Research and Customer Development

Ngy 31 thng 7 nm 2014 Research and Customer Development.
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Research and Customer Development
1. Market Research
I had Completed the Market Research base on Template (http://fndri.com/13maWrr) for both three project ZinmedID Tags,
ZinmedID Barcode and ZinmedID QrCode. This is the online document that content my Market research data:
http://goo.gl/YfWF6j
2. Interview Questions
I had written 3 customer interview script for 3 project. Each project will take at least 20 minutes to complete and include at least
ten open ended questions.
1. NFC Tags!
1. What are NFC technology providers doing to expand the consumer uses of NFC technology?
2. Is there a chicken and egg issue consumers wont buy NFC phones until there are applications they can use and
there wont be applications until there are more phones? How can this challenge be overcome?
3. Will NFC phones be used for access control in the near future, instead of separate access control cards?
4. Are financial transactions the main use of NFC for consumers, or do you envision other applications?
5. Are there any interesting trials or deployments scheduled for 2014?
6. I have used a couple of apps that create an NFC tag to launch an email. But you still have to press send. Is there
some way to configure the tag to send the email automatically?
7. How will NFC technology make business easier?
8. When will we see broad market deployment? What is the forecasted opportunity for NFC?
9. What is the difference between an NFC-enabled device and an NFC tag?
10. Do new members have to review patents that might apply to specifications written before they joined?
2. Barcode
1. How to put multiple fields into one barcode or text object on label
2. What label types can barcodes be created on?
3. Can I develop the barcode reader for the phone, contracts and the barcode platform?
4. How to ensure a barcode scan loads the embedded URL / website?
5. Can I print my barcode in different colors, or white on a black background?
6. Can I use my laser printer to print barcode labels?
7. Wireless vs. batch systems, which do I need?
3. QrCode
1. Why are Qrcode important?
2. Can you recommend some good sites to go to that would give us some good metrics on the usage of QR codes?
3. Does it matter which company QR code to use?
4. How much does a QR code typically cost?
5. Why do my QR codes only scan properly when the internet on my phone is turned on?
3. Customer Interviews
I had contact to 15 potential friend and customers for all three Project by researching users of related offerings or by using
Linkedin, Quora or specialized forums. Interview each user or customer for at least 20 minutes in person, on the phone or over
Skype using the Interview Questions. (6 Hours)
NFC tags
No Name Company Email Social link Telephone
1
L
Minh
CEO &
Founder at
Freshland
minh.lee.96@facebook.com https://www.facebook.com/minh.lee.96/ +84902119626
2
Thomas EWAY
mrsuccessvn@gmail.com https://www.facebook.com/thanhtc +84932357123
Ngy 31 thng 7 nm 2014 Research and Customer Development.html
Truong JSC
3
on
Trn
Khi
Service
Manager
(Vietnam)
at Diebold,
Inc.
doantrankhoi@gmail.com https://www.facebook.com/doantrankhoi +84983909839
4
Nguyn
Danh
T
Topica and
Topica
Edtech
Group
tund@topica.edu.vn https://www.facebook.com/tu.d.nguyen.5 +84904257115
5
L c
Trnh
Admin at
Imed
Vietnam
leductrinh@gmail.com https://facebook.com/leductrinh +84906457525
6
Pham
Thanh
Trung
Chairman
at JFTech
thanh.phamtrung.336@facebook.comhttps://www.facebook.com/thanh.phamtrung.336 +84904636637
7
Trn
i
Thng
CEO at
Lobby.vn
thang@lobby.vn https://www.facebook.com/thoidaianhhung +841226699668
8
ng
Thanh
Tng
CEO at
Cty CP
Cng ngh
My tnh
Vit Nam.
