Understanding The Tourism Industry v3 280706 (Final)

QuickStart Guide to a Tourism Business
Understanding the Tourism

Industry

Updated August 2006
Understanding the Tourism Industry

CONTENTS

Understanding the Tourism Industry................................................................................................3
Tourism Industry Terms ...............................................................................................................3
The Tourism Industry Structure .......................................................................................................4
Federal Government ....................................................................................................................4
Western Australian Government..................................................................................................5
Tourism Western Australia Structure ...........................................................................................6
Industry Organisations ...............................................................................................................10
Tourism Western Australia.........................................................................................................13
Regional Tourism Organisations................................................................................................14
Industry Associations .................................................................................................................14

ENQUIRIES

General enquiries or comments regarding the Quickstart Guide to a Tourism Business or the
Understanding the Tourism Industry should be addressed to:

Tourism Western Australia
Destination Development Coordinator
Level 9
2 Mill Street
PERTH WA 6000

GPO Box X2261
PERTH WA 6847

Quickstart@westernaustralia.com

Tel: 08 9262 1700
Fax: 08 9262 1944

westernaustralia.com

Tourism Western Australia 2006

DISCLAIMER

This document has been prepared by Tourism Western Australia predominantly from information and data
gathered in the course of its activities. No person or organisation should act on the basis of any matter
contained in this document without considering and, if necessary, taking appropriate professional advice.
Neither Tourism Western Australia, nor any of its employees, undertakes responsibility to any person or
organisation in respect of this document.
2 Tourism Western Australia
Tourism is a complex industry that involves a wide range of businesses working at different levels -
from service stations and newsagents to hotels, motels, tour operators and travel agents.

Tourism is about obtaining experiences which involves a number of steps in the tourism industry
chain:

People need to be motivated to travel

People need to know what their holiday options are and what different destinations offer

Bookings need to be made for accommodation, travel, tours etc. and

Service providers (eg. tour, transport and accommodation operators etc.) need to deliver
their product.

Each party in the chain contributes to the overall holiday experience of the customer. They form
part of a network of wholesalers, retailers, and providers of tourism products and services that
together deliver a complete travel package. If one party fails to deliver, the total travel experience
of the customer could be ruined and reflect badly on all the other service providers, even if they did
nothing wrong.

Tourism is a big picture business understanding where your organisation fits into the network
will help you to manage it successfully.

Tourism Industry Terms
Like many industries, tourism has its own language. Some of the more commonly used terms
include:

Product this includes the broad spectrum of tourism services provided by an operator ranging
from day tours, package holidays, services and facilities at a hotel, motel or resort and so on.

Operators businesses that provide tourism services such as tour and transport operators,
hoteliers, restaurateurs, and attraction and souvenir shop proprietors etc.

Retail agents - retail travel agents and similar outlets (eg. RAC Travel Centres, Western
Australian Visitor Centre, local visitor centres etc.) that sell holidays and travel products on a
commission basis.

Wholesalers businesses that package the different components of a holiday eg.
accommodation, day tours and travel then sell them to customers via retail agents on a
commission basis.

Inbound tour operators businesses that organise the ground components of tour packages for
retail agents based in other parts of Australia or overseas.

The Tourism Industry Structure
There is are a number of government, government funded and industry bodies involved in tourism.

Federal Government

Department of Industry, Tourism and Resources

The Department of Industry, Tourism and Resources has a tourism division that consists of three
components;

Tourism Australia
Tourism Research Australia
Tourism Forecasting Committee

These three Departments and committees concentrate on marketing Australia national and
internationally, developing an appropriate policy environment and research current and future
demand for tourism in Australia. www.industry.gov.au

Tourism Australia

Tourism Australia operates within the portfolio of the Department Industry Tourism and Resources
and has a primary role of promoting Australia internationally and domestically as the world's best
tourism experience for the benefit of all Australians. Tourism Australia promotes Australia to
consumers, the travel industry and corporate sector in more than 21 countries around the world
from a head office in Sydney and overseas offices located in Auckland, Bangkok, Canada,
Frankfurt, France, Gulf Countries, Hong Kong, Italy, Kuala Lumpur, London, Los Angeles, Seoul,
Shanghai, Singapore, Taipei and Tokyo.

