Dividend investors often set minimum requirements for an "acceptable" initial dividend yield and/or dividend growth rate.

Thus one investor might say, "I won't invest in a dividend stock with a yield of less than 3%." Another might say, "I want a company that increases its dividend at
least 10% per year." A third might demand that any stock he or she buys have increased its dividend for 25 years in a row.
One of the primary goals in dividend investing is to purchase stocks whose yields and dividend growth rates combine to make them better bets than safer fixed-
income investments like money market accounts, certificates of deposit, and bonds, which normally offer lower yields at less risk.
The dynamic that determines the long-term dividend return of a stock is how its initial dividend yield (that is, the yield at the time you buy it) interacts with its
annual dividend growth rate.
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David Van Knapp, Top 40 Dividend Growth Stocks for 2014 (1,936 clicks)
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10 by 10: A New Way to Look at Dividend Yield and Growth
Dec. 1, 2008 10:37 AM ET | 15 comments | Includes: ADM, APD, KMB, MCD, T, WEYS by: David Van Knapp

10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
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Obviously, a stock with a 5% initial yield growing at 10% per year will achieve a target return sooner than a 2% initial yielder growing at the same rate. Conversely,
a 3% initial yield growing at 10% per year will at some point permanently surpass the dividend return of a 5% initial yielder growing only at 5% per year.
The question becomes, when do those lines cross? And as an investor, are you comfortable with how long it takes for the faster-growing 3% yielder to pass the 5%
stock growing more slowly?
Most dividend investors have a long-term holding period in mind when they buy dividend stocks. They are not looking to trade them often, but rather to hold them,
allowing time for the dividends to increase and compound, until the stock itself becomes a money-generating machine irrespective of the stock's price fluctuations.
Here is a useful way to look at this: Select stocks that will achieve a 10% dividend return on your original investment within 10 years' time. I call this the "10 by 10"
approach.
The two 10s are arbitrary, of course. You can put in any goals you like. I chose 10 and 10 because:
10% is a healthy rate of return, almost equal to the long-term total return of the stock market itself, which most studies place between 10% and 11%. (Total
return includes price appreciation as well as dividend return.)
10 years is a useful time frame for people of most ages. Young people, of course, have a much longer investment timeframe, but nevertheless may consider 10
years plenty long enough to wait for the kind of ultimate return they are seeking. Older peoplesay in their 60's and 70'sstill often think in timeframes at
least as long as 10 years, since just by having lived to their current age, their life expectancy usually is longer than 10 years from right now.
And, of course, 10 is a nice round number. It is easy to think in terms of 10% return and a 10-year timeframe to get a good grasp of the underlying principles.
So the question is reduced to simple math: What initial yields, compounded at what rates of growth, achieve the 10 by 10 goal, namely a 10% dividend return within
10 years?
The following table answers that question. It shows initial yields (across the top) and annual growth rates (down the side). Where any two values intersect, the table
shows how many years it takes to achieve a 10% dividend return. Beneath the table are a few notes on calculation and interpretation.
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
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Notes:
The table ignores the contribution of price increases. It shows only the rate of return based on increases in the dividend over time. 1.
The rates of dividend increase should be considered average annual rates. It is rare for a company to increase its dividend by the same percentage each year. 2.
The table does not include the accelerating effect of reinvesting the dividends, which would shorten the times shown. It just shows the increase in your yield
from growth in the dividend itself.
3.
In calculating the table's values, all years were rounded to the nearest year that a 10% return (from dividends alone) would be achieved. Thus all years appear
as whole numbers.
4.
Returns were also rounded, so the year that a return reached 9.6% was counted as the year it hit 10%. 5.
The "sweet spot" wherein the 10 by 10 goal is achievable has been shaded. So, for example, a 4% initial yield growing at 10% per year achieves the same
result as a 5% initial yield growing at 7% per year: Both reach a 10% return (from the dividend alone) in about 10 years.
6.
A few interesting conclusions jump out from this table.
First, a 2% initial yield cannot reach the 10 by 10 goal at any rate of increase up to 15% per year. "You can't get there from here." For that reason, many of S&P's
"Dividend Aristocrats" (stocks that have increased their dividends for at least 25 years running) do not clear the 10 by 10 hurdle. This would include such common
dividend-stock names as Air Products & Chemicals (APD), Archer-Daniels-Midland (ADM), and Weyco Group (WEYS).
Second, the table demonstrates that the initial yield carries somewhat more weight than the rate of dividend growth. For example, an additional 1% in initial yield
reduces by 2% to 4% the growth rate needed to reach 10% return in a given time. In the example cited earlier (see note number 6 above), a jump in initial yield
from 4% to 5% reduced the dividend growth rate needed to achieve the 10 by 10 goal by 3% per year.
This latter point is important. The faster you hit your 10% dividend return rate goal, the fewer years that your stock choice is subject to the risk that you
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
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overestimated its rate of dividend growth. As all dividend investors know, their initial rate of return is fixed at the time of purchase, but the future rate of dividend
growth is somewhat speculative. Also, the higher the rate of projected dividend growth, the more risk that it may not actually be achieved.
So getting to your goal in fewer years is generally better all around. Looking again at some common Dividend Aristocrats, names like AT&T (T), Kimberly Clark
(KMB), and McDonalds (MCD), all yielding more than 3.5% to new purchasers, seem like better bets than the lower-yielding stocks named earlier, simply because
their initial yield is higher.
Of course, before purchasing any stock, you should perform your own due diligence on other factors like projected growth rates, valuation, and the like. Be
particularly wary of very high yielding stocks...their dividends may be at risk. So the initial yield and historical dividend growth rates are just starting points in the
analysis.
As stated earlier, investors with other goals may plug in different numbers besides the 10 and 10 that I selected. Maybe you want to achieve 12% dividend yield
within 9 years, or 10% within 7 years. It is easy to modify the table to show the combinations of initial yield and dividend growth rate you need to achieve those
goals. The underlying principles and simple math remain the same.
Disclosure: Long KMB and MCD.
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Comments (15)
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Hank s.
, contributor
Comments (3)

