M

Project report On
A study on Customer Satisfaction and Market
Share of Mobile Companies with special
reference to CDMA technology.

RELIANCE WEB STORE Ltd.
SESSION: 2009-2011

Guided by: - Submitted by:-
Dr. Sachin Mittal Amit Gupta
MBA-IIISemester (MM)

CERTIFICATE OF FACULTY GUIDE

This is to certify that Rohan Ahuja, a student of MBA MM has undertaken the research study as a
part of fulfillment of course. To the best of my knowledge this is an original work.
It has not yet been submitted to this university or any other institution

Dr. Sachin Mittal
(Faculty Guide)









DECLARATION

I hereby declare that the following project report entitled Study on different plans of Reliance Net
connect and which is the best selling plan done in RELIANCE, Indore, is an authentic work done by
me.
The project was undertaken as a part of the course curriculum of MBA (MM), Prestige Institute of
Management and Research, Indore.



Rohan Ahuja
MBA (MM)
III semester









ACKNOWLEDGEMENT
With immense pleasure and pride I present this project Study on different plans of Reliance Net
connect and which is the best selling plan
I would like to express my sincere thanks to Mr.Pranab K Roy, Area Sales Manager Reliance Indore
Circle, Mr. Ashish Mehta, Store Manager R WORLD who gave me opportunity and a helping hand for
the completion of this project work.
I would like to thank our director Mrs. Yogeswari Pathak for motivating us time to time. I draw
inspiration from my project guide Dr. Sachin Mittal who has been constant source of motivation and
encouragement. His right and timely guidance enabled me to achieve success. I express my deep
gratitude to him.
My special thanks are due to RELIANCE who allowed me to take up the project in this esteemed
organization.
I would like to thank all the members of Reliance Web world stores all over Indore I would like to
express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for
their help and wishes for the successful completion of this project. Last but not the least I would like
to extend my thanks to the respondent.




Date: - Rohan
Ahuja
MBA (MM)
PIMR, INDORE


CONTENTS

CHAPTER 1: INTRODUCTION
RELIANCE INDUSTRIES 7
RELIANCE ADA GROUP 9
ABOUT SHRI DHIRUBHAI AMBANI 10
HISTORY OF RELIANCE COMMUNICATION 11
AWARDS AND ACHIEVEMENTS 12
VISION AND MISSION 13
CORPORATE PROFILE 14
FINANCIAL ANALYSIS 16
MARKETING STRATEGIES OF RELIANCE 16
CHAPTER 2: RELIANCE WORLD 17
CHAPTER 3: INTRODUCTION OF PROJECT
OVERVIEW OF INTERNET 22
RELIANCE DATACARD 23
FEATURES 25
PRICE AND PROMOTION 26
PLANS 27
FUTURE CHALLENGES 30
CHAPTER 4: RESEARCH METHODOLOGY 31
CHAPTER 5: DATA ANALYSIS 33
CHAPTER 6: RECOMMENDATION 46
CHAPTER 7: CONCLUSION 48
CHAPTER 8: BIBLIOGRAPHY 50
CHAPTER 9: APPENDIX
QUESTIONNAIRE 53
LEARNING 55
RAW DATA QUESTIONNAIRE 56
















RELIANCE INDUSTRIES
The Late Dhirubhai Ambani dreamt of a
digital India an India where the
common man would have access to
affordable means of information and
communication. Dhirubhai, who single-
handedly built Indias largest private
sector company virtually from scratch,
had stated as early as 1999: Make the
tools of information and communication available to people at an affordable cost. They will
overcome the handicaps of illiteracy and lack of mobility.
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometers of a pan-India fiber optic backbone.
This backbone was commissioned on 28 December 2002, the auspicious occasion
of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July
2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless
and wire line) and convergent (voice, data and video) digital network. It is capable of
delivering a range of services spanning the entire infocomm (information and
communication) value chain, including infrastructure and services for enterprises
as well as individuals, applications, and consulting.






INDIA S LEADING TELECOM COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of
companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is Indias
leading integrated telecommunication company with over 80 million customers.
Our business encompasses a complete range of telecom services covering mobile and fixed line
telephony. It includes broadband, national and international long distance services and data services
along with an exhaustive range of value-added services and applications. Our constant endeavor is
to achieve customer delight by enhancing the productivity of the enterprises and individuals we
serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was
among the initial initiatives of Reliance Communications. It marked the auspicious
beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we
can proudly claim that we were instrumental in harnessing the true power of
information and communication, by bestowing it in the hands of the common man at
affordable rates.
We endeavour to further extend our efforts beyond the traditional value chain by
developing and deploying complete telecom solutions for the entire spectrum of
society.
Today, Reliance Communications is revolutionizing the way India communicates and networks, truly
bringing about a new way of life.
RELIANCE ADAG GROUP
Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded
by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private
sector business houses in terms of net worth. The group has business interests that
range from telecommunications (Reliance Communications Limited) to financial
services (Reliance Capital Ltd) and the generation and distribution of power
(Reliance Infrastructure Limited).
Reliance ADA Groups flagship company, Reliance Communications, is India's
largest private sector information and Communications Company, with over 80
million subscribers. It has established a pan-India, high-capacity, integrated (wireless
and wireline), convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
Other major group companies Reliance Capital and Reliance Infrastructure are widely
acknowledged as the market leaders in their respective areas of operation.










ABOUT SH. DHIRUBHAI AMBANI
Few men in history have made as dramatic a contribution to their countrys economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind
a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true genius of
Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of
men, the architect of Indias capital markets, and the champion of shareholder interest.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$
300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling
enterprise into a Rs 60,000 crore colossusan achievement which earned Reliance a place on
the global Fortune 500 list, the first ever Indian private company to do so.
Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when Reliance
Textile Industries Limited first went public, the Indian stock market was a place patronised
by a small club of elite investors which dabbled in a handful of stocks.
Under Dhirubhais extraordinary vision and leadership, Reliance scripted one of the greatest
growth stories in corporate history anywhere in the world, and went on to become Indias
largest private sector enterprise.
Throughout this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Reliance stock, and creating one of the worlds largest shareholder families.




HISTORY OF RELIANCE COMMUNICATION
Late Dhirubhai Ambani had a vision of making tools of communication available to commoners
thereby allowing them to overcome barriers of mobility. Likewise, Reliance Communications is
capable of delivering services covering entire gamut of information and communication value chain.
Their products and services include infrastructure setting, applications and consultancy.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the
flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost truly integrated
telecommunications service provider. With a customer base of over 36 million including close to one
million individual overseas retail customers, Reliance Communications ranks among the top ten
Asian Telecom companies. Its corporate clientele includes 600 Indian, 250 multinational
corporations and over 200 global carriers and owns and operates the world's largest next
generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic
cable systems in India, USA, Europe, Middle East and the Asia Pacific region. For more information,
visit:
He is also the president of the Dhirubhai Ambani Institute of Information and Communications
Technology, Gandhinagar. An MBA from the Wharton School of the University of Pennsylvania, Shri
Ambani is credited with pioneering several financial innovations in the Indian capital markets. He
spearheaded the countrys first forays into overseas capital markets with international public
offerings of global depositary receipts, convertibles and bonds.
Under his chairmanship, the constituent companies of the Reliance ADA group have
raised nearly US$ 3 billion from global financial markets in a period of less than 15
months.
He is currently a member of:
Wharton Board of Overseers, The Wharton School, USA
Board of Governors, Indian Institute of Management (IIM), Ahmedabad
Board of Governors, Indian Institute of Technology (IIT), Kanpur
Executive Board, Indian School of Business (ISB), Hyderabad
Awards and Achievements
Voted the Businessman of the Year in a poll conducted by The Times of India TNS, December
2006
Voted the Best role model among business leaders in the biannual Mood of the Nation poll
conducted by India Today magazine, August 2006
Conferred the CEO of the Year 2004 in the Platts Global Energy Awards
Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association,
October 2002
Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF)
in recognition of his contribution to the establishment of Reliance as a global leader in many of
its business areas, December 2001
Selected by Asia week magazine for its list of 'Leaders of the Millennium in Business and Finance'
and was introduced as the only 'new hero' in Business and Finance from India, June 1999.








VISION AND MISSION OF RELIANCE COMMUNICATION
OUR VISION
We will leverage our strengths to execute complex global-scale projects to facilitate
leading-edge information and communication services affordable to all individual
consumers and businesses in India. We will offer unparalleled value to create
customer delight and enhance business productivity. We will also generate value for
our capabilities beyond Indian borders and enable millions of India's knowledge
workers to deliver their services globally.

