7/9/2014 J.

Crew faces backlash over new size 000 - NY Daily News

http://www.nydailynews.com/life-style/fashion/crew-size-000-sparked-customer-demand-asia-article-1.1860275 1/4
A

A
J.Crewfacesbacklashovernewsize000
ThepopularretailersaidtheXXXSclothes,whicharedesignedforcustomerswitha23
inchnaturalwaist,wereintroducedinresponsetogrowingdemandfromcustomersin
Asia.SomeNewYorkersarguethatthebrandissettingabadexamplebyofferinganeven
smallersize,butothersseethe000asafittingoptionforpetitewomen.
BYCHELSEAHIRSCH,VICTORIATAYLOR / NEWYORKDAILYNEWS / Published:Wednesday,July9,2014,11:49AM
/ Updated:Wednesday,July9,2014,2:24PM
'SnackOff':
Televisionreview
Smokeforcesnew
restaurantto
evacuate
Brideandgroomhas
tornadoappearin
photoshoot
Wayra:theater
review
EDITORS'PICKS
SNACKOFFisTVjunk
food,inthebestsenseof
thatsometimesunfairly
stigmatizedphrase.
NewYork'shottestnew
restauranthadtoevacuate
dinerswhensmokefrom
thekitchentriggeredthe
building'sfirealarmand
sprinklersystembeforeitevenofficiallyopened.
Abrideandgroom's
weddingphotoscouldn't
getanymorebreathtaking
afteratornadoformed
directlybehindthemand
wasastonishinglycapturedoncamera.
Preparetobeblastedby
galeforcegustsinthe
highenergyWayra
whichisfitting,sincethe
titleoftheshowmeans
SHARETHISURL
nydn.us/1qjPPSy
29 4
Theintroductionofextraextraextrasmallclotheshasgeneratedabig
backlashforJ.Crew.
Theglobalretailer,whichstartedofferingsize000threadsinMay,hasbeen
slammedbysomefashionbloggersandconsumersfortakingvanitysizing
anindustrytrickwherebrandsormanufacturerlabellargerclothingasmaller
sizetothenextlevel.
Sizetriplezero,whichistheequivalentofanXXXS,isdesignedforpeoplewith
a23inchnaturalwaist.
WhileJ.CrewdeniedthattheXXXSsizehasanythingtodowithvanitysizing,
newsofthe000cinchedsomeNewYorkersthewrongway.
Weliveinacountrythatpromotesanorexiaandshameforwomen'sbody
types,JenniferAppel,a40yearoldlearningspecialistfromOldBrookville,
LongIsland,toldtheDailyNewsduringatriptotheJ.CrewstoreinMidtowns
RockefellerCenter.
J.CrewisareallypowerfulbrandbecauseMichelleObamalikesit,sothey
aremakinganationalandinternationalstatement,sheadded.
RELATEDSTORIES
LaPerlaremoves
'shocking'mannequin
withprotrudingribs
Resalesitesboomas
shoppersbuywith
resellinginmind
PAULSAKUMA/AP
J.Crewhasintroducedanewteenytinysizethe000,theequivalentofanXXXS.
NEWYORK NEWS POLITICS SPORTS ENTERTAINMENT OPINION LIVING AUTOS
EVENTS HEALTH HOMES FOOD AUTOS HOROSCOPES EDUCATION COMICS GAMES LIVINGPICS FASHIONPICS BLOGS
7/9/2014 J. Crew faces backlash over new size 000 - NY Daily News
http://www.nydailynews.com/life-style/fashion/crew-size-000-sparked-customer-demand-asia-article-1.1860275 2/4
WhyCrumbsdied
PrivateMediterranean
islandforsalefor$2
million
MAC's'The
Simpsons'makeup
linetolaunchat
ComicCon
Crumbscloses:Just
howbadforyouwere
thosecupcakes?
Cyclingdoesnot
causeerectile
dysfunction,
infertility:study
JustinBieberis
savinglives!
Bluewhalegets
annualcleaningat
MuseumofNatural
History
July4thweekend
shinesdownonfood
concessionairesin
Rockaway.
Vialsofsmallpox
foundinMaryland
storage
Implantablebirth
controlchipcouldbe
onsaleby2018
Popperscould
damageeyesight
Biggerisntalwaysbetter.
Thatsthelessonofthe
collapseofCrumbs
bakeshop,whichabruptly
shutteredits48storesin10
statesonMonday,days
aftertheNasdaqdropped
thenotsohotcakesonJuly1.
FROMAROUNDTHEWEB
EDITORS'PICKS
Ifyou'vealwaysdreamedof
treatingyourselftoalittle
pieceofparadise
surroundedbyidyllic
beaches,nowisyour
chance.
Thecartooncapsule
collectionfromMACisto
beunveiledtothepublicat
theenteratinment
conventioninSanDiegolaterthismonth.
Cupcakesfromthenow
shutteredbakerychain
rankednotoriouslyhighin
caloriecounts,astheir
massivedessertswere
aboutthesizeofsoftballs.
Anewstudyofmale
cyclistshasmostly
reassuringresultsabout
thesport'slongtermhealth
consequences,althoughaslightincreaseintheriskof
prostatecancermeansmenmaystillwanttoconsider
changingtheirsaddle.
ThebadboyBoyfriend
croonersdeepbangsmay
actuallypreventskin
cancer,doctorsatthe
prestigiousJohnsHopkins
DivisionofPediatric
Dermatologyrevealedinajustpublishedresearch
paper.
Themammothbaleen
whaleatthecenterofthe
AmericanMuseumof
