Lnoppen & BMGI conduct the 3

rd
India Hotel Expansion Summit 2013
BMGI as the Strategic Advisor and Shanghai based Lnoppen, conducted the 3
rd
India Hotel Expansion Summit 2013
at The Westin Mumbai Garden City on 29
th
& 30
th
August 2013. The event had a representation of Senior Industry
leaders across the world including Starwood Group, Marriott International, Holiday Inn, Concept Hospitality, Svenska
Design hotels, Keys Hotels, Ten Hotels, Berggruen Hotels and Sahara Hospitality to name a few.
The event was flagged off with forethoughts on trends observed in the Indian Hotel Industry by Mr Naresh
Raisinghani, CEO & Executive Director, BMGI India. Mr Raisinghani discussed the challenges of development
costs, capacity expansion, availability of skilled manpower and business seasonality faced by the industry. Ms
Benaifer Jehani, CRISIL concurred with Mr Raisinghani stating significant growth in Tier 2 & Tier 3 cities in the last
year. She indicated that Revenue Growth would be subdued at levels of 4-5% with increased operating costs.
Mr Bhatnagar, Westin Hotels discussed 2 market segments The Developed and The Developing. He reaffirmed
that the developed markets need to focus on increase in footfalls, reducing cost of capital, improving visibility and
striking right partnerships to achieve targeted RevPar. Increased GDP per capita in developing locations would be a
key driver for identification of new locations. Mr Rajiv Puri, Marriot International stressed that Stakeholders and
Owners should be educated on aspects of operational & technical expertise, global alliances and new trends in
creating brand visibility. Mr Sheikh of Svenska Design Hotels elaborated that new age channels such as Social
Media Marketing, Blogs, Virtual Tours and Mobile Optimization will play a key role in branding and would be very cost
effective.
An insight on Green Thinking for resource conservation and reduction in costs was shared by Mr Kannampilly of
Fern Hotels. New technology for LED lighting, HVAC systems and Water management systems were shared by
representatives from Crompton Greaves, ALKO Therm, AmpleBit, Coram & Aquanomic Systems.
Substantiating the need for Revenue growth through Innovation Mr Ambarish Raj, Senior Principal Consultant
BMGI India covered aspects of Business Model Innovation & Industry Innovation Intensity Analysis. He shared
examples on innovation across the elements of the Business Model from the industry. Some innovations showcased
were value proposition of Ginger Hotels offering superior product at reasonable costs, TAJ Wellington Mews
creating an innovative Core Offering for extended stay, CGH Earth Lakshadweep in designing a unique customer
experience through ecotourism and many more.
Understanding Cost per Key was a refreshing concept shared by industry veteran Mr Partha Chatterjee Advisor
Key Hotels Resorts & Apartments. Another interesting comparison was made by Mr Rajesh Mohan, Head
Strategy Planning, Sahara Hospitality Ltd between the reservation system of airlines and hotels and he stressed
the need to learn from airlines to drive up revenues using a dynamic reservation system.
The Panel discussion theme was to discuss on how we capitalize on growth opportunities through innovative
investment options. Mr Shah Howrath, shared that the Industry demand is being fueled by Medical tourism,
Institutional demand and MICE Segment. It was felt by Mr Puri that there is a need to establish best in class
infrastructure in India. For alternate investment routes Asset Light models franchisees and fee based models
were pointed out by Mr Agrawal of Berggruen Hotels & Mr Puri Marriot Intl respectively. It was felt that a single
window licensing system, industry subsidies from government and a new and improved Tourism policy to cover
challenges of Infrastructure development will be key enablers for the growth of the industry.
The event acted as an industry platform in discussing key issues and solutions for the Hotel Industry in India.
About BMGI
Breakthrough Management Group International (BMGI), a global consulting firm, partners organizations to transform
their business performance with a strong focus on delivering results. Today, BMGI is recognized as the world leader
in harnessing the power of cutting edge techniques in the area of Innovation, Strategy, Problem Solving and Business
Transformation for achieving tangible business results.

BMGI has delivered cumulative benefits to its clients worth several billion dollars with an ROI of 5:1 to 20:1.
Our clients are leading Fortune 1000 Global companies from diverse industries such as financial services, IT/ITES,
airlines, chemicals, FMCG, discrete manufacturing, telecommunications, petrochemical, textiles, healthcare & energy
both in private and public sectors.

For Detailed information on event please visit: http://bit.ly/bmgihotelexpansionsummit

Media Contact Details:
Mr Ambarish Raj
BMGI India
+91(22)4002-0045,+91-9987273386
ambarishr@bmgindia.com, http://www.bmgindia.com