OUR MISSION

The mission statement of the company was, Karlo duniya muthi mein. It is the mission of the
company to become number one in the field of telecommunication and provide high quality
products and services at the cheapest possible price.













CORPORATE PROFILE
Organizations, like individuals, depend for their survival, sustenance and growth on the support and
goodwill of the communities of which they are an integral part, and must pay back this generosity in
every way they can... This ethical standpoint, derived from the vision of our founder, lies at the heart
of the CSR philosophy of the Reliance ADA Group.
While we strongly believe that our primary obligation or duty as corporate entities is
to our shareholders we are just as mindful of the fact that this imperative does not
exist in isolation; it is part of a much larger compact which we have with our entire
body of stakeholders: From employees, customers and vendors to business
partners, eco-system, local communities, and society at large.
We evaluate and assess each critical business decision or choice from the point of
view of diverse stakeholder interest, driven by the need to minimize risk and to pro-
actively address long-term social, economic and environmental costs and concerns.
For us, being socially responsible is not an occasional act of charity or that one-time
token financial contribution to the local school, hospital or environmental NGO. It is
an ongoing year-round commitment, which is integrated into the very core of our
business objectives and strategy.
Board of Directors
Shri Anil D. Ambani - Chairman
Prof. J Ramachandran
Shri S.P. Talwar
Shri Deepak Shourie
Shri A.K.Purwar
Company Secretary & Manager
Mr.Hasit Shukla


ORGANIZATIONAL SET UP
CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT
(PRESONAL BUSINESS) (ENTERPRISES BUSINESS) (HOME BUSINESS)
SENIOUR V.P
V.P
GM
DGM
AGM
SENIOUR MANAGER
MANAGER
DUPTY MANAGER
ASST. MANAGER
MANAGEMENT TRAINING





Financial Performance and Analysis

As compared to the industry average Reliance Communications has a very high net profit margin
(NPM). It has an NPM of 70.8% against and industry average of about 19%.
Although the total earnings reported by Reliance form only a miniscule part of total industry.
Reliance Communications has the highest EBITDA margin expands from 39.5% to 43.0% reported for
the year ended March 31, 2008.
The total income reported were Rs. 19,068 crores while the industry total was Rs. 123436.52 crores,
with a change of 25%. Therefore Reliance has considerable catching up to do. In FY08, Reliances
sales jumped by 49% compared with FY07 and are expected to grow strongly in the coming years.
Same trend can be witnessed in PAT, with a rise of 30% in FY08 compared with FY07. Sales in AMJ08
are expected to jump by 13% to Rs36, 453.94m from Rs32, 289.30m in AMJ07. In the coming
quarters, Reliance is expected to add subscribers at the rate of more than 4m customers every
quarter. Since Reliance is present in both CDMA and GSM technology, it is
fast catching up with the leading company and is second largest company after the market leader in
terms of subscriber base. Only company to have nationwide GSM & CDMA service in India.

MARKETING STRATEGIES OF RELIANCE COMMUNICATION

To spend Rs 16,000 crore to expand and strengthen network coverage. After expansion,
Reliance Communications will have the single largest wireless network in the world
Launched the lowest-cost classic brand handset at Rs 777 Will add 23,000 more towers
Telecom services will be available in over 23,000 towns and 600,000 villages.
To gave out lots of free minutes to users to create an existing user base.
Reliance is cutting down on Capital Expenditure since it already has the network and now
believes it also has the user base and will be able to generate good cash flows.


























Retail Revolution:-Reliance World
What a wonderful world -- Reliance
World Reliance World (formerly
Reliance Web World) first of its
kind a retail store with telecom
products and services in India, is a
world-class nationwide chain of retail outlets for products and services of the Reliance Anil
Dhirubhai Ambani Group. It is designed to give the customer a delightful experience of the digital
world of information, Communication, entertainment and utility services. All Reliance World outlets
are connected to Reliances countrywide optic fiber network. The Broadband Centre at Reliance
World leverages this broadband network to bring you innovative digital services.

RELIANCE WEBWORLD INCLUDES

Reliance Web World is a new age destination, which has applications that will change the way you
would experience Information, Communication, Entertainment and do business.

A typical Reliance Web World has 3 Zones:
The Customer Convenience Center to service Reliance India Mobile customers. A Broadband Center
with a Video Conferencing Room and 2 Virtual Offices for executives to use from over 240 locations
across 110 cities in India. Each Reliance Web World has a Real Broadband Center Lounge with 40
Workstations for Real Broadband Surfing, Multi-Player Gaming and Video Chat.



Reliance Web World offerings
Real Broadband Surfing
Save time dont wait for the www.
Video Chat
Conduct Meetings Face to Face with business
associates/family miles across
Roaming Access in 105 cities
Check in anywhere you want
Virtual Office Suite
Youre Office away from Office
Video Conferencing
Connect Anywhere, Anytime, Anyhow - 768 kbps over IP
True-networked multiplayer online Gaming
Game box Take a Break - Play for a while.
Click and Mortar Services
Customized Events Promotions and fulfillment
Streaming Media
The new media and platform for corporate communication
E-Ticketing - One can book air Deccan and Kingfisher air lines tickets.
Digital Electronic News Gathering (DENG) - The network, "DENG", allows TV channels to connect to
85 cities through Reliance Infocomm network live, without having to depend on OB vans. Thus,
Reliance Web World can reduce the investment of television channels on Outside Broadcasting. The
company has set up encoders at select Web World stores to which TV cameras are connected. The
feed is transmitted in real time to the studio in a different location, and the studio has a decoder to
download the feed.
E-Learning - Live video lectures and online preparatory program like little Genius Program, Ankit
Fadia Certified Ethical Hacker Program.
Location - A total of 240 Web World are operational in 111 cities and towns across India. Reliance
Web World has real broadband capability of transmitting high bandwidth data between any of 240
Web World Nationwide and to Media companies who are connected to the Reliance Data Network.
PRODUCTS AND SERVICES
PRODUCT

DEFINITION:

A product is a bundle of physical service and symbolical particulars expected to yield satisfaction
benefits to the buyers.
(Phillip Kotler)

A product is a complex of tangible and intangible attributers, including packaging, colors, price,
manufacture and retailers service which the buyer may accept as offering satisfaction of wants of
needs.
(William J Stanton)
MOBILE
Reliance Base Phone
Reliance Mobile
Reliance Data Card
Reliance Voucher, E-Recharge
Reliance PCO
Reliance Broad Band
























INTRODUCTION OF PROJECT

An overview of internet and wireless connectivity

Definition of internet

The Internet is a worldwide, publicly accessible series of interconnected computer networks that
transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of
networks" that consists of millions of smaller domestic, academic, business, and government
networks, which together carry various information and services, such as electronic mail, online
Chat, file transfer, and the interlinked web pages and other resources of the World Wide Web
(WWW).

Common uses of the Internet

E-mail
World Wide Web
Remote Access
Collaboration
Streaming Media
File Sharing
Voice Telephony







RELIANCE DATACARD

Reliance Net Connect+ Broadband and simple reliance Net Connect creates a lot of confusion.
Reliance Net Connect broadband using EVDO technology and the USB device is different in both the
cases. The maximum speed of CDMA (1x) technology is 144 kbps and for EVDO technology is 3.1 MB.
Reliance Communication erstwhile Reliance Infocomm always remained technological, market
leader in CDMA mobile business. Its high brand awareness, market acceptance as a technological,
economical lea.der in various segment of mobile business and high brand equity were compelling
reason to penetrate and develop entire value chain of the both mobile and broadband based
business.
Reliance Net connect Reliance communications has invested nearly Rs. 600 Crores in its broadband
business. They have upgraded their software in their existing network to increase the internet speed
on their existing infrastructure. This new service is named as Reliance Net Connect Broadband Plus;
under this technology the user can get a speed of up to 3.1 Mbps downlink (Download Speed) and
1.8 Mbps uplink (Upload speed). It is also interesting to know that, if you are not in their Net
Connect broadband coverage area then the software will automatically convert your connection to
their existing 1X network without any call or data loss
Reliance has range of products for both office and individual internet usage.
Reliance Data card is the superior Data
card solution delivering near
Broadband wireless capability to
laptop & desktop .Reliance Data card
enables connection to the internet at
data speed up to a maximum of 144
kbps. Reliance is currently the best
wireless connection in India which can
be used for both laptops and desktops.



There are two types of Data card are presented by Reliance.

1) PCMCIA Card (Personal Computer Memory Card International Association)
Mainly for Laptop.
Which Laptop is supporting PCMCIA Slot?
Data Card company is ZTE.

