College Sampling Passing out promotional samples to college students on
campus in one way to generate product awareness among the student
population. This can be done in high-traffic locations, such as the student union, at the entrances of dining halls, and outside the library or a moretargeted approach can be utilized depending on company goals. Coupons Handing coupons to students is a great call-to-action device. College students act impulsively; a coupon provides them with incentive to visit an establishment or purchase a product. Coupons also provide insight into a companys marketing campaign as they are easily trackable. This helps businesses measure ROI. Distributing promotional materials This is a great way to build awareness and get a companys logo all over campus. Students love free stuff and will readily wear and use items given to them. These items will act as wearable ads and can include items such as t-shirts, headbands, pins, hats, and sunglasses. Reusable items can also be distributed, such as Frisbees, cups, magnets, cloth bags, eraser boards, etc. These items will constantly remind students of your company. Contests Everyone loves a chance to win something for free. Hold contests on campus in exchange for consumer information or to build excitement about new products or services. Contests are a fun way to promote your company.
How to Use College Marketing for STEM Recruiting Posted on October 24, 2013 by rosanna Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI. Continue reading Posted in College Marketing, Facebook Social Marketing, Google + Social Marketing,LinkedIn Social Marketing, Online Social Networking, Recruitment, Text & Email Marketing, Twitter Social Marketing, YouTube Social Marketing | Tagged college marketing, college poster, dorm room door hangers, email marketing, peer-to-peer marketing, social media marketing, STEM recuiting, STEM students, Target marketing |Leave a comment College Marketing: Utilizing Movies and Visual Images to Promote Ski Resorts Posted on June 17, 2013 by rosanna Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest Continue reading Posted in College Advertising, On Campus Advertising, Peer to Peer Student Networks,YouTube Social Marketing | Tagged Advertising on college campuses, build excitement,college marketing, college marketing plan, college marketing strategy, create buzz on campus, hosting an information session, promote ski resorts, screening a movie, show a movie, ski resort, skiing, student brand ambassadors, video clips, videos, visual elements, Warren Miller's Flow State, word of mouth, YouTube | Leave a comment Pop Culture Tie-Ins, Present Posted on September 18, 2012 by admin Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths. Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to Continue reading Posted in College Advertising, College Marketing, Digital Marketing, Online Social Networking, Youth Marketing, YouTube Social Marketing | Tagged ad, advertisement,childhood, college advertising, college marketing campaigns, collegiate marketers,collegiate promotions, computers, create new content, electronics, media-saturated youths, modern pop culture, modern-day pop culture artifacts, online memes, online videos, plugged in, pop culture references, pop culture today, popular, popular videos,popularity, technological hardware, user-created video content, video-sharing, youth marketing campaigns, youth marketing companies, youth marketing strategies,YouTube | 1 Comment Camo Campaign launched by Sprite Posted on July 15, 2012 by namooh A new global campaign associated with Sprite creates a visual metaphor for teens to promote expression of true selves. Several teen actors were painted in light-gray paint to blend in with gray buildings. The camo is shed once teens drink Continue reading Posted in Entertainment, Facebook Social Marketing, Online Social Networking, Youth Marketing, YouTube Social Marketing | Tagged camo, Facebook, feel comfortable about themselves, global campaign, promote expression, Sprite, teen actors, tv worldwide,visual metaphor for teens, YouTube | Leave a comment Advertise your small business with Youtubes new Video Ad service Posted on May 1, 2012 by namooh Google estimates that by 2015, 50% of all online ad campaigns will include video. That estimate doesnt seem unlikely if you consider that just last Monday Googles Adwords program is taking a new form with Youtubes video advertising service. Video Continue reading Posted in Digital Marketing, Online Social Networking, Technology, YouTube Social Marketing | Tagged finding space to air, Google, Googles Adwords, online ad campaigns, place ads on mobile devices, quality video ads, video ads, video production costs, Youtube's video advertising | Leave a comment The technological divide between gen Y and X is growing Posted on April 29, 2012 by namooh Sarah Mahoney at Mediapost.com held an interesting interview with Ewan Duncan, a principle in the Seattle office of McKinsey & Co about the notion that the divide between generation Y and its predecessor is growing faster than expected. Some interesting Continue reading Posted on October 24, 2013 by rosanna
Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels, including campus marketing and social media marketing. Zeroing in on this niche demographic (STEM students) at key locations on campus will boost efficiency, increase reach, and maximize ROI. Competition for STEM Graduates Remains Fierce Most employers these days have their choice of candidates, but in STEM industries competition for top talent remains fierce. In fact, a Change the Equation studyindicated that even in the economically sluggish years of 2009-2012, the number of STEM- focused job postings outnumbered unemployed STEM professionals by nearly two to one. [1] This is quite shocking given the extent of the economic recession and its effect on the labor market. To make matters worse, STEM industries are not just competing with one another: An influential Georgetown University study concluded that the demand for STEM skills has grown fastest outside of traditional STEM fields. Many STEM graduates are getting snatched up by employers in areas like finance, management and health care, and that leaves STEM employers competing for talent.[2] With increasing demands for qualified STEM employees across industries, companies recognize the growing need for a college marketing recruitment strategy. STEM Recruiting on College Campuses In order to effectively reach college students for recruiting efforts a company has to be where the students are and that not only includes on college campuses and at job fairs but also online on Facebook, Twitter and on YouTube.[3] This makes sense because the majority of students spend their time on campus and on social media sites. By bringing the advertising to places they inhabitphysically and virtuallyyour company is one step closer to establishing brand recognition among students and forming initial connections. NAM Youth Marketing STEM Recruiting Strategy NAM Youth Marketing specializes in collegiate marketing. We have developed a college marketing strategy designed to recruit STEM students using a multitude of marketing channels, including campus marketing and social media marketing. We zero in on this niche demographic (STEM students) at key locations on campus to boost efficiency, increase reach, and maximize ROI. A college marketing specialist will work with you and discuss your companys specific needs, pinpointing schools and locations of interest. Here is an example of our college marketing approach: Audience: Young adult students (18-24 years) attending universities and colleges nationwide, specifically targeting STEM (science, technology, engineering, and math) students Marketing Elements: College Posters, Table tents, and Door Room Door Hangers - Student Brand Ambassadors distribute posters, door hangers, and table tents in niche locations on campus, including math, computer science and information technology, physics and astronomy, engineering, biology, chemistry, and medical departments - Student Brand Ambassadors also circulate media in high traffic locations, including student lounges, libraries, dining halls, student unions, cafs, and study areas - Multiple waves of print distribution ensure repeat exposure and generate awareness among STEM students P2P Marketing - Our Student Brand Ambassadorshighly energetic, passionate individualshave access to a variety of academic clubs and classrooms. They can make announcements about opportunities within your company, fostering interest while engaging with students. - NAM Student Influencers interact with career services, department heads, and Professors to promote opportunities within your company and form worthwhile connections on campus - P2P Marketing naturally encourages word of mouth viral marketing Social Media Marketing Google +, LinkedIn, and Facebook: Our Student Brand Ambassadors utilize social media to engage with students in organic conversation through Facebook, LinkedIn, and Google+. We target groups operated by students, staff, and faculty at select schools, specifically focusing on STEM departments and organizations.
- Twitter: We will send out tweets every few hours every day of the campaign via NAMs Twitter account, engaging students and generating traffic to your companys website. - YouTube: We will promote videos about your company, highlighting the perks to students and demonstrating how they can become involved. Email Marketing - NAM Youth Marketing offers the most comprehensive direct email college database system in the industry to strengthen your student marketing campaign. You can select students age, field of study, class year, and more. Microsoft Results: 70% Direct Marketing Response Rate - Combining a heavily targeted approachfocusing specifically on STEM students and STEM locations on campuswith a well-balanced media approach, NAM Youth Marketing produced 334 trackable QR codes, resulting in 235 qualified registrants producing a 70% direct marketing response rate. - We engaged with over 24,000 students at 29 schools, averaging only $212 per registrant lead on the $50,000 investment, plus we provided $25,000 in services for free Through targeted brand immersion, your message will rise above the noise and resonate with students. Contact NAM Youth Marketing to learn more about STEM recruiting strategies. We will cater to your companys individual needs and design a solid college marketing plan with your goals in mind. Interested in more comprehensive consulting and/or success stories, contact NAM Youth Marketing at 888-631-9222 or visit College Marketing Insider at www.collegemarketing.net for STEM Recruiting blogs and whitepapers.
