FARHAN MURTAZA QURESHI

P. O. Box: 7756, Ras-al-Khaimah, UAE.

Cell: 050.199.1867
E-Mail: farhan_murtaza@hotmail.com  URL: http://farhan.softmetics.com

Repeatedly produced high quality Internet applications and worked with dynamic organizations in Pakistan,
United Kingdom & United Arab Emirates, Proven talent for static & active websites, e-marketing, technical
customer support, Internet & Intranet Project Management, System Analysis & Office management.
Extensive & Broad educational, practical & technical background in international & multi-cultural
environments.

Operations Management  Self Development Leadership Development  Customer Support

IT Project Management  Web Designing  Web Authoring  E-Marketing
Networking & Relationship Building  Business Development  Direct Sales
Customer Services & Relations  Filing & Data Archiving  Computer Operations

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SELECTED ACHIEVEMENTS HIGHLIGHTS
 Transformed the poorest performing website into a worldwide famous Web Portal: Pakistan Tourism
Development Corporations (PTDC) always offered naturally beautiful sites to the tourists but there website was a
very basic one with no attractions & usability. Programmed & developed the site i.e. www.tourism.gov.pk and it
st
becomes the 1 thing for any tourist visiting Pakistan.

 Membership of the International Association of Webmasters & Designers: While working with Cyber City,
Islamabad, a premier web & software development company, I led a lot of web projects and some won Golden Web
Award, and so selected as a Member of International Association of Webmasters & Developers.

 Turn around an under-performing property portal into £100 million domain: A UK property sale, lettings & auction
website was attracting only a handful of visitors. I took the responsibility of the project and transformed it into UK’s
biggest property portal, with more than 20,000 properties available online and attracting more than 100,000
visitors a month www.sell-iton.co.uk

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PROFESSIONAL EXPERIENCE

Softmetics FZE, UAE Business Development Manager: April. 2008 – To date

SOFTMETICS is an Internet professional services firm focused on conceiving, developing and distributing
customer-focused Internet solutions for the Fortune elite as well as small to mid-sized business that are
serious about achieving Internet success.
Generating New  My primary task was to identify and evaluate new opportunities, to close
Business revenue streams, focusing specifically on revenue generation within the industry.
Opportunities Developed and implemented a strategic plan with clear objectives to increase
customer satisfaction & to generate new business.
Recommendations  My responsibilities includes to meet clients and determine their requirements,
& Proposals work along with them to understand their problems & to clarify the clients system’s
specification, understanding their work practices and nature of their business.
 Co-ordination between the clients and technical team, managing the project’s
design & development according to the agreed & preferred solutions, preparation
Project of documents and presentation of progress reports are all part of my job.
Management
 Implementing the solution, purchasing systems (where appropriate), testing &
&
Completion organizing training sessions (for the users and clients managements/staff) and
providing the support to clients are the main focus of my job.

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UAE Experts IT Solutions, UAE IT Consultant: April. 2007 – April 2008

UAE EXPERTS is an IT Solution provider and as an IT Consultant, my responsibilities include to work in
partnership with clients to overcome their business challenges through the application of Information
Technology. The focus is on the need to improve efficiency and the way a company functions, with IT as a
means to achieve this.

Partnership with  To analyse the problems and make recommendations, preparing proposals of
Clients agreed solutions and presenting the proposals (in written or oral format).

 Co-ordination between the clients and technical team, managing the project’s
Recommendations
& Proposals design & development according to the agreed & preferred solutions, preparation
of documents and presentation of progress reports are all part of my job.

 Implementing the solution, purchasing systems (where appropriate), testing &

Project organizing training sessions (for the users and clients managements/staff) and
Management providing the support to clients are the main focus of my job.

