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Beer Market Insights China
Released On 16
th
August 2014

Summary
The Beer Market Insight China report contains detailed brand, distribution and
packaging data and analysis across the Chinese beer market for 2013. Brand and
packaging volume data is available whilst value data is also available for
distribution data. Text analysis reveals the drivers behind the data.
Key Findings
Beer around China witnessing positive trends
Exports increase in China beer, Tsingtao leading Chinese beer around the
world
New innovation in Chinese beer contributing to the increase in sales



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Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer
category and the report contains four sections plus an Executive Summary, a
concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer
market
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables

Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market
structure
Section 3: Market Update
Each section contains text explaining the main drivers behind the 2013 data
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots

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Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation and Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables*

Section 4: Brewer Profiles
A brief history of each major player in the country along with discussion of
facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports;
Brand;
Alcoholic Strength
Beer Type
Brand
Brand Owner
Brewed In
Calorie Rating
Country of Origin
Geographic Scope
Geography
Local Operator
Local Segment
Modus Operandi
Price Segment
PL indicator
Trademark Brand


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Distribution;
Off-premise
Off-premise sub channel
On-premise
On-premise sub channel
Price Segmentation
Packaging;
Pack Material
Pack Type
Pack Size
Refillable Indicator
Reasons To Buy
The Market Insight China report contains detailed data segmented by many
attributes which gives you a cohesive picture of the market and this data is
combined with insight into the drivers of trends allowing you to identify
opportunities and threats within the Chinese market. The extensive data shows
you the performance of brands and brewers allowing you to compare and track
performances.
Table of Contents
List of Tables
List of Figures
Data Revisions Summary
Executive Summary
Executive Summary
Section 1 Market Context
Market Context
Market Environment

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The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables
Section 2 Market Background Briefing
Market Background Briefing
Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation and Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables
Section 4 Brewer Profiles
Brewer Profiles
Anheuser-Busch Inbev China Co Ltd
Asahi
Asia Brewery Inc
Carlsberg
Chongqing Brewery Group
CRSB (China Resources Enterprises/Sabmiller)
Ginsber Beer Co Ltd

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Guangdong Brewery Holdings Limited (Kingway Brewery Holdings Ltd)
Heineken Asia Pacific Breweries Limited
Henan Jinxing Beer Group Company
Kirin China Co Ltd
Hebei Lanbei Alcohol Co Ltd
Yunnan Lancangjiang Brewery
Shandong New Immense Brewery
San Miguel
Suntory
Tsingtao Brewery Co Ltd
Henan Weixue Beer Group
Xuanhua Zhonglou Brewery
Beijing Yanjing Brewery Group
Lanzhou Yellow River Beer Group
Zhujiang Beer Group Company
Jiangsu Dafuhao Breweries Co Ltd
Smaller Brewers
Methodology and Product Definitions
Map

List Of Tables

Table 1: Asia Population Size and Growth, 2003-2014F
Table 2: China Economic Indicators, 2005-2015F
Table 3: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
Table 4: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-
2014F
Table 5: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-
2014F
Table 6: Taxation Base
Table 7: Historical Excise Rates of Beer
Table 8: Legal Controls on Beer
Table 9: Tax Burden on Beer @ 5% Abv, 2013

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Table 10: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2011-2013
Table 13: Top 10 International Premium and Superpremium Beer Brands -
Volume, 2011-2013
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2012-2013F
Table 16: Selected Consumer Beer Prices, North Region: Off-Premise, 2012-2014
Table 17: Selected Consumer Beer Prices, East Region: Off-Premise, 2012-2014
Table 18: Selected Consumer Beer Prices, South Region: Off-Premise, 2012-2014
Table 19: Selected Consumer Beer Prices, West Region: Off-Premise, 2012-2014
Table 20: Selected Consumer Beer Prices, North Region: On-Premise, 2012-2014
Table 21: Selected Consumer Beer Prices, East Region: On-Premise, 2012-2014
Table 22: Selected Consumer Beer Prices, South Region: On-Premise, 2012-2014
Table 23: Selected Consumer Beer Prices, West Region: On-Premise, 2012-2014
Table 24: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
Table 25: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 26: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 27: Commercial Beverage Consumption - Million Liters, 2003-2014F
Table 28: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita,
2003-2014F
Table 29: Beer Production/Trade/Consumption 000 HL, 2003-2013F
Table 30: Beer Production/Trade/Consumption - Growth, 2003-2013F
Table 31: Beer Foreign Trade By Country (Imports), 2010-2013F
Table 32: Beer Foreign Trade By Country (Exports), 2010-2013F
Table 33: Beer Market Valuation (Local Currency), 2012-2013F
Table 34: Beer Consumption by Local Definition, 2010-2013F
Table 35: Beer Consumption by Standard Price Segmentation, 2010-2013F
Table 36: Beer Consumption by Alcoholic Strength, 2010-2013F
Table 37: Beer Consumption by Type, 2010-2013F
Table 38: Beer Consumption by Geographic Scope, 2010-2013F
Table 39: Beer All Trademarks, 2009-2013
Table 40: Beer Brands by Local Definition, 2009-2013

