Systems Assignment-I Pankti Pandya- PGDBM

Answers
I
i. 4
ii. 4
iii. 3
iv. 4

II. Data warehousing and business intelligence

Data warehouse is a system that is used for to report and analyze data. It Integrates data
from many sources and creates a central repository of data known as a data warehouse. It
stores current and historical data of the company which is used for creating trend reports
for senior management and reporting such as annual and quarterly comparisons.
The data is uploaded from the various operational systems like marketing, sales, etc. to be
stored in the data warehouse.

The various types of data warehousing systems include:
Data mart: It is a simple form of a data warehouse that is focused on a single
functional area, such as sales, finance or marketing. They are built and controlled
by a one functional department of the organization. As the focus on only one
functional are they usually draw data from only a few sources.
Online analytical processing: It is characterized by a relatively low volume of
transactions. The queries asked are complex and involve aggregations. The
effectiveness measure of OLAP systems is the response time.
Online Transaction Processing: It involves a large number of short on-line
transactions such as UPDATE, INSERT, DELETE. These systems pay more
attention to fast query processing and maintaining the integrity of date in multi-
access environments. The effectiveness of OLTP is measured by the number of
transactions per second.
Predictive analysis: It involves finding and quantifying hidden patterns in the
data using complex mathematical models that enable the company to predict
future outcomes. It is different from OLAP as OLAP focuses on analysis of
historical data and is reactive in nature, while predictive analysis focuses on the
future.

Advantages of Data Warehouse
The data warehousing has the following advantages:
Collect data from multiple sources into a single database so a single query engine
can be used to present data.
Integrating data from various system sources, which enable a holistic view across
the various functional areas of the enterprise. This benefit is more valuable to an
organization that has grown by merger.
Improve the quality of data, by providing consistent codes and descriptions,
flagging or even fixing bad data.
Presents the information of the organization consistently.
Making decisions and support queries easier to write.
Systems Assignment-I Pankti Pandya- PGDBM
A good data warehouse forms the foundation for a successful BI program.

Business intelligence represents a set of theories, methodologies, architectures, and
technologies can transform raw data into useful and meaningful information for the
purpose of business analysis. It handles large amount of unstructured data to help
identify, develop and create new strategic business opportunities. Business Intelligence
enables easy interpretation of large volumes of data. It provides competitive market
advantage and long-term stability by identifying new opportunities and implementing an
effective strategy.
Business Intelligence technologies provide historical, current and predictive views of
business operations. Common functions of business intelligence technologies are online
analytical processing, analytics, data mining, reporting, process mining, business
performance management, benchmarking, complex event processing, text mining,
predictive analytics and prescriptive analytics.


III. Case Study on Flipkart

Flipkart is an Indian e-commerce company founded in 2007, by Sachin and Binny
Bansal. Its headquarters are in Bangalore, Karnataka. Flipkart's website is among top 10
Indian websites. Its business is B2C wherein customers place orders for products online
and the goods are delivered to their doorsteps. The payment procedure used is either cash
on delivery or through online payment portals.

Flipkart uses the services of Dell to provide the infrastructure to run its e-commerce
business within a private cloud. Flipkarts private cloud infrastructure powers the entire
business, from the warehousing and supply chain management to its payment processing
platform. Flipkart uses an open source Linux operating system. The system has to be
prepared to handle huge traffic during peak seasons, therefore scalability is an essential
requirement of the software.

Flipkart used PayZippy to transfer money. PayZippy Consumer services is a prepaid
wallet where credit card details will be saved and a simple two factor authentication can
be used by consumers to make online payments quickly and effectively. Flipkart has tried
to bring in incremental innovation in both the services. The product also tries to improve
the transaction success rate to help the merchants to have a better cash flow.

Advantages
The advantages of the cloud platform to the company are:
The platform enables 10 times increase in traffic volume due to scalable
architecture
High-performance infrastructure enables the efficient functioning of the market
place model
Using these technologies secures their position as a market leader in increasingly
competitive online market