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Carrier Cloud Services 2014 2019
Released On 16
th
August 2014

Overview:
The Cloud has moved beyond simply computing to encompass communications,
applications, content, and commerce. Approximately 90% of global Internet users
already depend on the Cloud, either directly through consumer services, or
indirectly through their service providers reliance upon various Cloud as a Service
solutions on a business-to-business (B2B). While the Cloud ecosystem has enjoyed
much success on a B2B basis to this point, the significant growth trajectory lies in
the opportunity for Business-to-Consumer (B2C) Cloud services.
Mobile consumers currently leverage the Cloud to store and consume media, and
sync their apps, files, and data across devices. We see these services evolving to
include replacement of many non-Cloud offerings as well as many new services
spawn from the unique Cloud delivery model and capabilities. However, current
obstacles include consumer confusion about Cloud Services in terms of the value
in helping discover, access, and organize digital goods and services.

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This Mind Commerce research focuses on consumer Cloud services delivered by
carriers, primarily mobile network operators. The report evaluates technologies,
market drivers, and business outlook for Carrier Cloud Service through 2019. It
includes forecasting and related analysis. All purchases of Mind Commerce
reports includes time with an expert analyst who will help you link key findings in
the report to the business issues youre addressing. This needs to be used within
three months of purchasing the report.
Target Audience:
Telecom service providers
API management companies
Cloud and virtualization vendors
Content Delivery Networks (CDN)
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Mobile payments and e-commerce providers
Application developers and app store providers
Table of Contents
1.0 EXECUTIVE SUMMARY 6

2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING 10
2.2 SERVICE MODELS OF CLOUD COMPUTING 12
2.2.1 INFRASTRUCTURE AS A SERVICE (IAAS) 12
2.2.2 PLATFORM AS A SERVICE (PAAS) 12
2.2.3 SOFTWARE AS A SERVICE (SAAS) 13
2.2.4 COMPARISON: IAAS, PAAS & SAAS 14
2.3 CLOUD COMPUTING MARKET SIZE BY DEPLOYMENT MODEL 14
2.4 DEPLOYMENT MODELS OF CLOUD COMPUTING 15
2.4.1 PRIVATE CLOUD 15

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2.4.2 PUBLIC CLOUD 15
2.4.3 HYBRID CLOUD 15
2.5 CLOUD COMPUTING MARKET SIZE BY SERVICE MODEL 16
2.6 SERVICE LEVEL AGREEMENTS 16
2.7 BROADBAND AND THE CLOUD 17
2.8 CONSUMER CLOUD SERVICES 18
2.8.1 STORAGE AND BACKUP 18
2.8.2 CLOUD APPLICATIONS 18
2.8.3 CLOUD COMMUNICATION SERVICES 19
2.8.4 CLOUD CONTENT MANAGEMENT SERVICES 20
2.9 CLOUD MARKET FOR CONSUMER AND ENTERPRISE SERVICES 2014 - 2019 21
2.9.1 CLOUD COMMERCE 22
2.9.2 PRICING MODELS & PRICING DETAILS OF CONSUMER CLOUD SERVICES 24
2.10 ENTERPRISE VS. CONSUMER NEEDS 28
2.11 LEADING COMPANIES AND CLOUD OFFERINGS 30

3.0 FUTURE OF CONSUMER CLOUD SERVICES 33
3.1 PERSONALIZED CONSUMER CLOUD SERVICES 33
3.2 MOBILITY 33
3.3 PREFERENCE-DRIVEN CLOUD SERVICES 33
3.4 CONTEXT-AWARE CLOUD SERVICES 33
3.5 INTEGRATED WITH NETWORK 36

4.0 WHY CARRIER CLOUD COMPUTING 37
4.1 CARRIER CLOUDZ: A NEW CLASS OF CLOUD 38
4.2 CARRIER CLOUD COMPUTING ECOSYSTEM 39
4.3 BASIC INFRASTRUCTURE CHALLENGES 39
4.3.1 PROTOCOL STANDARDIZATION 39
4.3.2 DEDICATED EQUIPMENT 39
4.3.3 LACK OF EXPOSURE 40
4.4 NEXT - GENERATION OTN (NG-OTN) 40
4.5 CARRIER DATA RESOURCES 41
4.6 IDENTITY MANAGEMENT 43

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5.0 CARRIER CLOUD COMPUTING OPPORTUNITY SIZE AND FORECAST 45
5.1 OPPORTUNITY FOR TELECOM COMPANIES 45
5.2 CLOUD SERVICES FORECAST 2014 - 2019 46

