2014

rate card
Effective January, 2014
newspapers,
the internet,
shoppers,
coupon mailers,
and video . . .
Combining the power of . . .
. . .To create the most extensive media reach in N.
E. Oakland County
Your Local Media Network
Clarkston, Michigan
The Clarkston News
www.clarkstonnews.com
www.clarkstontv.com
Penny Stretcher
Oxford, Michigan
The Oxford Leader
www.oxfordleader.com
www.oxfordstv.com
Ad-Vertiser
Lake Orion, Michigan
The Lake Orion Review
www.lakeorionreview.com
www.lakeoriontv.com
Ad-Vertiser
Ortonville and
Goodrich, Michigan
The Citizen
www.thecitizenonline.com
www.ortonvilletv.com
www.goodrichtv.com
In newsprint, our award-winning weekly, paid-
circulation newspapers and TMC products (The
Oxford Leader, The Lake Orion Review, The
Clarkston News, The Citizen, the Ad-Vertiser and
the Penny Stretcher) are complemented with a host
of timely niche and specialty publications. These
publications are highlighted by the monthly Biz
news-magazines and anchored by annual
community favorites like Progress, and our
community guide and newcomers relocation
resource INFO. SPI special sections are designed to
help our customers seasonal needs, from home
improvement, lawn and car care to health and
beauty themes.
From the beginning, the Sherman family (and a
long line of dedicated staff) have helped the
smallest local businesses become the largest of
local businesses. We have stayed in business and
have grown, when others have come and gone, by
partnering with our customers. When our
customers business grows, so does ours. We
have a stake in the local economy. We care about
the local community because we are a part of the
local community. SPI has bucked the national trend
and stayed local. We are an independent small
business -- not a faceless mega-corporation based
hours away. We own, staff and
pay taxes to brick and mortar
buildings in each of the
communities we serve. We
remain a locally owned and
operated family business and
understand the local Mom &
Pop shops struggle to survive.
Our publications inform and
entertain. We provide our
advertising customers with an
affordable and effective vehicle to reach into every
single home and business in Northeast Oakland
County -- we cover your market area like a blanket!
Advertising is an investment
One of the best investments a business can make
in itself is advertising. Advertising is an
investment, not an expense. It is the number one
defense against a staggering or sluggish economy.
Contrary to the popular cliche, few products or
services sell themselves. The aim of advertising
is to create awareness of your product or service,
to arouse the customers consciousness
advertising keeps your product or service in the
publics eye. It has to be effective, it also has be a
continuous process. These days the biggest
challenge for small and large businesses alike is
retaining loyal customers while driving new folks
through the door. Research shows one of the top
reasons a business fails is lack of a marketing
plan, and subsequently lack of effective
advertising. The good news, SPIs advertising staff
is trained to help our clients create a marketing
scheme and budget for advertising.
As we partner with our customers, our staff never
charges to create effective, professional
advertisements. Getting a proof is also a free
service to our customers. Remember, it is our job
to help you market the goods and services you
provide -- and when your business is successful,
so, too, is ours.
However large or small, whatever your business,
partnering with Sherman Publications gives you
automatic credibility and an invitation into every
address in Northeast Oakland County. If you want
to grow your business, if you want to target and
reach this local market, call us.
Connecting thru
news & print advertising
SHERMAN PUBLICATIONS, INC:
Ad-Vertiser-The Oxford Leader-The Lake Orion Review
The Clarkston News-Penny Stretcher-The Citizen
* 1,500 visitors spend 9 minutes on SPIs website daily --
www.oxfordleader.com, www.lakeorionreview.com, www.clarkstonnews.com, www.thecitizenonline.com
Targeted, effective, affordable advertising solutions.
