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Dell
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part of your
success story
Dell PartnerDirect | Making working together easy | www.dell.com/partnerdirect
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Why partner
with Dell?
The rewards are immediate and substantial, because we
recognise the benets of the business you bring us. Whats
more, even greater rewards are available if you sign up to
Storage Competency or other key technologies.
Your success is ours, too. Thats why we ofer an integrated
buying experience, allowing you to build complex solutions
for public-sector organisations and large or medium-sized
businesses. Its why we give you signicant post-sales service
and support, regardless of whether you source product from
Authorised Distributors or direct from us. Its why we ofer
an impressive suite of training, marketing support and other
sales tools, and make them available 247 through the Dell
PartnerDirect Portal.
In short, if youre a Dell Preferred Partner, youll get great
rewards, and the recognition and support you need and
deserve. Customers, too, will know what your partner
status means. Its a badge of expertise, a sign of quality
and aconrmation oftrust.
Also as a Preferred Partner, youll enjoy enhanced
opportunity registration terms, individual and
corporate sales incentives, eld-based support
and expanded access to Dell marketing
materials andprogrammes.
Dont wait. Its easy to join, easy to follow, and
easy and fast to see great returns, whether
you buy from us directly orindirectly.
Youre our experts. Youre our front line.
Youreourpartners.
Our partners arent just a channel to us.
They are partners in the true sense of
the word people who work alongside
us, who reciprocate the support we
give them, and whose expertise and
commitment we value and respect.
Thats why, when asked whether they
would recommend us as a vendor, more
than 80% of our current partners score
us 8 out of 10 or higher.
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How do I become
a Preferred Partner?
To be approved as a Preferred Partner, you need to meet
thefollowing criteria:
Register on the PartnerDirect Portal
Agree to a new contractual agreement
Participate in general training (online and instructor led)
Meet yearly revenue achievements set by Dell
Have yearly business plans with Quarterly Business Review
If you meet all of the above requirements, the application
process begins and, if selected, youll be asked to sign our
contractual agreement. Once youre on board, youll need to
take part in online or classroom-based training.
Benets
As a Preferred Partner, you can expect the highest
level of support to help you maintain and grow your
business. Heres what we provide:
Maintain your business
Channel account management
PartnerDirect Portal access
Use of Dell Preferred Partner logo
Certication status pack
Reward programme on overall achievement
Specic Storage Competency reward (when completed)
Online and classroom training
Find-a-Partner tool*
Regular updates and product roadmaps
Possibility of marketing development funds
on specic deals
Partner events
Grow your business
Deal registration*
Lead generation
Special pricing on bids
Seed units for green-eld opportunities/demo-units process
First of all youll need to register on the PartnerDirect Portal.
Youll then be taken through a series of easy steps to check
your suitability for the programme.
Register on the
PartnerDirect
Portal at
www.dell.com/partnerdirect
*These benets are coming soon
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Take it up another
level with recognised
storage competency
Our new Storage Competency
Programme is a way for Preferred
Partners to earn even higher discounts
and rewards in recognition their
expertise and outstanding sales skills.
Storage is a great area to focus on; the demand for
capacity is insatiable, and growing.
Our approach to Intelligent Data Management (IDM),
andour outstanding PowerVault, EqualLogic, Compellent
Storage solutions will help you meet your customers
storagechallenges.
Extra benets for
Preferred Storage Partners
In recognition of your achievements, we ofer you the
following additional benets:
Go-to-Partner status
First right of refusal for leads generated by Dell sales
Recognised status
Appointment letter, plaque and partner branding
Access to eld-based resources
Partners work with an assigned IDM Business Development
Manager (BDM)
Access to MDF (proposal-based)
Partner develops and gets support funding for co-marketing events
Product brieng and roadmap reviews
Regular and sneak-preview storage development updates from Dell
Deal registration and business protection
IDM BDM registers deals and assigns primary sales
on the opportunity
Price-to-Win
On deal-registration acceptance, you receive competitive pricing
in order to win
Incentive programmes
Additional performance and competency rebates based on
shipped (invoiced) revenue
Seed/POC programme access for IDM
Dell support for partner-led proof-of-concept evaluations
at customer sites
Customer for Life
When you register a new customer, you are automatically eligible
for rst right of refusal for pure IDM deals, subject to continuing
customer satisfaction
Access to marketing tools
Event in a box interactive planning and access
to co-branding materials
Executive business briengs
Conferences and briengs to support your knowledge of Dell
hardware and software
A wide range of easy-access online training programmes
is available on the PartnerDirect Portal as video, interactive
or PowerPoint
and
OptiPlex
, EqualLogic
and Compellent