WHO WE ARE

Cultural Intelligence is a
specialist consultancy
practice within Flamingo.
We look up and around
at the social, cultural and
behavioral shifts defining
peoples experiences and
needs of the future.
We blend the skills of
intelligence research, trends
consultancy, behavioural,
journalism, historical
analysis, design and brand
strategy to help brands get
to bigger thinking.
ABOUT
CULTURAL
INTELLIGENCE
WHAT WE DO
We paint a picture of
the evolving territories,
movements and audiences
brands must engage with
now and in the future.
We analyse drivers of
change, cultural shifts,
trends and tensions and use
inspiration from the worlds
best cultural thinkers and
makers to open up new and
emergent perspectives on
brand questions.
100
1
10
OUR
VIEWPOINT
We use a cultural lens to
guide us as we track cultural
change and look for lateral
inspiration.
This ensures we connect
with the cultures of the
mainstream and the fringe,
whats new and whats
neglected, human truths
and shifting needs.
GENDER.
ENVIRONMENT.
AND SPACES.
BODY.
AND.
MIND.
FOOD.
AND.
DRINK.
NETWORKS,
RELATIONSHIPS
AND FAMILIES
PLAY AND
ENTERTAINMENT
DIGITAL
WORK
AND
MONEY
100
1
10
THE
CULTURAL
LENS
8 universal and foundational
themes which shape people
and culture across the
world. Helping us collect
intelligence, thinking and
source expert partnerships.
OUR
WORK
WHAT CLIENTS
ARE ASKING US
PROVOCATION
Inspiration from unexpected
places
LIBERATION
The freedom to think
outside the norms category
AMBITION
Longer-term thinking to
leap beyond the here-and-
now
WHAT WE
SPECIALISE IN
EMERGENT
AUDIENCES
CULTURAL
MOVEMENTS
THE FUTURE OF
EMERGENT
AUDIENCES
How to gain cultural traction
with emergent behaviours
& values of generations and
groups.
EMERGENT
AUDIENCES:
MONDELEZ
Understanding 4 cohorts
of people identified by
Mondelez as the future of
their business: teens, young
adults, the grey market and
the emerging middle class -
a call to action presentation,
book and film to introduce
their 4 new prospects to
the business.
EMERGENT AUDIENCES: MONDELEZ
CULTURAL
MOVEMENTS
Asking whats new and
why now? to get a deep
understanding of why a
theme, idea or movement
matters in culture and for
your brand.
CULTURAL
MOVEMENTS:
WEIGHT-
WATCHERS
Describing the landscape
of emerging trends and
influences on obesity in an
increasingly toxic culture
to inform innovation, brand
strategy and PR.
100
1
10
THE
HAPPINESS
FAMINE
ROGUE
FOOD
CITY-BESITY
BOREDOM
BUSTING
HY-
PERAC-
TIVE CUL-
TURE &
ENERGY
CRISIS
INFOR-
MALISA-
TION&
SNACKIFI-
CATION
THE FUTURE OF
Provocations for the future of
a category, ritual or behaviour
based on how society and
culture are evolving.
THE FUTURE OF
TRANSPORT
We identified the key trends
impacting on mobility, travel
and transport; considering
scenarios in a future where
people might travel less not
more.
THOUGHT-
LEADERSHIP
OUR
VOICE
FRESH CONTENT
EXPERT SALONS
By coming at our
business from different
perspectives, we
heard new ways to
think about the topic
- often summed up
into wonderfully
pithy quotes. It was
like hearing a set of
TED talks created
just for us and
expertly blended. But
it also gave us more
condence in the
ndings and in the
ambition of the study.
It no longer felt like
we were conducting
a straightforward
research project, but
that we were creating
an important piece
of cultural insight
which went beyond
television. It was also
a genuine pleasure.
Jeremy Nye, Head of Research, Thinkbox
KEYNOTE TALKS
HOW
WE
WORK
OUR WAY
OF WORKING
PHASE 1. MAPPING
Using the Cultural Lens
to help us map out the
most significant cultural
contextual phenomena.
PHASE 2. MINING
AND EXPLORING
Deepen the thinking,
including using the Hive
Mind to make creative
connections.
PHASE 3. NARRATING
Creating the narrative:
bringing alive the story
across media.
PHASE 2
PHASE 3
PHASE 1
THE HIVE MIND
FLAMINGO HIVE MIND
A global community of
cultural thinkers and makers
HANDPICKED
ACROSS
SECTORS,
SPECIALISMS,
REGIONS
LATERAL INSPIRATION
helping us look up and
around at emergent culture
THINKERS & MAKERS
to explore the conceptual
and behavioural
LONGVIEW PERSPECTIVE
with their understanding of
the past, present and future
context
WHO
WE
WORK
WITH
Flamingo Cultural Intelligence
are the best at understanding
cultural shifts and real people
in a rapidly changing world.
Their ability to synthesize a
vast amount of global research
and spice it with expert insight
is unparalleled. The visually
stunning presentation they
prepared for our organization
has galvanized the company,
across disparate regions, to
alter its view of the people we
connect with and serve.
Eliza Esquivel, VP Global Brand Strategy, Mondelez