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EXCELSIORS IT Solutions, PAK. Business Development Manager: Nov. 2005 – Jan. 2007
EXCELSIORS, a business that provides sales, installation and support to new laptop/ computer systems,
maintenance contract for existing systems, design and implementation of networks, web applications, and
training and customized solutions. Its services range from complete turnkey project management for all
major network configurations to a host of La Carte services designed to meet your specific computing
requirements. It supplies and supports quality brand name products in their original form.

Generating New  My primary task was to identify and evaluate new opportunities, to close
Business revenue streams, focusing specifically on revenue generation within the industry.
Opportunities Developed and implemented a strategic plan with clear objectives to increase
customer satisfaction & to generate new business.

 I was an achiever with the communication, presentation and relationship

Quality Control & management skills to liaise and influence at all levels, most important the Internet.
Procedures It was a pleasure to have previously worked within the information technology.

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Peoples Media, UK Technology Manager: Feb. 2002 – June 2005
PEOPLES MEDIA UK is a media advertising company. Provided services to Clients like Fintax, Platinum
Estates & Mortgages, Abbey Estates, Carlton’s. I led the biggest domain i.e. IT department & Peoples
Media’s performance has substantially improved effectively, offering a real alternative to increasingly scary
media’s.

Planning,  I was responsible for all project activities in a proactive fashion and takes
Implementation responsibility that all actions are completed to time and quality.

 The selection of appropriate technical solutions for projects ensuring that the
deliverables are fit and are ideal for purpose and fully meet client’s business
requirements to enhance their productivity.

Quality Control &  Leads in ensuring that all support handover considerations are properly
Procedures
identified, implemented and accepted by IT Service Deliver.

 Establishes and maintains project management processes, ensuring compliance

with legislation and IS/IT Project Management and other standards and
procedures.

 Directs the implementation and management of appropriate project

governance and communication arrangements to ensure successful project
Finalization &
Presentation delivery. Prepares and presents appropriate project management reports, e.g., to
the Project Board and weekly progress reports

 Assists the Planning function in the production of project business cases and
benefits identification and capture. Acts as primary point of contact for all project
related issues and communicates directly with the project sponsor, business
managers, users and suppliers involved

 Proposes for agreement products and activities required to deliver the projects
capability to realise the benefits.

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CYBER CITY, PAK System Analyst: Dec. 1999 – Dec. 2002

CYBER CITY ONLINE (CCOL) is a Pakistan's Premier Internet Applications, Web Development, Hosting,
Databases, e-Commerce, Multimedia, Search Engine, Portal, Multilingual Web Sites Translator and e-
Marketing Solution Provider. CCOL Network (formerly CYBER CITY) is serving its clients and members in 230
countries and more than 50 million Visitors around the globe visit our web server every year.

System Planning  As system analyst, I designed new IT solutions to improve business efficiency
and productivity. Worked closely with clients to examine business models and
flows of the data in the business and designed appropriate and improved IT
solution

Project  Produced outline of designs of new IT systems, files and logical operations of
Management the system. Upon approval worked closely with the client team to ensure the
successful implementation of the solution.

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 EDUCATIONAL QUALIFICATIONS
ADVANCE WEB DESIGN (DIPLOMA)
Nov. 2006 – March 2007
University of Oxford, Department for Continuing Education,
Rewley House, 1 Wellington Square, Oxford, Oxfordshire, OX1 2JA, United Kingdom.

MICROSOFT CERTIFIED SYSTEMS ENGINEER (MCSE)

Jan. 2001 – April 2001
NICON Institute of Computer Sciences,
Jinnah Supper Market, F-7/2, Islamabad, 44000, Pakistan.

MASTERS IN COMPUTER SCIENCES

Sep. 1998 – Sept. 2000
University of Punjab
Institute of Information Technology, Lahore 42000, Pakistan.

BACHELOR OF SCIENCE (B.SC)

Apr. 1996 – Apr. 1998
Government College, Rawalpindi.
Punjab University, Lahore, Punjab, Pakistan.

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I HOLD VALID UAE & UK DRIVING LICENCES.

And

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http://www.linkedin.com/in/farhanqureshi