6.0 CARRIER CLOUD CHALLENGES AND DRIVERS 47
6.1 CHALLENGES 47
6.1.1 BUSINESS-CLASS SERVICES 47
6.1.2 STANDARDIZATION 47
6.1.3 PORTABILITY 47
6.2 ADVANTAGES 47
6.2.1 SERVICE-ORIENTATION 49
6.2.2 PERFORMANCE 49
6.2.3 SECURITY 49
6.3 GROWTH DRIVERS 49

7.0 CONCLUSIONS 51

8.0 APPENDIX: CLOUD SERVICE AND SUPPORT COMPANIES 53
8.1 EQUINIX INC 53
8.1.1 OVERVIEW 53
8.1.2 PRODUCTS & SERVICES 53
8.1.3 FINANCIALS 54
8.1.4 STRATEGY 55
8.2 ALCATEL-LUCENT 55
8.2.1 OVERVIEW 55
8.2.2 PRODUCTS & SERVICES 55
8.2.3 FINANCIALS 56
8.2.4 STRATEGY 56
8.3 ERICSSON 57
8.3.1 OVERVIEW 57
8.3.2 PRODUCTS & SERVICES 57
8.3.3 FINANCIALS 59
8.4 STRATEGY 59

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8.5 INTEL CORPORATION 60
8.5.1 OVERVIEW 60
8.5.2 PRODUCTS & SERVICES 60
8.5.3 FINANCIALS 61
8.5.4 STRATEGY 61
8.6 TEITO 62
8.6.1 OVERVIEW 62
8.6.2 PRODUCTS & SERVICES 62
8.6.3 FINANCIALS 63
8.6.4 STRATEGY 63
8.7 NATIONAL ELECTRIC CORPORATION (NEC) 64
8.7.1 OVERVIEW 64
8.7.2 PRODUCTS & SERVICES 64
8.7.3 FINANCIALS 64
8.7.4 STRATEGY 65
8.8 MICROSOFT 65
8.8.1 OVERVIEW 65
8.8.2 PRODUCTS & SERVICES 65
8.8.3 FINANCIALS 67
8.8.4 STRATEGY 67
8.9 GOOGLE INC 67
8.9.1 OVERVIEW 67
8.9.2 PRODUCTS & SERVICES 68
8.9.3 FINANCIALS 69
8.9.4 STRATEGY 70
8.10 RACKSPACE HOSTING INC. 70
8.10.1 OVERVIEW 70
8.10.2 PRODUCTS & SERVICES 71
8.10.3 FINANCIALS 71
8.10.4 STRATEGY 72
8.11 AT&T 72
8.12 OVERVIEW 72
8.12.1 PRODUCTS & SERVICES 73

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8.12.2 FINANCIALS 74
8.12.3 STRATEGY 74
8.13 VERIZON 74
8.13.1 OVERVIEW 74
8.13.2 PRODUCTS & SERVICES 75
8.13.3 FINANCIALS 75
8.13.4 STRATEGY 76

List Of Figures

Figure 1: Cloud Computing 11
Figure 2: IaaS, PaaS and SaaS 13
Figure 3: Comparing and Contrasting IaaS, PaaS and SaaS 14
Table 4: Cloud Computing Market Size by Service Model 15
Table 5: Cloud Computing Market Size by Deployment Model 16
Figure 6: Operation of SLA 17
Figure 7: Content Management Process 21
Table 8: Cloud Market for Consumer and Enterprise Services 2014 - 2019 22
Figure 9: Operation of E-commerce on the Cloud 23
Figure 10: Benefits of Cloud Computing for E-Commerce 24
Figure 11: Comparison of Cloud Service Costs and Features 27
Figure 12: Consumer Cloud Stack 28
Figure 13: Context Aware Offers as a Process 34
Figure 14: Context Aware Cloud Computing Architecture 35
Figure 15: Carrier Cloud Computing Operations 37
Figure 16: Carrier Network Resource 40
Figure 17: Inside the Carrier Data Centre 41
Figure 18: Operational Elements of Carrier Cloud 42
Figure 19: Identity Management Process 43
Figure 20: Identity Management Architecture 44
Figure 21: Total Addressable Market for Carrier Cloud Services 2014 - 2019 46
Figure 22: Key Carrier Cloud Advantages 48
Figure 23: No of Cloud Price Reductions 50

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Tel No- 91 2241236650 / +91 - 998 729 5242
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Figure 24: Cloud Computing Pricing Trends 50









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