2) USB Data Card (Universal Serial Bus)
Supporting USB Slot.
For Laptop & Desktop both.
Direct USB connector no need for adaptor or cable. (ZTE) Slim, sleek and stylish
Plug and Play No need to install drivers just connect and surf using the Windows dialer.
Retraceable antenna better signal strength in low RF areas.










Features
Here are some of the many advantages that New Reliance Data card brings you.
Uninterrupted high-speed wireless Internet connectivity, across 10000 towns, 3 lakh villages
and growing.
Better surfing speeds, with download speeds up to 144 kbps.
High download speed of heavy email attachments
One-time installation of the dial-up software without the need to change the dial-up
configuration.
Hassle-free connection
Connect instantly (No line busy / waiting tone)
Easy to remember username / password (your phone / card number)
Enables a user to surf the Internet without being tied down to a landline from any location
your bedroom, drawing room, hotel room, office, outdoors or on the move in a car, train
or bus.

The network advantage
This remarkable service virtually converts the whole of India into a wireless hot spot.
10000 towns and cities and 300,000 villages
On highways, rail routes, airport lounges and remote locations.

The plan advantage
The tariff is inclusive of all charges (the ISP charge as well as the Telecom connectivity
charge).
No need for an external or internal modem.
No need for an ISP account.
No need for a separate landline connection.
One free e-mail account (with a 10 MB mailbox) and 2 MB of web space
A choice of prepaid and postpaid options to suit your usage needs
Use of data cards to make voice calls and send SMS

Price
Reliance Net Connect has dropped their prices on new data
cards purchased because their competitor [Tata] has offered
free 2 months internet services. According to the new pricing
Reliance USB Modems would now be available from 2299 Rs.
rather than the old pricing of 2850Rs. This price drop is for a
limited time also comes with a 2 months unlimited internet
usage for free. The best part of Reliance Net Connect is that
they dont charge which on roaming and also have an excellent
network services



Promotion
Data card is a specialty product .That is why promotional
activities are mainly focused around
in store promotional activity as well as other medium like
print media, hoarding and posters. Reliance data card
doesnt have any brand ambassador as of yet. But, for the
data card not been much of advertisements.








PLANS

Tariff (POSTPAID)
Tariff Plan
Monthly
Rental
Free Usage
Bundled/Month Extra
Usage
Roaming
Effective Rental in
Money back offer
(for 12 months)
Anytime/Day
Usage
Night
Usage
Broadband+
Pay as you go
Rs. 299/- Nil Nil
Rs. 1 /
MB
Nationwide* Rs. 299/-
Broadband+
512 MB
Rs. 499/- 512 MB Nil 50p/ MB Nationwide Rs. 499/-
Broadband+
10GB @ Night
Rs. 499/- Nil 10 GB
Rs.
0.5/Min
Nationwide Rs. 499/-
Broadband+ 1
GB
Rs. 650/- 1 GB Nil 50p/ MB Nationwide Rs. 650/-
Broadband+ 2
GB
Rs. 750/- 2 GB Nil 50p/ MB Nationwide Rs. 750/-
Broadband+ 3
GB
Rs. 850/- 3 GB Nil 50p/ MB Nationwide Rs. 650/-
Broadband+ 1
GB day, 10 GB
Night
Rs. 849/- 1 GB 10 GB 50p/ MB Nationwide Rs. 649/-
Broadband+ 2
GB day, 10 GB
Night
Rs. 949/- 2 GB 10 GB 50p/ MB Nationwide Rs. 749/-
Broadband+ 3
GB day, 10 GB
Night
Rs. 1049/- 3 GB 10 GB 50p/ MB Nationwide Rs. 849/-
Broadband+ 5
GB
Rs. 1099/- 5 GB Nil 50p/ MB Nationwide Rs. 899/-
Broadband+ 10
GB City
Rs. 1099/- 10 GB Nil 50p/ MB Citywide Rs. 899/-
Broadband+ 5
GB day, 10 GB
Night
Rs. 1298/- 5 GB 10 GB 50p/ MB Nationwide Rs. 1098/-
Broadband+ 10
GB day, 10 GB
Night City
Rs. 1298/- 10 GB 10 GB 50p/ MB Citywide Rs. 1098/-
Broadband+ 10
GB
Rs. 1250/- 10 GB Nil 50p/ MB Nationwide Rs. 1050/-
Broadband+ 10
GB day, 10 GB
Night
Rs. 1449/- 10 GB 10 GB 50p/ MB Nationwide Rs. 1249/-
Broadband+ 15
GB
Rs. 1750/- 15 GB Nil 50p/ MB Nationwide Rs. 1550/-

Day usage 6 AM to 10 PM ; Night Usage
10 PM 6 AM


Pack Price Validity
Broadband+ 200MB Pack Rs. 250/- 30 Days
Broadband+ 0.5GB Pack Rs. 500/- 30 Days
Broadband+ 1GB Pack Rs. 715/- 30 Days
Broadband+ 3GB Pack Rs. 935/- 30 Days
Broadband+ 5GB Pack Rs. 1,210/- 30 Days
Broadband+ 10GB Pack Rs. 1,655/- 30 Days
Broadband+ 15GB Pack Rs. 1,925/- 30 Days

*Additional usage @Rs.1 per MB















Future challenges
Introduce a product which would be designed specifically for Indian consumer and satisfy
aspiration of youths.
To match the increased demand patterns in the country.
Launching of innovative products in regular and short intervals.
Reliance products are descending the customer value hierarchy from that of a potential
product towards an expected product.
Competitors like Tata-Indicom, Vodafone, are moving up the hierarchy. So, Reliance will find
it tough to charge the moderately high price it has tilled now charge.
It is also highly likely that Reliance may not fully absorb the consumers who upgrade from
slow speed internet connection device USB modem to broadband. Hence, Reliances market
share might not grow as good as their competitor Tata-Indicom or BSNL. Reliances major
challenge lies in entering the premium market through an upgraded version of wireless data
card the way it did in mobile business.





































OBJECTIVE OF THE PROJECT
To know the feedback of customers regarding the services which are being provided by the
company.
To understand the importance of client relationship with the company.
To understand customer satisfaction regarding the products offered by the company.
To find out the problems faced by the customers.

RESEARCH METHODOLOGY

STUDY:
The study was descriptive in nature. A survey was conducted to collect responses from customers
regarding their satisfaction towards Reliance Net Connect
SAMPLE:
POPULATION:- The sample population includes existing customers of Reliance Net connect.
SAMPLE SIZE:-The Sample size for the study was taken as 100 existing customers. The response
was taken on probability method.
TOOLS:-
FOR DATA COLLECTION:- Tools for data collection includes both primary and secondary data
collection method. For primary data collection, the researcher used questionnaire method. The
company information is collected from market, website and manual which are secondary.
FOR DATA ANALYSIS: - For data analysis we have used statistical tools like percentage analysis
and some other useful tools with help of computerized software SPSS.






















Q1 Reliance has up to date equipment?

Tabular Presentation:
Reliance has up to date equipment?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 42 42.0 42.0 42.0
Agree 43 43.0 43.0 85.0
Neutral 11 11.0 11.0 96.0
Disagree 4 4.0 4.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
From the above pie chart it can be interpreted that 42% consumers strongly agree with the
statement that Reliance has up to date Equipment, 43% agree with the statement, 11% have Neutral
reactions, whereas 4% totally disagree. Further we can conclude that more that 80% customers are
agree that reliance has up to date equipment.
Q2 Reliance employees are well dressed and appear neat?

Tabular Presentation:
Reliance employees are well dressed and appear neat?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 42 42.0 42.0 42.0
Agree 35 35.0 35.0 77.0
Neutral 18 18.0 18.0 95.0
Disagree 4 4.0 4.0 99.0
Strongly Disagree 1 1.0 1.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
It can been seen that 42% consumers strongly agree that Reliance employees are well dressed and
appear neat, 35% agree with the statement, 18% consumers have Neutral reaction, 4% disagree the
statement and 1% Strongly Disagree with this statement. It has been observed from the survey that
more than 75% customers are agree on the statement that Reliance employees are well dressed and
appear neat and only 5% customers are disagree.
Q3 When Reliance promises to do something by certain time, it does so?

