c h millions of p rosp ec t c ust omers. Hy b rid
solut ions inc lud ing Broc hure Web sit es, Blog s, Forums,
New slet t ers, a nd Soc ia l Net w orks c a n b ring a
w ea lt h of t ra f f ic t o p romot e a b usiness p rod uc t s
a nd serv ic es.
Wit h t he p rop a g a t ion of Int ernet c onnec t iv it y t o
t he ma sses, a b usinesses c a n ef f ec t iv ely b uild a nd
p romot e it s b ra nd in t he w eb med ium f or hig her
Ret urn on Inv est ment s.
Cont ent &
Ori gi na l i t y Dema nd
No men c ould sound a nd t a lk t he sa me.
Cont ent rules t he w eb a nd it s orig ina lit y b ring s
b a c k t he b usiness. Tod a y , Sea rc h eng ines a re
a b le t o d if f erent ia t e c op ied c ont ent f rom t he
orig ina l sourc e. Peop le a re a w a re of rep ea t ed
c ont ent ov er w eb a nd t rea t t he b usiness a s
unp rof essiona l if it c op ies f rom elsew here.
Uniq ue a nd w ell d ev elop ed c ont ent c rea t es
int erest t ow a rd s t he b usiness a nd more likely
t o g et a ssoc ia t ed w it h it .
Businesses a re c ont ent hung ry ov er t he w eb
a nd c rea t ing orig ina l c ont ent is c ruc ia l t o b uild
t rust a nd a g ood ROI. Cop y rig ht inf ring ement
is somet hing w hic h t he b usinesses should
a v oid t o p rot ec t t heir b ra nd v a lue.
How a b out a n SMS i nv i t i ng y ou t o t he nea rest cof f ee b a r w i t h a di scount coup on on a
chi l l - col d w ea t her da y ? Loc a t ion Ba sed Serv ic es a re nea rly g ea ring up a s a n exc ellent
op t ion t o ma rket t hroug h mob ile d ev ic es. Most ly ut ilized f or c onsumer p rod uc t s a nd
serv ic es, LBS g iv es c onsumers t he c onv enienc e t o look f or a nd a v a il serv ic es on t he mov e.
Businesses t ha t sp rea d a c ross t he c ount ry should t a ke a d v a nt a g e of LBS b y up d a t ing t he
c ust omers a t a loc a t ion a b out t he a v a ila b le p rod uc t s, serv ic es, of f ers, c oup ons a t t heir
nea rest b usiness sp ot w it h sup p ort f or GPS a s w ell a s SMS b a sed a c c ess.
Loca t i on Ba sed Serv i ces
Businesses t o p erc eiv e online suc c ess: Ma nuf a ct uri ng & Ex p ort eri ng, Ret a i l & Whol esa l e Tra de,
Tra nsp ort a t i on a nd Wa rehousi ng, Fi na nce Serv i ces, Const ruct i on & Rea l Est a t e, Prof essi ona l Serv i ces,
Comp a ny / Ent erp ri se, Educa t i ona l Serv i ces, Hea l t h ca re, Ent ert a i nment , A ccommoda t i on/ Food
Serv i ces, NPO/ NGO a nd Gov ernment Orga ni za t i ons.
probe>seven
TOP TRENDS FOR
ONLINE BUSINESS
SUCCESS
Onl i ne Lea rni ng
Tra nsf ormi ng Tra di t i ona l Educa t i on
Tea c hing c a n b e d one ef f ec t iv ely using
p re- rec ord ed v id eos a nd Web ina r sessions.
The a d v a nt a g e is f or Inst it ut ions a nd
b usinesses t o ed uc a t e c ust omers, b uild
emp loy ee d ev elop ment p rog ra ms a c ross
b ra nc hes a nd a llow ing a c c ess t o t ra ining
v id eos, p a rt ic ip a t ing in f orums w it hin t he
b usiness p ort a l.
Loca l i za t i on
Peop le w a nt t o st a y loc a l a nd see t he w orld in t heir ow n loc a le w a y . Inc rea sing usa g e of
t ra nslit era t ion t ools, ema ils in mot her t ong ue show s t he ma rket d ema nd f or loc a liza t ion.
It help s c ust omers t o a d a p t t o a p rod uc t in t he t a rg et ma rket . Businesses c a n t a p t he new
ma rket , serv e b et t er a nd keep t he c ust omers c omf ort a b le w hen t he p rod uc t s a nd serv ic es
a re loc a lized t o t heir na t iv it y a nd c ult ure.
Loc a lizing Web sit es, New s, Cont ent
a nd a ny Ma rket ing ma t eria ls w ill b e
a n inc rea sed inv est ment , b ut b ring s up
t he t rust , more sa les a nd sub st a nt ia lly
inc rea ses t he b usiness rev enue.
Consumer Pri v a cy &
Busi ness Da t a Securi t y
Tod a y , millions of c ust omers a re sub j ec t t o
p riv a c y t hrea t s. Prog ra ms inf la t e a ny
inf orma t ion ent ered online a nd send rela t ed
a d v ert isement s. Businesses should reg ula rly
up d a t e t heir online sec urit y lev els t o ensure
t here is no t hef t on t heir p rec ious d a t a . A ny
sof t w a re or w eb a p p lic a t ions should b e w ell
a rc hit ec t ured w it h sec urit y a nd p rop er b a c kup
mea sures t o ensure t he sa f et y of d a t a f rom
ha c king or lost .
A ny w here A ccess
Sof t w a re in t he Cloud
Consumer f irst , Ent erp rise next . Cloud c omp ut ing is
simp ly ma king t he c omp lex IT inf ra st ruc t ure a v a ila b le
t o c onsumers a nd sma ll b usinesses, w hic h w a s onc e
f ormed a nd a d op t ed only b y t he ent erp rise p la y ers.
Wit h c loud c omp ut ing , c onsumers enj oy online a p p s
like Goog le Doc s, Ca lend a r, Ema il, Mic rosof t Of f ic e
2010, A ma zon Cloud , et c ., w hic h a re f ew exa mp les
t ha t c a t er t o t he d a ily c omp ut ing need s on t he g o.
Businesses ha v e t o t hink of host ing t heir a p p lic a t ions
like ERP, Ec ommerc e or Consumer Port a ls t ha t req uire
hea v y c omp ut ing need s in t he Cloud t o ensure t he
b usiness is not c omp romised f or a low p la nned
c a p a c it y a t a ny g iv en t ime.
Free consulting service for businesses at
+91 7708 78 7777, +91 7708 79 7777
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Dont do websites, Build Brands.
Indust ri es w e w ork w i t h
Ma nuf a c t uring & Exp ort ers
Ret a il & Wholesa le Tra d e
Comp a ny / Ent erp rises
Const ruc t ion & Rea l Est a t e
Ent ert a inment
Tra nsp ort a t ion a nd Wa rehousing
Consumer/ Inf orma t ion Serv ic es
A c c ommod a t ion/ Food Serv ic es
Prof essiona l & Ed uc a t iona l Serv ic es
Hea lt h Ca re & Hosp it a lit y Serv ic es
NPO/ NGO/ Gov ernment Org s
INGREDIENTS
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Corporate Web Brand Building
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Internet, Video Promotions
Business Intelligence Software
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