Sie sind auf Seite 1von 2

PRESS RELEASE

FOR IMMEDIATE RELEASE


DDB SOUTH AFRICA RECOGNIZED INTERNATIONALLY BY THE FWA FOR
SKITTLES
August 11, 2014 | Johannesburg, South Africa

The innovative Smuggle The Rainbow Campaign for Skittles has been honored by the
Favorite Website Awards (FWA), an international internet award program, and awarded
Site of the Day yesterday, 11 August 2014.

The campaign, conceived by DDB South Africa, was aimed at relaunching the
confectionary in the local market earlier this year. The brief was simple: Make your
target audience ask WTF? A brief most creatives yearn for.

After much brainstorming and deliberating, DDB South Africa decided on the concept
of Smuggle The Rainbow. Taste The Rainbow. An interactive experience that used
facial recognition to track a users facial movements; the idea was that only straight
faced people would be able to smuggle Skittles successfully. Two characters were
employed to bring the campaign to life; Leon, the busted smuggler assisting the user
and Customs Officer Oosthuizen, who would attempt to bust the user before they
could place their Skittles in the rainbow. DDB South Africa also incorporated Facebook
Connect to make the experience personal.

The Smuggle The Rainbow. Taste The Rainbow. Website was selected from thousands
of entries received each month by a panel of FWA judges. The judges stem from
around the world and are leaders in their industries comprising heads of digital
agencies, corporate tech companies and brands on the forefront of digital innovation.
The FWA recognizes and rewards cutting edge creativity. Its an accomplishment DDB
South Africa is proud to have achieved.

Soci al l i nks:
Skittles Facebook: www.facebook.com/Skittles
Skittles Twitter: www.twitter.com/SkittlesSA
DDB Twitter: www.twitter.com/DDBSouthAfrica
FWA Site: http://www.thefwa.com/site/smuggle-the-rainbow-taste-the-rainbow





About DDB Sout h Af ri ca
DDB South Africa is one of 250 offices around the world. They go all out to create truly populist work and strive to keep
the strategic foundation squarely in mind. They believe that their successful track record is due to their experience,
talent, commitment and overall fun attitude towards life and work. They see their agency as a place where culture,
creativity and technology converge, to the extent that they can take any idea into any channel required.

About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.

ABOUT OMNI COM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

CONTACT:
Gadija Daniels
DDB South Africa
gadija.daniels@ddb.co.za
+27 (0) 11 267 2880