Assignment # 1

Managerial Policy
BBA-V
Hafiza Badar Tabinda
ID:6905





Mission of Soft Drinks:

Missions of Electronic Appliances:
Mission of Coke: comparison

Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

The mission of
coke is broader
in terms that it
has more
market served.
Coke is
providing
many other
products as
well.
Mission of Pepsi:

Our mission is to be the world's premier consumer Products Company
focused on convenient foods and beverages. We seek to produce
financial rewards to investors as we provide opportunities for growth
and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for
honesty, fairness and integrity.


Haiers Mission: comparison

To improve the quality of life focusing on customers' needs. Behind
Haier's success is this simple and ambitious philosophy, taking on
concrete form in the attention to research and design, carried out with
maximum respect for consumers and the environment .Innovation,
technology, timeliness, insight, organization, distribution capacity,
solidity and high quality services, are the factors that have enabled Haier
to achieve important goals, often anticipating new consumer trends and
styles. Haier has developed a corporate image campaign in Asian, aimed
at creating strong brand awareness, flanked by a policy clearly aimed at
offering high quality and high performance product ranges. The solutions
proposed, combining styling and practicality are designed to meet the
needs of Asian consumers and markets. The Group's philosophy is also
reflected in the reliability of the Customer Service during the before and
after-sales phases and in the resources used to create electrical and
The mission of
haier is broader in
respect of the
market haier is
offering.
Haier is operating
and expanding its
business in Asia
where as Braun is
operating in
Pakistan so from
their missions it is
identified that

Mission of Higher Educational Institutions:
electronic appliances intended to simplify the everyday life of families. Haier has a
broader mission.
Haier is also
focusing on the
better technology.

Mission of Braun:

To assist in fostering a conducive, open and equitable business
environment in Pakistan
To facilitate transfer of best global practices to Pakistan
To enhance the image of overseas investors in Pakistan, and the image of
Pakistan in overseas business communities



Mission Statement IBA: comparison

To play a pivotal role in the process of nation-building by developing
a facility dedicated to academic excellence, advancement of
knowledge and promotion of research culture in the field of business.
IBA is committed to nurture the aspiring and established business
leaders with analytical, conceptual and decision making skills with
brilliance and cross-cultural understanding. We breed new class of
executives imbued with change and innovation, acting as drivers of
originality in their respective domains of expertise. We believe in
perpetual learning targeted to trigger educational reformation.

The mission of
szabist is broader
in terms that it is
more focusing on
higher technology
and market
served. As szabist
is also operating
outside Pakistan
where as IBA has
lesser market
served because it
is operating in
Pakistan only.

Mission Statement szabist:

The Shaheed Zulfikar Ali Bhutto Institute of Science and Technology has
been established with the objectives of producing highly qualified,


My Mission as a Human Being:
My mission is to be graduated in business Administration. Furthermore I am preparing for my
css exams. Apart from education I am serving children to educate them with the knowledge of
both the worlds that is deen and dunya. By giving services I am earning money as well and have
great potential for growth .in my opinion, confidence on yourself and on your abilities is the key
to success. For improving my knowledge I am taking help of the latest technologies. I am trying
hard to get success and to survive in this world of competition. I am trying to be kind, honest
and generous to the people.
What makes me different from others is my creative thinking, command over the language and
my hard work. I am educating myself to give my part in making my country strong and so that I
can preach Islam in a well prospered manner and also to make my family and friends proud on
me.

Self Mission Evaluation Matrix:

S.No Components Available
1 Product/Service Yes
2 Customer
3 Market served No
4 Concern for public images Yes
5 Concern for employees
6 Philosophy Yes
7 Self concept Yes
8 Technology Yes
scientific and technical personnel to meet the country's requirements of:
Conducting state-of-the-art scientific and technological research and
development in support of the private and public sector;
Providing hi-tech scientific and technological assistance to the Pakistan
industry to enable it to compete with the world industries in global
trading;
Providing highly trained scientific and technological personnel to be able
to attract the growth of high-tech industries and foreign and Pakistani
investment;
Providing a sound socio-economic and scientific base and infrastructure
to Pakistan to be able to meet the economic and technological
challenges of the 21st century.



9 Concern for survival growth and profitability Yes
10 Concern for religion Yes
11 Concern for nation Yes
12 Concern for family and friends Yes

My Vision as a Human Being:

I want to be the righteous person and successful person.