Since 1955 the Sherman family business has evolved from publishing award-winning community
newspapers, to a multi-faceted media corporation. To be sure, Sherman Publications, Inc., still produces
award-winning community newspapers, but we now reach into EVERY home and business address in
Northeast Oakland County with our Total Market Coverage products, and in 2003 broke the cyber
barrier with a website that has become a widely popular on-line destination for readers near and far.*
To operate on the principals of honesty and integrity; To incorporate your ideas which are
bolstered by past lessons; To publish a product that will be accepted by people in the area
we serve; To report with accuracy and fairness; To service advertisiers with imagination
and honesty. If we stumble along the way, tell us.
OUR
PUBLISHING
GOAL
OUR
PUBLISHING
GOAL
48438
48462
48371
48370 48367
48362
48360
48359
48348
48346
48350
H Clarkston
H Oxford
H Lake Orion
H Ortonville
H Leonard
H Davisburg
LAPEER COUNTY
OAKLAND COUNTY
Ad-Vertiser
666 S. Lapeer Rd., P.O. Box 108
Oxford, MI 48371
248.628.4801
248.628.9750 fax
shermanpub@aol.com
Circulation: 25,800
Zip zodes: 48371, 48370, 48367,
48366, 48362, 48360, 48361, 48359
Deadlines:
Word: Monday Noon for Wed.
Display: Thurs 5 pm for Wed
The Lake Orion Review
30 N. Broadway
Lake Orion, MI 48362
248.693.8331
248.693.5712 fax
lakeorionreview@gmail.com
www.lakeorionreview.com
www.lakeoriontv.com
Circulation: 2500
Zip zodes: 48362, 48360, 48361, 48359
Deadlines:
Word: Monday Noon for Wed.
Display: Monday Noon for Wed
The Clarkston News \ Penny Stretcher
5 S. Main St.
Clarkston, MI 48346
248.625.3370
248.625.0706 fax
shermanpub@aol.com (adverting)
clarkstonnews@gmail.com (editorial)
www.clarkstonnews.com
www.clarkstontv.com
Circulation: 3200/16,800 = 20,000
Zip codes: 48350, 48346, 48347, 48348
Deadlines: Word: Mon. Noon for Wed.
Display: Thurs 5 pm for Wed
The Citizen
12 South St., P.O Box 595
Ortonville, MI 48462
248.627.4332
248.627.4408
citads@citnewspaper.com
citnews@citnewspaper.com
www.thecitizenonline.com
www.ortonvilletv.com
Circulation: 11,900
Zip codes: 48438, 48462
Deadlines:
Word: Wednesday Noon for Saturday
Display: Wednesday Noon for Saturday
The Oxford Leader
666 S. Lapeer Rd., P.O. Box 108
Oxford, MI 48371
248.628.4801
248.628.9750 fax
shermanpub@aol.com
www.oxfordleader.com
www.oxfordstv.com
Circulation: 3100
Zip zodes: 48371, 48370, 48367, 48366,
Deadlines:
Word: Monday Noon for Wed.
Display: Monday Noon for Wed
H Goodrich
Classified Display Ad & Word Closing Times
GENESEE
COUNTY
We have you covered
In Northeast Oakland County
H Lakeville
Listed below are the various sizes of ads for the Sherman Publication
weeklies. Our intent is to make the ad decision-making process more user
friendly by taking some of the usual mystery and confusion out of the ad
planning and purchasing decision.
The advertising options for the SPI Publications are presented in what is
called a modular format allowing for 19 standard or most commonly used
sizes of advertising.
To make the decision even less complicated, we have assigned a letter
code to each of the 19 modular sizes, which corresponds to our rate card.
The rate cards show the total per ad cost corresponding to a given modular
size.