Why is the reinvestment programs not mentioned and how does it affectthe tables
1 Dec 2008, 11:00 AMReplyLike0
John Lounsbury
, contributor
Comments (3959)

Hank S. - - -

David specifically mentions that dividend reinvestment would improve the return. I believe the reason David has not attempted to calculate the effect of
dividend reinvestment is purely a practical matter: To do this calculation requires assumptions about the price of the stock during the reinvestment period.
There are nearly an infinite number of possible price paths over the time period (40 calender quarters). The only possible study would be to review a number
of stocks in retrospect (a ten year history).
2 Dec 2008, 12:47 PMReplyLike4
granger
, contributor
Comments (2652)

This is one of the best articles and planning tools I have ever seen. Thank you so much. My head is swimming with ideas on how to plan with this tool.

I have added this criteria as one of my final evaluation metrics when choosing what to hold all things being equal.
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
5 of 12 5/4/2014 4:48 PM

Can u give a quick example of f how to modify the table?
for say a 7% in 10 and maybe a 8x8.

Any help would be appreciated. Again great article.
18 Apr 2009, 03:37 AMReplyLike4
David Van Knapp
, contributor
Comments (9574)

Authors reply Granger,

Sorry for the late reply, I just saw your comment today.

The underlying math is easy. You just need a calculator. (It can be done more quicly on a spreadsheet, but I'll assume that you don't use a spreadsheet.)

To do an "8 by 8" table:
--The top line and left column remain the same: Your initial return goes across the top and sensible, common rates of dividend growth go down the side.
--To do the "2%" column: Take a calculator and enter "2." Then hit "+" followed by "4" and "%." The result is 2.08.
--Keep doing that until the result is 7.5% or higher. COUNT the number of times you had to perform the calculation to get to your target return of 8% (I
would round 7.5% upward to "call it" 8%).
--The count (kept in your head) is the number that goes in the table. Each time you repreat the calculation, that represents one year's worth of growth. When
you get to your target level of return, the count you kept in your head is the number of years it would take to get to your target level of return given your
initial rate of return (in this example 2%) and your growth rate (4%).
--I just did it, the number of years is 31. "You can't get there from here." In other words, you can't get 8% return from the dividends alone in 8 years at 4%
growth. (In my experience, you can't get hardly anywhere from dividend growth alone if your initial yield is 2%. That's why, for my own purposes, I require
3% initial yield. Note that many stocks on the Dividend Aristocrats and similar lists yield 2% or less--I eliminate ALL of them from further analysis. That
saves a lot of work.)
--Repeat for every cell in the table.

It sounds a lot more complicated than it is. You can do a whole table like the one shown in 10 minutes or so.
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
6 of 12 5/4/2014 4:48 PM

Dave
18 May 2009, 10:26 AMReplyLike5
captainccs
, contributor
Comments (938)

Dividend reinvestment is a good idea only if the underlying stock is your best buy at the time of the reinvestment -- it might or it might not be.