mtungdt@gmail.com https://www.facebook.com/thoidaianhhung +84913342011
9
Trn
ng
Ngha
Vietnam
Airlines
Engineering
Company
(VAECO)
mnghiatrn@gmail.com https://www.facebook.com/dreamelcavi +84973471359
10
Ch
c
Trnh
Vietnam
National
University,
Hanoi
trinhcd@vnu.edu.vn https://www.facebook.com/chu.d.trinh.7 +84936686156
11
Nguyn
S
Dng
Hanoi
University
of Science
and
Technology
sydung@gmail.com https://www.facebook.com/dung.nguyen.5264 +84979853662
12
Phm
Vn
Sn
Genetic
Singapore
sonpv@zinmed.com https://www.facebook.com/son.pham.798278 +841693566879
13
L V
Ton
Trng
Qun l
Khoa hc
v cng
ngh (MTI)
B
KH&CN
vutoanbk@gmail.com https://www.facebook.com/toanlv +84914949086
14
Ao Thu
Hoi
Hc Vin
Cng Ngh
Bu Chnh
Vin Thng
aothuhoai@gmail.com http://facebook.com/Greedy.kitty
15
Hong
H Anh
Viettel hoanghaanh@gmail.com https://www.facebook.com/haanh.2112 +84974211281
Barcode
1
L
Minh
CEO &
Founder at
Freshland
2
Thomas
Truong
EWAY
JSC
3
on
Trn
Khi
Service
Manager
(Vietnam)
at Diebold,
Inc.
4
Nguyn
Danh
T
Topica and
Topica
Edtech
Group
5
L c
Trnh
Admin at
Imed
Vietnam
6
Pham
Thanh
Trung
Chairman
at JFTech
7
Trn
i
Thng
CEO at
Lobby.vn
8
ng
Thanh
Tng
CEO at
Cty CP
Cng ngh
My tnh
Vit Nam.
9
Trn
ng
Ngha
Vietnam
Airlines
Engineering
Company
(VAECO)
10
Ch
c
Trnh
Vietnam
National
University,
Hanoi
11
Nguyn
S
Dng
Hanoi
University
of Science
and
Technology
12
Phm
Vn
Sn
Genetic
Singapore
13
L V
Ton
Trng
Qun l
Khoa hc
v cng
ngh (MTI)
B
KH&CN
14
Ao Thu
Hoi
Hc Vin
Cng Ngh
Bu Chnh
Vin Thng
15
Hong
H Anh
Qr Code
1
L
Minh
CEO &
Founder at
Freshland
2
Thomas
Truong
EWAY
JSC
3
on
Trn
Khi
Service
Manager
(Vietnam)
at Diebold,
Inc.
4
Nguyn
Danh
T
Topica and
Topica
Edtech
Group
5
L c
Trnh
Admin at
Imed
Vietnam
6
Pham
Thanh
Trung
Chairman
at JFTech
7
Trn
i
Thng
CEO at
Lobby.vn
8
ng
Thanh
Tng
CEO at
Cty CP
Cng ngh
My tnh
Vit Nam.
9
Trn
ng
Ngha
Vietnam
Airlines
Engineering
Company
(VAECO)
10
Ch
c
Trnh
Vietnam
National
University,
Hanoi
11
Nguyn
S
Dng
Hanoi
University
of Science
and
Technology
Phm
12 Vn
Sn
Genetic
Singapore
13
L V
Ton
Trng
Qun l
Khoa hc
v cng
ngh (MTI)
B
KH&CN
14
Ao Thu
Hoi
Hc Vin
Cng Ngh
Bu Chnh
Vin Thng
15
Hong
H Anh
4. Interview Analysis
4.1 Customer Interview findings for NFC tags
The majority of people interviewed were aware of NFC tags. They gave me the accurate assessment of NFC tags. NFC
technology is providers to expand the consumer user all over the world. We dont need to bring many types of ATM, visa, we can
use NFC technology. With NFC technology, shoppers can quickly identify the information in the store aisle, find out the
discounted items, promotional through interaction between the device and the NFC of centre through a software support.
