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Schedule your ads to reach the

right people at the right time


When you schedule your ads, you can enhance the relevance of your advertising by reaching the right people at the right time.
You can specify certain hours and/or days of the week when you want your ads to be delivered.
Use Cases
Scheduling ads to run during certain times of the day is especially valuable for marketers who want to:
Tailor their creative and targeting to create more timely, relevant ads for their customers
Synchronize their Facebook Ads with other timed media such as television or a live event
Drive trac to their store during key business hours, such as a restaurant running ads during lunchtime
Product details
Ads can be scheduled on the hour (e.g., at 1:00pm or 2:00pm)
Ads will deliver based on the persons time zone, not your advertiser account time zone
You can only schedule ads in Power Editor and the API. Ads Manager only shows the scheduled time.
You can only use this feature with lifetime budgets, not daily budgets
Budget is allocated on an hourly basis over the duration of the campaign. For example, if you set a $100 lifetime budget and
schedule the ad set to run for 1 hour on the rst day of the campaign and 9 hours on the second day, approximately $10 will be
spent the rst day and $90 the second day.
Can use the following bidding types: CPC, oCPM, CPM, CPA bidding
Can use all targeting capabilities, including Custom Audiences
Best Practices
Only schedule your ads for specic times if it aligns with your business objectives. Otherwise, you may be missing out
on reaching more people.
Create multiple campaigns with varying scheduled times to compare performance
Delight your customers with timely, relevant creative
To improve your cost eciency, avoid hyper-targeted, short campaigns
Were not a considered purchasepeople think about fast food 1560 mins before making the decisionso
hitting in that window is critical. Its a feature that is opening up Facebook as an advertising platform within
programs that previously we wouldnt have.
Brandon Rhoten
VP, Digital Marketing at Wendys International