Heather Castillo

Email: heather.castillo637@gmail.com Cell: (646) 896-4770

Marketing major with experience working in event planning, marketing management, project management and promotions. Thorough attention to
organization and strong interpersonal skills ensures successful results and positive business relationships.

EDUCATION:
08/06- 12/10 Pace University, New York City, NY
Lubin School of Business, BBA Marketing- Marketing Management Major
EXPERIENCE:
4/14-Current FOX NETWORKS, LOS ANGELES, CA
Fox Audience Strategy (Project Temp)
Support the development/planning process of large scale events promoting FOX releases
Conduct various research projects to support department initiatives
Maintain department social media sites & lead partnership initiatives
Create and maintain result databases based on research projects to support future initiatives
Assist with the development of the new Fox Writers Initiative and Directors Initiative
Manage department calendar and work as the customer support manager during events

10/12-4/14 STRITA, CREATIVE CONSULTING, LOS ANGELES, CA
Events Director & Special Project Assistant
On-site event project manager & event planning management
Worked with clients to develop unique event and marketing strategies for brand development
Created detailed reports showing results of marketing strategy
Secured sponsorships for events and managed PR efforts for each event
Tour Production Assistant for Kanye West & On-Set Producer for Z-Hera Music Video
Talent booking and talent relations management
Created and maintain STRITAs social media sites

9/12-4/14 CLEAR CHANNEL, RADIO ADVERTISEMENT, LOS ANGELES, CA
Sales Planner (Contract Employee)
Project Management- managed national advertising inventory and set market rates
Developed sales strategy to maximize sales in each market
Liaison between national sales reps and contracts department
Provided alternative sales strategies when sales orders could not be cleared
Reviewed and corrected incorrect order forms

01/12- 7/12 RADIOTAG, ENTERTAINMENT MARKETING, NEW YORK, NY
Project Management/Event Planner
Event Planning (secured event space, hired staff & equipment booking)
Secured all radio stations for promotions
Created detailed reports showing clients promotion results
Casting for event staff, brainstormed and implemented unique promotional ideas
Artist Relations & Venue Relations Manager, Production Assistant for marketing videos

01/11- 1/12 AMERICAN EXPRESS, DEPARTURES MAGAZINE, NEW YORK, NY
Executive Assistant to Associate Publisher, Director of Watch & Jewelry and Director of Digital
Handled heavy travel, expenses, meeting reservations and calendars
Prepared all sales presentations, managed office contact sheet and prepared all media kits
Prepared RFPs for accounts valued over $100,000 and secured event partners
Compiled research and secured ad positioning for prospective clients
Assisted in closing new business by attending sales calls and collaborating during brainstorms

02/10- 01/11 MARKET DEVELOPMENT INC., NEW YORK, NY
Promotions Manager (Contract Employee)
Assisted CEO in organization of representatives contact and professional info
Street team management
Lead Corinne Bailey Raes lifestyle promotions for The Sea album
Performed target market research for Christina Aguilera and Glee promotions
Lead marketing strategy for Sade, Nora Jones, Corinne Bailey Rae and Alison Iraheta