Managers can communicate quickly with employees and a business, whether big or small, can improve customer satisfaction
through contactless payment and information systems.
Taking the hassle out of paying at the store seems to be NFCs driving force. Creating faster, more efficient ways to get through
the checkout line is a goal of any company, and NFC card readers offer this service to customers. In addition to payment systems,
NFC can be used to help customers find information. By placing NFC tags in product displays, a customer can wave his
smartphone over it to learn more about a product or service that catches his interest.
4.2 Customer Interview findings for Barcode
QR Barcodes that contain URL / Internet website addresses, when scanned by iPhones and Androids that contain scanning apps,
will automatically load the website. This is a very poplular marketing function that started in Japan, was quickly adopted in Europe
and is now becoming common in the USA. Codesoft software (both Professional and Enterprise versions) does have the ability to
create QR Code barcodes. If using a QR Code to automatically load a specific website when the barcode is scanned, you have to
make a setting change in the barcode when you create the barcode. The Codesoft software, as of this writing version 9, defaults
the Model option to 1, which will scan and display the URL (website address), but not open it. Below is how to change the Model
option from 1 to 2, which will then automatically load and display the URL when scanned (if the PC smart phone has internet
access.
To add a QR Code to Codesoft, click on the barcode tool on the left vertical toolbar (below T for Text) and click in the label. In
the Barcode Properties window, on the Code tab, select QR Code from under 2-D list (Symbology section, Graphic option
selected). In the Data for the 2D Component box in the upper right, enter the data to be contained in the barcode. In this case, a
website Address or URL. Click on the Options button in the lower right. Change the Model option from 1 to 2. Click OK to save
and exit the Barcode Properties.
4.3 Customer Interview findings for Qr Code
They are the major link between printed media, online media, and smartphones. They allow the consumer to be able to see a flyer,
get it implanted in their mind, then scan the QR code and be transported (via their smartphone) to the website, video, etc. where
the code brings them.
They allow you to be creative with your campaigns. Long gone are the days when you need to get all your information on a
brochure. Just hook them into scanning the code and youre set!
It allows you to target where your consumers end up first when researching your brand, Whether it takes them to a video, your
site, or even your email address, it is targeted directly where you want your consumers to be.
5.Key Assumptions
Based on my Customer Interviews, I had identified 9 Key Assumptions for three Projects that must be true for your idea to
work.This table below show the project, assumption titles and assumption describing.
No Project Key Assumption Describing the assumption
1
NFC
tags
Growth rate The rate of development of NFC technology has been as expected or not.
2
NFC
tags
Hiden infomation Will users notice and access NFC tags from banners, posters?
3
NFC
tags
Cost efficiency
The cost of producing and disseminating NFC tags. This issue is important and is
currently the leading concerns in Vietnam market
4
Qr
Code
Discount rate The rate of discount products when users access the link
5
Qr
Code
Long term rate Long-term effectiveness of using QR code on product
6
Qr
Code
Automatcially protected by
copyright
The ability of information security and anti-counterfeiting code QR codes can bring to
manufacturers
7 Barcode
Large parcel sorter and
adopting barcode
technology
Ability to handle correspondence automatic barcode. This process requires high
accuracy, fast processing speed and can easily be recognized and processed
automatically.
8 Barcode
Limited publicly available
data
Problem barcode code can access external or internal businesses. This determines the
ability to use common code barcode on the market.
9 Barcode
Configure the barcode
reader
End users unwieldy barcode code
6. Online Survey
The riskiest Key Assumption for my NFC tag Projects is Cost efficiency. The cost of producing and disseminating NFC tags. This
issue is important and is currently the leading concerns in Vietnam market . I had written an online survey script with 15 questions
to try and understand the riskiest Key Assumption. This table bellows show the questions and choice answers.
