TrueCall

Network Visualization & Optimization

Discover Your LTE Network
LTE represents an enormous opportunity for operators, but the network needs continuous
optimization to ensure it performs at an optimum level. What happens when the network
equipment vendor moves on to the next opportunity, taking with it internal applications to gauge
performance and operational efficiency? Apart from network equipment and upgrades to core
infrastructure, operators require a reliable, and accurate, network visualization and optimization
application that will enable them to refine their LTE proposition.
Whats really happening on my network?
TrueCall provides the answer. It is the first network visualization and optimization application
for LTE. With TrueCall, LTE wireless operators can:
Understand live network performance
Support self-optimizing network (SON) functionality
Assess customer experience based on the experience of a single subscriber or a group
Learn about device performance, identifying which provide best ROI for network resources
as well as the poor performers
Perform small-cell planning, determining where to add capacity sites to achieve the most
dramatic impact and related improvement in network performance
Gain a harmonized 4G-3G network view, as well as an understanding of where the network
falls back to 3G even though 4G resources are available
Evaluate Layer 3 messaging on a call-event basis
TrueCall
Discover your
network
Engineering
Regulatory/
Accounting
Customer Care
Marketing
TrueCall - providing value across your organization
Supported Technologies
LTE
UMTS
EVDO
CDMA
A Need for Visualization and
Optimization
Todays wireless networks employ increasingly complex technologies to deliver more
capacity and to enable always on application experiences. What happens when an
application underperforms customer expectations? Operators looking to evolve their
network technology to deliver increased data capacity and grow their business want
to retain current subscribers during the transition. Deploying new technologies calls
for new approaches: How about letting your customers do your drive testing for you?
TrueCall from Newfield Wireless enables operators to visualize their network and
improve subscriber experience. It is the only real-time network visualization and
optimization application with drill-down capabilities to individual call and data
events, making it extremely beneficial to performance engineers and customer
service representatives as well as other groups within a wireless operator.
See your network
TrueCall lets you test nominal designs, network and device performance and subscriber
experience. It delivers an end-to-end network view (RAN and core) in real-time based
on individual voice and data sessions. The application is also capable of drilling-down to
each individual session (voice and data), producing geo-referenced maps and reports. In
this way, the product provides both a network and subscriber-level view of your network.
With TrueCall you can pinpoint where throughput rates are good, and in some cases
bad. It lets you optimize the level of data throughput to ensure that subscribers have
seamless access to data services no matter what their status, or location. TrueCall is
also scalable to the size of your network and has a user-friendly interface. Because its
easy to use, your own engineers will be able to maximize the potential of the product
and integrate it into their daily operations.
With TrueCall you are able to measure the impact of new devices on your
network, evaluate how different devices are behaving and if certain types are
causing issues. This level of granular intelligence provides a window into the
network that empowers engineering, marketing, customer care and other
groups within a wireless operator.
Map Legend
Units are in:
0.03 - 6.01
6.01 - 6.78
6.78 - 7.33
7.33 - 7.86
7.86 - 8.48
8.48 - 9.22
9.22 - 10.14
10.14 - 11.32
11.32 - 12.90
12.90 - 14.14
14.14 - 15.00
LTE operators can assess Channel Quality Index (CQI) using TrueCall LTE.
Benefits of TrueCall
First in LTE
TrueCall provides the worlds first LTE network visualization and optimization tool,
in an OEM-vendor-agnostic approach that you can employ with multiple equipment
suppliers to ensure KPIs are reported consistently across your network. The product
provides an essential set of testing capabilities for any operator deploying LTE.