Tabular Presentation:
When Reliance Promise to do something by certain time, it does so?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 26 26.0 26.0 26.0
Agree 52 52.0 52.0 78.0
Neutral 10 10.0 10.0 88.0
Disagree 10 10.0 10.0 98.0
Strongly Disagree 2 2.0 2.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
From the above diagram it can be seen that 26% strongly agree that when Reliance promise to do
something by certain time, it does so, 52% agree with it, 10% are neutral, 10% disagree with the
statement and 2% strongly disagree with the statement. It can be concluded by saying that more
than 75% customers are agree with the statement.
Q4 When you have problems Reliance is sympathetic and reassuring?

Tabular Presentation:
When you have problems Reliance is Sympathetic and reassuring?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 34 34.0 34.0 34.0
Agree 42 42.0 42.0 76.0
Neutral 12 12.0 12.0 88.0
Disagree 11 11.0 11.0 99.0
Strongly Disagree 1 1.0 1.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
34% customers strongly agree with the fact that when customers faces some problem Reliance is
sympathetic and reassuring, 42% agree with the statement, 12% have neutral reactions, 11%
disagree with the statement, 1% strongly disagree with the fact. It has been observed that more
than 75% customers are agreeing that Reliance is sympathetic and reassuring.
Q5 You do not receive prompt service from Reliance Employees?
Tabular Presentation:
You do not receive prompt service from Reliance Employees?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 28 28.0 28.0 28.0
Agree 42 42.0 42.0 70.0
Neutral 23 23.0 23.0 93.0
Disagree 6 6.0 6.0 99.0
Strongly Disagree 1 1.0 1.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
28% customers strongly agree that they do not receive prompt services from Reliance employees,
42% agree with it, 23% have neutral reactions, 6% disagree with the statement, and 1% strongly
disagree. Further it can be concluded by saying that 70% customers are agreeing that they receive
prompt service from Reliance Employees and Only 7% disagree the statement.
Q 6 You can trust the employees of Reliance?

Tabular Presentation:
You can trust the employee of Reliance?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 29 29.0 29.0 29.0
Agree 48 48.0 48.0 77.0
Neutral 16 16.0 16.0 93.0
Disagree 5 5.0 5.0 98.0
Strongly Disagree 2 2.0 2.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
29% customers strongly agree that they can trust the employees of Reliance majority of the people
i.e. 48% agree with it, 16% have neutral reactions, 5% disagree, whereas 2% strongly disagree with
the statement. It has been observed that more than 70% customers can trust the employees of
Reliance only 7% customers disagree the statement.
Q7 Price of Reliance Net Connect is Reasonable?

Tabular Presentation:
Price of Reliance Net Connect is Reasonable.

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 30 30.0 30.0 30.0
Agree 43 43.0 43.0 73.0
Neutral 10 10.0 10.0 83.0
Disagree 16 16.0 16.0 99.0
Strongly Disagree 1 1.0 1.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
From the above pie chart it can be interpreted that 30% customers strongly agree that price of
Reliance Net Connect is Reasonable, a majority of 43% customers agree that price is Reasonable,
10% are Neutral, 10% disagree, while 1% strongly disagree. It has been observed that more than 70%
customers are happy with the price of Reliance Net Connect and only 11% customers are not
satisfied.
Q 8 Service in timely manner true value of money?

Tabular Presentation:
Services in timely manner true value of money.

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 19 19.0 19.0 19.0
Agree 55 55.0 55.0 74.0
Neutral 7 7.0 7.0 81.0
Disagree 15 15.0 15.0 96.0
Strongly Disagree 4 4.0 4.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
19% customers strongly agree that service provided to them is timely manner and they get true
value of money, a majority of customers i.e. 55% agree with the statement, 7% are neutral, 15%
disagree the statement and 4% strongly disagree. It has been observed that More than 70%
customers are agree that they invest their money in right product and they are getting true value of
money only 19% disagree the statement.
Q 9 Speed of Reliance Net Connect is as per Commitment.

Tabular Presentation:
Speed of Reliance Net connects is as per Commitment.

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 11 11.0 11.0 11.0
Agree 31 31.0 31.0 42.0
Neutral 24 24.0 24.0 66.0
Disagree 31 31.0 31.0 97.0
Strongly Disagree 3 3.0 3.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
11% customers strongly agree that speed of Reliance Net Connect is as per commitment made,
majority i.e. 31% agree, 24% have neutral reactions, 31% disagree whereas 3% strongly disagree.
From the survey we get balance reaction for the speed of Reliance Net Connect i.e. 34% are not
satisfied with the speed of Reliance Net Connect and only 41% customers are satisfied with the
speed.
Q10 Billing System of Reliance Communication for Net Connect is Convenient.

Tabular Presentation:
Billing system of Reliance Communication for Net connects is convenient.

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 6 6.0 6.0 6.0
Agree 22 22.0 22.0 28.0
Neutral 21 21.0 21.0 49.0
Disagree 39 39.0 39.0 88.0
Strongly Disagree 12 12.0 12.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
From the above pie chart it can be interpreted that 6% customers strongly agree with the statement
that billing system of Reliance Communication for the Net Connect is convenient, 22% agree, 21%
are neutral, majority i.e. 39% disagree with the statement and 12% strongly disagree. It has been
observed from the survey that more than 50% customers are not satisfied with the billing system of
Reliance communication for Net connect in comparison to 28% satisfied customers.
Q11 Tariff Plans of Reliance Net Connect is for all Segments.

Tabular Presentation:
Tariff plans of Reliance Net connect is for all segments.

Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Agree 34 34.0 34.0 34.0
Agree 43 43.0 43.0 77.0
Neutral 11 11.0 11.0 88.0
Disagree 11 11.0 11.0 99.0
Strongly Disagree 1 1.0 1.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:

Interpretation:
34% customers strongly agree that tariff plans of Reliance Net Connect is for all segments, majority
of customers i.e. 43% agree, 11% have neutral reactions, 11% disagree and 1% customers strongly
disagree with the statement. It has been observed that more than 75% customers are agrees that
tariff plans of Reliance Net connect is for all segments only 12% disagree the statement.
Q12 Plan which you are currently using?

Tabular Presentation:
Plan which You are currently using?

Frequency Percent Valid Percent
Cumulative
Percent
Valid BB 3GB 52 52.0 52.0 52.0
1 GB Day 10 GB Night 12 12.0 12.0 64.0
2 GB Day 10 Night 6 6.0 6.0 70.0
3 GB Day 10 GB Night 3 3.0 3.0 73.0
Silver 22 22.0 22.0 95.0
Gold 5 5.0 5.0 100.0
Total 100 100.0 100.0
Diagrammatic Presentation:


Interpretation:
A majority of customers i.e. 52% customers are using Broadband 3GB plan, 12% customers have 1GB
day 10GB night plan, 6% customers have 2GB day 10GB night plan, 3% customers have 3GB day
10GB plan, 22% have Silver plan and 5% Gold plan. It can be seen from above that the best plan and
most preferred plan of Reliance Net Connect is BB 3GB.






















RECOMMENDATION

Proper availability of Datacard must be made- Proper availability of DATACARD should be
made at all Stores.
Some plans should be launched which satisfies Customers- Company should come with
some good and effective plans to make the customer satisfied.
Billing System should be improved- Majority of respondents complain about the after sales
services like billings, and interruption in the network so the quality of after sales services
should be improved.
Sales promotion should be done with regards to DATACARD- Sales promotion should be
done through Reliance world as well as by the media so that the sales volume of DATACARD
can increase.
It should strengthen its networking- Reliance should strengthen its distribution network and
also focus on creating more web worlds with easy accessibility outside cities as they are
perceived to be authentic by consumers.
Proper awareness about the Plan must be made- proper awareness should be generated
among the customers about the different plans of Datacard which are provided by the
company.
Rental charges should be reduced- Rental charges should be reduced as it creates
unnecessary burden on customers.

























CONCLUSION

Weak signal and slow net connection speed could be a deterrent for Reliance data cards.
The schemes of RELIANCE WORLD are better in comparison to other.
Network is not proper in some areas.
Customers do not prefer postpaid due to rental boundation.
Sales Executive fined it difficult to explain the plans of postpaid due to time constraints.
RELIANCE WORLD have strong customer segment in corporate.
Lacking in promotional activity.
billing problem
Strong scheme for postpaid plan should be launched.
RELIANCE, TATA and BSNL are the leading companies with neck to neck competition.












































BIBLIOGRAPHY


BOOKS REFERED

Marketing Management- Philip Kotler
Reliance Communication Brochures.