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Table 41: Beer Brands by Standard Price Segment, 2009-2013
Table 42: Beer Brands by Alcoholic Strength, 2009-2013
Table 43: Beer Brands by Type, 2009-2013
Table 44: Imported Brands by Origin, 2009-2013
Table 45: Beer Licensed Brands, 2009-2013
Table 46: Beer Private Label Brands, 2009-2013
Table 47: Beer Trademark Owners, 2009-2013
Table 48: Beer Local Operators, 2009-2013
Table 49: Beer leading Brewers/Importers, 2009-2013
Table 50: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
Table 51: Beer Distribution: On vs Off Premise, 2010-2013F
Table 52: Breweries Capacity (000s HL)
Table 53: Anheuser-Busch Inbev Full Brand List
Table 54: A-BInBev China Investment Co Ltd Brand Volumes 2009-2013
Table 55: Breweries Capacity (000s HL)
Table 56: Asahi Full Brand List
Table 57: Asahi Breweries Brand Volumes 2009-2013
Table 58: Breweries Capacity (000s HL)
Table 59: Asia Brewery Full Brand List
Table 60: Asia Brewery China Brand Volumes 2009-2013
Table 61: Carlsberg Subsidiaries/Affliates
Table 62: Breweries Capacity (000s HL)
Table 63: Carlsberg Full Brand List
Table 64: Carlsberg China Brand Volumes 2009-2013
Table 65: Breweries Capacity (000s HL)
Table 66: Chongqing Brewery Full Brand List
Table 67: Chongqing Brewery Brand Volumes 2009-2013
Table 68: Breweries Capacity (000s HL)
Table 69: CRSB Full Brand List
Table 70: China Resources Snow Breweries Ltd Brand Volumes 2009-2013
Table 71: Henan Aoke Brewery Co Ltd Brand Volumes 2009-2010
Table 72: Breweries Capacity (000s HL)
Table 73: Ginsber Beer Full Brand List

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Table 74: Ginsber Brewery Brand Volumes 2009-2013
Table 75: Breweries Capacity (000s HL)
Table 76: Guangdong Brewery Full Brand List
Table 77: Guangdong Brewery Brand Volumes 2009-2013
Table 78: Breweries Capacity (000s HL)
Table 79: Heineken Asia Pacific Breweries Full Brand List
Table 80: Heineken Asia Pacific Breweries China Brand Volumes 2009-2013
Table 81: Breweries Capacity (000s HL)
Table 82: Henan Jinxing Full Brand List
Table 83: Henan Jinxing Brewery Brand Volumes 2009-2013
Table 84: Breweries Capacity (000s HL)
Table 85: Kirin Full Brand List
Table 86: Kirin China Brand Volumes 2009-2013
Table 87: Breweries Capacity (000s HL)
Table 88: Hebei Lanbei Full Brand List
Table 89: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2009-2013
Table 90: Breweries Capacity (000s HL)
Table 91: Yunnan Lancangjiang Full Brand List
Table 92: Yunnan Lancangjiang Brewery Brand Volumes 2009-2013
Table 93: Breweries Capacity (000s HL)
Table 94: Shandong New Immense Brewery Full Brand List
Table 95: Shandong New Immense Brewery Brand Volumes 2009-2013
Table 96: Breweries Capacity (000s HL)
Table 97: San Miguel Full Brand List
Table 98: San Miguel China Brand Volumes 2009-2013
Table 99: Breweries Capacity (000s HL)
Table 100: Suntory Full Brand List
Table 101: Suntory China Brand Volumes 2009-2013
Table 102: Breweries CAPACITY (000s HL)
Table 103: Tsingtao Full Brand List
Table 104: Tsingtao Brand Volumes 2009-2013
Table 105: Breweries Capacity (000s HL)
Table 106: Henan Weixue Full Brand List

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Table 107: Henan Weixue Beer Co Ltd Brand Volumes 2009-2013
Table 108: Breweries Capacity (000s HL)
Table 109: Xuanhua Zhonglou Full Brand List
Table 110: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2009-2013
Table 111: Breweries Capacity (000s HL)
Table 112: Beijing Yanjing Brewery Full Brand List
Table 113: Yanjing Brewery Brand Volumes 2009-2013
Table 114: Breweries Capacity (000s HL)
Table 115: Lanzhou Yellow River Full Brand List
Table 116: Lanzhou Yellow River Beer Group Brand Volumes 2009-2013
Table 117: Breweries Capacity (000s HL)
Table 118: Zhujiang Brewery Full Brand List
Table 119: Zhujiang Beer Group Brand Volumes 2009-2013
Table 120: Breweries Capacity (000s HL)
Table 121: Jiangsu Dafuhao Breweries Full Brand List
Table 122: Tianjin Derong Trading Co Ltd
Table 123: Jiangxi Jiujiang Brewery
Table 124: Shandong Longkou Milk Way Brewery
Table 125: Montrose Food and Wine Company
Table 126: Nanjie Village Brewery Co Ltd
Table 127: Shijiazhuang Sanjiu Brewery Co Ltd
Table 128: Xiliang Beer Co Ltd

List Of Figures

Figure 1: Beer Leading Brewers/Importers, 2013
Figure 2: Beer Consumption by Pack Material/Type, 2013
Figure 3: Beer Distribution by Channel, 2013
Figure 4: Beer Consumption by Price Segment, 2013





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