e-Commerce Delivery heads role may entail driving and collaborating across functional, business and

logistics units to lead innovation and process improvement initiatives in rolling out e-Commerce
programs.
The position will embrace strategy level plan and spearhead execution, transformational change
initiatives, delivery management & governance, stakeholder engagement, software lifecycle
development, business process & organizational design and team development.
Will have to Manage the eCommerce division, to include all eCommerce Project Management, Web
Development, Product Development and Retail to influence and grow overall sales of our retail
programs. Responsible for driving the overall sales and profitability through eCommerce/Retail channel.
* Successfully align clients' business strategy and goals to company's eCommerce strategies and
solutions.
* Improved visitor targeting and website conversion resulting in increased Search Marketing sales by
10% with a reduced budget of 14%.
* Developed and delivered Lands' Ends first enterprise wide SEO program.
* Develop and Integrate scalable SEO processes for content creation including Social Media channels,
user experience, and site architecture.
* Identified SEO enterprise wide ownership and accountabilities across the entire organization.
* Established program metrics and KPIs for each owner and entire program.
* Evaluate eCommerce vendor solutions to keep our site current and maintain a competitive edge for
the brand.
* Direct overall web strategy relating to usability, functions/features, graphic interface, sales,
operational and marketing perspective.
* Work with program and business stakeholders to ensure on time and on budget delivery of website
features and functionality.
* Provide strategic recommendations for continued growth and development of eCommerce
business. Conduct research on new emerging eCommerce technologies or technologies that can be
leveraged through existingeCommerce investments.
* Ensure the successful and optimum usage of Company's eCommerce/web products and solutions.
* Investigate and fix processes that have become outdated/less scalable due to new business,
growth, etc.
* Evaluate eCommerce vendor solutions to keep our site current and maintain a competitive edge for
the brand.


Director, Ecommerce is responsible for leading the design, development, installation, and
maintenance of Ecommerce solutions as it relates to advancing the Ecommerce technology
across a multiple brand organization in a shared services model. This role would be
responsible for developing and establishing department standards and procedures; assigns,
directs, and coordinates the work of the IT Ecommerce staff to include providing technical
support and direction. This leader is responsible for the management of metrics, ensuring
adherence to quality development is followed, and providing top level support to the overall
organization. This position is a thought leader in Agile development. This position is an effective
communicator of technology solutions in a simple and effective manner to organization leaders
and other business functions. This leader is responsible for developing the Ecommerce
technology roadmap and developing the strategic vision for the Ecommerce IT department. As
a departmental leader, this person will need to be able to translate organizational/departmental
vision and strategies into an actionable plan for team members and partners.

Duties
Ensure optimal processes exist for software development and support activities with
Ecommerce
Ensure metrics are in place to monitor and measure software development projects,
ongoing support & maintenance activities and KPIs for outsourced functions and
services
Responsible for development of career paths within the department, competency
definition, and associated training. In addition ensures that processes are in place to
provide feedback to staff on performance
Create and maintain budget for the Ecommerce systems area. Monitor performance
against the budget
Develop highly effective business relationships to envision application solutions,
rationalize business requests, formulate priorities, and translate these into executable
programs/projects in a collaborative manner
Develops and manages strong Vendor partnerships; which include relationship building,
operational oversight, contractual management, and strategic planning
Provides clear and concise communication of project and portfolio status to business
partners and executive management
Co-ordinate with corporate IT cross functional support groups to test and implement
changes into production
Proven ability to communicate effectively, (written and verbally) with peers,
management, contractors and third party vendors