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Comprehensive Broadcasting &

Traffic Scheduling Solution for
Revenue Augmentation
Broadcasters MSOs ISP Cable Operators Rich Media
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About Us
Industry Challenges
Media Nucleus Solution: BATS
BATS features
BATS modules
BATS business benefits
BATS Case Study
Media Nucleus Advantage
Contact us


Table of Contents
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Leading provider of Revenue
management systems to
global media companies
7 years & 3 established
products
50 + clients including some of
the fast emerging companies
globally
100+ experienced and highly
motivated people
Global operations with offices
worldwide
Delivering excellence and
benchmarks since 2005
About us
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Industry Challenges
Broadcasting & Scheduling Challenges
Manual spot tracking
Lack of proper documentation
Non -availability of back dated records
Manual billing structure
Manual spot placements
Lack of comprehensive matching system
Lack of reporting formats
Problems in tracking clients
Unplanned logs
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Media Nucleus Solution: BATS
A menu driven Billing and Enterprise Ad Scheduling software tailored to
cater to the needs of radio operators and broadcasters
A
Modules for Billing, Log Making and Ad-Scheduling with 24/7 support
B
Generates custom final log based on the needs of individual client play-
out systems
C
Available as SaaS (Software as a Service) for remote clients D
Comprehensive program & billing management with customized MIS reporting for
revenue management & enhancement
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BATS - Features
BATS
Features
Benchmark module for
broadcast system on a
day-to-day basis
Comprehensive interlinking
of all processes &
departments in a broadcast
house
Top performance with
security-enabled features for
any multi-user environment
Software customizable
to requirements of the
broadcaster
24/7 support backed
by a strong, skilled
team
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BATS - Modules
Programming
Takes care of
Program master
and segment
creation.

Generates all
FPC related
reports.

Scheduling System
Contains second
to second
information of
what events
should run on
the channel on
the specified
date.

Generates all
Scheduling
related reports.
Sales Administration System
Records all Release
Orders, Reschedules
and Cancellations of
commercial bookings.

Tack s all Client-
Agency-Brand-
Commercial linkages,
various payment
routes, and PTC NEWS
Executive's link with
clients.

Generates all
Commercial Bookings
related reports.
Billing System
Contains second
to second
information of
what events
should run on
the channel on a
specified date.

Generates all
Scheduling
related reports.
MIS Application
Handles
comprehensive
& customized
reporting for
individual
departments like
programming,
credit control,
scheduling and
billing.

Includes a user
driven reporting
tool.
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Broadcasters MSOs ISP Cable Operators Rich Media
BATS - Business Benefits
Customizable, comprehensive & cost effective solution for revenue augmentation

Optimizes manpower utilisation for improved profitability

Accurate billing for any third party monitoring ensuring revenues are not lost

Creates sales policies for the inventory to be sold in advance for revenue
enhancement

Custom real time MIS and predictive analytics for better business decisions

Lower bad debts through auto flagging of outstanding payable agency/clients

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A popular and leading news channel in India delivering 24x7 news wanted to streamline and automate its
workflows to ensure compliance with contracts and legal requirements while eradicating revenue loss due to human error
Manual systems to manage
details of programming and
scheduling
No automated interaction
between programming,
scheduling, and billing & credit
control
Errors, lack of operational data
and control, no accurate
planning and scheduling of
spots ,resulting in revenue loss
and dissatisfied clients
Lack of effective management
for smooth operations

Easy to implement and use
solution requiring no
additional resources
An initial assessment of all
processes and business
challenges led to the full suite
of BATS to be implemented
including Programming,
Scheduling , Credit Control and
Sales Administration along with
MIS
On-site version of BATS
installed in a matter of weeks,
including testing, go-live and
training
Automated workflow processes
with adequate control at key
stages for content rights
management and delivering
final programming and
scheduling including
advertising and promotional
spots
Accurate billing, accounts
receivable and credit control
that ensured effective
management of sales
processes and discounts
Extracting and using data from
disparate systems for on
demand real time reports and
effective forecasts



Challenges 360 degree solution Results
BATS - Case Study
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Deep domain expertise with over 5 decades of experience
Innovative solutions for revenue management
Customer centric , skilled team focused on long term
relationships
Comprehensive, end-to-end service
Pulse on the evolving needs of the industry to help
content owners adapt to the changing technological
environment
Media Nucleus Advantage
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Middle East
Office - 2, Building - 4,
3rd Floor Dubai Studio City,
P.O. BOX: 121387,
Dubai, UAE
Phone : +971505506087
sanjay@medianucleus.com
Delhi
Media Nucleus India Pvt. Ltd.
D-598/A, C R Park
New Delhi 110019
Phone : +91 99534 34470
binu@medianucleus.com

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Mumbai
Media Nucleus India Pvt. Ltd.
B- 903, Sagar Tech Plaza
Andheri Kurla Road, Saki Naka,
Andheri (East), Mumbai 400072, India
Phone : +91 (22) 2859 8673, 2859 2901
rajiv@medianucleus.com
Europe
Unit GC
Long Island House
1-4 Warple Way
Acton-W3 0RG
LONDON
+44(0)
02034680477,34680478,34680481
Fax: +44(0) 02076574061
shamit@medianucleus.com
Contact us
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