Working with the tourism industry and State and Territory tourism organisations, Tourism
Australia's activities include television, print and online advertising; media, public relations and
information programs, they also co-ordinate tourism industry participation in international trade
events. Tourism Australia plays a role in retail travel agent education programs overseas, as well
as providing input to government and industry policies that affect inbound tourism.

Tourism Australia created and co-manages the Australian Tourism Data Warehouse (ATDW) with
State and Territory tourism organisations (STOs such as Tourism WA). The ATDW is a
comprehensive online directory of Australian tourism product which provided the most extensive
and comprehensive database of Australian tourism products and destinations available. This
database supplies;

Product listings to www.australia.com
Product information to State and Territory websites such as www.westernaustralia.com and
Other regional sites for State and Territories

Tourism operators only need to deal with one source (their State/Territory tourism organisation
Tourism WA) to get their product listed on the ATDW.

Tourism Australia conducts strategic research regarding key international and domestic markets to
determine the propensity and interest in travelling to Australia for leisure purposes. The reports
provide an outline of key market characteristics and can be downloaded from Tourism Australia.
For more information about Tourism Australia visit www.tourismaustralia.com.

Tourism Research Australia

Tourism Australia also conducts research through Tourism Research Australia. This agency
collects, analyses and disseminates information about the Australian tourism industry to the
general public, government and industry.

They produce a wide range of publications, research information and are responsible for two major
surveys:

The National Visitor Survey (NVS) is a survey based on interviews with more than 80,000
Australian residents aged 15 years and over. This survey provides details about
Australians travelling in Australia such as visitor characteristics including origin, details
regarding visitors trip including accommodation, purpose of travel, transport, expenditure,
and activities.

The International Visitor Survey (IVS) is the most comprehensive source of information
available on the travel patterns of international visitors to Australia. Interviews are
conducted with 20,000 visitors per year as they depart from major Australian airports
following their experiences in Australia. The IVS covers visitor profiles (eg. age, sex,
reason for visit, place or origin), travel in Australia (including regions visited,
accommodation, expenditure etc.).

There may be a charge for information provided by the BTR, Tourism WA will generally be able to
provide you with information from Tourism Research Australia which is relevant to WA. For further
information visit www.tra.australia.com.

Australian Bureau of Statistics

The Australian Bureau of Statistics (ABS) collects and publish tourism information through two
surveys. The Survey of Tourist Accommodation provides supply data regarding the number and
amount of certain types of accommodation throughout Australia, at a local level. The Tourism
Satelitte Account provides economic value data regarding how much tourism contributes to
Australia. Further details are available from ABS.

For more information visit www.abs.gov.au.

Western Australian Government

Tourism Western Australia (Tourism WA) is a State Government agency whose role is to
accelerate the sustainable growth of tourism for the long term benefit of Western Australia.
Tourism WA is overseen by a Board of Commissioners and is divided into the following operational
areas:

1. Consumer Marketing
2. Trade Marketing
3. Industry Development and Visitor Servicing
4. Eventscorp
5. Corporate, Business and Executive Services


Tourism Western Australia Structure

Chief Executive Officer
Executive Services
Ministerial liaison
Strategic & Corporate Planning
Aviation Development
Trade Marketing
Interstate and overseas offices
Media & Communication
Events and trade shows
Industry Development & Visitor
Servicing
Destination Development
Investment Attraction
Regional Managers
Planning and Policy
Indigenous Tourism
Arts and Culture
Visitor Servicing
WA Tourism Network
WA Visitor Centre
Eventscorp
Event Development
Regional Event Development
Rally Australia

Consumer Marketing
General Consumer Marketing
Online Marketing
Familiarisation/ consumer PR
Research & Analysis
Image Library
Brand WA

Corporate & Business Services
Asset Management & Contract
Services
Accounting & Financial Services
Human Resources
Information Management Support

1. Consumer Marketing

The Consumer Marketing division promotes Western Australia as a tourism destination to
international and interstate visitors using the Real Thing campaign and brand positioning.