WEBSITES:

www.relianceworld.com
http://en.wikipedia.org/wiki/Broadband_Internet_access
http://en.wikipedia.org/wiki/Wireless_internet_service_provider
http://www.rcom.co.in/Communications/Aboutus/pdf/Code_of_Conduct.
pd.
www.broadbandindia.com
www.google.com
http://www.rcom.co.in/Communications/Aboutus/aboutus_home.ht
ml.














































Dear Respondent,

I am a student of MBA (MM) of Prestige Institute of Management and Research (Indore),
doing research project on Study on Different plans of Reliance Net Connect and which is
the best selling plan for the month of May and June 2010. Along with this letter, there is
a short questionnaire that asks a variety of questions .Your participation is voluntary and it
will take couple of min. to complete. So, please give your valuable participation.
Sincerely,

Rohan Ahuja
Name (optional)
Email ID (optional) ________________________________
Contact No. (Optional) .
I. Sex
Male [ ] Female [ ]
ii. Age Group:
15 or younger [ ] 16-22 [ ] 23-29 [ ]
30-39 [ ] 40-49 [ ] 50 or over [ ]
iii. Occupation:
Business [ ] Student [ ] Employed [ ]
Self employed [ ] Other [ ]
1. Reliance has up to date equipment.

A) Strongly Agree B) Agree C) Neutral D) Disagree E) Strongly Disagree

2. Reliance employeess are well dressed and appear neat.

A) Strongly Agree B) Agree C) Neutral D) Disagree E) Strongly Disagree

3. When Reliance Promise to do something by certain time, it does so.

A) Strongly Agree B) Agree C) Neutral D) Disagree E) Strongly Disagree

4. When you have Problems Reliance is sympathetic and reassuring.

A) Strongly Agree B) Agree C) Neutral D) Disagree E) Strongly Disagree

5. Do you receive prompt service from Reliance employees.

A) Strongly Agree B) Agree C) Neutral D) Disagree E) Strongly Disagree

6. You can trust the employees of reliance.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

7. Price of Reliance Net connects is reasonable.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

8. Services in timely manner true value of money.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

9. Speed of Reliance Net connects is as per Commitment.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

10. Billing system of Reliance Communication for Net connects is convenient.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

11. Tariff plans of Reliance Net connect is for all segments.

A) Strongly Agree B) Agree C)Neutral D) Disagree E) Strongly Disagree

12. Name the plan which you are using currently
...









LEARNING

Doing a project in RELIANCE WORLD, Indore, was a great opportunity to practically understand and
experience the marketing field.
I express my deep sense of gratitude to RELIANCE WORLD for giving me this opportunity and for
providing platform to undergo training, and get the valuable knowledge of telecom industry.

As RELIANCE WORLD is a telecom company the project was totally a marketing project hence
it helped me to practically understand the telecommunication world.
The Company helped me to understand various schemes.
The Company also helped me to understand every step of their competitors in the market.
The Company also helped me to understand how various departments perform their work
efficiently.
During the survey it is observed what are the real problems faced by the customer.
Meeting different people in various segments, interviewing with corporate and actual users
helped me to learn the basics of telecom industry.
During the survey I came to know the real competition between the major players of
telecom industry. It helped me to understand the future of telecom industry with its
opportunities and threats.

During my summer internship at Reliance World I have achieved the following target:

80 Prepaid Connections
25 postpaid connections
11 Handsets
06 AFCH
01 Robo camp
01 Big TV































INTRODUCTION

INDIAN TELECOM SCENARIO- AT A GLANCE

The Indian Telecommunications network with 429.72 million for the quarter ending March
2009 is the fifth largest in the world taking the teledensity up to 36.98 and is the second
largest among the emerging economies of Asia.
Today, it is the fastest growing market in the world and represents unique opportunities for
U.S. companies in the stagnant global scenario. The total subscriber base is expected to reach
500 million by next year.
India had 109.7 million rural mobile subscribers at the end of the first quarter, up by 18
percent from 93.2 million users in the fourth quarter of last year.
Despite the global economic slowdown Indias mobile phone market continues to be
unaffected by the economic slowdown, with 11.9 million new mobile subscribers in April
2009. Thats a 45 percent greater increase than in the same month last year. The wireless
technologies currently in use are Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5
CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering
2000 towns across the country.










EVOLUTION OF THE INDUSTRY-IMPORTANT MILESTONES

History of Indian Telecommunications

Year
1851 First operational land lines were laid by the government near Calcutta (seat of British
power)
1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable
Communication Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form the Posts,
Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of
Communications
1985 Department of Telecommunications (DOT) established, an exclusive provider of
domestic and long-distance service that would be its own regulator (separate from the postal
system)
1986 Conversion of DOT into two wholly government-owned companies: the Videos
Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar
Telephone Nigam Limited (MTNL) for service in metropolitan areas.
1997 Telecom Regulatory Authority of India created.
1999 Cellular Services are launched in India. New National Telecom Policy is adopted.









THE COMPANY
RELIANCE COMMUNICATIONS AT A GLANCE
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. It is listed on the National Stock Exchange and the Bombay Stock
Exchange, and is Indias leading integrated telecommunication company with over 80 million
customers. The business encompasses a complete range of telecom services covering mobile
and fixed line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added services and
applications wih a constant endeavour to achieve customer delight by enhancing the
productivity of the enterprises and individuals. It is ranked among Asia's 6 Topmost
Valuable Telecom Companies and is India's foremost truly integrated telecommunications
service provider. The company's customer base of over 31 million including close to 1
million individual overseas retail customers, and is rated among the Top 10 Asian Telecom
companies. Reliance Communications corporate clientele includes 600 Indian and 250
multinational corporations, and over 200 global carriers.
The company has established a pan-India, next generation, integrated (wireless and wire
line), convergent (voice, data and video) digital network that is capable of supporting best-of-
class services spanning the entire Infocomm value chain, covering over 6000 towns and
3,00,000 villages. Reliance Communications owns and operates World's largest next
generation I P enabled connectivity infrastructure, comprising over 150,000 kilometres of
fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
The company's subsidiary, FLAG Telecom owns World's largest private undersea cable
system, spanning 65,000 kilometres connects the top business centres in developed and
emerging markets across 6 continents.
Reliance Communications has interests in Direct To Home (DTH) TV also, known as "Big
TV". It plans to launch its DTH business by July 2008. Once launched, RelCom will have
presence across all B2C communications channel in one of the fastest growing markets in the
world.
On the 30th December 2008, Reliance became the first telecom company in India to operate
in both CDMA as well as GSM technologies.

DREAM COMES TRUE:

The Late Dhirubhai Ambani dreamt of a digital India an India where the common man
would have access to affordable means of information and communication. Dhirubhai, who
single headedly built Indias largest private sector company virtually from scratch, had stated
as early as1999: Make the tools of information and communication available to people at an
affordable cost. They will overcome the handicaps of illiteracy and lack of mobility.

It was with this belief in mind that Reliance Communications (formerly Reliance Infocom)
started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone
was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th
birthday, though sadly after his unexpected demise on 6 July 2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire
line) and convergent (voice, data and video) digital network. It is capable of delivering a
range of services spanning the entire infocom (information and communication) value chain,
including infrastructure and services for enterprises as well as individuals, applications,
and consulting.

Today, Reliance Communications is revolutionizing the way India communicates and
networks, truly bringing about a new way of life, relationship and help to develop these
concepts. Together, these ideas can be converted into products and services that have great
market potential.













CHAIRMAN'S PROFILE: ANIL DHIRUBHAI AMBANI

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural
Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information
and Communication Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and Managing Director of Reliance
Industries Limited (RIL), Indias largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the companys management over the next 22 years.
He is credited with having pioneered a number of path-breaking financial innovations in the
Indian capital markets. He spearheaded the countrys first forays into the overseas capital
markets with international public offerings of global depositary receipts, convertibles and
bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the company in January 1997.




















VISION AND MISSON OF RELIANCE COMMUNICATION


VISION:

We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India. We will offer unparalleled value to create customer delight and enhance
business productivity. We will also generate value for our capabilities beyond Indian borders
and enable millions of India's knowledge workers to deliver their services globally.

VALUES:

We will put customer first at all times, and built long term relationship with them.
We shall believe interpretation and keep every commitment that we make.
We will operate with honesty and integrity interpretation all our dealings.
We treat every individual with dignity and respect.
We will approach every endeavor with zeal & an attitude towards excellence.

MISSION:

To attain global best practices and become a world-class communication service
provider guided by its purpose to move towards greater degree of sophistication and
maturity

To work with vigor, dedication and innovation to achieve excellence in service
Quality, reliability, safety and customer care as the ultimate goal.

To consistently achieve high growth with the highest levels of productivity.

To be a technology driven, efficient and financially sound organization.

To contribute towards community development and nation building.