[1] Rosen, Linda. Dont Believe the Naysayers: The STEM Skills Shortage Is Real. The Huffington Post. 1 May, 2013. <http://www.huffingtonpost.com/linda-rosen/the-stem- skills-shortage-is-real_b_3194071.html> [2] Rosen, Linda. Dont Believe the Naysayers: The STEM Skills Shortage Is Real. The Huffington Post. 1 May, 2013. <http://www.huffingtonpost.com/linda-rosen/the-stem- skills-shortage-is-real_b_3194071.html> [3] Fuscaldo, Donna. Why Emloyers Need To Focus On Student Recruiting. Glassdoor Blog. 13 Feb. 2013. <http://www.glassdoor.com/blog/employers-focus-student- recruiting/> This entry was posted in College Marketing, Facebook Social Marketing, Google + Social Marketing, LinkedIn Social Marketing, Online Social Networking, Recruitment, Text & Email Marketing, Twitter Social Marketing, YouTube Social Marketing and tagged college marketing, college poster, dorm room door hangers, email marketing, peer-to-peer marketing, social media marketing, STEM recuiting, STEM students, Target marketing. Bookmark the permalink. Digital Media Plays a Prominent Role in the Lives of Youths The digital world continually changes the way people communicate and interact with each other, and similarly changes brand-consumer engagement; it plays an integral role in the day-to-day lives of youths. College students and teenagers use the Internet and social media sites as a means of self-expression and self-promotion. It provides them with unprecedented opportunities to showcase their work, thoughts, ideas, passions, and talents, and gives them a chance to connect and engage with people who share the same interests. More and more young people are turning to niche venues and online communities for inspiration, camaraderie, and the hopes of achieving success. 98% of the core college consumers (18-24 year olds) already use social media[1]. This is not surprising given that Facebook has been around a little over a decade now about half their lifetimesand that new social media sites are continually being introduced and gaining in popularity. Also, to stay up to date with current events, personal or mainstream, a social media presence is no longer an option for people in this demographic, but a necessity. The lack of a social media presence would be considered an oddity among their peers and would raise a red flag to employers. Due to the prevalence of digital media consumption by college students, many companies choose to focus the majority of their marketing efforts, if not solely, on digital media when targeting this demographic; and though college students are constantly connected to their mobile devices and the Internet, this tunnel vision is mistake for multiple reasons. Exclusively Using Digital Marketing to Target College Students is a Mistake Firstly, college students dislike intrusive online ads and when asked the types of ads they try to avoid, students pointed to pop-up ads or banners ads (55%) first, followed by non opt-in text message ads (49%), pre-rolls (38%), opt-in text message ads (36%) and ads on social media sites (32%).[2] Students go online for relaxation, socialization, entertainment, and school. They do not want this time interrupted with impersonal ads. Secondly, as additional niche social networks pop up and expand, the social media sphere will become more and more fragmented and this will make social media marketing a challengeespecially reaching college students in particular. Facebook used to be strictly for college students, but thats a thing of the past and the youth are already losing interest and exploring new forms of social media. This will only continue to develop as the number of niche interest sites increase. Thirdly, by focusing only on digital marketing, other effective strategies and opportunities are lost. The college market is a very unique demographic in so far as they are highly concentrated in a given place. This enables marketing campaigns to be very targeted and relevant, which helps reduce the waste of advertising dollars. By advertising on college campuses, you know your intended target is being reached. Lastly, college students value authenticity and face-to-face marketing. Brands that advertise on campus have the chance to introduce a human element to the campaign. By human element, I mean a person who represents your brand that interacts with students and helps to convey your brands story in a meaningful way. Part of the reason people buy products or services is to experience a connection with others. Student brand ambassadors bridge the gap between brand and consumer, and make the products easily relatable and the experience memorable. This form of peer-to-peer marketing leaves impressions worth remembering. Theres no doubt that digital marketing remains important when advertising to students. However, it is all too easy to think of 18-24 year olds as a tech obsessed, plugged-in generation, when in reality they care strongly about people and in-person connections, and often use the Internet as a way to enhance their relationships. The best method of reaching college students is by combining peer-to-peer marketing with digital marketing, and delivering a unified message that resonates with students. Make it real, keep it personal; this will lead to success. Do you believe exclusively using digital marketing to target college students is a mistake? Let me know in the comments. [1] Social Networking Statistics. Statistic Brain. [2] Multi-Screening Popular Among College Students. Marketing Charts Staff. This entry was posted in College Advertising, College Marketing, Digital Marketing,Facebook Social Marketing, On Campus Advertising, Online Social Networking, Peer to Peer Student Networks and tagged Advertising on college campuses, digital marketing,Facebook, peer-to-peer marketing, social media, social media marketing. Bookmark thepermalink. Marketing Spring Break Destinations to College Students Admissions Recruiting Strategies for Business Schools Part 1