MODULAR
ADVERTISING
SIZES
SIZE DESCRIPTION INCHES PICAS
A Super Full (Broadsheet) 20.5 W X 11.0 D 124 W X 66 D
B Full 10.25 W X 11.0 D 61p0 W X 66p0 D
C Three Fourths 7.5 W X 11.0 D 45p6 W X 66p0 D
D Three Fourths 10.25 W X 8.25 D 61p0 W X 49p3 D
E Nine Sixteenths 7.5 W X 8.25 D 45p6 W X 49p3 D
F Half 5.0 W X 11.0 D 30p0 W X 66p0 D
G Half 10.25 W X 5.5 D 61p0 W X 32p6 D
H Three Eights 7.5 W X 5.5 D 45p6 W X 32p6 D
I Three Eights 5.0 W X 8.25 D 30p0 W 49p3 D
J Quarter 5.0 W X 5.5 D 30p0 W X 32p6 D
K Quarter 10.25 W X 2.5 D 61p0 W X 15p9 D
L Quarter 2.5 W X 11.0 D 14p6 W X 66p0 D
M Three Sixteenths 2.5 W X 8.25 D 14p6 W X 49p3 D
N Three Sixteenths 5.0 W X 4.0 D 30p0 W X 24p0 D
O Eight 5.0 W X 2.5 D 30p0 W X 15p9 D
P Eight 2.5 W X 5.5 D 14p6 W X 32p6 D
Q Three Thirty-Seconds 2.5 W X 4.0 D 14p6 W X 24p0 D
R Sixteenth 2.5 W X 2.5 D 14p6 W X 15p9 D
S Thirty-Second 2.5 W X 1.25 D 14p6 W X 7p4 D
ELECTRONIC
AD DELIVERY
Sherman Publications accepts ads in PC
format only. Please include all fonts and
image files used in the document unless
the program you are using can embed
them. Preferred file formats: pdf, jpg, eps
& tif.
SUPPORTED MEDIA: 3.5 disk and CD
rom. Please label your disk.
All colors must be converted to CMYK
before being sent to Sherman Publications.
Spot color should be sent using CMYK
Magenta. The color black needs to be
100% and not a combination of CMYK.
SUPPORTED APPLICATIONS: PageMaker
6.5 and 7.0, Adobe Photoshop 6.0 and
Adobe Acrobat pdf files (version 5.0)
EMAIL YOUR AD TO:
shermanpub@aol.com
Include:
1. ADVERTISERS NAME
2. SIZE OF AD
3. ISSUE DATE OF WHEN AD IS RUNNING
4. PUBLICATION AD IS RUNNING IN
5. SALES REPRESENTATIVES NAME
PDF is the preferred method of receiving
digital ads. Ads submitted using Acrobat
format do not require original art or fonts.
However these ads cannot be edited or
manipulated. Check that all fonts are em-
bedded 100%.
Electronic ads cannot be submitted at the
last minute. Allowances must be made
for variations in transmission times be-
tween internet service providers.
C L H
P
G
F
O
O
J
R
Q
S
M
K
I
numbers are
rounded to
SHERMAN PUBLICATIONS: WEEKLY ADVERTISING RATES
NEW ACCOUNT INTRODUCTORY RATE: A special 6-week rate for accounts new to the Sherman
Publications is available on any modular size. The New Account Introductory Rate can be used
only once by any account. To calculate the New Account Introductory Rate, take 20 percent off
the 17-week rate corresponding to the desired ad size to arrive at per ad cost. New Account
Introductory Rate is only available on a cash with copy basis, due to the short nature of the
contract commitment.
30% OFF REPEATING ADS: Run the same ad, size A thru L, for two consecutive weeks and receive 30
percent off the cost on the second weeks ad. The thirty percent off does not include the pick up
rate.
DISPLAY
AD SPECIFICATIONS
Printed image: 8 columns x 11 height.
Any ad which exceeds 9 in height will
be billed at 11.
1 column 1.13 6.9 picas
2 column 2.50 14.5 picas
3 column 3.75 22.3 picas
4 column 5.00 30.0 picas
5 column 6.25 37.9 picas
6 column 7.58 45.6 picas
7 column 8.75 53.3 picas
8 column 10.25 61.0 picas
CLASSIFIED
AD RATES
Classified ads appear in the Ad-Vertiser,
The Clarkston News, Penny Stretcher,
The Lake Orion Review, Oxford Leader
and on the internet.