I love the 10 by 10 math, it's a great guide. But one must not forget that the company has to be able to cover the growing dividend from earnings and cash
flow. Can the company grow at the required rate? Again, advantage to high dividend yield companies provided the dividend is well covered by earnings and
cash flow.
2 Jun 2009, 09:16 AMReplyLike3
3treesout
, contributor
Comments (10)

Good articles! I am back taking the reins in investing in solid stocks with good dividends after my husband literally wiped us out in the .com bubble for Fast
Money. After "08 I got wiped out again by listening to TALKING HEADS to "stay in there, don't sell". Now the only head I am listening to is my own. We're
too old for the hope of buying something that is going to be HOT in 10years.
20 Jun 2009, 06:46 PMReplyLike5
Mutinousdogs
, contributor
Comments (301)

I agree with some of the other posters. This is one of the best and most insightful articles on dividend stocks and dividend reinvestment that I have seen.
Thank you David for an excellent article. Actually, your thesis is one of the ways that Warren Buffet has been so successful. If you look back at the
acquisition prices for some of his major investments like Coca Cola, his rate of return just on dividends is in the 25% range. Value investing has its pluses not
only in price appreciation but also in returns from dividends that grow consistently over time. And yes, Captainccs, Buffet pays very close attention to
consistency of earnings over the years.
31 Jan 2010, 11:38 PMReplyLike5
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
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GregT
, contributor
Comments (345)

As others have mentioned, great article. I'm a big fan of dividend investing and have been for almost 20 years - even though I'm only 47. My initial
investment in JNJ provided an annual dividend of .17 per share (split adjusted). Now that same share pays $2.16 each year.

One thing to consider in looking at current yield is that a lot of low yielding stocks tend to have higher dividend (and earnings) growth rates. JNJ was a good
example of this in the 90's. If you look beyond ten years (20 or 30), the faster dividend growers start to look more attractive. Of course, it is difficult to run a
business that successfully for such a long period, but certain types of businesses tend be more predictable for the very long term. Consumer staples like PG
and PEP are great examples. Furthermore, even though the focus of this article was the dividend, it is always a great idea to consider the underlying
appreciation of the stock. Faster growers are more likely to show significant stock appreciation in the long run.
1 Jun 2010, 08:18 AMReplyLike1
Ahmed nooruddin
, contributor
Comments (6)

Great article

But companies with high growth will most likely increase dividend at thar rate

a 15% increase will continue for a 7-10 Yr or so period , then it will convert to growth of 5-6%

Companies that grow at rate 15-20% need cash either the will revert to low growth status or they will stop increasing dividend
24 Jul 2010, 03:25 AMReplyLike0
anarchist
, contributor
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
8 of 12 5/4/2014 4:48 PM
Comments (1130)

Where do you find the annual growth rate?
18 Mar 2011, 06:50 PMReplyLike0
David Van Knapp
, contributor
Comments (9574)

Authors reply It's listed for each stock on websites. Look under tabs like Performance or Dividends. Or use David Fish's excellent Dividend Champions
document (www.dripinvesting.org/...). He lists dividend growth rates for various time periods for every stock.
19 Mar 2011, 08:49 AMReplyLike1
Jakeman
, contributor
Comments (206)

For 1,3,5 and 10 year dividend growth rates of any stock, try Dividend-Stocks.com
1 Apr 2011, 07:50 PMReplyLike3
anarchist
, contributor
Comments (1130)

Thanks Jakeman
2 Apr 2011, 10:38 AMReplyLike1
don'tbugmeplease
, contributor
Comments (184)

David, would it be possible for you to show the spreadsheet function to figure the table out. You explained the calculator way above.
Thanks.
22 Aug 2013, 05:40 PMReplyLike0
don'tbugmeplease
, contributor
Comments (184)
10 by 10: A New Way to Look at Dividend Yield and Growth [AT&T Inc., Kimberly Clark Corp... http://seekingalpha.com/article/108556-10-by-10-a-new-way-to-look-at-dividend-yield-and-growth
9 of 12 5/4/2014 4:48 PM

nevermind. I just finally figured it out.
These are the functions to use in a Spreadsheet

For 2% Initial Yield and 4% Annual Growth
=LN(10/2)/LN(1+0.04)

For 3% Initial Yield and 5% Annual Growth
=LN(10/3)/LN(1+0.05)

For 4% Initial Yield and 8% Annual Growth
=LN(10/4)/LN(1+0.08)

Just change the needed numbers, or if you have all the numbers in the spreadsheet already you can do this:

Assuming the Initial Yield is in field B1 and the Annual Growth Rate is in field B2:
=LN(10/B1)/LN(1+B2)

Hope this helps someone else.
22 Aug 2013, 07:36 PMReplyLike0
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