1

Dr Tan Gek Woo

IT1004
Introduction to
Electronic Commerce
2
Teaching Staff
Lecturer
Dr TAN Gek Woo
Office: COM2 03-39.
Email:ta!"#com$.u%.e&u.%!
'lea%e %e& email to t(i% accout ol)
*emem+er to $ut ,-T.00/0 i t(e %u+1ect lie
*emem+er to iclu&e )our full ame2 matriculatio
um+er
'lea%e u%e )our N34NET accout to %e& email
Co%ultatio (our: 5) a$$oitmet
Mo&ule A&mi
Teaching Staff
Tutors:
Ms Shen Yi (shenyi@comp.nus.edu.sg)
Ms Yang Lu (yanglu@nus.edu.sg)
Consultation: by appointment
4
Nature of IT1004
Objective: To provide an overview of e-commerce and
its basic concepts
Intended audience: 1
st
-year undergraduates with no
prior e-commerce background
What to epect:
!escriptive in nature" #ots of reading re$uired
%ase-study type of tutoria#s" some in-c#ass eercises
&uch interaction during #ecture ' you may be ca##ed to answer
$uestions(
)O programming invo#ved
&odu#e *dmin
5
Scope of the Module
Business
Business model
Customer
Customer behavior
Marketing
advertising
security threats & encryption
Ethics, privacy issues, intellectual property
Business
scene
Technical
scene
Environmental
scene
B2B, B2C e-commerce
Module Admin
ebpage!ebstore design
Topics covered
"ntroduction
Business model
Auction, social net#ork, portal
B2B, B2C
Marketing and advertising
Ethical issues
"ntellectual property, privacy
$ecurity threats and encryption
Module Admin
IT1004
Available at NUS Co-op @
Forum !!
E-commerce 2014, Global
Edition, 10/e,
Author : Laudon
Publisher : Pearson
IS! : 9781292009094
Supplementary readings
Required readings:
From the digital library
Link from the Internet
Handouts
These will be listed on the lesson plan/ lecture
slides
odule !dmin
3
Schedule
Lecture:
Wed 2-4 pm, LT15
No lecture on 22
nd
Oct (Deepavali public olida!"
Tutorial# (tentative":
Tutorial# be$in on te 3
rd
%ee& (2'
t
- 2(
t
)u$"
No tutorial# on te *ollo%in$ date#:
22
nd
+ 2,
t
-ep (mid #eme#ter brea&"
21
#t
+ 23
rd
Oct (public olida!"
.odule )dmin
10
Assessment
Assessment
Tutorial participation (individual) 10%
Tutorial case presentation (group) 10%
Project (group) 27%
Project proposal 2%
Final project report 20%
Presentation 5%
Project reflection (individual) %
Final e!am (individual) 50%
"rade components
12
Tutorial
Tutorial Participation (10%)
Attendance #ill $e ta%en for eac& tutorial
Participation in class discussion #ill count to#ards
'lass Participation
Tutorials $egin on t&e
rd
#ee% (2(
t&
) 2*
t&
Aug)
+ote, Team formation during 1
st
tutorial must
come
"rade components
11
Tutorial registration
Check CORS website for information:
http://www.cors.nus.edu.sg/schedule.html
Exchange students please use
https://msoc.nus.edu.sg/!oratut/
"utorial appeals
#lease appeal through CORS.
$t is useless to email me directl because $ can
process appeals onl through CORS.
#riorit will gi%en to students without a tutorial slot.
&'ote: $ will check our time(table to %erif that ou
ha%e a time(table clash).
*rade components
13
Tutorial case presentation
There are 4 tutorial cases for the semester.
See TutBriefing.pdf in IVLE Readme folder.
4 teams will e formed during the 1
st
tutorial
must come to the 1
st
tutorial
Teams will draw!lots on a case to present. See
TutBriefing.pdf for the schedule.
"LL students should prepare for each tutorial so that
#ou can participate in the discussion.
The case presentation comprises 1$% of #our total
grade.
&rade components
Tutorial Discussions
Discussion questions given beforehand. Please
prepare before coming to tutorial.
Q&A (if you have questions that you want to
clarify)
!
Final Exam
"inal #$am (%&')
Date( )*
th
+ov (,on) )&* afternoon
"ormat(
,ultiple choice questions
-tructured question(s)
.losed boo/ e$am
-cope of the final e$am will be finalised at a later
date.
0rade components
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Module Policies
Lectures
Lecture begin at 2pm
5 min break after about 1 hour.
Please switch all mobile phones to silent mode
Respect others right to a distraction-free class
enironment
!utorials
Please be punctual
Please attend onl" "our registered tutorial group
#odule Policies
1$
Module Policies
%ueries and discussions&
Post on the '(L) discussion board.
%ueries of a personal nature
)mail lecturer*tutors using "our +,- email account
Put '!1../ in the sub0ect heading
'nclude "our name 1as shown on matric card23
matriculation number and tutorial group in the email.
#odule Policies
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Module Policies
Past "ear e5ams
6ailable on digital librar"
!he #7%s for the past three semesters are +8!
included in the digital librar".
' do +8! proide 9uestions*solutions to past "ear
e5ams*tests.
#odule Policies
2.
Module Policies
Plagiarism
!he uniersit" takes a serious iew of plagiarism or an" form
of cheating
Please ensure that "ou cite all sources of "our work
http&**www.comp.nus.edu.sg*undergraduates*plagiarism.html
#odule Policies