Self Vision Evaluation Matrix:

S.No Components Available
1 Answer to the question Yes
2 Single Line Statement Yes
3 Broader in Perspective Yes
4 For longer period of time Yes


Company Mission and Vision:
National Foods Pvt. Ltd
Propose Vision Statement
To be an INNOVATIVE, MARKETING and RESEARCH oriented company


Vision Evaluation Matrix:


S.No Components Available
1 Answer to the question Yes
2 Single Line Statement Yes
3 Broader in Perspective Yes
4 For longer period of time Yes


Company Proposed Mission

To deliver consistent quality to our customers using pure ingredients, authentic recipes and the

best available technology

Dedicated to continuous improvement through active alliances with international companies by

expanding technological and product horizons

To maintain close and direct contact with our customers through consumer

insights and dedicated service

To provide external and internal customer service by excelling in functional

management

To promote professionalism at all levels through education, training and development of human

resources

To deliver a fair return to our valued investors and shareholders, annually, in

line with industry norms and economic conditions.



S.No Components Available
1 Product Yes
2 Customer Yes
3 Market served Yes
4 Concern for public images Yes
5 Concern for employees Yes
6 Philosophy Yes
7 Self concept Yes
8 Technology Yes
9 Concern for survival growth and profitability Yes

PEST ANALYSIS
Political factors:
Legislations and regulations imposed by the government normally affect the industry. But in the food
industry there are no such governmental regulations that have to be considered. Apart from that the
government is in fact supporting the food industry as it has a lot of potential and the demands of the
consumers for convenience food items is increasing. There are food laws implemented by the
government just to ensure the quality of the products being supplied to the end consumers.
There are certain risks and hazards related to food safety issues but that is not just linked with the
processing but also implies to the whole supply chain of a food product. Food safety 'risk' in the
supply chain depends upon access of food towards those elements that can raise question over
health and safety of the consumer.
Now the question arises that how safe are the supply chains in Pakistan? Legislations regarding the
safety issues of food like 'Pakistan Pure Food Ordinance, 1960' and others are mainly concerned with
the processing and the manufacturing of the food product and do not take into consideration the
safety of the raw materials into account. More over these legislations are not fully enforced. This
negligent attitude from concerned authorities is a growing threat for the safety of consumers and

towards the image of Pakistan food items in the world.
Technological factors:
Technology is also one of the important factors in shaping the food industry. As compliance to their
social responsibility they need to recycle the waste from the industry. All the industries working in
Pakistan need to have better facilities of waste-water treatment plant. Nowadays, food companies
realize their social responsibility towards the environment so it is assumed that in near future the
companies will acquire technology for the treatment of the waste products. Introduction of the
computer software systems like ERP, SAP etc also improve the efficiency of the companies hence
reducing the costs and the time constraints.
Some important points are,
The industry is technology driven a number of ERP system are being used by the major players of the
industry.
The low or un-organized sector still uses the basic technology.
The products global reach through Internet.
Socio-cultural factors:
Socio cultural issues are also shaping the industry. The tastes and preferences of the consumers are
changing and now people are going for convenience food items. In recent years more women have
joined the workforce, apart from handling family responsibilities they work to support their families
financially. To cope with dual responsibilities women now prefer foods and dishes that take less time
to cook. These changes in consumer tastes and preferences are in fact shaping opportunities for the
manufacturers to emphasize on product innovation and develop products that are in line with
consumer preference.
The market for readymade masala is big according to one explorative research conducted 93 %
preferred readymade masala.
Now a days numberof working class woman is increasing dramatically therefore they do not have
much time for the kitchens.
People now take pleasure in cooking and preparing delicious meal which was once only possible at
restaurants, besides single parents and bachelors all look forward to these items even young girls
learn their cooking lessons in this way.
Economic factors:
Foods Industry, too, has been badly hit by the ever-rising cost of inputs, including electricity tariffs
that are now the highest in the world. As a consequence, industries in Pakistan are suffering. The
government has promised to deal with this shortage of electricity problem in the near future, only then
it can be assured that the high electricity tariffs will be reduced.
Currently recession has been observed in almost every economy of the world and hence impacting all
the industries with a number a problems
The high prices and inflation is also affected the industry with people actually not using readymade
masala or else using it on special; occasions.
The industry players look forward to achieve economies of scope by having a portfolio of products.
The technology being used but them helps them in using the same facility for different products and
product variants.
Ansoofs Matrix:
National Foods is a multinational company operating or providing services in many of the
geographical locations of the world.
The Ansoofs matrix of National Foods shows four kinds of strategies as follows.
1- Market penetration:

The first step is market penetration. Market penetration is one of the four growth strategies of
the Product-Market Growth Matrix as defined by Ansoofs. Market penetration occurs when a
company penetrates a market in which current or similar products already exist. National foods
penetrated into market through their product iodized salt.
2- Market Development:

Market development is a growth strategy that identifies and develops new market segments for
current products. Thats how National Foods entered European countries and launched their
products like biryani masala, tikka masala, karahi masala and many more in a new market.


3- Product Development:
In business and engineering, new product development (NPD) is the complete process of
bringing a new product to market. As national foods launch any new product for their
customers in Pakistan so it would be product development strategy.


4- Diversification:

National foods can diversify their business more in world by offering new products in new
markets so then it can gain more benefit and market share globally. It needs to diversify their
business.