Riskiest Key Assumption of NFC tags Cost efficiency
1. How do you understand about NFC tags?
Technology connects short-range wireless range
Toys technologies
Lock the door automatically opens
Electronic Components
2. NFC tags can store information?
MP3 music
Personal identification document and image
Information sized capacity Kb
Password individual
3. Have ever you useing NFC tags?
Yes
No
I dont know
4. According to you, integrated mobile NFC is the minimum price tags?
> $ 1000
$ 800 $ 1,000
$ 400 $ 800
<$ 400
5. Do you need battery power to maintain the information in NFC tags do not?
Yes
No
I dont know
6. According to you, the cost of an NFC tag minimum is?
> 10 usd
5-10 usd
0.5 5 usd
<0.5 usd or free if promotions
7. According to you, NFC tags card can not connect to the following devices?
Nexus 4
Iphone 4
Ipad 3
All devices on
8. Which link can you connect by using NFC tags?
Facbook
Twitter
Linkedin
All are correct
9. You do not need NFC tags applied in the following circumstances?
Shopping at the supermarket
Medical Treatment
Shopping online
Card to the door
10. Without the internet, do you think we can still use NFC tags in card transactions at the supermarket?
Yes
No
I dont know
11. Please suggestions us your NFC tags purpose in the circumstances?
12. Do you want to experience NFC tags in everyday life? why?
13. Can you pay us fees to bring NFC tags to you? why?
14. According to you, can NFC tags apply in Vietnam?
15. If NFC tags common in Vietnam, are you willing to change to a new phone that supports NFC tags? Why?
7. Survey Analysis
My exploration has been sent to 16864 people. I had received 843 liked and 50 feedbacks
https://slack-files.com/files-pub/T02E1C39B-F02EPKSE6-bbef8b/focus.png
This is full respond from my survey
http://goo.gl/SP2hgJ
8. Second Mailing
This is the list of my second mailing
1
L
Minh
CEO &
Founder at
Freshland
2
Thomas
Truong
EWAY
JSC
3
on
Trn
Khi
Service
Manager
(Vietnam)
at Diebold,
Inc.
4
Nguyn
Danh
T
Topica and
Topica
Edtech
Group
5
L c
Trnh
Admin at
Imed
Vietnam
6
Pham
Thanh
Trung
Chairman
at JFTech
7
Trn
i
Thng
CEO at
Lobby.vn
8
ng
Thanh
Tng
CEO at
Cty CP
Cng ngh
My tnh
Vit Nam.
9
Trn
ng
Ngha
Vietnam
Airlines
Engineering
Company
(VAECO)
10
Ch
c
Trnh
Vietnam
National
University,
Hanoi
11
Nguyn
S
Dng
Hanoi
University
of Science
and
Technology
12
Phm
Vn
Sn
Genetic
Singapore
13
L V
Ton
Trng
Qun l
Khoa hc
v cng
ngh (MTI)
B
KH&CN
14
Ao Thu
Hoi
Hc Vin
Cng Ngh
Bu Chnh
Vin Thng
15
Hong
H Anh
Research and Customer Development
Subject: [FI]ZinmedID Research and Customer Development
[name],
I submit to you this content in the process I continued to participate in technology research. I have participated in a program called
Academy founder (or the Vietnamese http://FI.co in http://tfi.topica.edu.vn). This program can help participants develop their
ideas in order to establish a suitable technology company. I hope I can join, complete one course after a few months. In the first
email, i had send to you information to 03 components of my ideas as below:
IDEA 1: Patients tags
IDEA 2: Medical Services barcode
IDEA 3: Medical products qrcode
In this email, I focus to ZinmedID Research and Customer Development report. I had done the following task:
1. Market Research
I had Completed the Market Research for three projects ZinmedID Tags, ZinmedID Barcode and ZinmedID QrCode. This is the
online document that content my Market research data:
http://goo.gl/YfWF6j
2. Interview Questions
I had written 3 customer interview script for 3 project. Each project will take at least 20 minutes to complete and include at least
ten open ended questions. This is the online document that content my question:
http://goo.gl/L5S39z
3. Customer Interviews
I had contact to 15 potential friend and customers for all three Project by researching users of related offerings or by using
Linkedin, Quora or specialized forums.This is the list including you:
1
L
Minh
CEO &
Founder at
Freshland
2
Thomas
Truong
EWAY
JSC
3
on
Trn
Khi
Service
Manager
(Vietnam)
at Diebold,
Inc.