The division is made up of five specialist marketing branches; including an aggressive online
marketing department, familiarisation department, a specialised public relations expert and the
research and analysis team.

General Consumer Marketing
This branch specialises in implementing the Real Thing brand campaign in international and
interstate markets. This campaign focuses on Western Australias unique ability to deliver the real
Australian experience that visitors expected from the East Coast before the burger chains and
concrete developments overtook the natural experience.

For further details about the activities associated with the campaign go to
www.westernaustralia.com

Online Marketing
In recent years Tourism WA has strengthened their online marketing abilities and aggressively built
online marketing campaigns in line with the Real Thing brand campaign.
www.westernaustralia.com is the home of this development, yet extends beyond the development
of a simple website to include;

Database development to acquire consumer details throughout the world.
E-newsletters communicating with the database in a highly targeted fashion
Online Competitions to gather and build the database listings
Website advertising for WA tourism operators
Website search engine listings buying words to ensure key tourism words for WA are
listed high on prominent search engines.
Micro website development for specialised events such as wildflower season.

Familiarisations/ consumer PR
The unit manages the international and domestic media and trade awareness program
(familiarisations). This program brings members of the media and trade to Western Australia to
sample destinations and showcase tourism product. This generates favourable publicity for WA as
a tourism destination; enhances the product knowledge and motivation of the retail trade in selling
WA tourism product; demonstrates to wholesalers and inbound operators that WA has a broad
range of saleable product; and creates positive attitudes towards WA as a tourism destination.

A specialist consumer public relations (PR) experts works within this division to generate free
media coverage of Western Australia through magazine, newspapers and other publications
throughout the world.

Research and Analysis
The Research team delivers a huge amount of free research information specifically relating to
Western Australia and its regions. This information will greatly assist any business identify their
target market and the characteristics relating to any target market.

The team source information from a range of national research sources including Tourism
Research Australia (TRA), Australian Bureau of Statistics (ABS) and the Tourism Forecasting
Committee (TFC). This team should be your first point of call when searching for tourism research
information for your business.

All reports are available at www.westernaustralia.com and the research team are available to
answer your enquiries on 9262 1700.

Image Library and Brand WA
A library of over 20,000 images, covering all major attractions of Western Australia, is managed by
Tourism WA. The tourism industry has access to these images for use in any promotions,
brochures or websites that are being created to promote the State as a destination. A nominal fee
is charged for this service. The library is now available online at www.westernaustralia.com.
Tourism operators can also provide their own product images to Tourism WA to be included in the
library.

Tourism businesses are encouraged to use Brand WA styles to provide a consistent image for
tourism in Western Australia. You can consult with a Brand WA expert (on 9262 1700) for more
details about the free templates and styles you can use to leverage the positioning Tourism WA is
building in the international and domestic market.


2. Trade Marketing

The Trade Marketing division promotes Western Australia as a tourism destination to international
and interstate visitors using the trade as their leverage. Trade include wholesalers, inbound
wholesalers, retail travel agents and trade events. The division includes three branches:

International and Interstate Offices
Tourism WA has five international offices and one interstate office in Sydney, London, J apan,
Germany, China, J apan and Singapore. A Tourism WA representative is also in market in New
Zealand and Korea. Each area targets their marketing to achieve the most effective use of their
money including a wide combination of trade activities such as cooperative retail campaigns with
airlines, wholesalers and major tourism operators. Trade training, trade shows etc are also used in
the mix of trade marketing activities.

Media and Communication
Tourism WA has a media and communications branch which provides media support to the trade
marketing division as well as the entire organisation.

The Media Centre is on Tourism WAs corporate website www.westernaustralia.com
and offers information about the marketing and corporate activities of Tourism WA, as well as new
product and destination material. A team of media professionals provide regular updates on the
latest marketing projects, breaking news and tourism issues. This branch also produces In Touch
an industry newsletter which is released every week. You can register to receive this newsletter
online.

