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Customer Relationship Management (CRM) is a strategy that enables organizations to reduce costs, increase profitability and strengthen loyalty of their customers. This paper describes the application of CRM strategies in several industries. Large and small organizations today evaluate the quality of customer services, customer loyalty, identify customers that are less sensitive to price changes.
Customer Relationship Management (CRM) is a strategy that enables organizations to reduce costs, increase profitability and strengthen loyalty of their customers. This paper describes the ap…