Business Plan and Development

Schedule
Based on projected cash flow required to fund development, implementation, and
operations, an investment of $3.5 Million is required to assure adequate
resources are available.
Beginning in year 3, it is projected that sufficient revenue will be generated to
internally fund the growing business forward.
Netoven competes in the Information Technology Sector, Internet Software &
Services Industry and Sub-industry.
Companies within this industry (with capitalization in the low millions) were analyzed
for comparable development and operating history to help determine and validate
cost projections.
Projected salary costs for the U.S. operations are based on the low end range of
U.S. IT industry salaries for the proposed company positions.
Development costs are based on quotes from an Argentinean IT developer and are
generally in the range of 50% of comparable salaries for similar IT positions in the
U.S.

Projected Worldwide Digital Ad revenue for 2013 and breakout
for some of the largest Internet service providers
It is obvious that the more than $100 Billion dollars spent annually for digital
advertisement provides a tremendous opportunity for any company that can capture
a significant user following.
The chart below shows the visitor/user base for many of
the largest Internet service providers to generate the ad
revenue shown previously
Netoven is targeting to capture 1% of the visitors/users in the first year of
operation (1.5 million users). This is considered a very conservative number
with a greater capture rate expected
Given the annual revenue and number of users by service provider, this chart shows the
annual ad revenue per visitor/user for each of the largest service providers.
Netoven considers our most comparable and direct competitor, Yahoo! provides analogous ad
revenue per Visitor to plan for. As a very conservative approach, we target our ad revenue
will capture 10% of Yahoos annual revenue per visitor or $2.50 per user (10% * $24.5).
Projected Revenue Continued
Therefore, projected revenue to book at the end of the first year would be 1.5
million users times $2.50 per user, or $3.75 Million (half of this amount or
$1.75M would be received revenue as users are joining during the year, with
750,000 users by midyear.
Netoven could greatly exceed the conservative projections and may actually
meet Yahoo!s comparable revenue.
Should this be the case, the potential for booked revenue at the end of the first
year based on the Yahoo! comparable is $36.75 Million (1.5 million users
generating $24.5 in ad revenue per user).
In the second year of operation, Netoven is targeting to double its user base to
3.0 million users.
This would double the amount of revenue from the first year of operation.

Revenue Finalized
While digital ad revenue is the most lucrative revenue
generator for online sites, Netoven will seek to capture other
forms of add-on revenue.
Additional revenue could be generated through fees for
premium services offered, commissions on partnered
product/service sales and other common online revenue
streams.
However, high user satisfaction is the primary goal with our
standard free service; instituting other revenue streams will
only be executed where it will not degrade user satisfaction.
Expenses- Research & Development
For the first year, iNodes under contract will develop the search and display
technology and assist in its implementation for Netoven to provide an integrated
website to its users with the following capabilities:
1. Ergonomically designed collaborative platform that provides quick location,
access and retrieval of information; and facilitate quick personal, B2B and B2C
connections/interactions between and across fixed and mobile platforms.
2. Safe and secure User ID technology that protect users personal information;
forever kept confidential within Netoven.
3. Secure Coding that allows Netoven to monitor users Internet behavior with
objects and activities to provide a means for activity based service pricing
Development costs are based on an
iNodes submitted estimate
Includes salaries for
Project Manager,
Software Architects/Programmers
Database Administrator,
Lead Developer,
Visual Designers,
Android Developer,
IOS Developer,
JME Developer,
Index Information Developer,
Quality Assurance Specialist and an IT Security Specialist.
Salaries used reflect Argentina rates for skilled personnel with minimum 5 years working
experience.
Primary development effort occurs in year 1, however a recurring development support is
needed to maintain an effective competitive posture. IT Equipment of $128,000 is
required to establish the development test bed in Yr 1.
Yr 1 Yr 2 Yr 3
Development Costs $1,060,000.00 $903,000.00 $883,050.00
iNodes Contract $932,000.00 $903,000.00 $883,050.00
Dev Testbed $128,000.00

Corporate Office
General and administrative expenses consist of executive payroll and limited
administrative staff, general operating costs, travel expenses, leased office space,
insurance, depreciation, and legal and professional fees.

Yr 1 Yr 2 Yr 3
General &
Administrative $354,400.00 $361,450.00 $377,150.00
CEO $110,000.00 $115,000.00 $120,000.00
CFO $90,000.00 $94,500.00 $99,500.00
Office Lease $16,400.00 $17,225.00 $18,000.00
Fixtures and Furnishings $12,500.00 $2,225.00 $1,250.00
Professional Fees (Legal
and other)
$57,500.00 $60,500.00 $63,400.00
Corporate expenses
including admin, travel
costs, supplies
$68,000.00 $72,000.00 $75,000.00

Yr 1 Yr 2 Yr 3
SMO $83,000.00 $87,150.00 $91,507.50
Junior Ops Res/Business
Analyst $45,000.00 $47,250.00 $49,612.50
Travel Expenses, Business
Intelligence Applications
$38,000.00 $39,900.00 $41,895.00

Sales, Marketing & Operating Costs
Operations consist of IT operating support, associated equipment and supplies,
and on-call (helpdesk) customer service representatives.


Operations consist of IT operating support, associated equipment and supplies,
and on-call (helpdesk) customer service representatives.
Yr 1 Yr 2 Yr 3
Operations $0.00 $710,000.00 $1,020,000.00
Operating Costs (IT
Support, Customer Service
Reps)
$485,000.00 $890,000.00
Operating Platform
(includes COOP
redundancy)
$225,000.00 $130,000.00

Big Tech on a Budget
These estimates are extremely
conservative!
Netoven seeks to create a Big
Tech Company with the least
amount of start up capital.
Pro-forma Financial Statements (Income [P&L]
Statement)
Cash Flow Statement
B
A
L
A
N
C
E

S
H
E
E
T

B
A
L
A
N
C
E

S
H
E
E
T

C
O
N
T
I
N
U
E
D

Implementation Schedule
Financing Received Corporate Office signs development contract and iNodes begins
prototype development
Financing plus 10 months iNodes delivers interim prototypes for design and operational
testing ending in a completed fully functional prototype
Financing plus 11 months iNodes finalizes prototype and supports implementation of an
operational service
Financing plus 12 months Operating Contract signed and Netoven implements operational
service
Financing plus 24 months One year of operations completed with achievement of a target
user base (1.5 Million users) and projected revenue level
booked.

IF NETOVEN DOESNT MAKE THE INTERNET BETTER,
SOMEONE ELSE WILL!
For the past 20 years the internet has been taking a shape on its own accord with a variety of available
services/concepts that are heading toward one direction and this direction basically reassures that there
are already certain notions that have proven themselves to be worthy of peoples time and money.
Netoven will be the first to put all of these concepts we agreed that work together in one platform
which can then be used as the "MAIN HUB" for personal and business online lifestyles and this is why
we have to start BIG!
Netovens features will be made to work in conjunction with one another just like an ecosystem and not
unlike most ecosystems Netoven will be large and complex underneath but seamless and beautiful to the
users on the surface.
An automobile company could not design a marketable vehicle without a functioning engine or
round wheels. Similarly, Netoven requires multiple technologies to work together on a massive
scale to create the cohesive online atmosphere that is the ultimate goal of our companys
product.

INVEST WISELY
Invest in the future with