NaturalHistorysMilstein
Hallisundergoingitsannualcleaningrestoringits
cyanhuefromthedirtygray.
AsunnyJulyFourth
weekendhelpedtoerase
atleasttemporarily
concessionairesmemories
ofaJunethatwasslowtowarmupandlatersulliedby
beachclosings.
Thesixglassvialswere
intactandsealed,and
scientistshaveyetto
establishwhetherthevirus
isdeadoralive.Afterthe
deadlyviruswasdeclarederadicatedin1980,theonly
knownsamplesleftweresaidtobeinAtlantaand
Russia.
Arevolutionaryimplantable
birthcontrolchipcouldbea
realityby2018.
Aclubdrugand
aphrodisiacsincethe
KaraGoldbergofSyracuseagreed.
Itssettingabadexampleofhowsmalldoyouhavetobe,the20yearold
NBCinternfumed.
Othershoppersthinktheargumentnothingbutfabrication.
I'mgladtheyarethatlowbecauseI'mpetiteandit'shardtofindclothesthat
fit,21yearoldstudentandretailworkerJoanneMariscaloftheUpperEast
Sidesaid.
JanineHeidt,32,alsooftheUpperEastSide,applaudedtheintroductionof
theXXXS,sayingthattinywomensometimeshavetoturntothechildrens
sectionforitems.
It'sridiculouswhenyouseea40or50yearoldwomanaskingforkids
clothinginastorebecausethat'swhatfits.
J.Crewsaidthe000sizewasreleasedinresponsetogrowingdemandsfrom
customersinAsia.
TheretailernotedthattheXXXSclothesaccountforthesmallestpercentage
oftheoverallsizingassortmentandareonlyavailableonJCrew.comandinits
HongKongstore.
Thetinysizeiscomparabletoa0intheUKandAustralia,anda1inJapan.
J.Crewdoesoffertallandpetitesizesaswell.Infact,apetite00,whichissold
onlineandthroughthebrandscatalog,isdesignedtofitsomeoneunder54
whohasa23inchnaturalwaist.
vtaylor@nydailynews.com
JCREW.COM
AJ.Crewsizechartshowsthatasize000istheequivalentofanXXXS.Theretailerhasdeniedthat
theadditionhasanythingtodowithvanitysizing.
7/9/2014 J. Crew faces backlash over new size 000 - NY Daily News
http://www.nydailynews.com/life-style/fashion/crew-size-000-sparked-customer-demand-asia-article-1.1860275 3/4
EllenDeGeneressells
hometoNapsterco
founder,makes$15M
profit
1 Womanwhocouldflipherbuttimplants
speaksout
2 Womanhascatwithpermanentsadface
3 Crumbscloses:Justhowbadforyouwere
thosecupcakes?
4 Crumbswasnomatchagainstbitesize
sweettreats
5 WhyCrumbsdied
6 BritishteenstunnedafterDominos
chargeshim$300,000forpie
7 Stayingsedentarymaybeasharmfulas
exerciseisbeneficial
8 PrivateMediterraneanislandforsalefor
$2million
9 CrumbsBakeShopcupcakechaincloses
itsstores:report
10J.Crewfacesbacklashovernewsize000
MOSTREAD MOSTSHARED
1970s,inhaledpoppers
areincreasinglylinkedto
eyedamagepossiblydue
toanewformulation
accordingtoashortreport
fromtheUK.
EllenDeGeneresis
dancingthehappyreal
estatedance.Thedaytime
TVhostreportedlymadea
$15millionprofitwhenshesoldherLosAngelesBrody
Housefor$55milliontoNapstercofounderSean
Parker,reportsTMZ.
MOSTPOPULAR
YOUMAYALSOLIKE
CheapestAir
Tickets
ReadMore...
Luxury
CrossoverCars
ReadMore...
HeartAttack
Symptoms
ReadMore...
EmailList
Manager
ReadMore...
InvestInMutual
Funds
ReadMore...
SORT
COMMENTS
(4)
[DiscussionGuidelines]
Writeacomment
Like REPLY
Accordingtothechart,asize0intheU.S.isequivalenttotasize4intheU.K.!!Vanitysizingatits
finest!!
MBAHAMIAN
2hoursago
SHARE
1
ISHKABIBBLE
1hourago
0
BESTCITYAPP
INTHEWORLD!
F
R
E
E
POSTACOMMENT
JCREW.COM
ThetripleXSclothesareavailableonlineandinJ.Crews'storeinHongKong.
7/9/2014 J. Crew faces backlash over new size 000 - NY Daily News
http://www.nydailynews.com/life-style/fashion/crew-size-000-sparked-customer-demand-asia-article-1.1860275 4/4
MediaKit Autos HomeDelivery Newsletters Businesses PlaceanAd AboutourAds ContactUs Careers FAQ's Feeds SiteMap
UseofthiswebsitesignifiesyouragreementtotheTermsofServiceandPrivacyPolicy.
Copyright2014NYDailyNews.com.Allrightsreserved.
FASHIONVIDEO
Like REPLY
Iwouldbetthewaistbandiselasticsothatpeopleweara23whenthey'rereallya28.
SHARE
SHOWMORECOMMENTS
FreeCitizenshipApplication
Assistance
CUNY/NYCCitizenshipNowCorpsVolunteers
willassistpermanentresidentparentsof
childrencurrentlyenrolledinNewYorkCity
PublicSchoolswiththeircitizenship
applications.Thiseventissponsoredbythe
Mayor'sOfficeofImmigrantAffairs(MOIA)and
CitiCommunityDevelopment.
Saturday,July12,2014at11a.m.at
NewtownHighSchoolinElmhurst
CLICKHERE