4
Nguyn
Danh
T
Topica and
Topica
Edtech
Group
5
L c
Trnh
Admin at
Imed
Vietnam
6
Pham
Thanh
Trung
Chairman
at JFTech
7
Trn
i
Thng
CEO at
Lobby.vn
8
ng
Thanh
Tng
CEO at
Cty CP
Cng ngh
My tnh
Vit Nam.
9
Trn
ng
Ngha
Vietnam
Airlines
Engineering
Company
(VAECO)
10
Ch
c
Trnh
Vietnam
National
University,
Hanoi
11
Nguyn
S
Dng
Hanoi
University
of Science
and
Technology
12
Phm
Vn
Sn
Genetic
Singapore
13
L V
Ton
Trng
Qun l
Khoa hc
v cng
ngh (MTI)
B
KH&CN
14
Ao Thu
Hoi
Hc Vin
Cng Ngh
Bu Chnh
Vin Thng
15
Hong
H Anh
4. Interview Analysis
I have the interview respond, this is the full respond document:
http://goo.gl/PI6eHO
4.1 Customer Interview findings for NFC tags
The majority of people interviewed were aware of NFC tags. They gave me the accurate assessment of NFC tags. NFC
technology is providers to expand the consumer user all over the world. We dont need to bring many types of ATM, visa, we can
use NFC technology. With NFC technology, shoppers can quickly identify the information in the store aisle, find out the
discounted items, promotional through interaction between the device and the NFC of centre through a software support.
Managers can communicate quickly with employees and a business, whether big or small, can improve customer satisfaction
through contactless payment and information systems.
Taking the hassle out of paying at the store seems to be NFCs driving force. Creating faster, more efficient ways to get through
the checkout line is a goal of any company, and NFC card readers offer this service to customers. In addition to payment systems,
NFC can be used to help customers find information. By placing NFC tags in product displays, a customer can wave his
smartphone over it to learn more about a product or service that catches his interest.
4.2 Customer Interview findings for Barcode
QR Barcodes that contain URL / Internet website addresses, when scanned by iPhones and Androids that contain scanning apps,
will automatically load the website. This is a very poplular marketing function that started in Japan, was quickly adopted in Europe
and is now becoming common in the USA. Codesoft software (both Professional and Enterprise versions) does have the ability to
create QR Code barcodes. If using a QR Code to automatically load a specific website when the barcode is scanned, you have to
make a setting change in the barcode when you create the barcode. The Codesoft software, as of this writing version 9, defaults
the Model option to 1, which will scan and display the URL (website address), but not open it. Below is how to change the Model
option from 1 to 2, which will then automatically load and display the URL when scanned (if the PC smart phone has internet
access.
To add a QR Code to Codesoft, click on the barcode tool on the left vertical toolbar (below T for Text) and click in the label. In
the Barcode Properties window, on the Code tab, select QR Code from under 2-D list (Symbology section, Graphic option
selected). In the Data for the 2D Component box in the upper right, enter the data to be contained in the barcode. In this case, a
website Address or URL. Click on the Options button in the lower right. Change the Model option from 1 to 2. Click OK to save
and exit the Barcode Properties.
4.3 Customer Interview findings for Qr Code
They are the major link between printed media, online media, and smartphones. They allow the consumer to be able to see a flyer,
get it implanted in their mind, then scan the QR code and be transported (via their smartphone) to the website, video, etc. where
the code brings them.