Discover your network in real time
TrueCall is the worlds only real-time call visualization and optimization application
delivering a complete network view, with drill-down capability to each individual
call. Why is that significant? Instead of setting up a project based on some historical
period and running simulations to extrapolate meaning for your on-air network,
you can investigate your actual network and compare it against historical periods.
TrueCall processes maps and reports of user and network data extremely quickly
due to its intelligent client/server architecture. These analyses are based on individual
call detail records that let you assess 100% of the data created on your network.
With TrueCall you can:
Understand demand density or drill down to map usage for an actual number
Study call traffic and locate dropped or failed calls
Examine cell overshooting and areas of interference
Evaluate Layer 3 messaging on a call-event basis
Understand your customer experience
Concerned that your high-value subscribers are not receiving the service they deserve?
With TrueCall operators can evaluate and measure the customer experience against
the performance of the network or a device. It also generates on-demand reports for
any subscriber to help ensure your organization is delivering on service level agreements.
Of course, understanding customer experience is also useful for other groups in
your organization. With TrueCall, engineering can support customer care in resolving
subscriber trouble tickets more quickly.
Reduce dependence on drive tests
Performance engineers can reduce the number of requested drive tests and use data
from subscriber calls instead. Once changes have been made on the sites in question,
the engineers can see and evaluate the results in real time and perform comparisons
over time intervals they define.

Understand your device performance
You have invested your capital budget to build out areas that you believe will provide
the greatest ROI. While the most recent device types might help drive additional
subscribers to your service, it is imperative that you understand their impact on the
network. TrueCall provides a window into device performance that every network
operator needs to have especially when deploying a new technology like LTE.
What does real-time
visualization mean?
TrueCall delivers live
records with less than
ten seconds latency.
Product LTE UMTS EVDO CDMA
Core 3 3 3 3

Modules
Customer Retention 3 3 3 3
Small-cell/capacity Planning 3 3 3 3
Device Analytics 3 3 3 3
Regulatory Compliance 3 3 3 3
Marketing 3 3
Harmonized view of your 4G-3G network
Do you know where your subscribers hand in and out of 4G? Do you know when your
LTE subscribers fall back and stay on your 3G network? Are you getting the capacity
you need from your 4G network? These are important questions for any operator
running an LTE network. TrueCall provides answers to these critical questions.
Small-cell/capacity planning
Operators looking for relief from the capacity challenge generated by smartphones
and increasing data consumption can use TrueCall to determine the most beneficial
areas for additional small-cell deployment. With TrueCall, an operator can maximize
spectral efficiency while ensuring efficient use of capital.
Product Options
Core Required license for all TrueCall installations, this package includes processing/
parsing capabilities as well as mapping/reporting engines
Customer Retention For use by a customer service representative to understand in
real time customer complaint and call diagnostics
Small-cell/capacity Planning Assess best areas for small-cell deployment
Device Analytics Includes a fully adjustable background layer for enhanced data analysis
Regulatory Compliance Support for government and/or regulator policy requests
Marketing Identify potential target areas for marketing
Do you know when your LTE subscribers fall back
and stay on your 3G network?
RSRQ is a key TrueCall view for operators looking
at handovers as a potential reason for call failures.
TrueCall Geolocation
At the core of TrueCall is a geolocation
engine that includes a multi-step
algorithm to derive locations based
on the sector database and network
measurements. The algorithm is
weighted by timing information, signal
strength and uses multiple sectors
where applicable to increase accuracy.
KPI Explorer
KPI Reports
Network Element Report for a user-selected number of network elements and
a user-selected period of time
Area Report independent of any network element selection, it shows a
user-selected polygon and a user-selected period of time
Handset Model Report provides KPIs for each handset type in the network
Subscriber Reports
Subscriber Performance Report provides KPIs for individual users for a
user-selected period of time (i.e., customer service application)
Subscriber Call Report delivers a complete list of all call events (with a
corresponding map) for a specific subscriber for a user-selected period of time
Implementation and Support
Our technical support team, as well as experts from our authorized local representative,
deliver technical implementation of the TrueCall suite. Turnkey hardware and software
implementations are available. Training is typically delivered on customer premises.
First-line support is delivered by our local representative or the Newfield Wireless
support team.

Contact us to find out how TrueCall can meet your requirements or
for a personalized demonstration.
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2011-2012 Newfield Wireless Inc. Newfield, TrueCall and TruePath are trademarks or registered trademarks of Newfield Wireless Inc.
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