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College of Business

FINAL TERM EXAMINATION
Spring Semester 2013
Course Code: Busn 102 Business Communication
Date of Exam: June 1, 2014 (Sunday), 10:00 a.m. 12:00 p.m.
Instructors: Andrews Maquiling, PhD
Salvacion Martir, MBA

Test Maximum Marks Marks Obtained
TEST 1
5
TEST II
5
TEST III
10
TEST IV
20
Total Marks
40

TEST I. True or False. Write TRUE if the statement is true and FALSE if the statement is
false. Each carries 0.5 marks = 5 marks). (K1, S2)
Chapter 7
__________ 1. Library is a primary source of secondary information for business report research.
__________ 2.
__________ 3. Conclusions of a report / proposal are suggestions for action.
Chapter 8
__________ 4.
__________ 5. Use images and video to highlight main points in setting up effective powerpoint
presentation.


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Chapter 9
__________ 6.
__________ 7. During an interview, avoid eye contact to help the interviewer be less nervous.
__________ 8. Preparing for the interview is a waste of time.
Chapter 11
__________ 9. Application letters are sometimes called cover letters.
__________ 10. In panel interview, one or more interviewers meet with several candidates
simultaneously.

TEST II. Multiple Choice Questions. Encircle the best one answer from the options given.
Each carries 1 mark = 5 marks. (K1,K2,S2,S3)

Chapter 7
- Conclusions are
- Which primary research method is best for collecting opinions from a large group of
consumers?

Chapter 8
- The following statements are the advantages of powerpoint presentation EXCEPT:
- At the start of an interview you should

Chapter 9
- Who is the most important person to greet in a friendly and respectful manner.

TEST III. Enumeration. Each carries 5 marks = 10 marks. (K1,K2)
Chapter 9 and Chapter 10
Give at least 5 tips on how to create a good impression during job interview.
Give 5 important components of writing resume.

TEST IV. Application: (Each Carries 10 marks = 20 Marks) (S1, S2, S3, C2,C3)
Criteria Max - Marks
Organization (Accurately uses correct business letter format (heading, greeting,
introduction, body, closure, signature, enclosure, and copy) 2.5
Content (Letter clearly states the purpose, Appropriate explanations or facts used to
support the main idea, Easy to follow and Tone is appropriate for intended audience) 2.5
Appearance(clarity, using correct spacing, and format) 2.5
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Language Usage(Accurate use of punctuation and grammar and No spelling errors) 2.5
Total Marks 10

1. Assuming you just finished your Baccalaureate degree and you want to apply for a job. Write an
application letter addressed to the Director for Human Resource Department of the company of
your choice. (10 marks)

2. Imagine you are the Training manager in your company. Write a Business Memo to all other
department managers asking them to inform their employees about the training program that will
be conducted by you regarding How to enhance communication Skills at Workplace. Also
mention in your memo some problems that you discovered due to lack of these skills & how the
program will benefit each & every employee. (10 marks)