E V A L U A T I O N

Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest)
for effectiveness in matching the design to its message. Then give it an overall evaluation and score.
If possible attach a copy of the design to your form.
Name Denise cambray Date 03 02 2014
F o r m a t & a u d i e n c e
What kind of design is it - an advertisement, flyer, CD cover, book jacket, oster, other! Who do yo"
think is the target a"dience - age gro"#gender#conte$t!
%t is a flyer& 'he target a"dience is "nder 1( eg school st"dent and family any gender& 'he
conte$t is a school fair&
I c o n o g r a p h y
What images does the designer "se and )hat do yo" think they symbolise! *re they aroriate!
'he images "sed are a fire breathing dragon and they symbolise the medieval times of )hat
yo" )o"ld sociali+e )ith medieval fair that )o"ld dra) the attention of the a"dience& 'he
image is a bit misleading beca"se yo" )o"ld have to read the rest of the )ritten information
to fine o"t )hat,s it abo"t, yo" co"ldn,t go on dragon image alone&
Score: 1 ! " #
T y p o g r a p h y
-o) many different fonts can yo" sot! Can yo" name any! What does the style s"ggest! %s it
aroriate! %s the message readable!
'here is . different fonts % can see& 'he font style is medieval style al in different styles of
)riting on their sides some %n bo$es and some in different formats& 'he style of the fonts is
aroriate for )hat they are advertising& 'here is one vital information that is not that
readable beca"se of the style of font they "sed, it become a bl"rry tye of )riting that some
eole )o"ld j"st not carry on reading the rest of the information&
Score: 1 ! " #
$ o % o u r & c h e m e
What are the main colo"rs the designer has "sed! *re they comlementary, contrasting, harmonio"s
or monochromatic! What is the message or mood they s"ggest! %s it aroriate!
'he main colo"rs are "sed is j"st black and )hite& 'hey are comlementary )ith each
other, 'he message they s"ggest is for ad"lts, by this the mood it is sending o"t is saying
that it is not very entertaining by not having colo"r there is nothing eye catching or
aealing yo" )o"ldn,t kno) )hat the flyer is trying to get across, so by there they are
c"tting do)n the a"dience there are trying to gather, by there they are not achieving the
right amo"nt of eole they co"ld get& %n my oinion it is not aroriate by design alone
beca"se there is nothing in the design to s"bject to me that its abo"t a school fair "ntil yo"
read the )riting to say )hat it is& 'he image of the dragon can s"ggest anything to history,
reading, laces like Wales&
Score: 1 ! " # 1
L a y o u t
%s there a vis"al hierarchy from largest#most imortant to smallest#least! What is the most eye-
catching element! *re tye and grahics )ell-balanced! %s there a strong "nderlying design e&g&
vertical or diagonal blocks! -o) is te$t gro"ed and aligned!
'here is a vis"al hierarchy the largest being the )ord in black /Dragon *dvent"re0 the least
being at the bottom of the age vol"nteers needed and imortant ticket information& % cant
see any think that,s the most eye catching beca"se the )hole flyer is in black and )hite no
colo"r so its 1"ite conf"sing of icking any information beca"se of the different fonts being
in black that nothing on the age stands o"t, so in my otions is that by doing this it is
limiting the a"dience right do)n eg a lot of eole having got time to read so )ill dismiss it
again this is )ear colo"r )hich is most eye catching comes in to lay to get yo" reading&
'he other a"dience is beca"se of the layo"ts being all not in line, j"mbled " % fo"nd it
diffic"lt to read in laces and )ith "sing different fonts )orse then others& 'here is vertical
and diagonal blocks being on a slant all over the lace it is not enjoyable to read it& % fo"nd
the te$t gro"ed not very )ell "t all together some information doesn,t need mentioning on
the same age to m"ch information, 2$amle being they do not need the bit crammed in at
the bottom of the age of vol"nteers needed and ticket information it is not )ell aligned
beca"se its got a lot of information b"t in different slants and bo$es its not )ell seen and
makes it hard to read&
Score: 1 ! " #
O ' e r a % % r a n ( i n g
-o) )o"ld yo" rate the design3s overall effectiveness in comm"nicating its message to its otential
a"dience and )hy!
I )ou%d &core it a 1 *eing the o'era%% e++ecti'ene&& in to potentia% audience *ecau&e
it& not eye catching *eing that it& on%y in *%ac( and )hite it doe&n,t ma(e you %oo( at
it- The other rea&on i& that it i& di++icu%t to read *eing in the &ame co%our and u&ed
di++erent +ont& )ou%d ma(e a %ot o+ the audience not e'en *rothering to %oo( and read
in there +or mi&&ing a %ot o+ audience out )hich i& going to e++ect the out come-
Score: 1 ! " #