To encourage ideas, talents and value systems.

.




INDIA S LEADING INTEGRATED TELECOM COMPANY :

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is Indias leading integrated telecommunication company with over 80 million
customers.

Our business encompasses a complete range of telecom services covering mobile and fixed
line telephony. It includes broadband, national and international long distance services and
data services along with an exhaustive range of value-added services and applications. Our
constant endeavour is to achieve customer delight by enhancing the productivity of the
enterprises and individuals we serve.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was
among the initial initiatives of Reliance Communications. It marked the auspicious beginning
of Dhirubhais dream of ushering in a digital revolution in India. Today, we can proudly
claim that we were instrumental in harnessing the true power of information and
communication, by bestowing it in the hands of the common man at affordable rates. We
endeavour to further extend our efforts beyond the traditional value chain by developing and
deploying complete telecom solutions for the entire spectrum of society.










Sister Concern of Reliance














MAJOR PLAYERS IN TELECOM INDUSTRY

BSNL:
Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range of telecom services in India:
Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN,
VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the
largest public sector unit in India. BSNL has more than 2.5 million WLL subscribers and 2.5
million Internet Customers who access Internet through various modes viz. Dial-up, Leased
Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE
ISP in the country. Scaling new heights of success, the present turnover of BSNL is more
than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US
$ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth
about Rs.630,000 million (US $ 14.37 billion).

BHARTI AIRTEL:
Established in 1985, Bharti has been a pioneering force in the telecom sector with many firsts
and innovations to its credit, ranging from being the first mobile service in Delhi, first private
basic telephone service provider in the country, first Indian company to provide
comprehensive telecom services outside India in Seychelles and first private sector service
provider to launch National Long Distance Services in India. Bharti Tele-Ventures Limited
was incorporated on July 7, 1995 for promoting investments in telecommunications services.

Its subsidiaries operate telecom services across India. Bhartis operations are broadly
handled by the company: the Mobility group, which handles the mobile services in 16 circles
out of a total 23 circles across the country; They have so far deployed around 23,000 km of
optical fiber cables across the country, coupled with approximately 1,500 nodes, and
presence in around 200 locations. Consolidate its position to be the leading integrated
telecommunications services provider in key markets in India, with a focus on providing
mobile services.




TATA TELESERVICES:
Tata Teleservices is part of the Tata Group. Tata Teleservices spearheads the Groups
presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch
CDMA mobile services in India with the Andhra Pradesh circle.
The company acquired Hughes Telecom (India) Limited [now renamed Tata Teleservices
(Maharashtra) Limited] in December 2002. With a total Investment of Rs 19,924 Crore, Tata
Teleservices has created a Pan India presence spread across 20 circles that includes Andhra
Pradesh, Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, North East,
Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh
(E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal. The company is
the market leader in the fixed wireless telephony market with a total customer base of over
3.8 million.

IDEA CELLULAR:
Idea Cellular is a wireless telephony company operating in various states in India. It initially
started in 1995 as a joint venture among the Tatas, Aditya Birla Group and AT&T by
merging "'Wings Cellular'" operating in Madhya Pradesh, Uttar Pradesh (UP) West,
Rajasthan and Tata Cellular as well as Birla AT&T Communications.
Initially having a very limited footprint in the GSM arena, the acquisition of Escotel in 2004
gave Idea a truly pan-India presence covering Maharashtra, Goa, Gujarat, Andhra Pradesh,
Madhya Pradesh, Chhattisgarh, Uttar Pradesh (East and West), Haryana, Kerala, Rajasthan
and Delhi (inclusive of NCR). The company has its retail outlets under the "Idea n' U"
banner. The company has also been the first to offer flexible tariff plans for prepaid
customers. It also offers GPRS services in urban areas.














AN OVERVIEW OF CURRENT MARKET SCENARIO

Reliance Communications (formerly Reliance Communications Ventures) is one of India's
largest providers of integrated communications services. The company has more than 20
million customers and serves individual consumers, enterprises, and carriers, providing
wireless, wire line, long distance, voice, data, and internet communications services through a
number of operating subsidiaries. The company sells communications and digital
entertainment products and services through its chain of Reliance Web World retail outlets.
The company's Reliance Infocom subsidiary provides wireless communications services
throughout India. Reliance Communications is part of the Reliance - Anil Dhirubhai Ambani
Group.
The current network expansion undertaken by Reliance is the largest wireless network
expansion undertaken by any operator across the world. It was with this belief in mind that
Reliance Communications (formerly Reliance Infocom) started laying 60,000 route
kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28
December 2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly after his
unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity,
integrated (both wireless and wire line) and convergent (voice, data and video) digital
network. It is capable of delivering a range of services spanning the entire infocom
(information and communication) value chain, including infrastructure and services for
enterprises as well as individuals, applications, and consulting. Today, Reliance
Communications is revolutionizing the way India communicates and networks, truly bringing
about a new way of life. We will leverage our strengths to execute complex global-scale
projects to facilitate leading edge information and communication services affordable to all
individual consumers and businesses in India. We will offer unparalleled value to create
customer delight and enhance business productivity. We will also generate value for our
capabilities beyond Indian borders and enable millions of India's knowledge workers to
deliver their services globally.



Awards and Achievements:

Conferred the CEO of the Year 2004 in the Platts Global Energy Awards

Rated as one of Indias Most Admired CEOs for the sixth consecutive year in the Business
Barons TNS Mode opinion poll, 2004

Conferred The Entrepreneur of the Decade Award by the Bombay Management
Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum
(WIEF) in recognition of his contribution to the establishment of Reliance as a global leader
in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of Leaders of the Millennium in Business and
Finance and was introduced as the only new hero in Business and Finance from India,
June 1999.


Board of Directors
Shri Anil D. Ambani - Chairman
Prof. J Ramachandran
Shri S.P. Talwar
Shri Deepak Shourie
Shri A.K.Purwar
Company Secretary & Manager
Mr.Hasit Shukla




ORGANIZATIONAL SET UP
Reliance Communication Limited
CHAIRMAN


PRESIDENT PRESIDENT
PRESIDENT
(PRESONAL BUSINESS) (ENTERPRISES BUSINESS) (HOMEBUSINESS)

SENIOR V.P

V.P

GM

DGM

AGM

SENIOR MANAGER

MANAGER

DEPUTY MANAGER
ASST. MANAGER

MANAGEMENT TRAINEE
Corporate Governance

Organisations, like individuals, depend
for their survival, sustenance and
growth on the support and goodwill of
the communities of which they are an integral part, and must pay back this generosity in
every way they can...
This ethical standpoint, derived from the vision of our founder, lies at the heart of the CSR
philosophy of the Reliance ADA Group.
While we strongly believe that our primary obligation or duty as corporate entities is to our
shareholders we are just as mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have with our entire body of
stakeholders: From employees, customers and vendors to business partners, eco-system,
local communities, and society at large.
We evaluate and assess each critical business decision or choice from the point of view of
diverse stakeholder interest, driven by the need to minimise risk and to pro-actively address
long-term social, economic and environmental costs and concerns.
For us, being socially responsible is not an occasional act of charity or that one-time token
financial contribution to the local school, hospital or environmental NGO. It is an ongoing
year-round commitment, which is integrated into the very core of our business objectives
and strategy.







Code of Conduct
Reliance ADAG continually reviews corporate governance best practices to ensure that
they reflect global developments. It takes feedback into account, in its periodic reviews of the
guidelines to ensure their continuing relevance, effectiveness and responsiveness to the needs
of local and international investors and other stakeholders.
Our code of conduct and business policies encompass the following areas:

Values and commitments

Code of ethics

Business policies

Ethics management

Prevention of sexual harassment














LITERATURE REVIEW
GOVERNMENT POLICY AND GUIDELINES
In 1994, the Government announced the National Telecom Policy which
defined certain important objectives, including availability of telephone on demand,
provision of world class services at reasonable prices, ensuring India's emergence as
major manufacturing / export base of telecom equipment and universal availability of
basic telecom services to all villages. It also announced a series of specific targets to
be achieved by 1997. Access to telecommunications is of utmost importance for
achievement of the country's social and economic goals. Availability of affordable
and effective communications for the citizens is at the core of the vision and goal of
the telecom policy. The objectives of the NTP 1999 are as under:

Access to telecommunications is of utmost importance for achievement of the
country's social and economic goals. Availability of affordable and effective
communications for the citizens is at the core of the vision and goal of the telecom
policy.
Encourage development of telecommunication facilities in remote, hilly and tribal
areas of the country;
Create a modern and efficient telecommunications infrastructure taking into account
the convergence of IT, media, telecom and consumer electronics and thereby propel
India into becoming an IT superpower;
Transform in a time bound manner, the telecommunications sector to a greater
competitive environment in both urban and rural areas providing equal opportunities
and level playing field for all players;
Strengthen research and development efforts in the country and provide an impetus to
build world-class manufacturing capabilities.
Achieve efficiency and transparency in spectrum management.
Protect defence and security interests of the country.
Enable Indian Telecom Companies to become truly global players.