Events and Trade Shows
This branch participates in industry trade shows throughout Australia and the world. A event that
brought significant credibility to Western Australia was the delivery of the Australian Tourism
Exchange held in Western Australia in mid 2005. Other events include the Australian Caravan and
Camping Show and various international events for particular markets.

For more information about how you can join contact the Trade marketing department on 9262
1700.

3. Industry Development and Visitor Servicing (IDVS)

The IDVS division is made up of three branches:
Planning and Policy
Visitor Servicing

The division produced a series of five Destination Development Strategies, one for each of the five
tourism regions. These strategies assist the tourism industry to focus attention on developing
tourism infrastructure and product where market analysis has identified unmet demand.

The strategies have identified five core iconic experiences which Western Australia can
competitively deliver to the world: outback and adventure, marine, wine and food, forest and
flowers, and people and lifestyle. All actions within Tourism WA are focused on planning,
developing or marketing these five experiences.

This team has two core areas which include 10 Regional Managers throughout Western Australia
and Investment Attraction. The division is focused on ensuring the right type of development is in
place to service consumer needs throughout Western Australia. To do this the team works to
encourage new and develop existing businesses.

This team works in partnership with the tourism industry to encourage and facilitate the
development of tourism ventures throughout Western Australia in order to close the gaps identified
in the Destination Development Strategies. Tourism WA staff liaise closely with tourism operators,
developers, state and local government agencies as well as regional tourism organisations to
assist with innovative ventures that reflect market demands and enhance the States tourism
assets.

The team maintains a comprehensive tourism development database called the Tourism
Accommodation Development Register (TADR) which tracks new accommodation developments
from the planning stage through to completion. The Register is updated in J une and December of
each year and published on Tourism WAs website the following month.

There are 10 Regional Managers located in 10 areas throughout WA. They undertake a range of
activities including:
Initial point of contact for tourism stakeholders in regional Western Australia (e.g. private
sector investors, developers and operators, three spheres of Government - Local, State
and Federal and industry associations).
Assist the tourism industry in the region and provide input and comment on tourism plans
and issues.
Deliver a consultancy role on strategic investment and development matters in their region
with both the public and private sector
Deliver tourism intelligence on their region to other Tourism WA staff, industry and
Government.
Provide product development advice to new and existing operators.
Identify and implement programs aimed at encouraging the tourism industry to embrace
quality assurance under the National Tourism Accreditation Program.

Planning and Policy
The Planning and Policy team ensures that the settings for the development of tourism are correct,
to ensure a sustainable and productive future. They negotiate with key government bodies at a
state level to ensure these settings reflect the needs of tourism, including the Department for
Planning and Infrastructure, Main Roads WA, Department of Conservation and Land Management
etc.

Currently this team works on Landbank an initiative driven by the Premier Geoff Gallop to fast-
track the development 60 tourism sites throughout Western Australia. For more information on
what Landbank sites have been released go to www.landbank.westernaustralia.com

This team also has dedicated officers working on Indigenous Tourism Development and Arts and
Culture. Both officers can be consulted for information relating to these two niche areas.

Visitor Servicing
The visitor servicing team includes two main sections, the WA Visitor Centre in Forrest Chase
Perth and the WA Tourism Network.

The WA Visitor Centre is the retail arm of Tourism WA which operates as an information centre
with the abilities of a travel agency specialising in the promotion and sale of Western Australian
tourism product to markets across Australia and overseas. The centre also plays a vital role in
providing a significant proportion of WAs tourism operators with marketing assistance and advice,

as well as being a point of distribution for their products. The centre operates five and a half days
per week and operates a nation wide call centre five days per week.

The WA Tourism Network is an industry membership initiative that provides a practical framework
for creating and sustaining tourism business within Western Australia. A range of benefits are
available to industry upon membership which include electronic promotion and booking of
destinations and tourism product at local, regional, state, national and international level, a
coordinated brochure racking strategy, publishing of statistical and research information, use of
Brand WA logo, the virtual call centre and a recognisable network of professional visitor centres
around Western Australia.

