GEOGRAPHICAL INDICATION

Advertised under rule 41(1) of geographical indications on goods(registration and protection)

rules,2002 in the geographical indications journal 45 dated 11
th
September2012.
G.I Application number- 198
Application date 26.02.2010
Application is made by, Mangalgiri Sarees and Fabric Apex Society , Door Number 953
Near Yerracheruvu GNT Road, Mangalagiri, Guntur District, Andhra Pradesh, India
for Registration in Part-A of the Register of MANGALAGIRI SAREES AND FABRICS under
Application No: 198 in respect of Textile and Textile goods not included in other classes
including chudidhar (Salwar Kameez) sets & dress material (gents shirt and kurtha material),
falling in Class 24 and Clothing (Sarees & Dupatta), falling in Class 25 is hereby advertised as
accepted under Sub-section (1) of Section 13 of Geographical Indications of Goods (Registration
and Protection) Act, 1999.

A) Name of the Applicant: Mangalagiri Sarees and Fabrics Apex Society,
B) Address: Mangalagiri Sarees and Fabrics Apex Society, Door No. 9-53, Near Yerracheruvu
GNT Road, Mangalagiri, Guntur District, Andhra Pradesh, India.



Mangalagiri cotton sarees and fabric have its uniqueness of being made from pit
looms only . This means a lot of physical movement and hardship for
the weavers as they have to sit at ground level and place their feet in pits dug
below the earth level. This posture allows the weavers to apply more force into
the weave as a result of which the material is pulled tight, durable and the fibres
are closely packed . Besides, there is no gap at the edge of the weave which makes
the fabric durable even in the edges. While many fabrics have a tendency to fray at
the edges, Mangalagiri cottons are far more long lasting.




Specification:
Specification: Mangalagiri Sarees and fabrics are made of pure cotton fabric. The
material is durable and produced in the Mangalagiri region near Guntur region of
Andhra Pradesh, which are characterized as following:
Pure, sturdy, durable cotton material
No weave designs on body of the fabric
Nizam border in sarees and chudidhar material which is peculiar only to
Mangalagiri region
Material woven only on pit-loom and are handloom products.
No gaps on the weave in the edge of the material which is again peculiar to
this kind of fabric.
Only manufactured in Mangalagiri region
Sarees and fabrics made of yarn within 40s to 80s range.
Fabric is very well known for its softness inspite of the yarn not being so
fine. This is attributable to the tightness of weave, due to the use of pit loom
which allows tight weaving by weavers planting their feet firmly on the
ground.


OBJECTIVE
The Objective of this project is to study and analyze the Mangalagiri handloom cluster and also
to provide effective measures and suggestions for improvement and to identify areas of
optimum growth.



RECENT INOVATION
There are a lot of attempts being made at giving a modern twist to the Mangalagiri textiles.
Apart from the exquisite and bright saree creations, the Mangalagiri dress materials have a
global demand too. A lot of the new generation enjoys wearing the cool cotton kurtas, dupattas
and stoles with the Mangalagiri weave which can be teamed up with western wear for a funky
Indo-Western look. Apart from that, check patterns for mens clothing, borders in cushion
covers, jhola bags made with Mangalagiri fabric are also quite popular.

GLOSSARY
Aasu Octagonal Wooden Frame
Achulu Heals
Anchu Border
Annam - Rice
Art Silk Artificial Silk
Batta Chiltuku Ne Donay Cloth Beam
Budidha Cow dung ash
Chandrakanta Magenta
Charka Spinning Machine
Dubba - Packet
Enti Taiyaari Kendram Street sizing Centre
Ganga- Jamuna Orange
Ganji - Starch
Jhama Coarse Cotton Ball
Jonna Vusa stick used for spool winding
Kandhi - Bobbin
Kattu Yarn Hank
Kempu Pink (rani)
Kimpu Maroon Color
Kunchi Brush
Ladi, Icchulu Division of a hank
Lavu - Thickness
Locantalu Naroow bamboo stick split into two
Mamidi Pinda Mango motif
Nadi/ Naal Shuttle
Nalupu - Black
Oggulu Iron Rod
Panni Reed
Parn Warp Bobbin
Patcha Green
Pasara- Olive Green
Pasupu - Yellow
Pattubadi Saree with thick and compact weave
Panu Chakkalu Treadle
Podugu Bundle
Podugu Donay Warp Beam
Snapangy Yellow Ochre
Smitha Turquoise Green
Tannadu Badda Bow
Telupu - White
Yeruelu Roots of the rusi pulla plant
Yerupu Red
Handloom of Andhra Pradesh

Renowned for its handlooms, Andhra Pradesh is an ancient institution of hand-woven fabrics. It
produces the most exclusive sarees and dress-materials, having delicate and distinctive designs. Each
saree boasts of an intricate 'pallu' and delicate border adorned with gold thread work. The looms of
Pochampalli, Venkatagiri, Gadwal, Narayanpet and Dharmavaram are well-known for their silk and
cotton sarees all over India. Usually, both the loom and the fabric are known by the name of the place.
Each loom is recognized with its distinct weaving style and variety of fabric. In Andhra Pradesh and most
other southern states, cotton and silk are the two most preferred fabrics. Some of the famous
handlooms of Andhra Pradesh are as follows.
Handloom of India.
Along with the artistry of weavers, the Indian handloom industry demonstrates the richness and
diversity of Indian culture. The sector, which employs about 4.3 million people, is the second-largest
employment provider for the rural population in India after agriculture. The sector accounts for around
15 per cent of the total cloth produced in the country (excluding wool, silk and yarn) and has the largest
infrastructure with 2.3 million weaving looms. The total handloom cloth production in India reached 6.9
billion sq m in 201213, up from 6.6 billion sq m in 200809. The country supplies 95 per cent of world
demand for hand woven fabric.