2.4.

2 PESTLE analysis
A pestle analysis is to analyze the external macro factors that may affect a particular industry to
one of the most popular one of an enterprise and the most effective way. Typically, pestle
analysis will be used with other analysis focuses on internal factors. Pestle analysis, combined
with other factors, will allow the company to create how to promote their business and maximize
the opportunities available to its way of strategic management plan, at the outside.
2.4.2.1 Political factors
Political issues are derived from the government in the form of policies & legislation. But In Uk
political factors aver very friendly in terms of gym centre. There are also no barriers for new
business set up. Therefore, the political environment is considered to be good for business to
flourish.
2.4.2.2 Economic factors
Economic condition of UK is very suitable for this business. As most of customers are financially
good so they are going to invest in our centre. But risk may come if the economic condition falls
in the country. Then we will give some reducing price offer & also short courses to increase
customers interest.
2.4.2.3 Social factors
These factors are demographic factors. As in UK different country people are staying, we are
going to target all of them. Specially people from Asia countries are not conscious about their
fitness. So we can make them understand the importance of exercise. How they can be healthy
& reduce fat by joining our fitness centre with a very low price.



Figure 1, Pestle analysis

2.4.2.4 Technological factors
Consumers have become increasingly demanding and experiments in the field of health and
beauty. For that reason we will upgrade our machines time to time when needed to fulfill
customer demands & satisfaction. As in Gym business there is not that much opportunity in the
technological side. But as people are becoming very smart they will seek for upgraded
technology. Through market research we will be in touch with our suppliers to provide the
latest product. And also we will trained our staff to use this upgraded equipments
2.4.2.5 Environmental factors
In this sector we will also need some organic & natural products. We will make sure that the
products we are using are not cause any harm to our customers as well as the environment of
the town. We will also use natural products with no side effects. Customer prefers natural
products. Besides we are there to protect environment from any pollution.
2.4.2.6Legal factors
We will comply with the basic health and safety regulations. We will take approval from
government. All staffs, trainers are qualified. That might cost us a little more but we will not
compromise the legal laws & regulations.
We will maintain insurance for our staff and also give attention that every staff gives correct
taxes and paperwork requirements as per rules.

business
strategy
political
social
technological
environmental
legislative
economic