Network membership benefits include access to Tourism WA marketing activities, entry onto the
Tourism WA and Tourism Australia databases and listings on Tourism WA, Tourism Australia and
commercial tourism websites.

3. Eventscorp

Eventscorp is a unit of Tourism WA that attracts major events to Western Australia and manages
selected events that provide significant economic benefit to the State. The main aim is to use
events to broadcast images of Western Australian throughout the world.

Eventscorp also operates a regional events unit based in Bunbury. This unit provides event
development assistance across all of regional Western Australia. Further information regarding
Eventscorp visit www.westernaustralia.com

4. Corporate, Business and Executive Services

This division coordinates significant Tourism WA procurement, contract advice, risk management
advice and asset management. It also manages the accounting and financial services, information
technology and the human resources of Tourism WA.

The Executive Services unit manages the development and provision of advice and support to the
CEO. Chairman and Executive Management Team, as well as management of the executive
planning and (non-financial) accountability processes, communication and liaison with the
Ministers Office, Cabinet and Parliament and management of cross-agency responses to issues
and initiatives as required.

Industry Organisations

Regional Tourism Organisations (RTOs)

A network of five Regional Tourism Organisations (RTOs) operate in Western Australia, each with
the aim of promoting tourism in their region. Each RTO is managed by an elected Board and
employs a Chief Executive Officer or Senior Marketing Manager who develops and implements
marketing strategies for the region.

Tourism operators are encouraged to become members of their local RTO in order to access cost-
efffective intrastate consumer and travel trade marketing opportunities. The RTOs participate in
consumer and trade events, work with Tourism WA in developing media and trade familiarisation
programs, produce and distribute annual regional holiday publications and undertake co-operative
advertising and promotional activities. The RTOs also provide a forum for tourism operators to
network with other industry stakeholders. For a list of RTOs please refer to Appendix One.

Visitor Centres

Visitor Centres are key contact points for visitors once they have arrived at a holiday destination.
They are an important outlet for distributing tourism information on the surrounding area and some
centres take bookings for local tourism operators.

A key role of Visitor Centres is to extend the length of stay of visitors by increasing their knowledge
of what there is to see and do in an area. This encourages repeat visitation and increased visitor
expenditure.

Visitor Centres rely on the support of members and usually the Local Government in order to
provide this valuable service. Visitor centres are encouraged to become accredited organisations
to ensure a level of service is delivered to visitors. In August 2006 there were approximately 50
accredited visitor centres.

Visitor Centres that are part of the WA Tourism Network also act as a key contact point to answer
telephone and electronic inquiries about their destination that are directed to Tourism WAs Virtual
Call Centre and websites.

Tourism Council Western Australia (TCWA)

The Tourism Council Western Australia (TCWA) is the peak tourism body in Western Australia. It
lobbies the government on issues identified by tourism operators, encourages the adoption of
State policies that facilitate travel and create business opportunities and promotes a wider
understanding of travel and tourism as a major industry that contributes substantially to the
economic and social well being of Western Australia.

The TCWA aims to unify the tourism industry and is an advocate for greater tourism training and
recognition of excellence. It operates the National Tourism Accreditation Program in Western
Australia and organises the Western Australian Tourism Awards and the State Tourism
Conference.

For more information visit www.tourismcouncilwa.com.au.

Australian Tourism Export Council (ATEC)

Formerly known as the Inbound Tour Operators Association, the Australian Tourism Export Council
(ATEC) represents the interests of inbound tour operators and acts as a lobby group to
governments, industry and the wider business community. Its membership comprises inbound tour
operators and suppliers of tourism products.

ATEC organises an annual workshop in conjunction with Tourism WA which attracts eastern states
sellers, and also organises national and regional workshops to link inbound tour operators with
suppliers of tour products with the aim of developing new tourism products.

For further information visit www.atec.net.au.