MARKETING STRATEGIES OF RELIANC
COMMUNICATION:
To spend Rs 16,000 crore to expand and strengthen network coverage. After
expansion, Reliance Communications will have the single largest wireless network in
the world Launched the lowest-cost classic brand handset at Rs 777 Will add 23,000
more towers Telecom services will be available in over 23,000 towns and 600,000
villages. To gave out lots of free minutes to users to create an existing user base.
Reliance is cutting down on Capital Expenditure since it already has the network and
now believes it also has the user base and will be able to generate good cash flows.














INTRODUCTION OF THE PROJECT

OBJECTIVE OF THE STUDY
To study the market share of CDMA mobile service.
To study the customer satisfaction of Reliance mobile with special reference to
CDMA Technology.
To study the customer preference toward different mobile service provider.
To study the customer relation with Customer satisfaction with special reference to
Occupation level.
To study the customer preference toward mobile phone technology like GSM and
CDMA.

SCOPE OF STUDY
The present study is contained in INDORE city and it is decided to consider all leading
mobile operators like AIRTEL, R-GSM, RCDMA, TATA-INDICOM, VIRGIN, IDEA,
VODAFONE and BSNL for the survey.













CDMA MOBILE SERVICE PROVIDERS

Reliance
Reliance Post paid Plans Designed For Your Calling Needs:
Reliance Mobile post-paid plans are 'designed to fit' your calling needs. If you are
looking for some great tariffs, we are sure to have one appropriate for you. You can
choose your plan from a variety of affordable tariff plans. Gone are the days when
you were bound to a particular handset and phone number. Now set yourself free with
the new Get Started Kit from Reliance Mobile Guidelines for a Post paid Get Started
Kit


A Post paid Get Started Kit cannot be used with:
Reliance prepaid or post paid handsets with a pre-allotted number. Any active
Reliance post paid handset. Reliance handsets that are damaged or reported as lost.
Submit the application form to a Reliance representative, and remember that you will
be able to use the phone only after your application is registered in the Reliance
system.

Our network travels with you:
Travelling is an integral part of life in today's world. When you are on the move, keep
in touch with business associates, friends and your loved ones through Reliance
Mobile's roaming service, which offers excellent coverage in and outside India. You
can be sure to enjoy the best coverage, wherever you go.

National Roaming:
Stop costly roaming. Start National roaming all over the country, at zero rental with
Reliance mobile.






Tata Indicom
Tata Indicom Postpaid Plans
The most apt and suitable postpaid mobile phone is now ready to offer both prepaid and
postpaid mobile phone connections. It should be noted that Tata Indicom postpaid mobile
plan STD charges are one of the lowest in India for distances falling within a circumference
of around 500 kilometers with no additional airtime charges. Offering superior voice clarity,
congestion free networks, high speed data access are the primary priorities of the company in
around 1000 cities.
Tata Indicom is the nation's first company to introduce International roaming with a One
World One Number T-SIM card. This T-SIM card will help switch between CDMA and
GSM networks without using a different SIM card. Tata Teleservices had a merger with
CDMA and GSM network in about 178 countries. With Tata Indicom's Telecommunication
services the whole world had turned one single home.

Tata Indicom's which empowers with many unique features:

1.One World One Number T-Sim Card: which helps to enjoy both CDMA and GSM services
by selecting any one from both type networks.

2. One Number: will help reach anywhere in the world with the same Tata Indicom mobile
number.

3. One Phone: The new Dual WORLDPHONE (GLOBALMOTO) has been introduced for
the first time in India; which has the capability of working with both CDMA and GSM
networks. It helps enjoy services which the company offers, no matter where-ever one goes.

4. One Caller Line Identity: Even being on roaming when one makes an outgoing call, the
CLI will be displayed on the phone of the called party.

5. One Zone One Tariff: This facility helps provide easy to afford and safe tariffs for any call
that one makes while roaming internationally in GSM countries.

6. One Bill: One can now find local and international roaming calls in the same monthly bill.







About- Reliance World

Reliance World (formerly Reliance Web World) is a world-class nationwide chain of retail
stores for products and services of the Reliance Anil Dhirubhai Ambani Group. It is
designed to give the customer a delightful experience of the digital world of information,
communication, entertainment and utility services.
All Reliance World stores are connected to Reliances countrywide optic fibre network. The
Broadband Centre at Reliance World leverages this broadband network to bring you
innovative digital services.
RELIANCE WEBWORLD INCLUDES
Reliance Web World is a new age destination, which has applications that will change the
way you would experience Information, Communication, Entertainment and do business.
A typical Reliance Web World has 3 Zones:
The Customer Convenience Centre to service Reliance India Mobile customers. A Broadband
Centre with a Video Conferencing Room and 2 Virtual Offices for executives to use from
over 240 locations across 110 cities in India. Each Reliance Web World has a Real
Broadband Centre Lounge with 40 Workstations for Real Broadband Surfing, Multi-Player
Gaming and Video Chat.
Awards

2009

Reliance World won the first prize in the Service Retail category
and was awarded the VM&RD Retail Design Award for its store
in Mulund (Mumbai) at the In-Store Asia 2009 awards function.

2008

Reliance World was presented with the Frost & Sullivan Market Leadership award for its
outstanding contribution to the Video Conferencing industry and achieving a customer-based
leading position in the market in 2007-2008.
2007

Polycom-the industry leader in unified collaboration solutions-
presented Reliance World with the Top Service Provider award.

2006
Reliance World received the Market Leadership Award for Video
Conferencing services for the year 2005-2006 instituted by Frost &
Sullivan.Polycom-the industry leader in unified collaboration
solutions-presented the Polycom 2006 APAC Excellence in
Marketing Award to Reliance World.







RESEARCH WORK
Study:-
The study was descriptive in nature. A survey was conducted to collected to retailer
responses and suggestions regarding Reliance CDMA mobile

SAMPLE:-

POPULATION:- The sample population includes both prepaid and post paid retailers.
SAMPLE SIZE:- The sample size for the study was taken as 115 which includes both post
paid and prepaid retailer. The response was taken on probability sampling method.
TOOLS:-
1.)FOR DATA COLLECTION:-
Tools for data collection includes both primary and secondary data collection method. For
primary data collection, the researcher used questionnaire method. The company information
is collected from market, website and manual which are secondary data
2.)FOR DATA ANALYSIS
For data analysis we have used statistical tools like percentage analysis and other useful tools
with the help of computerized software SPSS 16.0





















Sample Distribution

Table given below gives you sample break-up according to where I interact with the
respondents:-

Gender

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid male 84 73.0 73.0 73.0
female 31 27.0 27.0 100.0
Total 115 100.0 100.0












Age group

Frequency Percent Valid Percent
Cumulative
Percent
Valid 12-25 43 37.4 37.4 37.4
25-40 46 40.0 40.0 77.4
40-55 23 20.0 20.0 97.4
55 and above 3 2.6 2.6 100.0
Total 115 100.0 100.0










Occupation

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid Student 37 32.2 32.2 32.2
Government
employee
20 17.4 17.4 49.6
Private employee 25 21.7 21.7 71.3
Businessman 15 13.0 13.0 84.3
Housewife 7 6.1 6.1 90.4
Self Employed 11 9.6 9.6 100.0
Total 115 100.0 100.0










Mnthly income

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid <5000 36 31.3 31.3 31.3
5000-15000 27 23.5 23.5 54.8
15000-30000 34 29.6 29.6 84.3
30000-45000 15 13.0 13.0 97.4
45000< 3 2.6 2.6 100.0
Total 115 100.0 100.0































Interpretation:
From the above Pie Chart it can be observed that majority of the customers that is 60%
customers are prepaid users and 40% customers are post paid users.
Which type of user are you?

Frequency Percent Valid Percent
Cumulative
Percent
Valid Prepaid
69 60.0 60.0 60.0
Postpaid 46 40.0 40.0 100.0
Total
115 100.0 100.0




















Interpretation:
It can be observed from above figure that majority of the customers that is about 60% use
Reliance CDMA as their service provider, 33% use Tata Indicom and only about 1% uses any
other service provider.