They allow you to be creative with your campaigns. Long gone are the days when you need to get all your information on a
brochure. Just hook them into scanning the code and youre set!
It allows you to target where your consumers end up first when researching your brand, Whether it takes them to a video, your
site, or even your email address, it is targeted directly where you want your consumers to be.
5.Key Assumptions
Based on my Customer Interviews, I had identified 9 Key Assumptions for three Projects that must be true for your idea to
work.This table below show the project, assumption titles and assumption describing.
No Project Key Assumption Describing the assumption
1
NFC
tags
Growth rate The rate of development of NFC technology has been as expected or not.
2
NFC
tags
Hiden infomation Will users notice and access NFC tags from banners, posters?
3
NFC
tags
Cost efficiency
The cost of producing and disseminating NFC tags. This issue is important and is
currently the leading concerns in Vietnam market
4
Qr
Code
Discount rate The rate of discount products when users access the link
5
Qr
Code
Long term rate Long-term effectiveness of using QR code on product
6
Qr
Code
Automatcially protected by
copyright
The ability of information security and anti-counterfeiting code QR codes can bring to
manufacturers
7 Barcode
Large parcel sorter and
adopting barcode
technology
Ability to handle correspondence automatic barcode. This process requires high
accuracy, fast processing speed and can easily be recognized and processed
automatically.
8 Barcode
Limited publicly available
data
Problem barcode code can access external or internal businesses. This determines the
ability to use common code barcode on the market.
9 Barcode
Configure the barcode
reader
End users unwieldy barcode code
6. Online Survey
The riskiest Key Assumption for my NFC tag Projects is Cost efficiency. The cost of producing and disseminating NFC tags. This
issue is important and is currently the leading concerns in Vietnam market . I had written an online survey script with 15 questions
to try and understand the riskiest Key Assumption. This table belows show the questions and choice answers.
Riskiest Key Assumption of NFC tags Cost efficiency
1. How do you understand about NFC tags?
Technology connects short-range wireless range
Toys technologies
Lock the door automatically opens
Electronic Components
2. NFC tags can store information?
MP3 music
Personal identification document and image
Information sized capacity Kb
Password individual
3. Have ever you useing NFC tags?
Yes
No
I dont know
4. According to you, integrated mobile NFC is the minimum price tags?
> $ 1000
$ 800 $ 1,000
$ 400 $ 800
<$ 400
5. Do you need battery power to maintain the information in NFC tags do not?
Yes
No
I dont know
6. According to you, the cost of an NFC tag minimum is?
> 10 usd
5-10 usd
0.5 5 usd
<0.5 usd or free if promotions
7. According to you, NFC tags card can not connect to the following devices?
Nexus 4
Iphone 4
Ipad 3
All devices on
8. Which link can you connect by using NFC tags?
Facbook
Twitter
Linkedin
All are correct
9. You do not need NFC tags applied in the following circumstances?
Shopping at the supermarket
Medical Treatment
Shopping online
Card to the door
10. Without the internet, do you think we can still use NFC tags in card transactions at the supermarket?
Yes
No
I dont know
11. Please suggestions us your NFC tags purpose in the circumstances?
12. Do you want to experience NFC tags in everyday life? why?
13. Can you pay us fees to bring NFC tags to you? why?
14. According to you, can NFC tags apply in Vietnam?
15. If NFC tags common in Vietnam, are you willing to change to a new phone that supports NFC tags? Why?
7. Survey Analysis
My exploration has been sent to 16864 people. I had received 843 liked and 50 feedbacks
https://slack-files.com/files-pub/T02E1C39B-F02EPKSE6-bbef8b/focus.png
This is full respond from my survey
http://goo.gl/SP2hgJ
I appreciate your insights, feedback and support through this process.
Warm Regards,
Hoang ChuDuc
CEO and Fouder of Zinmed.com

Research and Customer Development

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Ngy 31 thng 7 nm 2014 Research and Customer Development.

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