Perth Convention Bureau

The Perth Convention Bureau a not for profit member-based company formed in 1972 is the
peak industry organisation responsible for marketing Western Australia as a convention, exhibition
and incentive travel destination (incentive travel is a performance based reward offered by
companies to their staff or clients, usually to encourage increased productivity and product sales).


Membership is based on a number of tiered benefits driven system and is open to any business
that obtains commercial benefit either directly or indirectly from the business tourism sector.

A key marketing tool is a confidential calendar which provides members with a list of confirmed
conventions, exhibitions and events booked for Perth and other regional locations.

Other benefits include the distribution of sales leads, the opportunity to network with fellow
members and access to e-marketing via the Bureaus website.

The Bureau publicises and promotes the facilities, services and products of its members to national
and international association and corporate meeting planners and incentive travel buyers.

Further information can be obtained by visiting www.pcb.com.au.

Specialised Tourism Industry Organisations

There is a range of specialised organisations that represent the interests of different sections of the
tourism industry. These include:

Association of Perth Attractions
Australian Federation of Travel Agents (AFTA)
Australian Hotels Association (Western Australian Branch)
Australian Tourism Export Council
Bed & Breakfast and Farmstay Western Australia
Boating Industry Association of WA
Bus and Coach Association of WA
Caravan Industry Australia (Western Australia)
Catering Institute of WA
Charter Boat Owners Association of WA
Cycle Touring Association of WA Inc
Events Industry Association
Eyre Highway Operators Association
Forum Advocating Cultural and Ecotourism (FACET)
Meetings Industry Association of Australia Limited
Motor Trade Association of WA
Pacific Asia Travel Association (Western Australian Chapter)
Restaurant and Catering Association of WA
Royal Automobile Club of WA (RAC) Inc
Taxi Council of WA
Tour Guides Association of Western Australia
Tourism Council Western Australia
Visitor Centre Association of WA
WA Hospitality and Tourism Industry Training Council
Young Australian Tourism Association
Youth Hostels Association of WA
Wine Industry Association of WA

Contact details for these organisations are included in Appendix One.

* * * * * * * * *

Appendix One Contacts Directory
Tourism Western Australia

Head Office (Perth)
9
th
Floor
2 Mill Street
Perth, Western Australia 6000
GPO Box X2261, Perth WA 6841
Telephone (08) 9262 1700
Facsimile (08) 9262 1702
Email welcome@westernaustralia.com

International Offices
Japan Office
New Otani Garden Court Building
Level 28F, 4-1 Kioi-cho
Chiyoda-ku TOKYO 102-0094
Ph: +81 3 5214 0797
Fax: +81 3 5214 0799

Singapore
101 Thomson Road, United Square, #08-2A
Singapore 307591
Ph : +65 6255 4098
Fax: +65 6255 4093

UK Office
c/o Destination Australia Partnership
6th Floor, Australia Centre,
Strand WC2B 4LG, London UK
Ph: +44 207 438 4647

Germany Office
c/o Destination Australia Partnership
Sonnenstrasse 9, 80331
Mnchen, Germany
Ph: +49 89 2366 21 811
Fax: +49 89 2366 2199

National Offices
New South Wales
Level 18, 201 Sussex Street, Sydney, NSW, 2000
Ph: (02) 9358 2499
Fax: (02) 9358 5633

Regional Offices
Kimberley Regional Office
7 Ebony St, Kununurra. WA. 6743
Tel: (08) 9168 3496 Fax: (08) 9168 1473
kimberley@tourism.wa.gov.au

Pilbara Regional Office
Lot 3 Anderson Rd, Karratha. WA. 6714
Tel: (08) 9185 0193 Fax: (08) 9144 1118
pilbara@tourism.wa.gov.au

Gascoyne Regional Office
1
st
Floor 15 Stuart Street Carnarvon WA 6701
Tel: (08) 9941 2406 Fax: (08) 9941 4713
gascoyne@tourism.wa.gov.au

Mid West Regional Office
1
st
Floor, SGIO Building, Cnr Chapman &
Cathedral Avenue, Geraldton. WA. 6531
Tel: (08) 9921 0716 Fax: (08) 9921 0707
midwest@tourism.wa.gov.au