10 words 2 weeks 13.00
Commercial 1 week 9.00
Garage sale 1 week 12.00
Payment in advance -1.00
Additional words .50
Add The Citizen 5.00
DIRECTORY ADS
17 WEEK MINIMUM
Professional Directory
The Oxford Leader 5.50
The Lake Orion Review 5.50
The Citizen 12.00
Who To Call
The Oxford Leader 6.50
The Lake Orion Review 6.50
The Clarkston News 8.95
All Three Publications 18.70
Heres My Card
The Citizen 15.00
Rates are based on per column inch, per week.
SIZE OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK. OPEN 52 WK. 17 WK.
A SUPER $5439 $3141 $3941 $2444 $895 $1288 $1929 $790 $842 $1050 $790 $842 $730
B FULL 2725 1746 2166 1288 654 724 1019 444 530 649 400 500 388
C 3/4 2005 1400 1747 948 634 678 748 399 436 438 345 471 289
D 3/4 2005 1400 1747 948 634 678 748 399 436 438 345 471 289
E 9/16 1595 1170 1429 691 508 534 549 349 375 374 313 339 247
F 1/2 1437 1088 1321 635 399 513 503 286 362 332 275 299 220
G 1/2 1437 1088 1321 635 399 513 503 286 362 332 275 299 220
H 3/8 1081 817 962 479 364 377 373 219 279 265 186 240 168
I 3/8 1081 817 962 479 364 377 373 219 279 265 186 240 168
J 1/4 724 549 665 323 257 269 258 179 210 172 143 155 115
K 1/4 724 549 665 323 257 269 258 179 210 172 143 155 115
L 1/4 724 549 665 323 257 269 258 179 210 172 143 155 115
M 3/16 524 433 502 238 191 205 188 135 157 132 111 120 90
N 3/16 524 433 502 238 191 205 188 135 157 132 111 120 90
O 1/8 367 291 350 167 146 149 135 99 108 94 80 83 63
P 1/8 367 291 350 167 146 149 135 99 108 94 80 83 63
Q 3/32 N/A N/A N/A 118 108 110 95 66 81 81 61 65 -
R 1/16 N/A N/A N/A 78 66 69 63 49 56 42 37 39 -
S 1/32 N/A N/A N/A 45 35 40 30 25 29 N/A 25 N/A -
PICK
UPS
FULL RUN
AD-VERTISER
CLARKSTON NEWS/
PENNY STRETCHER
THE CITIZEN
LAKE ORION
REVIEW
OXFORD LEADER
or
or
ADVERTISING / BILLING TERMS
The following constitutes the publishing terms of the Sherman Publications,
Inc (SPI Group).
General
The rate quoted is for advertising space. Additional charges are made for
color.
Advertising layout, type or syndicated art, made available by the newspaper
for published space at no charge to the advertiser, remain the property of
the Sherman Publications group.
Responsibility for errors
Any errors made by the advertiser, advertiser's employees or advertiser's
representatives are advertiser's sole responsibility. If a publication error by
the newspaper should occur, the newspaper's responsibility is limited to a
cancellation of the charge for, or a re-run in the following issue of that
portion of the advertisement in error; failure to publish an advertisement
does not extend the liability of the newspaper to include any added damages.
On the subsequent publication of an advertisement originally in error, if that
error had not been called to the attention of the newspaper prior to the
deadline of the second publication, any liability as stated herein is limited to
the first incorrect publication only. If a pre-publication proof of an advertise-
ment is provided to the advertiser, the newspaper's sole responsibility for
errors is limited to any corrections to the proof authorized by the advertiser.
Payments, credit, default on payment
Charge accounts can be established. Full credit information form, available
from newspaper, must be submitted. It may take up to 15 working days to
clear credit application, and until approved, account must submit cash with
copy. MasterCard, Visa and Discover are accepted as payment.