Which CDMA service provider do you have?


Frequency Percent
Valid
Percent
Cumulative
Percent
Valid Reliance
CDMA
74 64.3 64.3 64.3
TATA Indicom 39 33.9 33.9 98.3
Any Other 2 1.7 1.7 100.0
Total 115 100.0 100.0








Advertisment Family
&
Friends
Dealer Feel
Good
offers total
Student 20 8 0 1 8 37
service class 15 11 9 1 8 44
Businessman 9 3 5 5 4 26
48 25 14 8 20











20. 54%
8.21%
0.0%
1.3%
8.22%
Student
Advertisment
Family & Friends
Dealer
Feel Good
offers
What made you to go to this mobile provider?






\







15.34%
11.25%
9.21%
1.2%
8.18%
service class
Advertisment 9 15 9 48 20
Family & Friends 3 11 3 25 8
Dealer 5 9 5 14 0
Feel Good 5 1 5 8 1
offers 4 8 4 20 8
9.35%
3.12%
5.19%
5.19%
4.15%
Businessman
Advertisment
Family & Friends
Dealer
Feel Good
offers














Interpretation:
From the above bar graph it can be seen that majority of the customers that is about 66% have
given Rank 1 to call and SMS rates while selecting the service provider.
Call and SMS rates

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 77 67.0 67.0 67.0
2 20 17.4 17.4 84.3
3 9 7.8 7.8 92.2
4 2 1.7 1.7 93.9
5 7 6.1 6.1 100.0
Total 115 100.0 100.0




Network

Frequency Percent Valid Percent
Cumulative
Percent
Valid 1
26 22.6 22.6 22.6
2 33 28.7 28.7 51.3
3 36 31.3 31.3 82.6
4 11 9.6 9.6 92.2
5 9 7.8 7.8 100.0
Total 115 100.0 100.0




Interpretation:
From the above bar graph it can be observed that Majority of the customers that is about 31%
have given Rank 2 and Rank 3 to network while selecting the service provider.




Value Added Services

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 5 4.3 4.3 4.3
2 18 15.7 15.7 20.0
3 27 23.5 23.5 43.5
4 48 41.7 41.7 85.2
5 17 14.8 14.8 100.0

Total 115 100.0 100.0





Interpretation:
It can be interpreted from above figure that majority of the customers that is 41% rank value
added services on 4
th
position while selecting the service provider.




Reliance CDMA

Frequency Percent Valid Percent
Cumulative
Percent
Valid 1 52 45.2 45.2 45.2
2 22 19.1 19.1 64.3
3 6 5.2 5.2 69.6
4 8 7.0 7.0 76.5
5 14 12.2 12.2 88.7
6 8 7.0 7.0 95.7
7 3 2.6 2.6 98.3
8 2 1.7 1.7 100.0

Total 115 100.0 100.0


Interpretation:
From the above bar graph it can be interpreted that majority of the customers that is 45%
customers prefer Reliance CDMA as a service provider in comparison to other service
providers.

TATA Indicom

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 37 32.2 32.2 32.2
2 29 25.2 25.2 57.4
3 8 7.0 7.0 64.3
4 5 4.3 4.3 68.7
5 10 8.7 8.7 77.4
6 12 10.4 10.4 87.8
7 9 7.8 7.8 95.7
8 5 4.3 4.3 100.0
Total 115 100.0 100.0




Interpretation:
After Reliance CDMA the next service provider which is preferred by customers is Tata
Indicom about 32% customers prefer Tata Indicom in CDMA.


Airtel

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 10 8.7 8.7 8.7
2 22 19.1 19.1 27.8
3 33 28.7 28.7 56.5
4 22 19.1 19.1 75.7
5 12 10.4 10.4 86.1
6 10 8.7 8.7 94.8
7 4 3.5 3.5 98.3
8 2 1.7 1.7 100.0

Total 115 100.0 100.0




Interpretation:
After Reliance CDMA and Tata Indicom the next service provider which is most preferred by
the customers is Airtel. About 28% customers prefer Airtel as their service provider.

Idea

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 4 3.5 3.5 3.5
2 11 9.6 9.6 13.0
3 33 28.7 28.7 41.7
4 22 19.1 19.1 60.9
5 15 13.0 13.0 73.9
6 13 11.3 11.3 85.2
7 7 6.1 6.1 91.3
8 10 8.7 8.7 100.0

Total 115 100.0 100.0



Interpretation:
From the above bar graph it can be observed that Airtel and Idea have same percentage of
customers that is 28% in GSM .



BSNL

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 1 3 2.6 2.6 2.6
2 17 14.8 14.8 17.4
3 17 14.8 14.8 32.2
4 22 19.1 19.1 51.3
5 22 19.1 19.1 70.4
6 18 15.7 15.7 86.1
7 10 8.7 8.7 94.8
8 6 5.2 5.2 100.0
Total 115 100.0 100.0



Interpretation:
From the above bar graph it can be observed that BSNL is been preferred by customers in
GSM by only 19.13% customers.


What do you think of CDMA technology

Verygood Good Neutral Bad Very bad Total
Student 2 12 21 2 0 37
Service Class 5 15 17 8 0 45
Buisnessman 3 8 11 3 1 26
12 37 52 13 1 115









2.5%
12.33%
21.57%
2.5% 0.0%
Student
Verygood
Good
Neutral
Bad
Very bad










3.11%
8.31%
11.42%
3.12%
1.4%
Buisnessman
Verygood
Good
Neutral
Bad
Very bad
5.11%
15.33%
17.38%
8.18%
0.0%
Service Class
Verygood
Good
Neutral
Bad
Very bad








What do you think about GSM technology


Very Good Good Neutral Bad Total
Student 26 9 2 0 37

Service
Class 25 12 7 1 45
Buisness
man 14 8 4 0 26
Total 68 31 14 2 115




26.70%
9.24%
2.6% 0.0%
Student
Very Good
Good
Neutral
Bad











25.56%
12 .27%
7.15%
1.2%
Service Class
Very Good
Good
Neutral
Bad
14.54%
8.31%
4.15%
0.0%
Buisnessman
Very Good
Good
Neutral
Bad
OBSERVATIONS
The schemes of RELIANCE COMMUNICATION are better in comparison to other.
RELIANCE COMMUNICATION CDMA has a facility of Auto Roaming.
Better Internet plan compare to other.
Better roaming plan.
RELIANCE COMMUNICATION have strong customer segment in corporate.
Lacking in promotional activity.
billing problem
Strong scheme for postpaid plan.
Classic which is new mobile manufacturer for RELIANCE have to face many
problems related to mobile set.
























PROBLEM AREAS
Poor connectivity and voice clarity is the major factors .
Respondents are telling call failure, call drop downs etc.
Higher entry cost than its competitors thats why maximum student respondents are
opting for GSM services due to lower entry cost.
Free on-net calls tariffs are not that attractive compare to its competitors.





























RECOMMENDATION

After completing my work of analyzing and creating customers for prepaid mobiles post paid
mobiles of Reliance communication I want to recommend some important facts to the
company about its products.
Company should come with some good and effective plans to make the customer
satisfied.
Majority of respondents complain about the after sales services like billings, and
interruption in the network so the quality of after sales services should be improved.
Reliance Communication should make such strategies which suits the companys
name and brand. Reliance Communication is already having a good brand image.
Focus On Good Connectivity And Low Entry Cost:
In the analysis it has been found that the major influential factors that motivates a
Customer are good connectivity and Low entry cost.
More than 50% of respondents mention it as one of the major influential factors.
Also an economical on-net call is one of the major motivating factors among student.


















CONCLUSION

Reliance communication is a very big brand name and I am very thankful to the Reliance
people to help me in completing my project in Reliance communication. Reliance
communication provides me the good opportunities to make my skills stronger in marketing.
While doing this project I have talked with many people and came to know about the market
and I learnt that how the companies works and what they have to do for retaining there
position in the market.
Reliance Communications has trained me to face the challenges whatever in the market.
















BIBLOGRAPHY


BOOKS REFERED

Marketing Management- Philip Kotler
Reliance Communication Brochures.


WEBSITES:

www.relianceworld.com
http://en.wikipedia.org/wiki/RelianceCDMA _Postpaid plans
http://en.wikipedia.org/wiki/Tataindicom_CDMA_service_provider
http://www.rcom.co.in/Communications/Aboutus/pdf/Code_of_Conduct.pd.
www.google.com
http://www.rcom.co.in/Communications/Aboutus/aboutus_home.html.
WWW.TataIndicom.com