Goldfields Regional Office
377 Hannan Street, Kalgoorlie. WA. 6430
Tel: (08) 9021 0821 Fax: (08) 9091 7340
goldfields@tourism.wa.gov.au

Wheatbelt Regional Office
2 Mill Street, Perth. WA. 6000
Tel: (08) 9262 1700 Fax: (08) 9262 1944
wheatbelt@tourism.wa.gov.au

Peel & Inland South West Regional Office
Unit 9, 55 Mandurah Terrace, Mandurah. WA.
6210
Tel: (08) 9535 6167 Fax: (08) 9535 4678
peel@tourism.wa.gov.au

South West Regional Office
10
th
Floor, Bunbury Tower, 61 Victoria Street.
Bunbury. WA. 6230
Tel: (08) 9791 9000 Fax: (08) 9791 7077
southwest@tourism.wa.gov.au

Great Southern Regional Office
Pyrmont House, 110 Serpentine Road. Albany.
WA. 6330
Tel: (08) 9841 8599 Fax: (08) 9841 3319
greatsouthern@tourism.wa.gov.au

Regional Tourism Organisations

Australias North West
PO Box 554
BROOME WA 6725
Telephone 08 9193 6660
Fax 08 9193 6662

Australias Coral Coast
Suite 4, 1321 Hay Street
WEST PERTH WA 6005
Fax 08 9321 9277

Experience Perth
PO Box 7328
CLOISTERS SQUARE WA 6850
Fax 08 9481 0227

Australias South West
Level 10 Bunbury Tower
61 Victoria Street
BUNBURY WA 6230
Fax 08 9791 7077

Australias Golden Outback
PO Box 608
WEMBLEY WA 6903
Fax 08 9380 9399

Industry Associations
Association of Perth Attractions
C/- Scitech Discovery Centre
1
st
Floor, City West, Railway Parade
WEST PERTH WA 6872
Tel: (08) 9481 6295
Fax: (08) 9321 2869
Email: tourism@scitech.org.au

Australian Federation of Travel Agents
(Western Australia)
Level 3, 309 Pitt Street, Sydney NSW 2000
Fax (02) 9264 1085
Email: afta@afta.com.au
Website: www.afta.com.au
Australian Hotels Association
(Western Australian Branch)
PO Box 660
WEST PERTH WA 6872
Tel: (08) 9321 7701
Fax: (08) 9321 7730
Email: exec@ahawa.asn.au
Website: www.ahawa.asn.au

Australian Tourism Export Council
PO Box 335
LEEDERVILLE WA 6903
Tel: (08) 9380 9394
Fax: (08) 9380 9345
Email: ray@raybird.com.au
Website: www.atec.net.au

Boating Industry Association of WA
Unit 2, 799 Beaufort Street
MOUNT LAWLEY WA 6050
Tel: (08) 9271 9688
Fax: (08) 9271 9057
Email: biawa@iinet.net.au

Bus & Coach Association of WA
Post Office Box 6793
EAST PERTH WA 6892
Tel: 1300 131 436
Fax: 1300 131 436

Caravan Industry Australia
(Western Australia)
PO Box 27
KARRINYUP WA 6921
Tel: (08) 9243 1208
Fax: (08) 9448 0291
Website: www.caravan-wa.com.au

Catering Institute of Australia (WA)
GPO Box E203
PERTH WA 6000
Tel: (08) 9317 1640
Fax: (08) 9317 1642
Email: execoff@cateringinstitute.com.au
Website: www.cateringinstitute.com.au

Charter Boat Owners Association of WA
PO Box 94
FREMANTLE WA 6959
Tel: (08) 9325 9459
Fax: (08) 9325 9549

Cycle Touring Association of
Western Australia (Inc)
PO Box 174
WEMBLEY WA 6913
Tel: (08) 9382 1961
Email: cta_wa@yahoo.com
Website: www.ctawa.asn.au