In case of default on payments due, should collection procedures or litigation
become necessary, all collection costs and/or legal costs are the responsibil-
ity of the party in default and will be assessed accordingly.
Payment terms are net 10 days following invoice. A monthly statement will
be issued showing any new balance from the prior month. There is no
finance change if the new balance is paid in full by due date indicated on
statement. If not so paid, finance charges will be levied. Partial payments
will be first applied to the oldest charges. Prevailing finance charge rate
indicated on monthly statement. Minimum monthly billing charge of two
dollars.
In cases of a contract agreement, if termination of the agreement is neces-
sary for non-payment of an overdue account, advertiser agrees that all
advertising published through that date will be subject to the billing rate
earned as of the cancellation date, based on the rate schedule identified on
the contract.
Should a sales tax on advertising be levied, advertiser agrees to be respon-
sible for the sales tax in addition to the advertising rates.
Commission payable to recognized advertising agencies on open rate space
charges only. Agencies will be billed for any preparation charges. Payment
received over thirty (30) days, no agency commission allowed. Advertisers
are held responsible for advertising space charges and associated production
fees in the event an advertiser's agency defaults on payment due the
Sherman Publications weeklies.
Rate revisions, changes in agreement
On signed contract agreements, if a rate revision is necessary during the
term of the agreement, no less than a 30-day notice will be given.
A contract agreement or any other terms do not override the publisher's
right to refuse advertising for any reason. Only publication of an advertise-
ment indicates publisher's acceptance of advertising.
The Publisher reserves the right to refuse any ad
or preprinted insert.
Rates are non-commissionable, but are available
to all, including agencies. For commissionable and
national rates, mark up applicable rates 20 percent.
Rates may be raised with 30 days notice.
Display advertising is sold by modular units.
POSITION CHARGES
Guaranteed positions add 30% to earned rate.
Exact specifications, sizes and formats available
on requests. All preferred placement paid positions
subject to confirmation and availability at deadline.
COPY
All display advertisements must carry a signature
of the party inserting the ad. The Publisher
reserves the ri ght to i nsert the word
advertisement in all ads, including all copy
ads which may be mistaken for news articles.
All ads smaller than full page must be bordered
to their exact dimension.
A minimum of a one-point border is required on
all ads.
All layouts, illustrations and composition which
represent the creati ve effort of Sherman
Publications, Inc. are the sole property of the
Publisher and may not be reproduced without prior
consent.
Advertisers assume all liability for true, factual
and legal copy provided in any advertisement.
Late ads accepted at Publishers option. No proofs
shown.
REVISIONS
Publisher reserves the right to charge standard
composition charges for any revisions to original
copy, layout, artwork, photos, or other ad
elements unless newspaper failed to follow clear
and explicit instructions.
Advertisements produced but cancelled before
deadline will be charged composition charges at
$40 per hour.
Advertisements produced but cancelled after
deadline will be charged one-half the applicable
rate.
POLITICAL
Political and advocacy advertising require payment
in advance and must state the name and address
of the group or individual paying for the ad.
Political advertisers signing volume contracts
requires payment in advance for the full contract
amount upon the signing of the contract.
PAYMENT
Payment i n advance i s requi red for new
businesses. Contact Sherman Publications for
more information.
Statements are mailed at the beginning of each
month. Invoices are printed upon ad placement.
Terms: Net 10 days.
Service charge will be added to account with an
overdue balance.
Minimum $.75 charge.
TEARSHEETS
Up to 2 tearsheets are available at no charge at
customers request.
COLOR:
Full Color: $2
.00
/inch (The Citizen)
Full Color: $3
.00
/inch (other publications --
when available)
Spot Color: $1
.00
/inch (ROP)
Space and color restrictions apply.
Rates are based on per column inch -- 88 inches per page.