or«cLe ERSRSa How Technology Enables Data Governance An Oracle and First San Francisco Partners White Paper December 2009How Technology Enables Data Governance Introduction Data as an Entespsise Asset Data Govemance Challenges Data Govemance Program Components 1, Strategy 2, Organization. 3, Policies and Procedures 4, Measurement and Monitoring. 5. Communications Framework 6, Technology Enables Data Governance Data Govemance Technology Framework Oracle Data Gavemance Manager. Master. Consolidate Cleanse Share Gover Ovade Data Gavemance Manager: Vision Summasy“Date quality ePoare within data _govrmance wastes voleable fine and resources, ad is destined 1 deliver sats Blow expectations” Infouimation Managees: Deliver ‘Touted Data With a Foeus On Dats Quilty, Rob Karel, Forester Research How Technology Enables Data Governance INTRODUCTION What do muster date management (MDM) and date governance have in common? ‘Mote than both being in the top of Chief Information Officers’ and Compliance Officers’ minds, they also help addcess poor dats quality. The cost of poor data govemance (DG) is hidden in inefficient business processes and excessive date unagement setivities and, mote importantly inthe insbilty to we information for steategic business advantage. These all translate into lost opportunities to inese ase profitability —it is no wonder they ace gunesing so amsch attention, MDM is the teclanical foundation of data management while date governance is its facilitating and supporting fermework. More precisely, DG is a convergence of people, technology and processes that helps a business to manage the avaabilty, villization and secuity of their date assets. A sound data govesnance strategy not oly sligns business and IT'to addiess data isrves; but also, defines data ownesship snd polices, data quality processes, decision sights and escslation proce dues Equully, MDM is an important component of « data govetnance strategy a9 it serves as the technical foundation providing « single reliable enterprise-view of data while facilitating auditing, reposting and compliance DG specifically helps establish strategy, objectives and policy to effectively manage couporate date by specifying accountability on data and its related processes including decision sights, For example, DG defines who owns the dats; who creates records; who can update thems, and also, who arbiteates decisions when date management disagieements aise DATA AS AN ENTERPRISE ASSET Managing date as an enterprise asset means tracking, protecting and meaning it ‘with the intention to treat it in the same way as any other entesprive arset. Since « DG program comists of the inteuselations between strategy, standards, policies and communication it provides the necessity suppost for an organization to fly laverage their dats, Forinstance, the DG teamis sespomsible for creating and enforcing policies on data sectuity and date access tights. They ace also the primasy group responsible for monitoring and me asveing data quality, movement, svulabity and accuracy. In this way, instituting a comprehensive data governance program helps an osgunization actively manage theic data as anenteeprive asset. ‘The assumption is that this process will eit in added business value, eather than, simply imposing ineffective buce auccacy. The business value detived feom 4 sound DG program comes fcom improved productivity, data quality, context and wsabilty, Each of these positively impacts an orgtnization’s abily to improve, smong other things: customer experience, supply chain and operational efficiencies, mutketing efficacy and adhesence to regulations For example, by telisbly and continuowly me asveing ewstomes data quality, an organization can achieve and muintain a clean, consolidated, de duplicated and suced customer base. This, in tuen, increases theic ability to sell more products and services by being sble to tailor prodvet and secvice offerings to meet ow Tematogy Babies Ces Covemanee