Events Industry Association
PO Box 3132
MYAREE WA 6154
Tel: (08) 9328 9391
Fax: (08) 9328 9529
Email: admin@eia.com.au
Website: www.eia.com.au

Eyre Highway Operators Association
Tony Bright, Secretary
83 Westmacott Street
ESPERANCE WA 6450
Tel: (08) 9071 2713
Mobile: 0404 480 558
Email: brightony@bigpond.com

Forum Advocating Cultural and
Ecotourism (FACET)
PO Box 342
North Beach WA 6920
Tel/Fax: (08) 9448 8150
Email: facetinc@iinet.net.au
Website: www.facet.asn.au

Meetings Industry Association of
Australia Limited (WA)
PO Box 3043
Broadway, NEDLANDS WA 6009
Telephone (08) 9449 5668
Fax (08) 9449 5695
Email: miaawa@miaanet.com.au
Web site: www.miaanet.com.au

Motor Trade Association of WA
PO Box 727
BALCATTA WA 6914
Tel: (08) 9345 3466
Fax: (08) 9345 3465
Email: MTA_WA@bigpond.com

Pacific Asia Travel Association
(Western Australian Chapter)
C/- WA Airports Corporation
PO Box 6
CLOVERDALE WA 6985
Tel: (08) 9478 8888
Fax: (08) 9277 7537
Email: perthairport@wac.com.au

PO Box 7649
Tel: (08) 9324 3355
Fax: (08) 9324 3311
Email: info@pcb.com.au
Website: www.pcb.com.au


Restaurant and Catering Industry
Association of Western Australia Inc
301 Fitzgerald Street
WEST PERTH WA 6005
Tel: (08) 9328 7266
Fax: (08) 9328 7366
Email: rcwa@restaurantcater.asn.au
Website: www.restaurantcater.asn.au/wa.asp

Royal Automobile Club of WA
228 Adelaide Terrace
Perth WA 6000
Tel: (08) 9421 4444
Fax: (08) 9421 4542
Website: www.rac.com.au

Taxi Council of WA Inc.
PO Box 26
International Terminal, Horrie Miller Drive
PERTH AIRPORT WA 6105
Tel: (08) 9277 7677
Fax: (08) 9277 7699
Email: tcwa@tcwa.com.au
Website: www.tcwa.com.au

Tour Guides Association of
Western Australia
PO Box 1104
SUBIACO WA 6904
Tel: 1800 688 644
Fax: (08) 9383 7852
Email: dotnrobj@bigpond.com

Tourism Council Western Australia
PO Box 91
BURSWOOD WA 6100
Tel: (08) 9472 0000
Fax: (08) 9472 0111
Email: tcwa@tourismcouncilwa.com.au
Website: www.tourismcouncilwa.com.au

Visitor Centre Association of WA
PO Box 335
LEEDERVILLE WA 6903
Tel: (08) 9380 9388
Fax: (08) 9380 9399

Western Australia Bed and
Breakfast Association Inc
PO Box 1586
FREMANTLE WA 6959
Tel: 0438 158 600
Fax: (08) 9433 1290
Website: www.wabba.asn.au

WA Hospitality & Tourism
Industry Training Council
PO Box 1794
WEST PERTH WA 6872
Tel: (08) 9322 9922
Fax: (08) 9322 9933
Email: admin@wahtitc.com.au
Website: www.wahtitc.com.au

Young Australians Tourism Association
PO Box 7649
Tel: (08) 9480 3313
Fax: (08) 9324 3311
Email: info@yata.com.au
Website: www.yata.com.au

Youth Hostels Association of WA
PO Box 131
NORTHBRIDGE WA 6865
Tel: (08) 9227 5122
Fax: (08) 9227 5123
Email: enquiries@yhawa.com.au
Website: www.yha.com.au

Wine Industry Association of
Western Australia (Inc)
PO Box 83
CLAREMONT WA 6910
Tel: (08) 9385 1699
Fax: (08) 9385 1538
Email: winewa@winewa.asn.au
Website: www.winewa.asn.au


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